scholarly journals The Power of Private Label in Retail Market

2018 ◽  
Vol 4 (3) ◽  
pp. 6 ◽  
Author(s):  
Kamaladevi Baskaran
Keyword(s):  
Distribution Channel ◽  
Private Label ◽  
Retail Sector ◽  
Retail Market ◽  
Private Labels ◽  
National Brand ◽  
Product Innovations ◽  
Different Types ◽  
The Cost

Globally, own store brands or private labels are rapidly gaining share at the cost of manufacture brands. In India, where the share of organised retail is minuscule, manufacture brands still dominate. With the retail sector poised for growth, national brand manufacturers will have to contend with competition within distribution channel, which calls for revised marketing strategy locally, to thwart the threat of the private label in a store. The phenomenon also offers national brand manufacturers the opportunity to service the production needs of the private labels efficiently. The problem is India's internet-savvy consumers aren't as convinced about Private labels as their global counterparts. Consumers may be happy with the quality of private label when it comes to kitchen towels and staples like wheat flour but are wary when it comes to buying a store version of, say, baby food or shampoo. The paper has also discussed the different types branding strategies used by retailers in the developing countries. The manufacturer brands have an advantage relative to own brand where symbolic association and/or product innovation are important to customers. Conversely, where symbolic associations and product innovations are less important there is an opportunity for retailers to compete successfully with manufacturer brands if they can demonstrate comparable product quality and provide value or money. This paper deals with the power of private label in modern retail market.

An Insight into Private Label Brands

2009 ◽  
Vol 34 (2) ◽  
pp. 259-273
Author(s):  
Sudhanshu Sekhar Kar ◽  
Rohit Prashar
Keyword(s):  
Market Share ◽  
Private Label ◽  
Retail Sector ◽  
Retail Market ◽  
Private Labels ◽  
Private Label Brands ◽  
Insight Into

The recent booming of organised retail sector in India has also opened up vast scope for private label players in the market. As retail players are quick to grab a bigger and bigger slice of the retail pie, a new challenge in the shape of private label brands are raising their heads to upturn the applecart of the manufacturer brands. These private label players are no longer seen as cheap me-too products. Rather they are increasingly seen as competitors to the established brands as they lure the random buyers and toss-ups to their fold. Hence it is no wonder that the private label players are playing an increasing role from day to day in the market. They offer less priced products, satisfy local tastes even sometimes their products are of superior quality as compared to established brands. This article therefore, tries to look into the role of private labels in retail market outlining their growth, market share, problems and perspectives.

scholarly journals Private Label and Macroeconomic Indicators: Europe and USA

2020 ◽  
Vol 10 (4) ◽  
pp. 91
Author(s):  
Eloy Gil-Cordero ◽  
Francisco Javier Rondán-Cataluña ◽  
Daniel Sigüenza-Morales
Keyword(s):  
Market Share ◽  
European Countries ◽  
Private Label ◽  
Private Labels ◽  
National Brand ◽  
Business Decisions ◽  
The Us ◽  
Macroeconomic Indicators ◽  
The Usa ◽  
The Impact

In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European countries and the USA with the evolution of private labels in these countries. A sample of 19 European countries and all states within the USA has been collected over a 10-year period, including data on private labels and macroeconomic indices. The analysis of the panel data has been applied using the SPSS software through the Ljung–Box test. The most significant data from the sample study is that for GDP; we advised national brand managers to make a special communication effort in nations that offer a lower GDP within Europe for their volume and in value for the US. On the other hand, it was found that when the unemployment rate increases, the value of private label market share decreases for the US, but increases for Europe, in addition to other findings that will help organizations make different business decisions.

scholarly journals Pesticide Application Quality With Alternative Use of Water Sensitive Paper

2019 ◽  
Vol 11 (6) ◽  
pp. 528
Author(s):  
João Paulo Tomasini Castoldi ◽  
Diandra Ganascini ◽  
Luciene Kazue Tokura ◽  
Eduardo Lange Sutil ◽  
Soni Willian Haupenthal ◽  
...  
Keyword(s):  
Wind Tunnel ◽  
State University ◽  
Droplet Volume ◽  
Pesticide Application ◽  
Spray Droplets ◽  
Different Types ◽  
The Cost ◽  
Medium Diameter ◽  
Droplet Density

The water sensitive paper is commonly used in the uniformity and distribution ratings of the spray droplets pattern; however, this technology still has a high cost. In this way, the present work had as objective to evaluate the quality of deposition of spray drops in different types of papers sensitive to water. The test was carried out in a wind tunnel built inside the multi-sport gymnasium of the State University of West Paraná-campus of Cascavel-PR. A semi-automated nozzle transition prototype was used to perform the tests. The variables evaluated were number of diameters, dispersion, volumetric medium diameter (VMD), droplet density, cover and droplet volume. The treatments consisted of four different types of paper compared to the water sensitive paper (control), and two nozzles. Cardboard paper stood out among the others at the cost of approximately 1% of a water-sensitive paper slip. The water sensitive paper used in agriculture can be replaced by alternative papers more economically viable and easily found in the market.

