scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

Entrepreneurship in the digital press: a semantic analysis

2019 ◽  
Vol 26 (3) ◽  
pp. 416-431
Author(s):  
Myriam Martí-Sánchez ◽  
Desamparados Cervantes-Zacarés ◽  
Arturo Ortigosa-Blanch
Keyword(s):  
Empirical Evidence ◽  
Thematic Analysis ◽  
Design Methodology ◽  
Semantic Analysis ◽  
Word Association ◽  
Innovation Ecosystem ◽  
Content Type ◽  
The Public ◽  
The Media ◽  
The Way

Purpose The purpose of this paper is to analyse how the media addresses entrepreneurship and to identify the attributes linked to this phenomenon. Design/methodology/approach The sample is defined in terms of a linguistic corpus comprised of content related to entrepreneurship drawn from the digital editions of the three most important Spanish economic newspapers for the period 2010–2017. Word association and co-occurrence analyses were carried out. Further, a non-supervised clustering process was used as the basis for a thematic analysis. Findings Correspondence between social and media patterns related to the entrepreneurship phenomenon is revealed by the results. It is shown how attributes such as “success”, “innovation”, “ecosystem” and “woman” appear as very relevant and are linked to different co-occurrence scenarios. Relevant thematic groups are also identified related to lexical associations such as innovation, digital economy and public policies linked to entrepreneurship. Research limitations/implications It is important to emphasise that this study has identified and explored relationships between words, but not their evolution. Furthermore, conclusions cannot be drawn concerning whether there are differences in how each newspaper has dealt with entrepreneurship because of the way the corpus was constructed. Originality/value The study provides empirical evidence that helps to identify the way media approaches entrepreneurship. The authors carried out the analysis on the media contents and not on the perception of the public on the phenomenon.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals Role of the Public Relations Service in Shaping the Media Content Strategy of the Kurdish Media Corporation "Rudaw"

2020 ◽  
Vol 2020 (2) ◽  
pp. 226-235
Author(s):  
Kaka Mohammed Omer Kaka
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Media Content ◽  
The Public ◽  
Mandatory Participation ◽  
Content Strategy ◽  
The Media ◽  
Media Corporations

The article is devoted to the formation of public relations organizations in Kurdistan-Iraq, the formation of their goals, objectives, functions and specialization, as well as the practice of PR in the Kurdish media, including the Rudaw media corporation. It shows the processes and methods of strategic planning of the content of Kurdish media corporations with the mandatory participation of PR departments. The article also analyzes the reasons for the shortcomings in the strategic planning of media content in the Kurdish media due to the neglecting of the role and tasks of public relations services.

Delhi Metro Rail Corporation's Communication with the Media

2012 ◽  
pp. 1-31
Author(s):  
Meenakshi Sharma
Keyword(s):  
Public Relations ◽  
Phase Ii ◽  
Dynamic Environment ◽  
Electronic Media ◽  
Media Relations ◽  
The Public ◽  
Positive Image ◽  
Major Incidents ◽  
Image Building ◽  
The Media

As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, with the rise of electronic media and the proliferating channels' greater emphasis on sensationalism, the warmth in the relations began to subside. A major standoff with the electronic media and the experience of accidents during construction of Phase II of the project, led to the restructuring of the approach to media relations as well as internal restructuring of the PR department. The challenges and major incidents turned out to be hard-learnt lessons in managing the media in a dynamic environment.

scholarly journals PERANAN HUMAS PEMERINTAH KOTA SURABAYA DALAM PENGELOLAAN MEDIA RELATIONS SEBAGAI SARANA KOMUNIKASI KEPADA PUBLIK

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Siti Fatimah ◽  
Noorshanti Sumarah ◽  
Hamim Hamim
Keyword(s):  
Public Relations ◽  
Public Information ◽  
City Government ◽  
Media Relations ◽  
The Public ◽  
Communication Activity ◽  
The Media ◽  
Government Public Relations ◽  
Information Channels ◽  
The Government

This research is motivated by the role of public relations in the Surabaya City Governmentmedia relations activities as a means of communication with the public. Part of Surabaya citygovernment public relations in the field of information has a duty as a bridge of communication andinformation between the Government of the city of Surabaya with the community. This study aims todescribe the communication activities conducted by the Government public relations city of Surabayain superior Service and information embodies quality, improve information channels and aspiration.The theory is the theory of communication and public information Model theory Harold Lasswell.Research methods used in this research was qualitative research with type a descriptive. Thetechnique of collecting data through observation, in-depth interviews and documentation. Researchresults find communication activity conducted in Surabaya city government public relation Activitiesthe management of Media Relations as a means of communication to the public using a one-waycommunication, where is Surabaya city government public relations role as journalists indisseminating information to the public, and controls the news or information to mass media.In application of Surabaya City Government Public Relations are already maximizing the duties andfunctions of Public Relations Surabaya City Government in achieving and maintaining excellentservice and quality information, and to improve information channels and public aspirations, andmaintain harmonious relations with the media and the public.

