scholarly journals THE INFLUENCE OF PERCEIVED AUTHENTICITY TOWARDS PURCHASE INTENTION FROM THE RESTAURANT IMAGE AND POSITIVE EMOTION IN ZANGRAN DI CAFÉ IN SURABAYA

2021 ◽  
Vol 2 (1) ◽  
pp. 37-55
Author(s):  
Lena Ellitan
Keyword(s):  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Emotion ◽  
Data Gathering ◽  
Ice Cream ◽  
Purposive Sampling ◽  
Equation Modelling

The growth of business in food & beverage makes the effort in this industry turn out to be more strictly competitive. Ice cream becomes one of the products which mayinterest new entrepreneurs in food & beverage. The newcomers put much effort tocreate the authenticity and difference from others in order to seize the attention of icecream lovers from the prior merchants. This research aims at investigating theinfluence of perceived authenticity towards people’s purchase intention from therestaurant image and positive emotion in Zangrandi Cafe on Yos Sudarso Street,Surabaya. The research took 150 customers as the samples who fulfilled therequirements such as not less than 17 years old, having tasted the ice cream inZangrandi Cafe on Yos Sudarso Street, Surabaya, having tried the ice cream inZangrandi Cafe on Yos Sudarso Street, Surabaya once in the last 3 months at least.The data gathering method used in this research is purposive sampling. Meanwhile,Structural Equation Modelling (SEM) is employed as a data analyzing technique.The results show that (1) Perceived Authenticity positively and significantly bringsinfluence towards Restaurant Image, (2) Perceived Authenticity positively andsignificantly brings influence towards Positive Emotion, (3) Restaurant Imagepositively and significantly brings influence towards Positive Emotion, (4) RestaurantImage positively and significantly brings influence towards Purchase Intention, (5)Positive Emotion positively and significantly brings influence towards PurchaseIntention, (6) also Perceived Authenticity positively and significantly brings influencetowards Purchase Intention.

scholarly journals PENGARUH PRIVACY, SOCIAL INFLUENCE TERHADAP ONLINE PURCHASE INTENTION: TRUST SEBAGAI VARIABEL MEDIASI

2021 ◽  
Vol 5 (2) ◽  
pp. 235
Author(s):  
Veronica Veronica ◽  
Rodhiah Rodhiah
Keyword(s):  
Social Influence ◽  
Least Squares ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Sample Number ◽  
Purposive Sampling ◽  
Online Purchase ◽  
Equation Modelling

Tujuan penelitian ini adalah untuk mengetahui pengaruh privacy, social influence terhadap online purchase intention dan trust sebagai variabel mediasi. Desain penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Pengambilan sampel menggunakan metode nonprobability sampling dengan teknik purposive sampling. Sampel pada penelitian ini sebanyak 100 responden. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner melalui link google form. Analisis data menggunakanPartial Least Squares- Structural Equation Modelling (PLS- SEM) dengan menggunakan software SmartPLS versi 3.0. Hasil penelitian menunjukan bahwa privacy dan social influence mempengaruhi online purchase intention secara positif dan signifikan. Trust dapat memediasi privacy terhadap online purchase intention secara positif dan signifikan pada pelanggan Shopee di Jakarta. Hasil penelitian ini memberikan penjelasan kepada pelanggan Shopee bahwa hal terpenting dalam berbelanja secara online adalah keamanan yang ketat sehingga meningkatkan rasa kepercayaan dan feedback berupa kepuasan dan ketidakpuasan terhadap produk yang telah dibeli. The purpose of this research is to investigate the effect of privacy, social influence on online purchase intention and trust as a mediation. The research design used is a qualitative method with a descriptive approach. This research uses non probability sampling method with purposive sampling technique. The sample number is 100 respondents.Data collection is done by distributing questionnaires through the google form link. Partial Least Squares- Structural Equation Modelling (PLS-SEM) is used to analyze research data by using SmartPLS ver 3.0. The findings show privacy and social influence possitively and significanly on online purchase intention. Trust can mediate privacy of online purchase intention on Shopee customers at Jakarta.The results of this research provide an explanation to Shopee customers that the important thing in online purchasing is tight security increasing trust and feedback as satisfaction and dissatisfaction with the product that has been purchased.

scholarly journals PENGARUH ELECTRONIC WORTH OF MOUTH TERHADAP CITRA PERUSAHAAN GADGET DI KOTA BATAM

2021 ◽  
Vol 16 (1) ◽  
pp. 1-8
Author(s):  
Golan Hasan ◽  
Karina Karina
Keyword(s):  
Data Analysis ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Corporate Image ◽  
Partial Least Square ◽  
Least Square ◽  
Purposive Sampling ◽  
Mediating Role ◽  
Equation Modelling