Strategie di prezzo e profittabilitŕ nel mercato degli oli extra-vergine di oliva: un modello di analisi attraverso gli scanner data

2012 ◽  
pp. 69-88
Author(s):  
Antonio Stasi ◽  
Francesco Diotallevi ◽  
Andrea Marchini
Keyword(s):  
Industrial Organization ◽  
National Level ◽  
Distribution Channel ◽  
Demand Estimation ◽  
Private Label ◽  
Pricing Strategies ◽  
Scanner Data ◽  
Virgin Olive Oils ◽  
Olive Oils ◽  
Different Types

The paper proposes a quantitative analysis of extra-virgin olive oils market designed to study the intra-sectoral competition and to analyze the profitability of pricing strategies for different types of companies: small produces, large manufactures, private label. The analysis focuses on trade within the modern grocery sector, which represents the first distribution channel of extra virgin olive oils at the national level. The study refers to the theory of industrial organization and, through the demand estimation, comes to the measurement of price-cost margins. The most important results relate to the concerns of the smaller producers respect to private label, big and international companies in the event of a further fall of extra virgin olive oils prices.

Private Labels in Chile

2016 ◽  
pp. 79-102
Author(s):  
Mónica Gómez-Suárez ◽  
Galo Paiva ◽  
Berta Schnettler
Keyword(s):  
United States ◽  
Random Sampling ◽  
Purchase Intention ◽  
The United States ◽  
Private Label ◽  
Private Labels ◽  
Intention To Purchase ◽  
Main Factors ◽  
One Way Anova

The aim of this study was to contribute to the knowledge of Private Label (PL) brands in Chile. The question was whether there are differences in the perception between buyers and non-buyers and what factors affect the intention to purchase this type of brand. This involved an in-home survey in Temuco, Chile on the basis of multistage random sampling. Using a one-way ANOVA, it was determined that private label buyers are looking to save more on their purchases than non-buyers. They also had a better perception of the quality of these brands. Using linear regression, the main factors were obtained that determine the purchase intention: frequency of purchase and attitude towards private labels. The variable that affected attitude was mainly the perception of the quality of private labels. These results do not differ greatly from the studies conducted in Europe or the United States.

Determining the Influence of Private Labels on Sales of National Brands: A Qualitative Approach

2020 ◽  
pp. 231971452096870
Author(s):  
Sheikh Basharul Islam ◽  
Suhail Ahmad Bhat ◽  
Mushtaq Ahmad Darzi
Keyword(s):  
Private Label ◽  
Retail Sector ◽  
Private Labels ◽  
Structured Interviews ◽  
Online Retail ◽  
National Brands ◽  
Product Categories ◽  
Private Label Brands ◽  
Almost All ◽  
Retail Formats

Private-label brands (PLBs) are spreading their operations in all product categories and have marked their presence in almost all types of retail formats. They are posing stringent competition to national brands (NBs), be it offline (organized and unorganized) retail or online retail. Besides being favourites of value-conscious Indian consumers, PLBs are becoming a key focus of channel partners as well. In this context, the present research article is aimed at providing insights about how PLBs are able to garner the profit-centric interests of channel partners and how they are affecting the distribution of NBs in the unorganized retail sector. The study is based on information collected through semi-structured interviews with distributors and retailers from Haryana and Punjab. A thematic analysis was performed to draw meaningful inferences from the responses collected through the semi-structured interviews. The results reveal that channel partners’ interest in the high margins of private labels and their interest in maintaining long-term relationships with the latter make NBs vulnerable on parameters such as sales effort investment, in-store visibility, ordering quantity and frequency and numeric distribution. This study provides bases for understanding private label operations in the unorganized retail sector in India.