scholarly journals STRUKTURASI KOMUNIKASI INTERNAL DALAM PRAKTIK MEDIA RELATIONS DI DALAM INDUSTRI MEDIA

INFORMASI ◽  
2018 ◽  
Vol 48 (1) ◽  
pp. 49
Author(s):  
Brahma Putra Pratama
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Internal Communication ◽  
Media Industry ◽  
Internal Environment ◽  
Media Relations ◽  
The Public ◽  
Adaptive Structuration ◽  
The Media ◽  
Initial Process

Media relations is one of the practices that can be found in the system of a publicrelations (PR) department. The PR department of a media industry still needs to do thepractice of media relations with other media industry although it has already had its ownchannel to disseminate information. The practice of media relations has aim that theinformation from an organization can be distributed to the public through the channelof the media industry. To achieve the aim, the initial process, such as the interactionand communication in the internal environment of the organization between the PRstaff with the superiors, is required. PR staff and the superiors as the agents use thestructure to act in the process of system production and reproduction. To know howthe process of the system production and reproduction in the interaction of the agentsin the practice of media relations, then analysis using adaptive structuration theorydeveloped by McPhee and Poole is required. This research aims to describe and providean understanding of structuration of internal communication in the practice of mediarelations in the PR department. The method used in this research is a single instrumentalcase study with descriptive qualitative approach. From this study, it is found that in thePR department system, the staff connects to the superiors in the internal environmentin the practice of media relations and the agents use the structure to act and to interactso that the system and practice can take place continuously either as a rountine or as atransformation.Media relations merupakan salah satu praktik yang terdapat dalam sistem departemen public relations (PR). Departemen PR dari suatu industri media ternyata masih perlu melakukan praktik media relations dengan industri media lain meskipun telah memiliki saluran media untuk menyebarkan informasi. Praktik media relations bertujuan supaya informasi dari suatu organisasi dapat disebarluaskan kepada publik melalui saluran suatu industri media. Untuk mencapai tujuan tersebut, diperlukan proses awal berupa interaksi dan komunikasi di lingkungan internal organisasi antara staf PR dengan atasannya. Staf PR dan atasannya sebagai agen menggunakan struktur dalam bertindak dalam proses produksi dan reproduksi sistem. Untuk mengetahui bagaimana proses produksi dan reproduksi sistem tersebut dalam interaksi para agen dalam praktik media relations, maka diperlukan analisis menggunakan teori strukturasi adaptif yang dikembangkan oleh McPhee dan Poole. Penelitian ini bertujuan untuk menggambarkan dan memberikan pemahaman mengenai strukturasi komunikasi internal dalam praktik media relations yang terjadi di dalam departemen PR. Metode yang digunakan dalam penelitian ini adalah studi kasus instrumental tunggal dengan pendekatan kualitatif deskriptif. Dari penelitian ini ditemukan bahwa di dalam sistem departemen PR, staf berhubungan dengan atasannya di lingkungan internalnya dalam melakukan praktik media relations dan para agen menggunakan struktur dalam bertindak dan berinteraksi sehingga sistem dan praktik dapat berlangsung terus-menerus baik sebagai rutinitas maupun sebagai transformasi.Kata kunci: Strukturasi, Komunikasi Internal, Media Relations, Industri Media

scholarly journals PUBLIC RELATIONS STRATEGY FOR IMPROVING QUALITY OF SERVICE TO PATIENTS (Qualitative Descriptive Study at Muslimat Ponorogo Hospital)

2020 ◽  
Vol 1 ◽  
pp. 69-86
Author(s):  
Aulia Amana Putri
Keyword(s):  
Quality Of Service ◽  
New Media ◽  
Public Relations ◽  
Community Relations ◽  
Media Relations ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Media ◽  
Public Relations Strategy

Abstrack: RSU Muslimat Ponorogo focuses on the quality of service to patients. This study aims to determine how the strategy is carried out by public relations. This article uses a descriptive type of research with a qualitative approach. Researchers get data from interviews, observation, and documentation. The results showed that the public relations strategy of the Muslimat Ponorogo Hospital in improving the quality of service to patients was in accordance with the theory presented by the researcher. First, the human relations strategy is to maintain good relations with employees and customers or patients. Second, the community relations strategy is to maintain good relations with the community and communities around the hospital. Third, the media relations strategy is to use mass media, be it print, electronic or new media (internet). Fourth, it was found that the inhibiting factors faced by public relations in improving service quality, such as registration queue problems, lack of parking area, and lack of human resources. Meanwhile, supporting factors were also found, namely the presence of introductory media used, including conventional media, namely radio and television, outdoor media, namely billboards, and new media (internet), namely the internet, social media websites, Facebook, Instagram, and YouTube.

scholarly journals Developing Company Images Through Spiritual Public Relations Facing Covid-19 Outbreak

