Legitimation strategies and tactics in corporate discourse

2020 ◽  
Vol 7 (2) ◽  
pp. 365-376
Author(s):  
Inna Petrovna Romashova
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Positive Attitude ◽  
Critical Discourse ◽  
Social Actor ◽  
Discursive Practices ◽  
Self Presentation ◽  
Positive Image ◽  
The Media ◽  
Information Materials

This article proposes a typology of strategies and tactics of legitimation. The linguistic interpretation of the concepts of “legitimacy” and “legitimation”, developed in the article, is based on the following theoretical sources: on the notions of legitimacy and discursive mechanisms for its maintenance, established in the humanities; to the work of linguists studying the discursive mechanisms of legitimation in line with critical discourse analysis (CDA); to the works of domestic discourses, which analyze the means of ensuring credibility and trust in the discourse (V.B. Kashkin, N.S. Ryadovaya, A.A. Malyshev). Following the CDA experts, the author understands legitimation as discursive practices (genres, strategies and tactics) of ensuring a positive attitude of society to a social actor and its discourse. The material used was 120 corporate texts posted on the websites of companies, in corporate publications, in image booklets, and image and information materials of companies posted in the media were also used. A pragmalinguistic analysis of the texts of commercial and state structures allowed the author of the article to identify the key strategies of legitimation, describe tactics, language means of implementing one of the basic strategies of legitimation – the strategy of positive self-presentation. In general, the analysis of the texts showed that the CD uses two main strategies to ensure legitimation: the strategy of creating images of loyal target audiences (external and internal) and the strategy of building a positive image of the corporation itself. The article focuses on the second strategy, on the tactics and language means of its implementation. A wide range of identified tactics testifies to the importance of the legitimation process for corporations. It was also found that most of the texts providing legitimation relate to PR texts, which allows us to conclude that discursive PR practices are standard ways to ensure legitimation.

scholarly journals Romaphobia in Romanian press: The lifting of work restrictions for Romanian migrants in the European Union

2020 ◽  
pp. 175048132098215
Author(s):  
Petre Breazu ◽  
Göran Eriksson
Keyword(s):  
European Union ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
The Political ◽  
The European Union ◽  
Discursive Practices ◽  
Political Climate ◽  
The Media ◽  
The Eu

The lifting of work restrictions for Romanian and Bulgarian citizens in the EU, in January 2014, encountered much resistance both in European political discourse and the media, as these migrants became demonised and presented as social and economic threats. In this article, we show how the Romanian press dealt with such discriminatory discourses against the Romanian migrants. We conduct a thorough Multimodal Critical Discourse Analysis (MCDA) of news items published in Romanian press, prior to the lifting of work restrictions, and we argue that the Roma emerged as the perfect scapegoats that could explain the deviant and unruly behaviours ascribed by some western media to ‘Romanians’. We also show how racism toward the Roma, referred here as Romaphobia, invokes non-racial practices and instead builds on a reverse victimhood narrative. Such discourses relate in a broader sense to well-established discursive practices in Romanian context but also to the political climate across Europe which is marked by increased intolerance toward the Roma. It is the mixture of stereotypical discourses and populist rhetoric that makes racism towards the Roma appear naturalised and increasingly more difficult to challenge.

scholarly journals CRITICAL DISCOURSE ANALYSIS ON CELEBRITY NEWS IN THE ONLINE MEDIA

2020 ◽  
Vol 14 (2) ◽  
pp. 249-260
Author(s):  
Agwin Degaf ◽  
I Dewa Putu Wijana ◽  
Soepomo Poedjosoedarmo
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Online Media ◽  
Self Presentation ◽  
Interfaith Marriage ◽  
Negative Images ◽  
The Media ◽  
Textual Strategies ◽  
Celebrity News