Study on the Process of Creating Fly Ash Body

2014 ◽  
Vol 1000 ◽  
pp. 166-169
Author(s):  
Vit Cerný ◽  
Šárka Keprdová
Keyword(s):  
Fly Ash ◽  
Building Materials ◽  
Experimental Testing ◽  
Ceramic Body ◽  
Mineralogical Composition ◽  
Different Types ◽  
External Sources ◽  
The Cost ◽  
The Impact

Production of artificial aggregate by clinkering process is currently relatively well-known way to efficiently use the potential of fly ash for building materials. Principle of clinkering can reduce the cost of natural gas and other potential external sources of heat through the use of own combustible substances. Course of firing and aggregate properties significantly depend on the type and character of the fly ash or fly ash mixture. Due to the high heterogeneity of these materials is relatively difficult to assess the impact of specific parameters (grain size, the content of Fe2O3, SiO2, CaO, amorphous phase, etc.). Due to the experimental testing of a large number of different types of fly ash and their mixtures, it will possible to verify at least some principles based on experience with the production of ceramic body. This article discusses the results of the sub-tests, dealt with influence of physico-mechanical properties, chemical and mineralogical composition of fly ash on the quality of the resulting ash body.

scholarly journals National Brands, Private Labels, and Food Price Inflation

2014 ◽  
Vol 46 (4) ◽  
pp. 575-591
Author(s):  
Rickard James Volpe
Keyword(s):  
Low Income ◽  
Food Prices ◽  
Food Price ◽  
Private Label ◽  
Store Brand ◽  
Private Labels ◽  
National Brand ◽  
Price Inflation ◽  
National Brands ◽  
Fuel Prices

This article investigates the extent to which national brand and private label (store brand) prices behave differently as food price inflation changes. Empirical tests using a range of indices support the hypotheses that rising commodity and fuel prices lead to relatively larger surges in private label prices. When food prices are rising or high, the average price difference between national brands and private labels shrinks. The findings have implications for understanding the welfare effects of private labels. Moreover, they suggest that food price inflation is stronger for low-income households as food prices rise.

scholarly journals Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase

2016 ◽  
Vol 11 (7) ◽  
pp. 223
Author(s):  
Jayakrishnan S. ◽  
Rekha D. Chikhalkar ◽  
Ranjan Chaudhuri
Keyword(s):  
Structural Equation ◽  
Consumer Preference ◽  
Private Label ◽  
Retail Sector ◽  
Store Brand ◽  
Store Brands ◽  
Private Labels ◽  
Shelf Space ◽  
Food Category

<strong>Purpose: </strong>Indian retail sector is witnessing a steady growth of private labels or store brands in food category. The study primarily looks into understanding the consumer preference for private labels or store brands in food category and the role of consumer and store factors in store brand purchase in this category. Consumer responses are collected from the city of Trivandrum (India) using structured questionnaire. Five point Likert scale is used to measure the factors. Responses are collected from consumers at organized retail outlets and households. Structural equation model is used to understand the role of consumer and store factors in private label purchase.<strong> </strong>Factors like perceived quality, product familiarity, shelf space allocation and private label quality belief are found to have a significant role in determining the private label purchase in food category. n relationship among regions is very important. Finally, some policies about fiscal exnpenditure and economic development are proposed.

scholarly journals Rational Organizational and Technological Solutions for Plastering

2020 ◽  
Vol 6 (5) ◽  
pp. 997-1006
Author(s):  
Boris Vasilyevich Zhadanovsky ◽  
Vladimir Evgenievich Bazanov
Keyword(s):  
High Performance ◽  
Labor Costs ◽  
Construction Operations ◽  
Different Types ◽  
Flexible Roll ◽  
Rational Organization ◽  
The Cost ◽  
Milling Tools ◽  
Selection Of

Stucco jobs make a considerable share in the total scope of finishing construction operations. Stucco jobs represent an intricate technology involving a great number of manual operations. Mechanization of stucco operations allows reducing labor costs on their performance and increasing labor productivity. This paper is aimed at the selection of optimal workplace practices during façade stucco jobs using powered tools to treat concrete and brick surfaces of outer walls of buildings and facilities. The paper discusses organizational and technological solutions in performing façade stucco jobs including workplace management, workflow process, and equipment and tools utilized. An overview of existent powered tools for the treatment of concrete and brick surfaces is given; the results of undertaken testing of milling tools for the treatment of concrete and reinforced concrete structures are analyzed. Based on the study findings, the authors have concluded that in the improvement of productivity and quality of façade finishing jobs, a great role belongs to correct (rational) organization of labor using the straightforward segmented workflow, performance of works by specialized crews of workers, and utilization of high-performance tools and appliances. Different locations and composition of surfaces being stuccoed require different types of powered tools. The development of new prototypes and the improvement of existent powered tools for surface treatment allows increasing efficiency and reducing the cost of work. New options of star inertia mills made of different materials for powered tools equipped with a flexible roll are suggested.

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