Exploring Purchase Intention using Delivery Services Apps during Covid-19 Pandemic among Malaysian Households

2021 ◽  
Vol 6 (2) ◽  
pp. 74
Author(s):  
Rozita Naina Mohamed ◽  
Anusara Sawangchai ◽  
Mohd Saifullah Rusli ◽  
Rohani Mohd ◽  
Hiran Prasamkam ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Time Factors ◽  
Purchase Intentions ◽  
Key Factors ◽  
Online Delivery ◽  
Factors Affecting ◽  
Digital World ◽  
Delivery Services ◽  
Online Business ◽  
Product Delivery

Online services of product delivery apps are more critical than ever. The COVID-19 pandemic has irrevocably altered internet purchasing habits. Customers are getting comfortable using the apps for services to order and do the shopping via their smartphone using the apps. The pandemic has quickened the transition to a more digital world. However, the debate remains as to what elements influence customers' purchase intentions toward using Delivery Services Apps (DSA). This research is therefore carried out to examine the key factors affecting the intention of customers to use delivery services apps among household customers in Malaysia during Covid-19 in 2020 to 2021. The research explored the most significant factors that influence the customer purchase intention on using DSA. There are 4 independent variables which we are focusing on: time factor (TF), price factor (PF), and convenience motivation factor (CMF) and product illustration factor (PIF). From the research, we have found out that convenience motivation factor is the most important exogenous variable that can influence purchase intention directly, sequentially through shopping motivations. The other factors that have a significant impact on a customer's purchase intentions are price factor and time factors. The least important factor that influences a customer’s purchase intention is the product illustrations. The study is carried out by gathering responses from over 167 participants in Malaysia. The objective of the study is to examine the use of online delivery services apps (DSA) to run the businesses efficiently and more effectively in order to attract household customer’s purchase intention.  The novelty of this study is by giving the strategies and opportunities to the online business entrepreneurs to enhance and boost their sales by using social media as a platform of online delivery services apps to the community.

scholarly journals Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia

2018 ◽  
Vol 9 (1) ◽  
pp. 4 ◽  
Author(s):  
Aiyun Xiao ◽  
Shaohua Yang ◽  
Qaisar Iqbal
Keyword(s):  
Generation Y ◽  
Fast Food ◽  
Purchase Intention ◽  
Food Industry ◽  
Purchase Intentions ◽  
Critical Element ◽  
Key Factors ◽  
Fast Food Industry ◽  
Factors Affecting ◽  
Fast Food Restaurants

The purpose of the present study was to investigate the factors that influence the purchase intentions of Generation Y students towards the fast food industry in Nilai, Malaysia. Nowadays, purchase intentions are an important aspect of organizational long-term success in the fast food industry. In addition, purchase intentions are the critical element in competing with other competitive environments; hence, it is important for the fast food industry to pay a significant attention to this matter. The present study was conducted to identify the key determinants that impact the purchase intention of Generation Y students towards the fast food industry in Nilai, Malaysia. Employing the quantitative method in this study, a total of 313 questionnaires were distributed with the response rate of 91%. Another purpose of this study was to provide important insights to Nilai fast food restaurants in understanding the purchase intentions of customers. Therefore, the leaders and managers of Nilai local fast food restaurants can enhance customers’ experience, solve their problems, and ultimately obtain high quality business by understanding the key factors of purchase intentions in fast food industry.

scholarly journals Exploring the Factors Affecting the Purchase Likelihood of e-Tailer Private Labels.

2021 ◽  
Author(s):  
Yeswanth Yerrabapu
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Purchase Intentions ◽  
Private Labels ◽  
Factors Affecting ◽  
Consumer Ratings ◽  
Product Manufacturing ◽  
Online Consumer ◽  
Purchase Likelihood ◽  
The Impact

<p><b>In today’s extremely competitive retail marketplace environment, developing and managing profitable private label offerings has become significant for most retailing companies. The purpose of this paper is to understand the influence of e-tailer reputation, product manufacturing country favourability, and online consumer rating on the purchase likelihood of e-tailer private labels. We find that product online consumer ratings positively impact the purchase intention of the private labels. E-tailer reputation has shown a positive impact on the future purchase intentions whereas, country favourability’s effect is found at the time of actual purchase of e-tailer private labels. Being the first research to study the impact of country favourability, e-tailer reputation on e-tailer private labels, this paper offers some insights to the e-tailers. </b></p>

Taking It a Step Further: When do Followers Adopt Influencers’ Own Brands?