In conducting of this research, has the purpose of knowing the factors that influence purchase intention. eWOM Credibility, eWOM Quality, eWOM Quantity, Corporate Image as mediating role are factors that will be examined and analyzed. The object of this research is smartwatch that ocated in Batam City with certain criteria that using media social active. Purposive sampling is the method in this study, selected are adjusted to the research objectives. The data analysis in this research is  PLS-SEM (Partial Least Square Structural Equation Modelling). The result of this research is indicate that the eWOM Quality, eWOM Quality, Corporate Image are able to influence significantly on Purchase Intention while eWOM Credibility doesn’t have a strong effect and maybe influence by other variables on Purchase Intention. In addition Corporate Image’s able to mediate eWOM Credibility, eWOM Quality, eWOM Quality and Purchase Intention.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI REVITALISASI PUSKESMAS DI KABUPATEN BANGKALAN

2018 ◽  
Vol 15 (1) ◽  
pp. 43
Author(s):  
Mustofa Aris
Keyword(s):  
Social Science ◽  
Structural Equation Modelling ◽  
Random Sampling ◽  
Structural Equation ◽  
Purposive Sampling ◽  
Equation Modelling ◽  
The Social ◽  
Statistical Program

Berangkat dari sebuah fenomena yang berupa sebagian besar unsur pimpinan puskesmas di Kabupaten Bangkalan dijabat oleh pihak yang berkopetensi fungsional (dokter), sedangkan regulasi menyatakan bahwa kepala puskesmas harus seorang sarjana dibidang kesehatan yang kurikulum pendidikannya mencakup kesehatan masyarakat, penelitian ini bertujuan untuk menganalisis pengaruh instrumen implementasi kebijakan dan keterlibatan aktor terhadap kebijakan publik.Penelitian ini termasuk jenis penelitian survey dengan rancangan explanatory research dan menggunakan pendekatan kuantitatif. Data dikumpulkan dengan menggunakan kuesioner kepada 138 responden. Responden kepala dinas kesehatan dan pegawai dinas kesehatan, tokoh agama, tokoh masyarakat, serta LSM yang ditentukan dengan menggunakan teknik sampling purposive sampling dan pegawai puskesmas yang ditentukan dengan teknik sampling acak (area random sampling). Untuk menguji pola hubungan yang dibangun peneliti menggunakan alat analisis Structural Equation Modelling (SEM) dengan bantuan program SPSS (statistical program for the social science) versi 20.Hasil penelitian ini menunjukkan bahwa: 1. Semakin tersedia instrumen implementasi kebijakan publik, semakin bagus pula kebijakan dalam pengelolaan puskesmas; 2. Semakin tinggi keterlihatan aktor, semakin bagus pula kebijakan publik tentang pengelolaan puskesmas; 3. Semakin bagus implementasi kebijakan publik, semakin bagus pula revitalisasi puskesmas; 4. Semakin bagus kebijakan publik, semakin bagus pula revitalisasi publik; 5. Semakin tepat penempatan pejabat, semakin bagus pula revitalisasi puskesmas.

scholarly journals MODEL KEBERHASILAN DAN KEBERLANGSUNGAN KINERJA TERBAIK (MK3T) SISTEM INFORMASI STUDI KASUS: SISTEM INFORMASI E-AUDIT DI BADAN PEMERIKSA KEUANGAN RI

2013 ◽  
Vol 8 (2) ◽  
pp. 78
Author(s):  
Nurochman . ◽  
Yoanes Bandung ◽  
John Welly
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Second Order ◽  
Health Index ◽  
Leadership Culture ◽  
Purposive Sampling ◽  
Equation Modelling

