scholarly journals “You sure there's nothing more to say?”: Indonesian Youth Culture Represented in YouTube Video Advertisements

Author(s):  
Bobi Guntarto ◽  
Nurina Sevrina

Local identity, to some extent, has been influenced by globalization, mainly through the new media. As a form of digital media, YouTube video advertisements play a crucial part in promoting global products to the locals. In Indonesia, the majority of YouTube visitors are young people; thus, young people have become the main targets of the advertisements. The video advertisements may contain representation, values or references of youth culture, which are critical for young people in building their identity. This paper sets forth to explore Indonesian YouTube advertisements of LINE, an instant messaging (IM) application developed by Naver Korean company. The authors examine LINE YouTube video advertisements using textual analysis, in order to learn the portrayal of Indonesian youth culture on the videos. Digital media, bahasa gaul, and traditional or dominant cultures, as well as social connectivity, are essential for Indonesian youths in shaping youth culture and their identity. The title of this paper “You sure there’s nothing more to say?” is taken from one of the dialogues in the videos, which implies that youth culture and identity portrayed in the advertisements appreciate face-to-face social communication of young people more than individualization. It is also argued that if used aptly, YouTube video advertisements could contribute effectively to preserving local identity as a strategy of glocalization; thus, not all advertisements of global corporations may threat local identity.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jessie Nixon

Purpose This paper aims to demonstrate how teaching the discourse of critique, an integral part of the video production process, can be used to eliminate barriers for young people in gaining new media literacy skills helping more young people become producers rather than consumers of digital media. Design/methodology/approach This paper describes an instrumental qualitative case study (Stake, 2000) in two elective high school video production classrooms in the Midwestern region of the USA. The author conducted observations, video and audio recorded critique sessions, conducted semi-structured interviews and collected artifacts throughout production including storyboards, brainstorms and rough and final cuts of videos. Findings Throughout critique, young video producers used argumentation strategies to cocreate meaning, multiple methods of inquiry and questioning, critically evaluated feedback and synthesized their ideas and those of their peers to achieve their intended artistic vision. Young video producers used feedback in the following ways: incorporated feedback directly into their work, rejected and ignored feedback, or incorporated some element of the feedback in a way not originally intended. Originality/value This paper demonstrates how teaching the discourse of critique can be used to eliminate barriers for young people in gaining new media literacy skills. Educators can teach argumentation and inquiry strategies through using thinking guides that encourage active processing and through engaging near peer mentors. Classroom educators can integrate the arts-based practice of the pitch critique session to maximize the impact of peer-to-peer learning.


2014 ◽  
pp. 1175-1195
Author(s):  
Michael J. Moore ◽  
Tadashi Nakano ◽  
Tatsuya Suda ◽  
Akihiro Enomoto

Face-to-Face bullying is a traditional form of bullying in which bullies attack victims through physical, verbal, or social attacks. Cyberbullying is a new form of bullying. Cyberbullies abuse digital media to attack victims (such as attacks through websites, social networking services, blogging, e-mail, instant messaging, chat rooms, and cell phones). Cyberbullying and face-to-face bullying share many similarities. For example, bullies achieve power over a victim in both cyberbullying and face-to-face bullying. On the other hand, cyberbullying has differences from face-to-face bullying that arise from characteristics of digital media such as anonymity and rapid spreading of attacks. This chapter highlights key concerns of cyberbullying stemming from the use of digital media and discusses existing models of face-to-face bullying which may aid in model cyberbullying. This chapter then introduces state-of-the-art research in automated tools to detect cyberbullying. Finally, this chapter concludes with future perspective of research in automated tools to detect cyberbullying.


Author(s):  
James Rendell

The 2020 Covid-19 global pandemic has greatly impacted societies around the world, where governmental strategies to curb and control the outbreak have resulted in citizens being unable to attend public businesses and spaces. For musicians who rely on touring as a dominant part of their income, the pandemic has had a hugely negative effect on their finances since they can no longer play face-to-face shows. However, a number of artists have turned to digital media to remedy this, performing online to audiences via Web 2.0 platforms. To better understand this cultural phenomenon, the article introduces the concept of portal shows that employ a converge between traditional live gigs, screen media and new media technologies. Analysing the textual, affective, performative and economic dynamics of portal shows, the article examines three differing case studies: Code Orange’s album release show on Twitch.TV, Beach Slang’s acoustic performance on StageIt and Delta Sleep’s in-store show on Instagram. In doing so, the article argues portal shows offer novel and nuanced ways artists and audiences can engage with one another through spatial convergence afforded by video streaming technologies and digital interfaces. Such live events also offer just-in-time fan engagement but does so within a digital transcultural remit, aiding the support of virtual scenes. As a result, the article expands on what is considered pandemic media and subsequent audience affective registers and enriches the study of the music industry’s engagement with digital media and wider convergence cultures more generally.


