scholarly journals Who can you trust? Medical news, the public and what reporters think about public relations sources

2012 ◽  
Vol 18 (2) ◽  
pp. 102 ◽  
Author(s):  
Patrizia Furlan
Keyword(s):  
Public Relations ◽  
Relational Dynamics ◽  
News Production ◽  
Public Relations Practitioners ◽  
News Reporting ◽  
The Public ◽  
News Stories ◽  
Medical News ◽  
Scant Attention ◽  
Health Care Options

Research on the effects of medical news stories on the public has demonstrated that consumers make decisions about personal health care options and choices sometimes exclusively based on stories published by the media. Given the news media’s ability to set the agenda for what the lay public, government policymakers and even health professionals consider topical and important, medical news reporting has an added sense of responsibility to be timely, reliable and accurate. Public relations practitioners involved in medical promotion can be the behind-the-scenes providers of information and access to important sources in medical news production. This relationship has been an emerging area of research focus in the US but has received scant attention in Australia. Just as in other areas of reporting, the relational dynamics between reporter and PR source are often conflicting and contradictory. This article will explore the views of 25 Australian medical reporters in a mixed method study on their relationship with public relations practitioners through the construct of trust. The findings indicate that most medical reporters, although acknowledging the increasing influence of public relations on medical news production, generally do not trust public relations sources, especially those in the corporate sector. However, if ongoing PR sources are considered reliable and trustworthy, then the relationship can become one of trust and interdependence.

pengelolaan cyber public realations dalam membentuk corporate branding

2020 ◽  
Vol 2 (3) ◽  
pp. 241-260
Author(s):  
Eneng Rismawati ◽  
Yusuf Zaenal Abidin ◽  
Encep Dulwahab
Keyword(s):  
Public Relations ◽  
Corporate Branding ◽  
Research Method ◽  
Adaptive Method ◽  
Qualitative Approach ◽  
Quick Response ◽  
Public Relations Practitioners ◽  
The Public ◽  
Circular Model ◽  
Media Monitoring

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menggambarkan mengenai tahap membagikan, mengoptimalkan, mengelola serta mengikutsertakan pada  pengelolaan cyber  public  relations  dalam  membentuk  corporate  branding  di PT  Len Industri (Persero). Konsep  yang digunakan dalam penelitian ini yaitu konsep  model melingkar  untuk  sosial  media  menurut Regina  Luttrell . Metode penelitian yang digunakan yaitu menggunakan metode deksriptif dengan pendekatan kualitiatif. Pengumpulan  data  yang  digunakan  yaitu dengan wawancara, dan observasi.  Hasil  penelitian dilapangan, dapat disimpulkan bahwa praktisi  humas  PT Len Industri (Persero) dalam pengelolaan cyber public relations guna membentuk corporate branding memiliki  empat  tahapan  yakni : 1) tahap  membagikan  konten terdiri dari: a) berpartisipasi  menggunakan  media  sosial , b) saling terhubung dengan publik, c) membangun  kepercayaan publik . 2) tahap pengoptimalan pesan  yang dilakukan  yakni  dengan : a) melakukan  pengecekan hashtag, b) melakukan postingan lima kali sehari, dan c) melakukan  postingan yang memiliki unsur teknologi. 3) mengelola dibagi menjadi tiga, yaitu : a) media monitoring, b) interaksi dalam waktu yang sebenarnya, dan c) memberikan respon cepat. 4) mengikutsertakan publik dengan tiga unsure yaitu : a) menjalin hubungan dengan para influencer, b) mengetahui dimana dan siapa audiens, serta c)  meraih target audiens. Kata Kunci: Pengelolaan; Cyber Public Relations; Corporate Branding. ABSTRACT The  purpose  of  to  find  out and describe the sharingstage,optimize,manage  and engage in cyber public relations management in forming a corporate branding in PT Len Industri (Persero). The concept  used  in  this research is the concept of  The Circular model of Some to Regina Luttrell. The research method using  an  adaptive  method  with  a  qualitative  approach. Data collection used in this study is by interview,and observation. The results of the research in the field can be concluded that PT Len Industri (Persero) public  relations  practitioners  in  the management  of  cyber  public  relations  to  form  corporate  branding  has  four  stages : 1) The share stage consists of: a) participating  in  social  media  (participate), b) connect with public (connect), c) build  public  trust (build trust). 2) optimize phase messages that are carried out by: a) checking hashtag, b) posting  five time a day, c) do posts that have technological elements. 3) The  manage  divided  into: a) media  monitoring, b) interaction  in  real  time, c)  provide quick response. 4) engage  the  public  : a) establish  a  relationship  with  influencer, b) where and  who  is  the  audience, c)  reach  the target  audience. Keyword : Management; Cyber Public Relations.  

scholarly journals Journalism and Numeracy in Context: Four Case Studies

Numeracy ◽  
2021 ◽  
Vol 14 (2) ◽  
Author(s):  
Steven Harrison
Keyword(s):  
Numerical Data ◽  
Quantitative Literacy ◽  
News Production ◽  
News Reporting ◽  
Life And Death ◽  
The Public ◽  
News Reports ◽  
Reporting Process ◽  
The Relationship

Although research into the relationship between quantitative literacy (QL) and news reporting is sparse, the consensus among researchers is that journalists tend not to place QL very highly among their professional values and that journalism suffers as a consequence. This paper is an attempt to provide concrete examples of the ways in which news reports systemically misinterpret, misrepresent, or misuse numerical data as part of the reporting process. Drawing on scenarios ranging from elections and healthcare to the mundane world of food preparation, it shows how a lack of rigour in the fields of reporting and news production can lead to a diminution in the quality of journalism presented to the public. It is argued that while the effect of this can sometimes be trivial, on occasion it is literally a matter of life and death.