2021 ◽  
Vol 1 (1) ◽  
pp. 13
Author(s):  
Aang Kunaifi ◽  
Lailatul Qomariyah
Keyword(s):  
Public Relations ◽  
General Purpose ◽  
Corporate Image ◽  
Media Relations ◽  
Human Relations ◽  
The Public ◽  
External Relations ◽  
Potential Market ◽  
The Media ◽  
Public Relations Strategy

Public Relations is the company's functional organ in building an image aimed at gaining public trust as a potential market. Through this trust the value of a company has increased, both in aspects of customer loyalty and corporate profits. The ability to increase the value of the company will be the strength to win the competition, so the company is able to maintain sustainability and experience growth. Based on that, a strategy to build and maintain an image is needed. So it is very interesting to examine how the strategy of building a corporate image in the situation of intense business competition and dynamic social change. Therefore, the author tries to conduct studies and research in the field of spiritual public relations. This research was conducted at the Cahaya Berlian Pamekasan Hotel in East Java, with a focus on how the implementation of the public relations strategy at the sharia hotel and what was done by the management in building and maintaining the company's image. The uniqueness as the only sharia hotel at Pamekasan requires management to display spiritual differentiation, this is where the points to be obtained by researchers. Besides other facts, the company's ability to survive in a pandemic condition is an interesting plus point to be investigated. To get comprehensive information, researchers interviewed informants directly from the owner, manager, employees, customers, and the community around the hotel. The results showed that the application of the public relations strategy was done through a human relations approach, and the media relations strategy was implemented according to their respective goals. Human relations approach, aimed at maintaining internal and external relations of the company environment. So that good relations between fellow employees, stake holders, customers, the community and regulators are harmoniously established. As for media relations, it is intended to build and maintain a general corporate image through social media and direct communications. In another aspect, this study also found the importance of the owner's spiritual character. This spiritual character has created public sympathy that is relevant to the general purpose of the company. The above proves that there are three things that must be considered in building the company's image through the spiritual strategy of public relations, namely the value of public relations itself, human relations and media relations, and the third is the personal character of the owner. So that the target of public relations activities to be effective for improving the company's image

scholarly journals Sinergitas Aktor Hubungan Masyarakat Dengan Media Dan Masyarakat Dalam Membangun Citra Institusi Perguruan Tinggi

2021 ◽  
Vol 3 (3) ◽  
pp. 1316-1322
Author(s):  
Nurhanifah Nurhanifah
Keyword(s):  
Higher Education ◽  
Qualitative Research ◽  
Data Analysis ◽  
Data Collection ◽  
Public Relations ◽  
Higher Education Institutions ◽  
Research Data ◽  
The Public ◽  
External Communication ◽  
The Media

The purpose of this study was to analyze the synergy of public relations actors with the media and society in building the image of higher education institutions. This type of research is qualitative research, data collection is done by observation and interviews. Finally, the data analysis obtained from the results of interview data processing was carried out. Then analyzed qualitatively. The stages of the analysis are to reduce data, present data, and finally draw conclusions. The findings of this study indicate that in enhancing the image of higher education institutions, public relations actors must synergize with the media and society by sharing information and data as a form of openness. The news about higher education institutions. The media has become an increasingly important stage for the external communication of institutions. Public relations has become a significant and powerful industry. Public relations actors work through the media to disseminate information, persuasion, and opinions to the public. So far, PR actors only build relationships with the media who work in areas that intersect with their work. Thus public relations in higher education are positioned as a liaison for the implementation of good cooperation between a university and the community.

scholarly journals Strategi Public Relations Kementerian Pariwisata dan Ekonomi Kreatif dalam Membangun Media Relations

2020 ◽  
Vol 5 (2) ◽  
pp. 140
Author(s):  
Elpa Hermawan
Keyword(s):  
Public Relations ◽  
Creative Economy ◽  
Depth Information ◽  
Media Relations ◽  
Descriptive Data ◽  
The Public ◽  
Control Information ◽  
Qualitative Descriptive ◽  
The Media ◽  
And Control

The aims of study were to obtain in-depth information about public relations (PR) strategies from the Ministry of Tourism and Creative Economy in implementing media relations. Media relations is the main key in public relations to convey and control information to the public. Public relations require the media in achieving its goals. The research method was qualitative descriptive. Data is taken from the Ministry of Tourism and Creative Economy document. Data analysis consists of data reduction, data presentation, and drawing conclusions. The results of the study concluded that the Ministry of Tourism and Creative Economy has two media strategies namely the first POP (pre event, on event, post event). This strategy is carried out through a variety of interesting activities. Second is POSE (paid media, owned media, social media, endorsers). This strategy is quite effective in conveying information to the public about Indonesian tourism. From the implementation of the media, the Ministry of Tourism and Creative Economy received various awards. This also has an impact on increasing the interest of tourists to Indonesia both from domestic and abroad.

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