2019 ◽  
Vol 41 (8) ◽  
pp. 1125-1141 ◽  
Author(s):  
Cristina Moreno-Almeida ◽  
Shakuntala Banaji

Through the prism of the uprisings in North Africa and the Middle East in 2010–2011, new media has been presented as diametrically opposed to the top-down and mistrusted. Asking the question, ‘In what ways do trust, privacy and surveillance concerns intersect and inflect the individual and collective practices of young people in networks of participation, and their sense of civic connection through old and new media?’, this article presents a nuanced understanding of the relationship between digital media and mistrust. Through the study of original case studies in Jordan, Morocco, Tunisia and the UAE, we examine attitudes towards and usage of digital media in creating and maintaining political, civic, cultural and artistic networks among communities. We analyse our abundant qualitative interviews, observations and ethnographic data collected to reveal the continuity of media mistrust as people move into the digital arena. As new tools continue to be launched many young people in the region remain alert to the ways in which these tools can serve or hinder individual and group aims. Beyond narratives of liberation, disillusionment or democratisation, ‘new’ media poses both mundane and surprising challenges in encouraging and engaging networks of participation in the Middle East and North Africa (MENA) region.


2013 ◽  
Vol 30 (2) ◽  
pp. 187-205 ◽  
Author(s):  
Kevin Durkin ◽  
Gina Conti-Ramsden

New media are commonplace in children’s lives. Speech and language therapists (SLTs), educational psychologists and teachers are sometimes called upon by caregivers to provide advice on whether or how children and young people with language impairments should be encouraged to use these media. This article aims to illuminate some of the key issues and to review the implications of different types of advice that practitioners might provide. Four broad strategies are considered: Prohibition, Laissez-faire, Restriction, and Constructive use. Possible consequences of each strategy are outlined and it is proposed that Constructive use should be the strategy of choice. Reasons in favour of a constructive orientation include the benefits of joint engagement, enjoyment, cognitive and perceptual challenges and social motivation; effective uses can support educational attainment in young people with language impairments. Some areas where children and young people with language impairments need support with new media are noted. Decisions that we make about whether to constrain or support uses of new media have direct implications for the quality of young people’s lives and futures. SLTs, educational psychologists and teachers have important roles to play in the development of better-informed policies and strategies concerning language impaired youngsters and digital media.


Author(s):  
Rebekah Willett

There are numerous discourses that seek to define the relationships between young people and digital media. These discourses have different and sometimes contradictory ways of constructing learners and the learning environment (Facer et al. 2001). On the one hand there are panics around new media which position children and young people as being at risk from the dangers of digital technology. In this view children are in need of careful teaching and controlling, as they are unable to learn the correct and safe way to use digital technology on their own. In complete contrast, there are discourses around new technologies which position children as ready learners and technology as offering endless easy-to-use resources for worthwhile learning. This latter view of children as „natural cyberkids’ overlooks many aspects of learning and digital technology, not least the socio-cultural aspects of learning or the possibility that there might be a developmental progression of skills related to learning new technologies.


Author(s):  
Michael J. Moore ◽  
Tadashi Nakano ◽  
Tatsuya Suda ◽  
Akihiro Enomoto

Face-to-Face bullying is a traditional form of bullying in which bullies attack victims through physical, verbal, or social attacks. Cyberbullying is a new form of bullying. Cyberbullies abuse digital media to attack victims (such as attacks through websites, social networking services, blogging, e-mail, instant messaging, chat rooms, and cell phones). Cyberbullying and face-to-face bullying share many similarities. For example, bullies achieve power over a victim in both cyberbullying and face-to-face bullying. On the other hand, cyberbullying has differences from face-to-face bullying that arise from characteristics of digital media such as anonymity and rapid spreading of attacks. This chapter highlights key concerns of cyberbullying stemming from the use of digital media and discusses existing models of face-to-face bullying which may aid in model cyberbullying. This chapter then introduces state-of-the-art research in automated tools to detect cyberbullying. Finally, this chapter concludes with future perspective of research in automated tools to detect cyberbullying.