This research examines online media related to the cases of Indonesian celebrities using critical discourse analysis approach. It aims to explain the textual strategies used by online media upon reporting the cases. The textual strategy focuses on the selection of certain vocabulary and the use of specific grammar. The data are collected through reading and note taking techniques on news texts in the online media, liputan6.com and kapanlagi.com, with certain topics such as: the divorce of Marshanda, Asmirandah interfaith marriage, and the case of celebrity prostitution. The current descriptive qualitative research employs critical discourse analysis proposed by van Dijk which generally believes that media always contains interests and partisanships. Therefore, they tend to provide positive picture of themselves/groups (positive self-presentation) and negative images about others (negative other-presentation).The picture can be analyzed through the way the media use the diction and build certain sentences inside the news. The result shows that media uses the vocabulary such as mothers who have an affair, women who cannot be emulated, presumptuous women, a liar man, no longer Muslim, etc. when reporting on the case of Marshanda’s divorce and Asmirandah’s interfaith marriage. Furthermore, the researcher finds the use of passivation, abstraction, categorization, identification and anonymity strategies in grammar.

The Media Conspiracy Behind the Death of Diana, Princess Of Wales: A Study of Critical Discourse Analysis

Metahumaniora ◽  
2017 ◽  
Vol 7 (2) ◽  
pp. 56
Author(s):  
Indah Mustika Santhi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Critical Discourse ◽  
Daily Mail ◽  
Daily Newspapers ◽  
Analysis Theory ◽  
The Media ◽  
Material Process ◽  
Social Level

ABSTRAKPenelitian ini berjudul “The Media Conspiracy Behind the Death of Diana, Princessof Wales: A Study of Critical Discourse Analysis”. Penelitian ini bertujuan untuk menjelaskanbagaimana kematian Putri Diana direpresentasikan oleh The Daily Mail dalam artikelartikelpemberitaannya melalui dimensi tekstual dan juga memaparkan cara pandang TheDaily Mail sebagai pelaku media konspirasi pada praktik kerjanya terkait berita kematianPutri Diana dalam dimensi sosiokultural. Objek penelitian ini adalah The Daily Mail, salahsatu tabloid harian terbesar di Inggris. Metode yang digunakan dalam penelitian ini adalahmetode kualitatif, analisis deskriptif. Penulis menggunakan teori analisis wacana kritisFairclough (1995), disertai dengan beberapa teori pendukung lainnya, seperti teori klausasebagai representasi Halliday (2004), teori konspirasi Feaster (2008), Birchall (2006),Barkun (2003), Hodapp dan von Kannun (2008). Hasil dari penelitian ini menunjukkanbahwa representasi kematian Putri Diana dalam dimensi tekstual didapat melalui prosesmaterial, proses mental, proses relasional, proses verbal, dan proses eksistensial yangterdapat dalam artikel-artikel The Daily Mail. Sementara itu, cara pandang The Daily Mailsebagai pelaku media konspirasi atas berita kematian Putri Diana didapat melalui prosestataran sosial, tataran institusional, tataran sosial pada dimensi praktik sosiokultural.Kata Kunci: Transitivitas, Analisis Wacana Kritis, Media konspirasi.ABSTRACTThis thesis is entitled “The Media Conspiracy Behind the Death of Diana, Princessof Wales: A Study of Critical Discourse Analysis”. This thesis is aimed to describe therepresentation of Princess Diana’s death and The Daily Mail’s perspective as a mediaconspiracy actor through textual and sociocultural dimension. The object of this thesis isThe Daily Mail, one of the widest national daily newspapers in England. The method that isused in this thesis is a qualitative method, a descriptive analytic method. The writer uses thecritical discourse analysis theory of Fairclough (1995) and some other supported theories,such as clause as representation theory by Halliday (2004), the conspiracy theory by Feaster(2008), Birchall (2006), Barkun (2003), Hodapp and von Kannun (2008). The result of thisresearch shows that the representation in textual dimension that appear on Princess Diana’sdeath is derived from material process, mental process, relational process, verbal process, andexistential process. While The Daily Mail’s perspective on Princess Diana’s death is derivedfrom situational level, institutional level and social level of sociocultural practice dimension.Keywords: Transitivity, Critical Discourse Analysis, Media Conspiracy.

scholarly journals NO-VALUE GENERATION? SUCCESS IS AN 'EXACT SCIENCE' THAT EVERYONE CAN LEARN!

