STORE LOYALTY ON ONLINE STORE CUSTOMERS IN INDONESIA

Nowadays, online retailing in Indonesia had flourished and estimated to be one of the most prominent foundation to boost Indonesia’s economic growth. Aiming to anticipate the trend, this research is written in order to gain a deeper understanding about the loyalty behavior among online store customers in Indonesia by investigating the influence of store image and perceived value towards online store loyalty. Data in this research were collected from online questioner sent troughout online forum and social media. Structural Equation Modelling method is used here along with software Lisrel 8.80. Past studies found that online store image, perceived utilitarian value and perceived hedonic value positively influences one of several dimensions of loyalty, repurchase intention. This research proves that online store image directly influences perceived utilitarian value, perceived hedonic value and online store loyalty while neither perceived utilitarian value nor perceived hedonic value directly influences online store loyalty. This research also found that ease of use and trustworthiness as the most reliable and influential dimensions in online store image.

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Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention

British Food Journal ◽

10.1108/bfj-03-2016-0128 ◽

2016 ◽

Vol 118 (12) ◽

pp. 2963-2980 ◽

Cited By ~ 13

Author(s):

Edward S.-T. Wang ◽

Jia-Rong Yu

Keyword(s):

Structural Equation ◽

Perceived Value ◽

Repurchase Intention ◽

Product Attribute ◽

Content Type ◽

Repurchase Intentions ◽

Hedonic Value ◽

Value Perceptions ◽

Utilitarian Value ◽

Functional Attribute

Purpose The purpose of this paper is to explore the effect of the product attribute beliefs of ready-to-drink (RTD) coffee beverages (i.e. content sensory, packaging and branding, and content functional attributes) on perceived value (i.e. utilitarian and hedonic value) and repurchase intention. Design/methodology/approach In the study survey, 401 participants who had purchased RTD coffee beverages within the previous month were included. Structural equation modelling was employed to analyse the survey data. Findings The findings indicate that consumers of RTD coffee beverages form utilitarian and hedonic value perceptions through content sensory, packaging and branding, and content functional attribute beliefs. Furthermore, utilitarian value is one of the most crucial determinants of repurchase intentions. The findings further reveal that whereas content functional attribute beliefs have a dominant influence on utilitarian value, content sensory attribute beliefs have a greater influence on hedonic value. Originality/value The findings of this study can serve as a reference for RTD coffee beverage companies to develop new products and communication strategies.

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MEMAHAMI KEINGINAN KONSUMEN UNTUK MEMBELI KEMBALI RTD COFFEE

PENELITIAN DAN KARYA ILMIAH ◽

10.25105/pdk.v4i1.4028 ◽

2019 ◽

Vol 4 (1) ◽

pp. 33

Author(s):

Zulianis Zulianis ◽

Renny Risqiani ◽

Amir Fikri

Keyword(s):

Structural Equation Modeling ◽

Customer Satisfaction ◽

Structural Equation ◽

Perceived Value ◽

Equation Modeling ◽

Repurchase Intention ◽

Product Attribute ◽

Hedonic Value ◽

Utilitarian Value

<p>Tujuan: penelitian ini dilakukan dengan tujuan untuk mengeksplorasi efek dari product attribute beliefs ready to drink coffee/rtd coffee yang terdiri dari content sensory, packaging and branding, dan content functional terhadap consumer perceived value (utilitarian dan hedonic value), customer satisfaction dan repurchase intention.<br />Metode: penelitian ini merupakan studi kausal untuk mempelajari hubungan antar variabel terkait. Metode survei digunakan untuk mengumpulkan data dari kosumen yang pernah mengkonsumsi rtd coffee pada enam bulan terakhir. Sebanyak 327 responden berpartisipasi dalam survei online. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan puposive sampling sedangkan uji hipotesis menggunakan sem (structural equation modeling).<br />Kesimpulan: temuan menunjukkan bahwa ketiga dimensi dari product attribute beliefs berpengaruh terhadap perceived value baik utilitarian value maupun hedonic value, namun kepuasan kosumen hanya terbentuk dari hedonic value sedangkan utilitarian value berpengaruh langsung terhadap keinginan untuk membeli kembali rtd coffee.</p>

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The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands

Management Journal of Contemporary Management Issues ◽

10.30924/mjcmi.26.2.10 ◽

2021 ◽

Vol 26 (2) ◽

pp. 179-195

Author(s):

Metin Saygılı ◽

Tolga Yalçıntekin

Keyword(s):