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Solon Magrizos ◽  
Grigorios Lamprinakos ◽  
Yanling Fang ◽  
Dimitrios Drossos
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Self Identity ◽  
Factors Affecting ◽  
Price Increases ◽  
Moderator Role ◽  
The Relationship

Abstract In this study, we investigate the factors affecting consumers’ purchase intention toward influencers’ personal owned brands. By using the theoretical lens of the Theory of Planned Behaviour (TPB) we explore consumers’ purchase intentions towards influencers own brands and discuss the importance of previously held attitudes, subjective norms and perceived behavioural control. We further develop TPB by adding two further constructs, that of price and self-identity. The reported moderator role of self-identity in the relationship between price and purchase intention under the context of influencers’ personal owned brands suggests that the ‘fan’ status of followers makes them more tolerant to price increases. We discuss theoretical implications and offer suggestions for marketers and consumers alike.

scholarly journals Exploring the Factors Affecting the Purchase Likelihood of e-Tailer Private Labels.

2021 ◽  
Author(s):  
Yeswanth Yerrabapu
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Purchase Intentions ◽  
Private Labels ◽  
Factors Affecting ◽  
Consumer Ratings ◽  
Product Manufacturing ◽  
Online Consumer ◽  
Purchase Likelihood ◽  
The Impact

<p><b>In today’s extremely competitive retail marketplace environment, developing and managing profitable private label offerings has become significant for most retailing companies. The purpose of this paper is to understand the influence of e-tailer reputation, product manufacturing country favourability, and online consumer rating on the purchase likelihood of e-tailer private labels. We find that product online consumer ratings positively impact the purchase intention of the private labels. E-tailer reputation has shown a positive impact on the future purchase intentions whereas, country favourability’s effect is found at the time of actual purchase of e-tailer private labels. Being the first research to study the impact of country favourability, e-tailer reputation on e-tailer private labels, this paper offers some insights to the e-tailers. </b></p>

scholarly journals The role of a large competitor’s entry and level of innovativeness in consumer adoption of new products

2016 ◽  
Vol 10 (1) ◽  
pp. 168-182 ◽  
Author(s):  
Yongbum Kim ◽  
Jayoung Choi
Keyword(s):  
Purchase Intention ◽  
Design Methodology ◽  
New Products ◽  
Market Uncertainty ◽  
Key Factors ◽  
Consumer Adoption ◽  
Content Type ◽  
Factors Affecting ◽  
Reciprocal Interactions

Purpose This paper aims to examine the role of a large competitor’s entry and level of innovativeness in consumer adoption of new products. Design/methodology/approach This paper is based on a comparison between market uncertainty and technological uncertainty. This paper henceforth defines and analyzes the following key factors affecting the purchase intention of small- and medium-sized enterprise (SME) new products: type of new products and entry of large competitors. The study further verifies mediator variables that exert impacts: uncertainties regarding both technology and market. Findings The findings are as follows: purchase intention of SME new products does vary according primarily to the product types and entry of large competitors. More specifically, the entry of large competitors reduces uncertainties about really new products, thereby positively affecting SME new products. Originality/value There was no causal relationship found, however, on incrementally new products. Further findings clarify that the mediator variables affecting reciprocal interactions between purchase intention of SME new products and the entry of large competitors hold valid only for market uncertainties and not for technological uncertainties.

scholarly journals Factors Affecting Sustainable Purchase Intentions of SNS Emojis: Modeling the Impact of Self-Presentation