2018 ◽  
Vol 19 (2) ◽  
Author(s):  
RODOLFO G. S. P. G. PRATES ◽  
ISABELA L. SANTOS ◽  
JARDEL N. MARTINS ◽  
FABIANA S. A. MARTINS ◽  
FELIPE F. COUTO
Keyword(s):  
Discourse Analysis ◽  
Social Organization ◽  
Critical Discourse Analysis ◽  
No Value ◽  
Design Methodology ◽  
Critical Discourse ◽  
The Internet ◽  
Exact Science ◽  
The Media ◽  
The Voice

ABSTRACT Purpose: The general objective is to critically analyze the ideologies and constructions of management ideology in the Internet blog called Geração de Valor (Generation of Value), behind the discourse of success. Originality/value: The pop-management phenomenon has been widespread in the Brazilian context. It leads individuals to look for formulas of excel and achieve success as entrepreneurs. One of the disseminators of this ideology has been Geração de Valor. This article innovates when dealing with thematic without prima donna behaviors or fanciful romanticism. Design/methodology/approach: This article aims to analyze texts available on Geração de Valor through critical discourse analysis (CDA). Findings: We conclude that the voice of the businessman and blogger Flávio Augusto da Silva is nothing more than one of several voices, including in administration, that seek to defend the cult of personal victory and disdain for the collectivist practices of social organization. This kind of analysis is still scarce in this field of study, as they require enriched readings of the text in terms of context and intertextuality. Critical analyses contradict hegemonic visions and sharpen the reader's critical sense. Also, they are useful in highlighting the cult following that Administration has been receiving by the media.

“Sharia on a Plate?” A critical discourse analysis of halal food in two Norwegian newspapers

2015 ◽  
Vol 6 (3) ◽  
pp. 331-353 ◽  
Author(s):  
Paul Thomas ◽  
Amina Selimovic
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Media Coverage ◽  
Critical Discourse ◽  
Fundamental Aspect ◽  
Future Research ◽  
Content Type ◽  
Online Newspapers ◽  
Halal Food ◽  
The Media

Purpose – This study aims to explore how two Norwegian national online newspapers, Dagbladet and Aftenposten, have framed halal food in the past 6 years (2008-2014), a period conflating with a rise in Muslim demographics in Norway. Design/methodology/approach – A mixed-methods approach is used. Employing among others a Hallidayan transitivity analysis and other approaches from critical discourse analysis (CDA), clausal semantic structures, collocations and nominalizations were explored with a view toward fleshing out ideological significance. Particular attention was given to the neologism – “covert-Islamization” – popularized by the populist right-wing Progress Party. Findings – The findings reveal that Dagbladet refracts halal food through a discourse of crime and other dubious frames tapping into topoi of Islamophobia. Halal is, in this manner, transformed into a synecdoche for deviance. This is contrasted with Aftenposten’s more “halal-friendly” gaze which inter alia is attributed to greater access for Muslim contributors (over 40 per cent), with nearly all authorship penned in the aftermath of the Breivik massacre of July 22, 2011. Research limitations/implications – As a comparative research that explores two newspapers – albeit with substantial national circulation – there are obvious limitations. Future research could explore the contents of Verdens Gang, the biggest newspaper in Norway, and perhaps incorporate iconic semiotic content. Social implications – The prevalent media discourse on halal in Norway casts a shadow over a fundamental aspect of the identity construction of Norwegians who adhere to Islam, thus highlighting issues of belonging and citizenry in the “new” Norway. National discourses of identity and belonging impact upon the Muslim consumer’s perception of self and ethnicity, and how these perceptions are negotiated in the interstices of a skewed media coverage of halal certainly serves to undermine this self-perception. Originality/value – Several recent studies have broached the subject of the manifold representations of Muslims and Islam in the media using a CDA, but there is a dearth in studies with a specific focus on halal food. This study contributes to the lacuna in the literature in an area of growing importance, not just as a socio-political and religious phenomenon, but a lucrative commercial project in a Scandinavian context.