2016 ◽  
Vol 3 (2) ◽  
pp. 101-109
Author(s):  
Jose Alberto Abril Valdez ◽  
Gustavo Adolfo León Duarte

ABSTRACTThis communication is progress of a research project, from a methodological referential framework of interdisciplinary and from a qualitative perspective, seeks to approach the youth culture, current transformations and their relation with the new technologies in general and audiovisual culture in particular. It is to explore and describe the possible intersections between two phenomena that arise in the context of the digital society and culture of technology / media convergence: the new media culture and cyberculture, particularly youth cybercultures. The paper proposes some preliminary reflections only while the project is under development. In this regard emphasizes the centrality that has taken the image in cyberspace, especially in the sociocultural practices by youth and proposes the study of audiovisual, their production and consumption processes as generating sociability and identity expression. Thus young people as actors adopting cyberspace as the area in which to develop tactics, according to the notion of Michel de Certeau is meant to generate their own alternative aggregation where the image takes on a significant value as mediator their interactionsRESUMENLa presente comunicación es un avance de un proyecto de investigación que, a partir de un marco referencial-metodológico de carácter interdisciplinario y desde una perspectiva cualitativa, busca aproximarse a la cultura de los jóvenes, sus transformaciones actuales y la relación de éstas con las nuevas tecnologías en general y la cultura audiovisual en particular. Se trata de explorar y describir, mediante la etnografía virtual, las intersecciones posibles entre dos fenómenos que surgen en el contexto de la sociedad digital y la cultura de la convergencia tecnológica/mediática: la nueva cultura audiovisual y la cibercultura, particularmente las ciberculturas juveniles. El documento propone sólo algunas reflexiones preliminares en tanto que el proyecto se encuentra en fase de desarrollo. En ese sentido enfatiza la centralidad que ha tomado la imagen en el ciberespacio, especialmente en las prácticas culturales realizadas por los jóvenes y propone el estudio de lo audiovisual, de su consumo y apropiación, como generador de procesos de sociabilidad y expresión identitaria. 


2020 ◽  
Vol 24 (2) ◽  
pp. 172-184 ◽  
Author(s):  
Łukasz Tomczyk ◽  
Ludvík Eger

Introduction. Digital literacy refers to the skills required to achieve digital competence, the confident and critical use of information and communication technology for le arning, leisure, communication and future work of young people. Digital competence has a dual nature. First of all, it is the technical ability to operate programs, pages, equipment. Secondly, it is also the ability to use digital media safely. Both perspectives are important in the educational perspective, i.e. media educat ion and socialisation. Materials and Methods. The paper presents the attempts to measure digital literacy in the area of threats resutling from using the new media in the group of upper-secondary school students (fourth educational cycle). The study was carried out using a diagnostic test with 18 questions. The research was conducted in the group of 1693 youths aged 15–21. The research was designed based on traditional methods of testing knowledge and skills. Results. The findings showed that the weakest digital literacy component was the copyright-related knowledge and the strongest area was online shopping and financial operations. All digital literacy components are interrelated. The improvement in one area leads to the development of other digital literacy elements. Despite this correlation, digital literacy is a heterogeneous concept. There are also differences regarding certain digital literacy components, determined by gender – girls obtained higher test results in terms of the soft competencies whereas boys were better with the technical aspects of digital literacy. Based on the cluster analysis, we noticed that 41.41% of the students obtained good and very good results from the competence test. More than half of the students require further education in most of the analysed areas. Discussion and Conclusion. For educational decision-makers, the findings highlight the importance of designing training programs aimed at developing students’ digital literacies, with a special focus on new topics as sexting, piracy and cyberbullying.


2016 ◽  
Vol 20 (1) ◽  
pp. 100-117 ◽  
Author(s):  
Sanjay Asthana

While research on youth media offers persuasive arguments about what young people are doing with information and communication technologies (ICTs), a significant absence from the literature pertains to the general neglect of Palestinian youth engagements with inexpensive ICTs and digital media forms. Despite a few perceptive analyses, several studies ignore the role of popular culture in Palestinian refugee life-worlds. This article explores how Palestinian youth living in a refugee camp in the West Bank appropriate old and new media to create personal and social narratives. Drawing insights from Paul Ricoeur’s work, non-representational theory, feminist, media, and cultural studies, the article probes the issues through a set of interrelated questions: What are the salient features of the Palestinian youth media initiative? What kinds of media narratives are produced and how do these relate to young people’s notions of identity and selfhood? How do young people refashion the notion of the political?


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