Airline E-ticket Online Purchase Intention Among University Student

2021 ◽  
Vol 7 (2) ◽  
pp. 53
Author(s):  
Mazlina Mahdzar
Keyword(s):  
Purchase Intention ◽  
Web Security ◽  
Cognitive Factors ◽  
Online Purchase ◽  
Significant Relationships ◽  
Doing Business ◽  
Tourism And Hospitality ◽  
Online Travel ◽  
The Relationship ◽  
Online Travel Agencies

Purchasing products and services via online is an important way of doing business for many tourism and hospitality intermediaries and travel operators. This study aims to examine the relationship linking students perspective of cognitive factors and their intentions to purchase online airline e-ticket from online travel agencies. Using convenience sampling, a total of 302 survey questionnaires were distributed to hospitality and tourism students in UiTM via google form. 245 responses were received and used for data analysis. Regression results revealed that two cognitive factors have significant relationships with students intentions to purchase airline e-ticket online. These include perceived risks and web security. Of these two attributes, web security have the most significant impact on students intentions to purchase airline e-ticket online. The study provides insights to online travel operators on the factors to concentrate in improving their services to customers as well as assist them in boosting their sales in the future and to achieve customer loyalty.

scholarly journals Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors

2020 ◽  
Vol 4 (2) ◽  
pp. 20
Author(s):  
Dilla Kartini Naradin ◽  
Hanitahaiza Hairuddin ◽  
Ariff Md Ab Malik ◽  
Erne Suzila Kassim
Keyword(s):  
Social Media ◽  
Psychological Factors ◽  
Purchase Intention ◽  
Privacy And Security ◽  
Media Usage ◽  
Online Purchase ◽  
Significant Relationships ◽  
The Social ◽  
The Relationship ◽  
Social Media Network

The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-commerce. Therefore, this study aims to examine the relationship between the psychological factors of Facebook; trust, privacy and security and online purchase intention. 396 Malaysian Facebook users were involved in this study by using purposive and convenience sampling method. The findings show that Trust, Privacy and Security have positive significant relationships with the Online Purchase Intention while the Security has the strongest significant impact on Online Purchase Intention. This study provides an understanding of how to develop strategies to engage with Facebook users. By engaging in the sharing of information with consumers the marketing approach can be implemented effectively.

scholarly journals Ethics of Retailers and Consumer Behavior in E-Commerce

2020 ◽  
Vol 11 (1) ◽  
pp. 107-126
Author(s):  
Zhi Yang ◽  
Quang Van Ngo ◽  
Chung Xuan Thi Nguyen
Keyword(s):  
Electronic Commerce ◽  
Communication Technology ◽  
Purchase Intention ◽  
Purchase Decision ◽  
Information Communication ◽  
Significant Relationships ◽  
Online Retailers ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

In the era of the information-communication technology with the development of electronic commerce, consumers can buy almost everything anywhere and at any time. One of the greatest benefits of e-commerce has been the convenience and the vast choices which consumers get online. However, some serious issues exist that impede consumers from transaction online. These issues have attracted the attention of many marketing researchers in recent years. In this research, the authors focus on the impact of consumers' ethics perception of e-retailer on their purchase intention and satisfaction. The authors also try to clarify the roles of trust and commitment in the relationship of ethics on consumers purchase decision and satisfaction because of their importance in e-commerce but also the privation in the research of previous studies. The data collected from a survey of 390 online consumers in Vietnam. Results reveal that there are significant relationships between online retailers' ethics and consumers' purchase intention and satisfaction via the mediation of trust and commitment.

scholarly journals A REVIEW ON TECHNOLOGY READINESS CONCEPT TO EXPLAIN CONSUMER’S ONLINE PURCHASE INTENTION

2020 ◽  
Vol 6 ◽  
pp. 49-57
Author(s):  
Khairull Anuar Ismail ◽  
Nabsiah Abdul Wahid
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
New Technology ◽  
Technology Readiness ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Proposed Model ◽  
Related Service ◽  
Adoption Of New Technology ◽  
The Relationship

