The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands

The aim of this study is to examine the role of hedonic value (HV), utilitarian value (UV), and customer satisfaction (CS) in individuals' willingness to pay a price premium (WTP a price premium) and repurchase intention (RI) to smartwatches. This study is unique and important as it only deals with smartwatches, unlike other studies on wearable technology products that often focus on the general situation. The research sample includes smartwatch users aged 18 years and above. An online survey was used to collect research data from 420 people identified using the convenience sampling method. After checking the missing values, 401 valid surveys were retained for further analysis. Hypotheses were analysed using the Structural Equation Modelling. The research findings revealed strong relationships between HV and UV and CS. HV and UV were found to positively affect the CS. The results showed that CS also had a positive influence on both WTP a price premium and RI.

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THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIA

Verslas teorija ir praktika ◽

10.3846/btp.2020.12143 ◽

2020 ◽

Vol 21 (2) ◽

pp. 613-622

Author(s):

Tri Yulistyawati Evelina ◽

Andriani Kusumawati ◽

Umar Nimran ◽

Sunarti

Keyword(s):

Customer Satisfaction ◽

Perceived Risk ◽

Structural Equation ◽

Online Survey ◽

Social Value ◽

Equation Modeling ◽

Hedonic Value ◽

Utilitarian Value ◽

The Social ◽

Customer Satisfaction Survey

The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with the WarpPLS tool version 6.0 which was then analyzed through Inferential Statistics analysis. The results of the study showed that utilitarian value significantly influences customer satisfaction. Hedonic value significantly influences customer satisfaction. However, the findings showed that social value did not have a significant effect on customer satisfaction, meaning that the level of the social value of e-commerce customers does not have a significant impact on the level of customer satisfaction. Finally, the results show, perceived risk significantly influences customer satisfaction.

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Brand Loyalty at Smartphones Market: Linking Between Brand Passion, Hedonic and Utilitarian Values

Marketing and Management of Innovations ◽

10.21272/mmi.2020.1-23 ◽

2020 ◽

pp. 274-284

Author(s):

Tolga Yalçıntekin ◽

Metin Saygılı

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Online Survey ◽

Positive Influence ◽

Study Data ◽

General Situation ◽

Hedonic Value ◽

Utilitarian Value ◽

Study Results ◽

The Relationship

This paper summarizes the arguments and counterarguments within the scientific discussion on the factors that influence consumers' brand loyalty to smartphone brands. The main aim of the study is to analyze the relationship between hedonic value, utilitarian value, brand passion, and brand loyalty based on consumers' loyalty at the smartphones market. Accordingly, the study focuses on brand loyalty as a consequence of brand passion and reveals it in a holistic framework as it emphasizes the direct relationship between the two variables. In this context, this study is different from others in literature in a way that it focuses on smartphones, which are at the upper ranks of the technological product category. The fact that this study only deals with mobile phones makes it different and essential as studies on electronic and technological products often focus on the general situation. Researchers used positivist research as a quantitative research design in this study, which deals with factors that influence brand loyalty to smartphone brands. The study universe involves 18-year-old and older consumers with a purchase capacity. In this context, the study sample comprises smartphone users at or over the age of 18. The conceptual model and associated hypotheses are tested with a sample of 330 consumers. Researchers collected the study data with a convenience sampling method with the help of an online survey. In the study, data were analyzed through structural equation modelling. The results demonstrate strong relationships between the two antecedents (hedonic value and utilitarian value) and brand passion and between brand passion and its consequence (brand loyalty). Study results indicate that hedonic value (β=0,506; p<0,001) and utilitarian value (β=0,202; p<0,001) have a positive influence on brand passion. Study results also show that brand passion (β=0,683; p<0,001) has a positive influence on brand loyalty. On the other hand, the study also reveals that brand passion mediates the relationship between hedonic and utilitarian value and brand loyalty. Study results point out that hedonic value, utilitarian value, and brand passion have a positive influence on the development of consumers' loyalty to smartphone brands. Keywords brand loyalty, brand passion, hedonic value, smartphone, utilitarian value