Customer Satisfaction ◽

Willingness To Pay ◽

Structural Equation ◽

Online Survey ◽

Missing Values ◽

Price Premium ◽

General Situation ◽

Repurchase Intention ◽

Hedonic Value ◽

Utilitarian Value

The aim of this study is to examine the role of hedonic value (HV), utilitarian value (UV), and customer satisfaction (CS) in individuals' willingness to pay a price premium (WTP a price premium) and repurchase intention (RI) to smartwatches. This study is unique and important as it only deals with smartwatches, unlike other studies on wearable technology products that often focus on the general situation. The research sample includes smartwatch users aged 18 years and above. An online survey was used to collect research data from 420 people identified using the convenience sampling method. After checking the missing values, 401 valid surveys were retained for further analysis. Hypotheses were analysed using the Structural Equation Modelling. The research findings revealed strong relationships between HV and UV and CS. HV and UV were found to positively affect the CS. The results showed that CS also had a positive influence on both WTP a price premium and RI.

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Creating Utilitarian and Hedonic Value from Website Quality and Online Retail Performance

Journal of Electronic Commerce in Organizations ◽

10.4018/jeco.2017070101 ◽

2017 ◽

Vol 15 (3) ◽

pp. 1-13 ◽

Cited By ~ 4

Author(s):

Edward Shih-Tse Wang

Keyword(s):

Service Quality ◽

Structural Equation ◽

Relationship Commitment ◽

Equation Modeling ◽

System Quality ◽

Price Fairness ◽

Online Retail ◽

Website Quality ◽

Hedonic Value ◽

Utilitarian Value

Although consumer-perceived utilitarian value and hedonic value have been considered essential antecedents of consumer behavior, few studies have investigated the effects of both website quality and online retail performance on consumer-perceived utilitarian value and hedonic value, which in turn affect consumers' relationship commitment. This study analyzed data from 394 online shoppers using structural equation modeling. The results revealed that both utilitarian and hedonic value significantly and positively affected relationship commitment. Information quality, system quality, service quality, and price fairness were revealed to significantly and positively affect the perceived utilitarian value of online stores, whereas system and service quality increased perceived hedonic value.

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THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIA

Verslas teorija ir praktika ◽

10.3846/btp.2020.12143 ◽

2020 ◽

Vol 21 (2) ◽

pp. 613-622

Author(s):

Tri Yulistyawati Evelina ◽

Andriani Kusumawati ◽

Umar Nimran ◽

Sunarti

Keyword(s):

Customer Satisfaction ◽

Perceived Risk ◽

Structural Equation ◽

Online Survey ◽

Social Value ◽

Equation Modeling ◽

Hedonic Value ◽

Utilitarian Value ◽

The Social ◽

Customer Satisfaction Survey

The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with the WarpPLS tool version 6.0 which was then analyzed through Inferential Statistics analysis. The results of the study showed that utilitarian value significantly influences customer satisfaction. Hedonic value significantly influences customer satisfaction. However, the findings showed that social value did not have a significant effect on customer satisfaction, meaning that the level of the social value of e-commerce customers does not have a significant impact on the level of customer satisfaction. Finally, the results show, perceived risk significantly influences customer satisfaction.

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Creating Utilitarian and Hedonic Value from Website Quality and Online Retail Performance

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business ◽

10.4018/978-1-7998-8957-1.ch022 ◽

2021 ◽

pp. 429-442

Author(s):

Edward Shih-Tse Wang

Keyword(s):

Service Quality ◽

Structural Equation ◽

Relationship Commitment ◽

Price Fairness ◽

Online Retail ◽

Website Quality ◽

Hedonic Value ◽

Utilitarian Value ◽

Online Shoppers ◽

Online Stores

Although consumer-perceived utilitarian value and hedonic value have been considered essential antecedents of consumer behavior, few studies have investigated the effects of both website quality and online retail performance on consumer-perceived utilitarian value and hedonic value, which in turn affect consumers' relationship commitment. This study analyzed data from 394 online shoppers using structural equation modeling. The results revealed that both utilitarian and hedonic value significantly and positively affected relationship commitment. Information quality, system quality, service quality, and price fairness were revealed to significantly and positively affect the perceived utilitarian value of online stores, whereas system and service quality increased perceived hedonic value.