Badan Pemeriksa Keuangan Republik Indonesia (BPK RI) mengembangkan sistem informasi (SI) e-audit dengan strategi me-link and match-kan e-BPK dan e-auditee. SI e-audit mendorong pelaksanaan pemeriksaan laporan pertanggungjawaban keuangan negara dilakukan secara lebih efektif dan efisien. Namun, data statistik menunjukkan bahwa lebih dari 70% program perubahan yang sifatnya second order mengalami kegagalan. Kegagalan tersebut terjadi akibat besarnya resistansi dari berbagai pihak yang terdampak oleh perubahan tersebut. Tujuan penelitian ini untuk mengembangkan Model Keberhasilan dan Keberlangsungan Kinerja Terbaik (MK3T) Sistem Informasi. Model ini diperlukan untuk menjamin bahwa SI yang dibangun BPK RI akan berjalan dan mempunyai kinerja optimal dalam jangka panjang. Model tersebut dikembangkan berdasar kombinasi antara model organization health index (OHI) dan model DICE. Penelitian dilakukan dengan metode campuran, diawali dengan penyebaran kuisioner. Responden dipilih dengan metode purposive sampling, yaitu para pemeriksa di BPK RI. 100 sampel memenuhi syarat untuk dilakukan pengolahan data statistik dengan metode Structural Equation Modelling (SEM) SmartPLS versi 2.0. Lima elemen yang berpengaruh signifikan terhadap keberhasilan dan keberlangsungan kinerja SI e-audit, yaitu: leadership, culture & climate, capabilities, motivation, innovation & learning. Nilai t-statistik lima elemen tersebut adalah 2,38; 2,00; 2,36; 2,22; 3,10. Nilai tersebut lebih besar dari nilai t-tabel dengan tingkat signifikansi 95% (α:0,05=1,96) yang merupakan batas nilai pengaruh sebuah variabel untuk dinyatakan berpengaruh signifikan.

Prioritising SERVQUAL Dimensions to Improve Trade Show Performance

2021 ◽  
Author(s):  
Dheeraj P. Sharma ◽  
Shivendra K. Pandey ◽  
Ashish K. Gupta ◽  
Rajat Sharma
Keyword(s):  
Service Quality ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Relative Importance ◽  
Ongoing Debate ◽  
Trade Show ◽  
Equation Modelling ◽  
Trade Shows

The purpose of this paper is to examine the suitability of SERVQUAL for trade shows. Theobjective is to identify the significant SERVQUAL dimensions and their relative importance toincrease the purchase intention of visitors to a trade show. The study uses a survey of 400visitors to a big trade fair. Structural equation modelling was used to determine the relativeimportance of the dimensions. Results suggest that SERVQUAL is well suited for assessing theservice quality of trade shows. The tangibility and assurance are the two most significant factorsinfluencing the purchase intention of trade show visitors. Exhibitors should enhance tangibilityin trade shows by methods such as display of product or product prototypes, brochures, andscreens. Further, they should increase assurance by displaying medals and awards won, qualitycertifications achieved, testimonials of past satisfied consumers, and experienced salespeople atthe trade show counters. Trade show organisers should attract big brands for the exhibition toenhance assurance. The present study contributes to the ongoing debate on the relevance ofSERVQUAL in the trade show context. The study demonstrates that SERVQUAL is a decentmeasure to study service quality in trade shows even though the majority literature claimsotherwise. Further, the present research prioritises the SERVQUAL dimensions, helpingmanagers to design customer-oriented sales strategies.

scholarly journals PENGARUH KEPRIBADIAN MEREK TERHADAP KOMITMEN DAN KEPERCAYAAN MEREK, SERTA DAMPAKNYA TERHADAP LOYALITAS MEREK

2017 ◽  
Author(s):  
Made Dwi Utari ◽  
I Ketut Rahyuda ◽  
I Gusti Ayu Ketut Giantari
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Purposive Sampling ◽  
Equation Modelling

Perilaku konsumsi masyarakat yang dipengaruhi oleh kesadarannya pada kerusakan lingkungan menjadi latar belakang dilakukannya penelitian ini. Penelitian ini bertujuan untuk menjelaskan pengaruh kepribadian merek terhadap kepercayaan dan komitmen merek, yang kemudian mengakibatkan loyalitas merek salah satu produk kosmetik dan perawatan diri organik di Kota Denpasar. Data dikumpulkan dengan metode survei menggunakan instrumen kuesioner. Teknik pengambilan sampel adalah purposive sampling berjumlah 150 responden, kemudian data dianalisis dengan SEM (Structural Equation Modelling). Hasil penelitian adalah kepribadian merek berpengaruh positif signifikan terhadap komitmen dan kepercayaan merek. Begitu juga dengan komitmen merek dan kepercayaan merek, ditemukan berpengaruh positif signifikan terhadap loyalitas merek. Implikasi teoritis penelitian ini adalah memperkaya konsep kepribadian merek yang ditemukan oleh Aaker (1997). Implikasi praktis bagi perusahaan produk ini adalah memperkuat dimensi kehandalan yang merepresentasikan kepribadian merek, indikator setia mengkonsumsi produk dalam waktu yang lama yang merepresentasikan komitmen merek, dan indikator konsistensi kualitas yang merepresentasikan kepercayaan merek dalam rangka meningkatkan loyalitas merek.

scholarly journals PERAN SCARCITY MARKETING DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA PENGGUNA TRAVELOKA