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MEMAHAMI KEINGINAN KONSUMEN UNTUK MEMBELI KEMBALI RTD COFFEE

PENELITIAN DAN KARYA ILMIAH ◽

10.25105/pdk.v4i1.4028 ◽

2019 ◽

Vol 4 (1) ◽

pp. 33

Author(s):

Zulianis Zulianis ◽

Renny Risqiani ◽

Amir Fikri

Keyword(s):

Structural Equation Modeling ◽

Customer Satisfaction ◽

Structural Equation ◽

Perceived Value ◽

Equation Modeling ◽

Repurchase Intention ◽

Product Attribute ◽

Hedonic Value ◽

Utilitarian Value

<p>Tujuan: penelitian ini dilakukan dengan tujuan untuk mengeksplorasi efek dari product attribute beliefs ready to drink coffee/rtd coffee yang terdiri dari content sensory, packaging and branding, dan content functional terhadap consumer perceived value (utilitarian dan hedonic value), customer satisfaction dan repurchase intention.<br />Metode: penelitian ini merupakan studi kausal untuk mempelajari hubungan antar variabel terkait. Metode survei digunakan untuk mengumpulkan data dari kosumen yang pernah mengkonsumsi rtd coffee pada enam bulan terakhir. Sebanyak 327 responden berpartisipasi dalam survei online. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan puposive sampling sedangkan uji hipotesis menggunakan sem (structural equation modeling).<br />Kesimpulan: temuan menunjukkan bahwa ketiga dimensi dari product attribute beliefs berpengaruh terhadap perceived value baik utilitarian value maupun hedonic value, namun kepuasan kosumen hanya terbentuk dari hedonic value sedangkan utilitarian value berpengaruh langsung terhadap keinginan untuk membeli kembali rtd coffee.</p>

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Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention

British Food Journal ◽

10.1108/bfj-03-2016-0128 ◽

2016 ◽

Vol 118 (12) ◽

pp. 2963-2980 ◽

Cited By ~ 13

Author(s):

Edward S.-T. Wang ◽

Jia-Rong Yu

Keyword(s):

Structural Equation ◽

Perceived Value ◽

Repurchase Intention ◽

Product Attribute ◽

Content Type ◽

Repurchase Intentions ◽

Hedonic Value ◽

Value Perceptions ◽

Utilitarian Value ◽

Functional Attribute

Purpose The purpose of this paper is to explore the effect of the product attribute beliefs of ready-to-drink (RTD) coffee beverages (i.e. content sensory, packaging and branding, and content functional attributes) on perceived value (i.e. utilitarian and hedonic value) and repurchase intention. Design/methodology/approach In the study survey, 401 participants who had purchased RTD coffee beverages within the previous month were included. Structural equation modelling was employed to analyse the survey data. Findings The findings indicate that consumers of RTD coffee beverages form utilitarian and hedonic value perceptions through content sensory, packaging and branding, and content functional attribute beliefs. Furthermore, utilitarian value is one of the most crucial determinants of repurchase intentions. The findings further reveal that whereas content functional attribute beliefs have a dominant influence on utilitarian value, content sensory attribute beliefs have a greater influence on hedonic value. Originality/value The findings of this study can serve as a reference for RTD coffee beverage companies to develop new products and communication strategies.

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STORE LOYALTY ON ONLINE STORE CUSTOMERS IN INDONESIA

Journal of Management and Business ◽

10.24123/jmb.v14i2.320 ◽

2015 ◽

Vol 14 (2) ◽

Author(s):

Rossyta Dewi ◽

Dudi Anandya Anandya

Keyword(s):

Structural Equation ◽

Ease Of Use ◽

Store Image ◽

Store Loyalty ◽

Repurchase Intention ◽

Online Retailing ◽

Online Store ◽

Hedonic Value ◽

Modelling Method ◽

Utilitarian Value

Nowadays, online retailing in Indonesia had flourished and estimated to be one of the most prominent foundation to boost Indonesia’s economic growth. Aiming to anticipate the trend, this research is written in order to gain a deeper understanding about the loyalty behavior among online store customers in Indonesia by investigating the influence of store image and perceived value towards online store loyalty. Data in this research were collected from online questioner sent troughout online forum and social media. Structural Equation Modelling method is used here along with software Lisrel 8.80. Past studies found that online store image, perceived utilitarian value and perceived hedonic value positively influences one of several dimensions of loyalty, repurchase intention. This research proves that online store image directly influences perceived utilitarian value, perceived hedonic value and online store loyalty while neither perceived utilitarian value nor perceived hedonic value directly influences online store loyalty. This research also found that ease of use and trustworthiness as the most reliable and influential dimensions in online store image.