scholarly journals On the roles of scientists, press officers and journalists

2014 ◽  
Vol 13 (03) ◽  
pp. E ◽  
Author(s):  
Emma Weitkamp
Keyword(s):  
Public Relations ◽  
Public Engagement ◽  
Science Communication ◽  
Scientific Research ◽  
Research Institutions ◽  
News Production ◽  
The Public

This issue of the Journal of Science Communication raises a number of questions about the ways that new scientific research emerges from research institutions and in particular the role played by scientists, press officers and journalists in this process. This is not to suggest that the public don't play an equally important role, and several articles in this issue raise questions about public engagement, but to explore the dynamics at play in one specific arena: that of news production. In this editorial I explore the increasing reliance of science journalists on public relations sources and consider what questions this raises for science communication.

scholarly journals Public relations practitioners’ perception of new media influence on promotion of mutual understanding between organisation and strategic publics in Nigeria

2021 ◽  
Vol 5 (S1) ◽  
pp. 506-528
Author(s):  
Harvey G.O. Igben ◽  
Michael E. Ilaya
Keyword(s):  
New Media ◽  
Public Relations ◽  
Mutual Understanding ◽  
Technological Determinism ◽  
Public And Private ◽  
Public Relations Practitioners ◽  
The Public ◽  
Media Technologies ◽  
Private Organizations ◽  
Fundamental Goal

New media is a trending innovation and its influence in the promotion of mutual understanding between organizations and strategic publics is a more contemporary issue. This study evaluates the perception of public relations practitioners on the incorporation of new media into the process of promoting good relationships between organizations and strategic publics in Nigeria. The fundamental goal is to examine if public relations practitioners find new media helpful in carrying out public relations activities in their organizations. This study is hinged on Technological determinism theory.  Findings show that public relations practitioners of both public and private organizations do perceive the adoption of new media technologies in the performance of their function for the promotion of mutual understanding as supportive to quick and interactive approaches to dissemination of information from organizations to strategic stakeholders and the public. The study recommends that more public relations practitioners of organizations especially public organizations should be encouraged to use new media in course of executing their professional assignments.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

Advancing agenda building

2018 ◽  
Vol 2 (1) ◽  
pp. 84-102
Author(s):  
Tiffany L. Mohr ◽  
Lauren D. Furey
Keyword(s):  
Experimental Design ◽  
Public Relations ◽  
Strong Support ◽  
Agenda Building ◽  
Causal Relationships ◽  
Issue Salience ◽  
Public Relations Practitioners ◽  
The Public ◽  
Attribute Salience ◽  
Political Public Relations

Abstract This study tested the three levels of agenda building using an experimental design to identify possible causal relationships. This research contributes to the study and practice of political public relations by examining the process by which an issue is created and transferred to the public. Results indicate various support for agenda building including overall issue salience and issue attribute salience. The study also tested the compelling arguments hypothesis and found strong support for attribute salience contributing to overall issue salience. These findings are important for political public relations practitioners as it demonstrates that contextual issue attributes increase issue salience for the public.

scholarly journals Understanding of the Establishment and Importance of Public Relations Department in Macao: Perspectives from Governmental Officials

2017 ◽  
Vol 7 (3) ◽  
pp. 14
Author(s):  
Weng Si Kuok ◽  
Luis Miguel Dos Santos
Keyword(s):  
Public Relations ◽  
Socioeconomic Development ◽  
Research Study ◽  
Government Agencies ◽  
Main Function ◽  
Public Relations Practitioners ◽  
The Public ◽  
Governmental Agencies ◽  
Government Leadership ◽  
Local Residents

In regard to the public relations practice with government agencies and departments, the main function of public relations consists of disseminating information. In particular, government departments often promote policies of the current administration and seek support from local residents. However, most leadership strongly believedthat public relations mainly concern about gaming and hospitality industry which leading to a misunderstanding between the real responsibilities of public relations practitioners. The purpose of this research study is to understand the developments of governmental public relations tasks from the perspective of public relations professional at the governmental environment. The outcomes of this study indicated three directions: 1) The establishment of public relations division under the current government leadership; 2) The socioeconomic development of Macao and the new demand of professionals; and 3) potential challenges and limitations for government agencies in public relations. The result of this research indicated that public relations industry in Macao has a bright future, because of the fast growing on both society and economy conditions. The result may provide recommendations for governmental agencies and NGOs administrators to manage their manpower and public relations professionals into an appropriate level.

scholarly journals “I Just Say I’m in Advertising”: A Public Relations Identity Crisis?

2009 ◽  
Vol 34 (2) ◽  
Author(s):  
Amy B Thurlow
Keyword(s):  
Public Relations ◽  
Identity Theory ◽  
Role Identity ◽  
Identity Crisis ◽  
Professional Identities ◽  
Public Relations Practitioners ◽  
The Public ◽  
Role Identity Theory ◽  
Identites Professionnelles

Abstract: This study uses a critical sensemaking approach and draws upon role identity theory to explore individual understandings of the public relations identity. Public relations practitioners are asked to share their own sensemaking about their professional identities within the context of negative societal perceptions of the field.Résumé : Cette étude emploie une approche critique de création de sens et recourt à la théorie sur l’identité de rôle pour explorer comment les professionnels en relations publiques perçoivent leur identité personnelle. On a demandé à ceux-ci de partager leur propre création de sens par rapport à leurs identités professionnelles dans le contexte de perceptions sociales négatives à l’égard de leur profession.

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