Recently in Malaysia, a substantial number of consumers have been found to be avoiding online shopping as they prefer to shop in physical stores. This scenario brings up the issue of whether Malaysian consumers are ready technologically to shop online. To tackle this issue, a review of the concept of technology readiness is made to help explain Malaysian consumers’ online purchase intention behaviour. Technology readiness is chosen here because the concept reflects an individual’s predisposition in the usage and adoption of new technology. For the purpose of this review, this study selects technology readiness concept as proposed by Parasuraman  (2000). From the review, this study found that technology readiness has been measured in the past either as a single (unidimensional) or a multidimensional construct involving four factors, namely, optimism, innovativeness, discomfort and insecurity. A summary on past researchers’ findings in identifying the relationship between technology readiness (and its proposed dimensions) with technology usage is included in this review. For example, technology readiness was found to have a significant influence on behavioural intention in using mobile commerce to purchase travel-related service. Additionally, technology readiness motivator (optimism and innovativeness) and inhibitor (discomfort and insecurity) were identified to be related to intention to use technology. Based on the review, this study proposes a model to help explain the user’s intention to purchase online situation. In the proposed model, both technology readiness motivators and inhibitors are suggested to show positive and negative influences respectively on the user’s intention to purchase online. This review is thought to be beneficial to many. For instance, researchers would find insights on the usefulness of technology readiness and on how it has been and can be applied for further investigation. As for marketing practitioners, the review would help guide them understand the influence technology readiness has on consumers behaviour intention in adopting online shopping which they could apply for future marketing strategy.

Influences on the intention to buy organic food in an emerging market

2017 ◽  
Vol 35 (7) ◽  
pp. 858-876 ◽  
Author(s):  
Emerson Wagner Mainardes ◽  
Diana Von Borell de Araujo ◽  
Sarah Lasso ◽  
Daniel Modenesi Andrade
Keyword(s):  
Purchase Intention ◽  
Emerging Market ◽  
Personal Values ◽  
Organic Food ◽  
Content Type ◽  
Openness To Change ◽  
Intention To Purchase ◽  
Significant Relationships ◽  
Self Transcendence ◽  
The Relationship

Purpose The purpose of this paper is to investigate the relationship between personal values and attitudes in an emerging market. And the authors verified whether the attitude plays a mediating role between personal values and the intention to purchase these products in the same market. Design/methodology/approach Two surveys were conducted with consumers of organic food in Brazil. The first study was conducted at two organic products fairs and obtained 385 responses. The second study was conducted on the internet and obtained 270 responses. The Portrait Values Questionnaire 21, plus attitude scales and purchase intent regarding organic food, was used. Data were analysed using structural equation modelling. Findings Significant relationships were found between personal values, such as openness to change (positive influence), conservation (positive), self-promotion (positive) and self-transcendence (negative). Significant relationships were also found between three personal values and the purchase intention of organic food (conservation – positive, self-promotion – positive and self-transcendence – negative), with all of them being mediated by attitude. The effect of openness to change on purchase intention was indirect, being mediated by attitude. Originality/value The authors noticed two theoretical gaps. The first involves the need to explore the attitude as a mediator in the relationship between the human values proposed by Schwartz (1992, 1994) and the intention to purchase organic food. Another perceived gap was pointed out by Steenkamp et al. (1999), Burgess and Steenkamp (2006) and Sheth (2011). These authors argue that consumption is different in emerging markets to that in more mature markets. This limits the ability to generalise consumer studies conducted in developed countries. This reasoning also applies to organic food.

scholarly journals The Mediating Role of Commitment in The Relationship Between Mobile Service Quality and Mobile Shopping Customer Loyalty in Malaysia