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An Empirical Study of Brand Fan Page Engagement Behaviors

Sustainability ◽

10.3390/su12010434 ◽

2020 ◽

Vol 12 (1) ◽

pp. 434 ◽

Cited By ~ 2

Author(s):

Mei-Hui Chen ◽

Kune-Muh Tsai

Keyword(s):

Word Of Mouth ◽

Repurchase Intention ◽

Brand Community ◽

Brand Communities ◽

Hedonic Value ◽

Utilitarian Value ◽

Online Brand Communities ◽

Community Identification ◽

Online Brand Community ◽

Positive Effect

Nowadays, numerous companies present themselves on social networking sites (SNSs) by establishing brand communities to maintain continuous interaction with existing and potential customers to influence their brand choices, promote the products and services, and cultivate brand loyalty. However, the research into online brand communities is mainly centered on that utilizing the platforms of websites instead of using social media platforms. Thus, it calls for more studies to investigate consumer brand fan page engagement behavior to increase their fan base and further induce a fan’s purchase behavior. By adopting the perspectives of co-production and social identity theory, this study endeavors to investigate the impact of customer perceived value derived from engaging in brand fan pages on their identification with and stickiness to an online brand community in the SNS-based context. The target population of this study is consumers who have ever participated in an online brand community. Data was collected through a web-based survey. After deleting 36 incomplete responses, 524 usable responses remained for further analysis, with an effective sample rate of 93.57%. The results revealed that utilitarian value, hedonic value, and monetary value separately exerted a significantly positive effect on community identification. Utilitarian value and hedonic value also had significantly positive effects on community stickiness. Moreover, community identification was positively related to community stickiness. Community identification was found to have significantly positive influences on both word-of-mouth and repurchase intention. Furthermore, community stickiness exerted a significantly positive effect on word-of-mouth and repurchase intention. This study confirms the importance of perceived value on enhancing consumers’ identification with and their stickiness to online brand communities. Therefore, businesses should provide consumers with the value they desired to cultivate customer loyalty to their brand fan pages.

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What promotes smartphone-based mobile commerce? Mobile-specific and self-service characteristics

Internet Research ◽

10.1108/intr-10-2016-0287 ◽

2018 ◽

Vol 28 (1) ◽

pp. 105-122 ◽

Cited By ~ 12

Author(s):

Sujeong Choi

Keyword(s):

Technology Acceptance ◽

Structural Equation ◽

User Behavior ◽

Mobile Commerce ◽

Ease Of Use ◽

Equation Modeling ◽

Content Type ◽

User Control ◽

Utilitarian Value ◽

Self Service

Purpose Given that smartphones are widely used as a key means for mobile commerce, the purpose of this paper is to provide in-depth understanding of determinants of the utilitarian value that customers seek to obtain from using smartphone-based mobile commerce. Drawing on the technology acceptance model (TAM), the study proposes that usefulness and ease of use are two typical factors representing utilitarian value and verifies their impacts on smartphone-based m-commerce use. Moreover, the paper expands the TAM by considering mobile-specific characteristics (i.e. service ubiquity and location-based service (LBS)) and a self-service technology (SST) characteristic (i.e. user control) as determinants of utilitarian value. Design/methodology/approach The study entailed conducting a survey, and analyses were conducted based on a total of 379 responses from undergraduate and graduate students who had experience using smartphones for mobile commerce. The analyses used structural equation modeling to test the research model and hypotheses. Findings First, in the context of the various technologies-involved m-commerce, TAM serves as a theoretical lens to predict user behavior. Second, usefulness is greatly increased by service ubiquity, LBS, and user control. Third, ease of use is enhanced by service ubiquity and user control. Finally, ease of use is a determinant of usefulness. Originality/value The findings imply that mobile-specific and SST characteristics are the key determinants of utilitarian value in performance-oriented mobile commerce, and utilitarian value is a key determinant of smartphone-based mobile commerce use.

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PENGARUH PERSEPSI KEINFORMATIFAN, HARGA, KEGUNAAN, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT PEMBELIAN ULANG KONSUMEN GO-FOOD

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2021.v10.i08.p05 ◽

2021 ◽

Vol 10 (8) ◽

pp. 820

Author(s):

Elrio Purnomo Hidayat ◽

Eristia Lidia Paramita

Keyword(s):

Consumer Satisfaction ◽

Global Economy ◽

Structural Equation ◽

Total Sample ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Repurchase Intention ◽

Perceived Ease Of Use ◽

Online Questionnaire

Technology’s rapid advancement has transformed the global economy, making it more futuristic. Companies must be dedicated to serving customers in an increasingly advanced industrial environment. The realization of repurchase intention is heavily influenced by consumer satisfaction. This study aims to describe the influence of four important perceptual factors on repurchase intention through consumer satisfaction in the Go-Food application. An online questionnaire was used to collect the data, with a total sample size of 200 respondents. The analysis technique used is Structural Equation Modeling (SEM). According to the results, perceived of price and perceived usefulness have a substantial effect on customer satisfaction, while perceived informativeness and perceived ease of use have no significant impact. Keywords: Perception of informativeness; Perception of Price; TAM; Consumer Satisfaction; Repurchase Intention

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