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Carolina Heriyanto ◽  
Adrie Oktavio ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Data Analysis ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Limited Time ◽  
Equation Modelling

Abstrak - Penelitian ini dibuat dengan tujuan untuk mengetahui peran dari scarcity marketing dan perceived value terhadap purchase intention pada pengguna Traveloka. Scarcity marketing dalam penelitian ini berperan sebagai variabel bebas yang dibagi menjadi 2 jenis yaitu limited-time scarcity (X1) dan limited-quantity scarcity (X2). Variabel perceived value (Y1) berperan sebagai variabel mediasi dan purchase intention (Y2) sebagai variabel terikat. Penelitian ini menggunakan metode penelitian kuantitatif dengan menyebarkan kuesioner kepada 100 orang pengguna Traveloka dengan kriteria pernah melihat promo Traveloka dengan scarcity marketing dan telah melakukan transaksi minimal 2x dalam 2 tahun terakhir sebagai teknik pengumpulan data. Teknik analisis data yang digunakan yaitu Structural Equation Modelling - Partial Least Square (SEM-PLS). Selanjutnya, berdasarkan hasil pengujian melalui software SmartPLS, didapatkan hasil bahwa limited-quantity scarcity berpengaruh signifikan positif terhadap perceived value. Selain itu kedua jenis scarcity marketing juga memberikan pengaruh positif dan signifikan terhadap purchase intention.Kata Kunci: scarcity marketing; limited-time scarcity; perceived value; limited-quantity scarcity; purchase intention Abstract - This study examines the role of scarcity marketing and perceived value on purchase intention of Traveloka users. Scarcity marketing in this study acts as an independent variable which is divided into 2 types of scarcity, limited-time scarcity (X1) and limited-quantity scarcity (X2). Perceived value (Y1) as a mediating variable and purchase intention (Y2) as the dependent variable. The method used for this research is quantitative and the data collected by distributing questionnaires to 100 Traveloka users which has ever seen scarcity marketing on Traveloka promos and has made at least 2x transactions in the last 2 years. Furthermore, Structural Equation Modelling - Partial Least Square (SEM-PLS) was used as the data analysis technique. Based on the data analysis results through SmartPLS software, found that limited-quantity scarcity had a significant and positive effect on perceived value. In adition the two types of scarcity marketing also had significant and positive impact on purchase intention.Keywords: scarcity marketing; limited-time scarcity; perceived value; limited-quantity scarcity; purchase intention

scholarly journals Pengaruh Brand Awareness dan Perceived Quality Terhadap Purchase Intention: Brand Loyalty Sebagai Variabel Mediasi

2020 ◽  
Vol 4 (6) ◽  
pp. 270
Author(s):  
Alexandra Fenetta ◽  
Keni Keni
Keyword(s):  
Brand Loyalty ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Equation Modelling ◽  
Convenience Sampling

The aim of this study are: first, to explore the effects of brand awareness, perceived quality and brand loyalty on purchase intention. Second, to explore the effects of brand awareness and perceived quality on brand loyalty. Third, to find out the effects of brand awareness and perceived quality on purchase intention if mediated by brand loyalty. The samples that are used in the research are 150 respondents in Jakarta conducted by convenience sampling. The data techniques are processed using structural equation modelling on software SmartPLS 3.2.8. The results of this research are: first, brand awareness and perceived quality do not have a positive impact on purchase intention, yet brand loyalty has a positive impact on purchase intention. Second, brand awareness and perceived quality have a positive on brand loyalty. Third, brand awareness and perceived quality have a positive impact on purchase intention if mediated by brand loyalty.

scholarly journals The Effect of Lifestyle, Perception, Satisfaction, and Preference on The Online Re-purchase Intention

2018 ◽  
Vol 9 (2) ◽  
pp. 545 ◽  
Author(s):  
Winda Victoria Pebriani ◽  
Ujang Sumarwan ◽  
Mega Simanjuntak
Keyword(s):  
Social Network ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
T Test ◽  
Women Consumers ◽  
Equation Modelling

The objective of this research was to analyze the effect of lifestyle, perception, satisfaction, and preference on the online re-purchase intention. The data are collected from 218 women consumers who have bought Muslim clothing through e-commerce (Hijup) and social network (Instagram) at least two times in the last three months. The data are analyzed using t-test and Structural Equation Modelling (SEM). The result of this research indicates that lifestyle has a significant effect on perception, perception has an effect on satisfaction, satisfaction has an effect on preference, and preference has an effect on re-purchase intention. Meanwhile, satisfaction has no significant effect on re-purchase intention in both models.

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