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Komatan Dharaman ◽  
Razli Che Razak
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Mobile Service ◽  
Consumer Innovativeness ◽  
Positive Effects ◽  
Online Purchase ◽  
The Relationship ◽  
Fashion Involvement

Online shopping is becoming increasingly important in the current era, rendering comprehension of consumer online shopping habits crucial. This notion rings true in the context of users and companies alike, thereby emerging as a big concern for e-commerce managers and researchers. One may assume that only by understanding the factors influencing consumer buying intentions for fashion items online will companies be better-positioned for meeting consumer needs. In this analysis, the relationship between customer online purchasing intentions and selected factors was investigated, specifically consumer innovativeness, fashion innovativeness, and fashion involvement. Quantitative research was implemented in the process, involving fashion online shoppers in Malaysia as the respondents after being selected via quota sampling from the ten most popular fashion shopping websites in Malaysia. The statistical method of Partial Least Square – Structural Equation Modelling (PLS-SEM) was then employed for the proposed model testing. The findings subsequently revealed the positive effects of consumer innovativeness, and fashion involvement on online purchase intention, whereas any significant relationship between the variable with fashion innovativeness was absent. However, this analysis was conducted in Malaysia; therefore, the results could be different if tested in other countries. Hence, similar studies related to fashion online purchase intention should be replicated in other Asian countries in the future.

A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context

2021 ◽  
Vol 11 (3) ◽  
pp. 15-33
Author(s):  
Nasser Fathi Easa ◽  
Soumaya Mounir Kaakour
Keyword(s):  
Mobile Phone ◽  
Purchase Intention ◽  
Mediation Effect ◽  
Hierarchical Regression ◽  
Future Research ◽  
Website Quality ◽  
Online Purchase ◽  
Mobile Phone Addiction ◽  
The Impact ◽  
The Relationship

This study aims to investigate the impact of selected factors (website quality, website brand, trust, SNS usage through mobile application, eWOM, and mobile phone addiction) on online purchase intention during the COVID-19 pandemic. The study also investigates the mediating impact of trust on the association between website quality, website brand, and online purchase intention. Data were collected from 226 Facebook users in Lebanon. The hierarchical regression analysis was used to evaluate the impact of these factors on online purchase intention. The results show that only website brand and mobile phone addiction were significantly related to online purchase intention. It was also found that trust does not have a mediation effect on the relationship between website brand and online purchase intention. However, trust can be considered as a partial mediator of the relationship between website quality and online purchase intention. Finally, practical implications are discussed. Then directions for future research are presented.

Influence of consumers’ perceived risk on consumers’ online purchase intention

2018 ◽  
Vol 12 (3) ◽  
pp. 309-327 ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Thenmoli Mohan ◽  
Yen-Nee Goh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Social Risk ◽  
Security Risk ◽  
Content Type ◽  
Perceived Risks ◽  
Online Purchase ◽  
Online Retailers ◽  
The Relationship

Purpose This paper aims to examine the relationship between six factors of consumers’ perceived risk and consumers’ online purchase intentions. In particular, this study will examine the relationship between financial risk, product risk, security risk, time risk, social risk and psychological risk and online purchase intention. Design/methodology/approach Survey method was used for the purpose of data collection, and quantitative analysis was used to test the hypotheses. A total of 350 respondents participated on an online survey, and data were quantitatively analyzed via IBM SPSS Statistics 24. Findings The findings from this study suggest consumers’ perceived risks when they intend to purchase online. Five factors of perceived risk have a significant negative influence on consumer online purchase intention, while social risk was found to be insignificant. Among these factors, security risk is the main contributor for consumers to deter from purchasing online. Practical implications This study provides useful information to online retailers in electronic commerce (e-commerce) activities. Previous studies show that many online retailers are still facing some risks in online business, and this will affect the transaction and performance of the retailers. It is hoped that the findings can help online retailers to formulate strategies to reduce risks in the online shopping environment, especially security risks for better e-commerce. Originality/value The development of online shopping has led to some challenges to consumers, which comprise security of payment, data protection, the validity and enforceability of e-contract, insufficient information disclosure, product quality and enforcement of rights. This issue emerged because many online retailers do not understand the main factors that will contribute to consumers’ perceived risk. Consumers’ perceived risks will influence consumer attitudes toward online shopping and purchase behaviors. Studies on consumers’ perceived risks toward online purchase intentions are still inconclusive. Thus, this paper fills the gap in the research area.