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Analysing flow experience on repurchase intention in e-retailing during COVID-19

International Journal of Retail & Distribution Management ◽

10.1108/ijrdm-10-2020-0429 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Ipek Kazancoglu ◽

Burak Demir

Keyword(s):

Customer Satisfaction ◽

Structural Equation ◽

Online Survey ◽

Flow Theory ◽

Flow Experience ◽

Repurchase Intention ◽

Content Type ◽

Mediating Role ◽

Time Distortion ◽

And Control

PurposeThe aim of this paper is to analyse the effects of flow experience on repurchase intention. In this context, this paper examines the mediating role of e-customer satisfaction during COVID-19 pandemic. This study is based on flow theory using two consequent factors, which have not been investigated together previously.Design/methodology/approachA questionnaire consisted of flow experience dimensions and e-customer satisfaction, repurchase intention. An online survey was conducted with 478 consumers who experienced flow in online shopping. Exploratory factor analysis and structural equation modelling were used to test research hypotheses. The research study data were collected between 20 March and 31 May 2020, during the spread of COVID-19.FindingsTelepresence, concentration and control dimensions of flow experience have a significant effect on e-customer satisfaction. In addition, it was determined that the change in repurchase intention was caused by concentration and telepresence dimensions of flow experience. Therefore, it was found that e-customer satisfaction has a significant effect on repurchase intention. As a result, it was determined that e-customer satisfaction has a partial mediating role in the effect of flow experience dimensions of telepresence, concentration and control, and a full mediating role in the effect of flow experience dimension of time distortion on repurchase intention.Research limitations/implicationsThe limitations of the study are that research was conducted on only one retail company and a limited number of participants were reached. In addition, some flow experience dimensions were excluded in the study, constituting another limitation.Originality/valueThis paper contributes flow theory literature by modelling flow dimensions as an independent variable that affects e-customer satisfaction and repurchase intention. In addition, different dimensions of flow experience in online retailing have been discussed, and no study has been found that discusses flow experience dimensions (goal clarity, enjoyment, curiosity, control, telepresence, time distortion, concentration) together. This study conducted during COVID-19 pandemic would produce a different perspective on flow experience in e-retailing

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Fresh food online shopping repurchase intention: the role of post-purchase customer experience and corporate image

International Journal of Retail & Distribution Management ◽

10.1108/ijrdm-04-2021-0184 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Kara Xiaohui Ma ◽

Damien William Mather ◽

Dana L. Ott ◽

Eddy Fang ◽

Phil Bremer ◽

...

Keyword(s):

Customer Satisfaction ◽

Structural Equation ◽

Online Survey ◽

Customer Experience ◽

Corporate Image ◽

Repurchase Intention ◽

Content Type ◽

Fresh Food ◽

Post Purchase

PurposeThe purpose of this study is to investigate consumers' post–purchase experience when buying fresh food online. It examines the key dimensions of post–purchase online customer experience (post–purchase OCE) that impact customer satisfaction and repurchase intention. It also explores the role of corporate image as a moderator.Design/methodology/approachAn online survey was conducted in China to capture participants' post–purchase OCE, satisfaction, repurchase intention and perceived corporate image. Partial least squares structural equation modelling (PLS-SEM) was utilized to analyse data collected from 317 Chinese fresh food online shoppers. Moderated mediation analysis was conducted to analyse the moderating effect of corporate image.FindingsFour post–purchase OCE dimensions “product-in-hand”, “customer support”, “benefits” and “packaging” significantly drive customers' repurchase intention by enhancing customer satisfaction. “Delivery” is not influential. Additionally, for firms with a good corporate image, customer repurchase intention is more easily affected by post–purchase OCE than firms with a lower level of corporate image.Practical implicationsThe findings inform fresh food e-commerce firms of the critical post–purchase OCE dimensions that mostly drive customer satisfaction and help retain customers. Furthermore, it implies that firms with a good corporate image must provide high-quality post–purchase OCE that matches the image because the consequences associated with a poor post–purchase OCE can be severe.Originality/valueThis research is among the first to investigate fresh food post–purchase OCE. It also introduces the previously underexplored moderating role of corporate image.