scholarly journals REPRESENTATION OF IDEOLOGY IN TEMPO NEWSPAPER ANCOL RECLAMATION NEWS DISCOURSE (Van Dijk Model Criticaldiscourse Analysis Study)

2021 ◽  
Vol 20 (1) ◽  
pp. 59-71
Author(s):  
Arianty Visiaty ◽  
Yumna Rasyid ◽  
Miftahulkhairah Anwar
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Analysis Study ◽  
News Discourse ◽  
The Media

ABSTRACT   The study aims to examine the ideological representations that appear in the news in the media. The analysis of this research uses the CDA Van Dijk concept. The data of this research is the news entitled “DKI Mengklaim Perluasan Ancol untuk Publik” published in TEMPO Newspaper, Monday July 6, 2020. From the analysis, this news shows support for the reclamation policy of the Ancol area of the DKI Jakarta Government. Besides, it is known that this news represents the ideological strategy of capitalism. Keywords: Critical Discourse Analysis; Van Dijk model; ideology

scholarly journals Mɔfɔ-sentatek ne sohyiɔ-pragmatek mpɛnsɛmpɛnsɛnmu fa radio ne TV so mmɛ bi ho: “akɔmfo bɔne sɛ kuro mmɔ a,..”

2020 ◽  
Vol 9 (2) ◽  
pp. 65-87
Author(s):  
Kwasi Adomako
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Eastern Region ◽  
Radio Stations ◽  
Pragmatic Analysis ◽  
The Media ◽  
Lexical Content ◽  
Greater Accra Region

Nhwehwɛmu da no adi sɛ, ɛnnɛ yi nso, wɔde mmɛ di dwuma pa ara wɔ Akan radio ne TV so dwumadie ahodoɔ no mu, titire ne anɔpa dawubɔ nkrataa mpɛnsɛmpɛnsɛnmu ne kaseɛbɔ. Ɛso akasafoɔ dodoɔ no taa yɛ amanyɔfoɔ ne amanyɔkuo akyitaafoɔ. Dwumadie yi mu nsɛm nso taa fa asetena-amanyɔ ho. Nsɛm no bi ka yɛ den; ɛtumi dane abufuo anaa ɛde ɔtan ba. Ɛno na ama yɛahwɛ sɛdeɛ wɔde mmɛ di dwuma wɔ dwumadie no mu. Yɛhwɛɛ mmɛ pɔtee a wɔtaa fa no mu nsɛm ne botaeɛ nti a wɔfa saa mmɛ no. Yɛahwɛ mmɛ no nhyehyɛeɛ ne ne sohyiɔ-pragmatek dwumadie. Yɛgyee mmɛ no ne ɛho nsɛm kakra firii Peace F.M.; Kookrokoo ne Adom F.M.; Edwaso Nsɛm, UTV ne Adom TV. Yɛhwɛɛ berɛ ne nnipa pɔtee a nsɛm no fa wɔn ho. Anɔpa dawubɔ nkrataa mpɛnsɛmpɛnsɛnmu taa wɔ anɔpa firi nnɔnsia kɔpem nnɔndu. Wei nso boa maa yɛhunuu botaeɛ pɔtee a ɛma akasafoɔ no de saa mmɛ pɔtee no di dwuma. Yɛgyinaa Fairclough (1995 ne 2012) ne Fairclough ne Wodak (1997) adwenemusɛm CDA so na ɛyɛɛ mpɛnsɛmpɛnsɛnmu no. Ɛdaa adi sɛ, mmɛ a amanyɔfoɔ taa de di dwuma no gu mmusuakuo mmeɛnsa; mmɛ dada, nsesamu anaa mframu ne abɛɛfo mmɛ. Nsesamu no nso nhyehyɛeɛ gu; nsɛmfua nsiananmu ne nyifirimu. Yɛhunuu sɛ, sɛdeɛ kaseɛbɔfoɔ nwene wɔn ankasa mmɛ no, amanyɔfoɔ ntaa nnwene mmɛ foforɔ. Sohyiɔ-pragmateks dwumadiemu nso, ɛbɛdaa adi sɛ, wɔmfa mmɛ no nni dwuma sɛ kwatikwan turodoo nko, wɔde bi yɛ sabuakwan (anidaho). The morpho-syntactic and socio-pragmatic analysis of proverbs use on radio and T.V.: “Traditional priests of doom, if you wish for the destruction of a town, …” Agyekum (2000) and Wiafe-Akenten (2015) have observed an extensive use of proverbs in the media since the establishment of Ghana Broadcasting Corporation (GBC) in 1954. This paper therefore examines how these proverbs are used in radio and television programmes, especially in the Morning Shows and News broadcast in Akan. These programmes are socio-political, in which some of the issues discussed are very sensitive, delicate and inflammatory. The paper focuses on investigating how participants of these programmes employ proverbs in handling such difficult issues in their interactions, especially within this highly formal setting. Data for this study was sourced from Peace F.M., Adom F.M, GTV, UTV, (all in the Greater Accra Region of Ghana) Kessben F.M. (in the Ashanti Region of Ghana) and Ɔboɔba F.M. (in the Eastern Region of Ghana). Recordings of 6:00a.m, 12 noon and 6:00p.m. News from the radio stations and Television stations, and those of the Morning Shows from 6am-10am constituted the data for the study. Also, follow-up interviews were conducted after the recordings were transcribed for further analysis. The text and their context were discussed using Fairclough’s (1995 and 2012) and Fairclough & Wodak’s (1997) approach to Critical Discourse Analysis (CDA). The study specifically looked at the structural and lexical content of the proverbs, the motivation behind choice of certain proverbs and socio-pragmatic functions of the selected proverbs. Findings from the study showed that, some presenters and hosts of the programmes utilized proverbs as facesaving, mitigating and softening strategies. It was also concluded that majority of the politicians also employed the proverbs as indirectional strategies, escape routes, and evasive tools. They either removed or added their own words to strategically manipulate the proverbs to carry out and/or suit their intended message.