scholarly journals Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism

Information ◽  
2021 ◽  
Vol 12 (2) ◽  
pp. 72
Author(s):  
Syed Hassan Raza ◽  
Umer Zaman
Keyword(s):  
Purchase Intention ◽  
Process Variable ◽  
Mediation Model ◽  
Advertising Appeals ◽  
Gender Egalitarianism ◽  
Moderated Mediation Model ◽  
Online Purchase ◽  
Significant Difference ◽  
The Relationship ◽  
Diverse Nations

Digital advertising has been frequently used for the promotion of e-commerce among individuals. However, little is known about the function of cultural factors that can outline the effectiveness of digital advertising practices to alter attitude and consumer behavior toward clothing brands. This research examines how norm-congruent attitudes toward digital advertising (hereafter ADA) may operate as a process variable that mediates the relationship between perception about digital advertising (hereafter PDA) and online purchase intention of fashion brands (hereafter OPI). We propose a gender egalitarianism (hereafter GE)-moderated mediation model whereby ADA mediates the relationships between PDA and OPI in two culturally diverse nations: Malaysia and Pakistan. The model was tested by using 2 (GE appeal: present vs. absent) × 2 (nation: Pakistan vs. Malaysia) × 2 (no exposure to ads/exposure to ads) experimental design with data obtained from a sample of 260. Findings show that there is a significant difference in the relationship between PDA and OPI that is mediated by the attitude in both nations. However, the mediation implication of the attitude is significantly dependent on the interaction of the GE. In this way, the study provides some practical recommendations for the marketers by highlighting the salient advertising features that may be more useful in both nations.

scholarly journals The Relationship between ES-QUAL Model and Online Purchase Intention in the Context of Rising Global Marketplace of E-Commerce

ETIKONOMI ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 319-338
Author(s):  
Sana Baqai ◽  
Jawaid Ahmed Qureshi ◽  
Ejindu Iwelu MacDonald Morah
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Service Providers ◽  
Brand Image ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Global Marketplace ◽  
System Availability ◽  
Online Purchase ◽  
The Relationship

The electronic service quality (ES-QUAL) of the e-commerce service providers plays a central role. The primary purpose of this paper is to investigate the effect of the ES-QUAL model's four dimensions (efficiency, fulfillment, privacy, and system availability) on purchase intention and examine ES-QUAL's relationship with electronic word-of-mouth (EWOM), brand image, and purchase intention. This research uses Structural Equation Modeling (SEM) for empirical analysis.  Results show ES-QUAL model positively and significantly impacts purchase intention, and the effect of the ES-QUAL model relatively increases when mediated by electronic word of mouth (EWOM) and brand image. This research provides insights to E-marketers, entrepreneurs, and e-commerce players to improve online consumers' purchase intention, sales, and services. Practitioners can gain customers' attention by enhancing the quality of their websites and by assuring efficiency, privacy, system availability, and fulfilling their promise about delivering products. They also need to consider EWOM and brand image, as both positively impact online purchase intention, which can lead to the overall sustainable development of an organization.JEL Classification: M31, L81How to Cite:Baqai, S., Qureshi, J. A., & Morah, E. I. M. (2021). The Relationship Between ES-QUAL Model and Online Purchase Intention in the Context of Rising Global Marketplace of E-Commerce. Etikonomi, 20(2), xx– xx. https://doi.org/10.15408/etk.v20i2.20677.

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