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STORE LOYALTY ON ONLINE STORE CUSTOMERS IN INDONESIA

Journal of Management and Business ◽

10.24123/jmb.v14i2.321 ◽

2015 ◽

Vol 14 (2) ◽

Author(s):

Rossyta Dewi ◽

Dudi Anandya

Keyword(s):

Structural Equation ◽

Ease Of Use ◽

Store Image ◽

Store Loyalty ◽

Repurchase Intention ◽

Online Retailing ◽

Online Store ◽

Hedonic Value ◽

Modelling Method ◽

Utilitarian Value

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The Effect of Utilitarian Value and Hedonic Value on Customer Loyalty with Customer Satisfaction As an Intervening Variable: Empirical Evidence from Indonesia

International Journal of Multicultural and Multireligious Understanding ◽

10.18415/ijmmu.v8i5.2670 ◽

2021 ◽

Vol 8 (5) ◽

pp. 291

Author(s):

Zainurrafiqi Zainurrafiqi ◽

Siti Salama Amar ◽

Rohmaniyah Rohmaniyah ◽

Rini Aristin ◽

R.P.Much Muchtar ◽

...

Keyword(s):

Data Analysis ◽

Customer Satisfaction ◽

Customer Loyalty ◽

Structural Equation ◽

Sampling Technique ◽

Equation Model ◽

Demographic Variables ◽

Research Data ◽

Hedonic Value ◽

Utilitarian Value

The purpose of this study was to build an understanding of the influence of utilitarian values and hedonic values on customer satisfaction and customer loyalty at hypermarket in Pamekasan Regency, Jawatimur Province, Indonesia. Type of research is Explanatory Research. Data collection using a questionnaire. The sampling technique used purposive sampling. The number of samples was 250 consumers and data analysis used the Structural Equation Model (SEM) with AMOS software. The results of this study indicate utilitarian value and hedonic value have a positive and significant effect on customer satisfaction and customer satisfaction has a positive and significant effect on customer loyalty and Demographic variables have a significant differences on each variable partially.

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The Role of Personality as A Trigger For the Satisfaction of Valuable Bag

Social Economics and Ecology International Journal (SEEIJ) ◽

10.21512/seeij.v4i2.7359 ◽

2021 ◽

Vol 4 (2) ◽

pp. 61-72

Author(s):

Retno Dewanti ◽

Siti Nabila ◽

Diana Simanjuntak ◽

Siti Rohaida Mohamed Zainal

Keyword(s):

Customer Satisfaction ◽

Direct Effect ◽

Structural Equation ◽

Community Empowerment ◽

Equation Modeling ◽

Behavioural Intentions ◽

Hedonic Value ◽

Utilitarian Value ◽

Research Findings

Community empowerment activities through research results. This article is to investigated the influence of Hedonic Value and Utilitarian Value against Customer Satisfaction with moderating Personality has impacted to Behavioral Intentions on valuable bag. This research using Structural Equation Modeling (SEM) with Smart PLS 3.0 software. Data collected directly from respondents who meet the specified characteristics of population by distributing questionnaires. This study uses a sample of respondents who ever buy or use specific brand of bag. The samples used in this study were 100 respondents. The research findings indicate that hedonic and utilitarian values had a direct effect on customer satisfaction and have direct effect on behavioural intentions. In addition, customer satisfaction directly influenced behavioural intentions. The role of personality as the moderate variable in this study were able to amplify between customer satisfaction and perceived value.

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