King Abdullah II Anti-Terrorism Ideology: A Critical Discourse Analysis Perspective

2018 ◽  
Vol 10 (6) ◽  
pp. 97
Author(s):  
Sami K. Khawaldeh ◽  
Wafa abu Hatab
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Political Discourse ◽  
Mental Image ◽  
Analytical Framework ◽  
Critical Discourse ◽  
Cognitive Approach ◽  
Positive Image ◽  
Ideological Attitudes

The present paper investigates Anti-terrorism Ideology (ATI) in King Abdullah II of Jordan political discourse following a critical discourse methodology and focusing on three speeches delivered in 2015. The socio-cognitive approach is adopted as an analytical framework to decipher the underlying ideological attitudes and meanings that are encoded in these speeches. The study revealed that semantic aspects including lexical choices, repetition, and presupposition have been employed to construct (ATI) that aimed at creating a negative mental image of terrorists and a positive image of Islam.

Owners vs. non-owners?

2016 ◽  
Vol 4 (2) ◽  
pp. 255-273
Author(s):  
Ebuka Elias Igwebuike
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cognitive Model ◽  
Critical Discourse ◽  
Discursive Practices ◽  
Economic Interests ◽  
News Reports ◽  
Psychological Dimensions

This study investigated lexical labelling of people and their actions in terms of ownership and non-ownership of territories by the Nigerian and Cameroonian newspaper reports on the Bakassi Peninsula border conflict, with a view to uncovering ideologies underlying the representations. Van Dijk’s socio-cognitive model of Critical Discourse Analysis which relates discursive practices to social and psychological dimensions was used to analyse instances of labelling in three Nigerian and three Cameroonian English-medium national newspapers. The analyses revealed that the newspapers generally labelled Nigerians in Bakassi as both owners (natives and indigenes) and non-owners (inhabitants and residents). Specifically, the Cameroonian news reports deployed more labels of non-ownership to project Nigerians in Bakassi as mere tenants and occupants of the region while the Nigerian news reports employed more labels of ownership to depict Nigerians as aboriginals and owners of the peninsula. The ideologies of economic interests and ancestral roots motivated the labelling of territorial ownership and non-ownership in both nations’ newspapers.

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