2020 ◽  
Vol 12 (20) ◽  
pp. 8361
Author(s):  
YunJu Kim ◽  
Jong Woo Jun
Keyword(s):  
Purchase Intention ◽  
Instant Messaging ◽  
Sustainable Consumption ◽  
Purchase Intentions ◽  
Self Presentation ◽  
Factors Affecting ◽  
Need For Uniqueness ◽  
Intention To Purchase ◽  
Symbolic Value ◽  
The Impact

To promote more sustainable consumption of Social Networking Service (SNS) emojis, it is necessary to understand the relationships between social psychological antecedents and SNS users’ intention to purchase emojis. This study aimed to investigate motivational factors affecting users’ intentions to purchase SNS emojis. We examined SNS users of Kakao Talk, the most widely used instant messaging service in South Korea, and investigated the relationships among five latent constructs: Self-presentation, symbolic values, playfulness, purchase intentions, and need for uniqueness. The results of this study indicate that self-presentation does not directly affect the intention to purchase emojis (β = 0.10, p > 0.05). Rather, self-presentation positively influences purchase intention through the mediating path of SNS users’ perceived symbolic value (β = 0.60, p < 0.001) and playfulness (β = 0.35, p < 0.001) to purchase intention (β = 0.29, p < 0.001; β = 0.37, p < 0.001). Further, symbolic value affects playfulness (β = 0.56, p < 0.001), which in turn leads to consumers’ intentions to purchase emojis. This study highlights that SNS users’ need for uniqueness functions as a moderator in the relationship between self-presentation and their intentions to purchase emojis.

scholarly journals Factors Affecting Online Purchase Intention: A Case Study of Malaysian Consumers

2021 ◽  
Vol 6 (10) ◽  
pp. 429-436
Author(s):  
Mohd Zulfakar Mohd Nawi ◽  
Samihatunnadzirah Sulaiman
Keyword(s):  
Consumer Choice ◽  
Purchase Intention ◽  
Average Score ◽  
Test Results ◽  
Key Factors ◽  
Safety Factors ◽  
Factors Affecting ◽  
Online Purchases ◽  
Online Purchase

Online purchase is chosen as an easy step to spend on getting our essentials without having to line up at the counter. The objective of this research is to study online purchasing practices and the factors that influence them. In addition, the study also aims to examine the differences in online purchasing practices by selected background factors (gender, stratum, generation, ethnicity, home income, education level and zone). The population of this study consisted of users over the age of 17 who were selected by convenience through the 'mall intercept' method. T-test results showed significant differences (t = -3.156, p = 0.001) for online purchase practice scores between male and female respondents. ANOVA test results also show significant average score differences in terms of generation [F (3, 1298) = 3,475, p = 0.016], ethnicity [F (4, 1291) = 3,678, p = 0.006], and income [F (4, 1227) = 6,935, p = 0.000] while no differences are reported for the level of education, zone and stratum when p > 0.05. The findings also show that only five key factors were the consumer choice before make online purchases, which are safety factors, products offered, risks, can trusted and user experience.

scholarly journals Factors Affecting Young Consumers’ Intention to Purchase Upcycled Fashion Products – A Case Study in Vietnam

2021 ◽  
Vol 2 (4) ◽  
pp. 40-54
Author(s):  
Van Tuan Pham ◽  
Vu Thanh Xuan ◽  
Nguyen Minh Trang ◽  
Phung Mai Thanh Hang ◽  
Nguyen Thao Nguyen
Keyword(s):  
Purchase Intention ◽  
Financial Risk ◽  
Environmental Concern ◽  
Purchase Intentions ◽  
Social Value ◽  
Factors Affecting ◽  
Fashion Products ◽  
Intention To Purchase ◽  
Survey Results ◽  
The Relationship

In this study, the author has given different basis to build hypothesis and research models to find out the factors affecting the Vietnamese young consumer's intention to purchase upcycled fashion products. Firstly, this paper focuses on studying the relationship between attitudes and purchase intentions. Secondly, the author studies the effects of factors on attitudes and purchase intentions. The main research subjects are factors affecting Vietnamese young consumer' intention to to purchase upcycled fashion products. Hence, this research was conducted based on survey results among 400 young people aged 18 to 34 in Hanoi and Ho Chi Minh city which are two big city in Vietnam. The authors used two statistical software, SPSS 26.0 and AMOS 20.0, to analyze the survey results. These tools help the authors analyze Cronbach's Alpha reliability coefficients, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation model (SEM). The results show that there was a positive relationship between young consumers' attitudes and purchase intention in the Vietnamese context. Attitude mediates the relationship between the influencing factors and purchase intention. Moreover, the study test the impact of five main factors including environmental concern, social value, uniqueness value, perception financial risk, and perceive quality risk. The environmental concern (β = 0.337) is considered as the strongest effect on consumers' attitudes towards products. The factors such as uniqueness value (β = 0.302) as well as social value (β = 0.216) also positively affect consumers' attitudes. On the other hand, perception financial risk (β = -0.168), and perceive quality risk (β = -0.280) negatively affect consumers' attitudes

scholarly journals Critical Review: Factors Affecting Online Purchase Intention Generation Z

2021 ◽  
Vol 4 (1) ◽  
pp. 354-363
Author(s):  
Yolanda Veybitha ◽  
Lizar Alfansi ◽  
Muhartini Salim ◽  
Effed Darta
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Research Model ◽  
Model Framework ◽  
Factors Affecting ◽  
Online Purchases ◽  
Online Purchase ◽  
Generation Z ◽  
Framework Model ◽  
Consumer Data

This review aims to examine in depth what factors influence Generation Z's online purchase intention. In addition, the author also examines the online shopping research framework model as a reference to be developed in further research. The author collects the results of previous studies regarding online purchase intentions for 10 years (2011 – 2021) from various international journal sources. Based on the results of previous studies, the research model framework uses TAM (Technology Acceptence Model) variables, trust, social factors, security, and website quality. The main finding in previous research shows that the security factor greatly determines a person's online purchase intention. The security factor here is not just a product guarantee to consumers, but also about consumer data that is not easily hacked by irresponsible parties. The convenience of the payment system also influences online purchase intentions. In addition, utilitarian and hedonic motives encourage individuals to make online purchases. The utilitarian motive is concerned with consumer needs, while the hedonic motive emphasizes pleasure.

scholarly journals Key Factors for Involvement Degree and Perceived Value in Consumers’ Purchase Intention in Unpacked Stores

2021 ◽  
Vol 13 (22) ◽  
pp. 12563
Author(s):  
Jui-Che Tu ◽  
Ting-Yun Lo ◽  
Yi-Jing Sie ◽  
Tsai-Feng Kao
Keyword(s):  
Circular Economy ◽  
Purchase Intention ◽  
Action Plan ◽  
Perceived Value ◽  
Development Trend ◽  
Structural Equations ◽  
Purchase Intentions ◽  
Three Dimensions ◽  
Key Factors ◽  
Quantitative Research Methods

The Taiwanese government has decided to reduce the use of disposable plastics in response to the European Union’s announcement of the Circular Economy Action Plan. With the circular economy becoming a sustainable development trend, consumers have become the latter and the environment’s lifeblood. There has been a wave of unpacked stores around the world in recent years, encouraging consumers to reduce the use of plastics and bring their own bags or containers when shopping, thereby reducing the waste of resources. This research adopted qualitative and quantitative research methods to verify the model of involvement degree and perceived value on consumers’ purchase intentions in unpacked stores through expert interviews and structural equations and extract the key factors for promoting unpacked stores. The research results show that the three dimensions of involvement degree will indirectly affect consumers’ purchase intentions through the four dimensions of perceived value. Perceived value plays a mediating role between the involvement degree and purchase intention. Unpacked stores can be used to promote industry characteristics and image, and unpacked consumption thinking can be advanced through the Internet, education, or lectures based on community development. In this way, unpacked stores can be instilled in people’s psychological value.

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