scholarly journals Critical Review: Factors Affecting Online Purchase Intention Generation Z

2021 ◽  
Vol 4 (1) ◽  
pp. 354-363
Author(s):  
Yolanda Veybitha ◽  
Lizar Alfansi ◽  
Muhartini Salim ◽  
Effed Darta
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Research Model ◽  
Model Framework ◽  
Factors Affecting ◽  
Online Purchases ◽  
Online Purchase ◽  
Generation Z ◽  
Framework Model ◽  
Consumer Data

This review aims to examine in depth what factors influence Generation Z's online purchase intention. In addition, the author also examines the online shopping research framework model as a reference to be developed in further research. The author collects the results of previous studies regarding online purchase intentions for 10 years (2011 – 2021) from various international journal sources. Based on the results of previous studies, the research model framework uses TAM (Technology Acceptence Model) variables, trust, social factors, security, and website quality. The main finding in previous research shows that the security factor greatly determines a person's online purchase intention. The security factor here is not just a product guarantee to consumers, but also about consumer data that is not easily hacked by irresponsible parties. The convenience of the payment system also influences online purchase intentions. In addition, utilitarian and hedonic motives encourage individuals to make online purchases. The utilitarian motive is concerned with consumer needs, while the hedonic motive emphasizes pleasure.

scholarly journals DETERMINED CONSUMERS ONLINE PURCHASE INTENTION FACTORS BY CONSIDERING RISK AND E-TRUST

2020 ◽  
Vol 4 (2) ◽  
pp. 293
Author(s):  
Aulia Fashanah Hadining ◽  
Salmah Ayu Haryanti ◽  
Tazkia Rasyid Munajat
Keyword(s):  
Purchase Intention ◽  
Financial Risk ◽  
Influential Factors ◽  
Physical Interaction ◽  
Research Model ◽  
Online Purchases ◽  
Research Survey ◽  
Online Purchase ◽  
Shopping Experience ◽  
The Individual

Niat pembeli adalah salah satu pendorong utama bagi pembeli untuk melakukan transaksi pembayaran dan akhirnya membeli produk atau layanan. Semakin tinggi niat beli, semakin besar keinginan individu untuk membeli barang. Ini juga berlaku untuk pembelian online menggunakan e-commerce. Transaksi pembelian online memiliki karakteristik bahwa tidak ada interaksi fisik antara pembeli, penjual, dan proses pembayaran. Niat pembelian online dapat dipengaruhi oleh berbagai faktor. Berdasarkan studi sebelumnya, faktor-faktor penting dalam pembelian online adalah faktor pengalaman berbelanja, risiko yang mungkin, dan kepercayaan pada situs web penyedia layanan e-commerce. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang berpengaruh dalam niat pembelian online dengan membangun model penelitian. Model dalam penelitian ini adalah kombinasi variabel penelitian dari penelitian sebelumnya. Ada tujuh variabel penelitian dengan sepuluh hipotesis penelitian. Variabel yang digunakan untuk menyusun model penelitian adalah Pengalaman Belanja Online, Kualitas Web, Risiko Produk, Risiko Keuangan, Risiko Privasi, E-Trust, dan Niat Pembelian Online. Tahap selanjutnya dari penelitian ini adalah melakukan survei penelitian dan mengolah hasil data menggunakan SMART PLS 3.0.The buyer's intention is one of the main drivers for a buyer to make payment transactions and end up buying products or services. The higher the purchase intentions, the greater the willingness of the individual to buy the goods. This also applies to online purchases using e-commerce. Online purchase transactions have the characteristic that there is no physical interaction between the buyer, seller, and payment process. The online purchase intention can be influenced by various factors. Based on previous studies, important factors in online purchasing are shopping experience factors, possible risks, and trust in e-commerce service provider websites. This study aims to determine the influential factors in online purchase intention by building a research model. The model in this study is a combination of research variables from previous studies. There are seven research variables with ten research hypotheses. The variables used to compile the research model are Online Shopping Experience, Web Quality, Product Risk, Financial Risk, Privacy Risk, E-Trust, and Online Purchase Intention. The next stage of this research is to conduct a research survey and processing the results of data using SMART PLS 3.0.

scholarly journals Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

2021 ◽  
Vol 13 (3) ◽  
pp. 1425
Author(s):  
José Alberto Martínez-González ◽  
Carmen D. Álvarez-Albelo
Keyword(s):  
Purchase Intention ◽  
Descriptive Analysis ◽  
Positive Influence ◽  
Online Purchases ◽  
Online Purchase ◽  
Generation Z ◽  
Positive Attitudes ◽  
First Impression ◽  
Young Consumers ◽  
Tourism Websites

This study analyzes the influence of site personalization, first impression, and design on young consumers’ loyalty to tourism websites. It is a new and necessary study, taking into account the multimedia profile and purchasing potential of the studied segment, the need for increasing online consumer loyalty, and the tourism websites’ relevance. Based on previous findings and using a sample of 609 young consumers, a causal model (PLS) is designed that is practical, novel, and significantly predicts online loyalty. The descriptive analysis results show young consumers’ positive attitudes toward e-commerce and their high online use and potential for making online purchases. The significant influence of site personalization on consumers’ first impression is also confirmed. In addition, first impression influence perceived website quality, and, in turn, this quality affects consumers’ online purchase intention and loyalty to the website. Finally, it is shown that online purchase intention has a direct and positive influence on website loyalty. Thus, this study provides tourism managers with the knowledge to encourage young consumers’ loyalty to their websites in a market orientation context. It can be achieved by acting on the site’s personalisation, the first impression, and the design of the site. The generational approach (Generation Z) also allows the conclusions and implications to be transferred to other regions and sectors.

scholarly journals Factors Affecting Online Purchase Intention: A Case Study of Malaysian Consumers

2021 ◽  
Vol 6 (10) ◽  
pp. 429-436
Author(s):  
Mohd Zulfakar Mohd Nawi ◽  
Samihatunnadzirah Sulaiman
Keyword(s):  
Consumer Choice ◽  
Purchase Intention ◽  
Average Score ◽  
Test Results ◽  
Key Factors ◽  
Safety Factors ◽  
Factors Affecting ◽  
Online Purchases ◽  
Online Purchase

Online purchase is chosen as an easy step to spend on getting our essentials without having to line up at the counter. The objective of this research is to study online purchasing practices and the factors that influence them. In addition, the study also aims to examine the differences in online purchasing practices by selected background factors (gender, stratum, generation, ethnicity, home income, education level and zone). The population of this study consisted of users over the age of 17 who were selected by convenience through the 'mall intercept' method. T-test results showed significant differences (t = -3.156, p = 0.001) for online purchase practice scores between male and female respondents. ANOVA test results also show significant average score differences in terms of generation [F (3, 1298) = 3,475, p = 0.016], ethnicity [F (4, 1291) = 3,678, p = 0.006], and income [F (4, 1227) = 6,935, p = 0.000] while no differences are reported for the level of education, zone and stratum when p > 0.05. The findings also show that only five key factors were the consumer choice before make online purchases, which are safety factors, products offered, risks, can trusted and user experience.

The Effect of Instagram Influencers on Purchase Intentions Mediated by Brand Image on Cosmetic Products (Study on Gen Z Women)

2021 ◽  
Vol 4 (2) ◽  
pp. 111-123
Author(s):  
Dewi Tamara ◽  
Lidiya Heriyati ◽  
Tsabita Hanifa ◽  
Michelle Carmen
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Brand Image ◽  
Public Awareness ◽  
Daily Basis ◽  
Purchase Intentions ◽  
Generation Z ◽  
The Relationship

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.  

scholarly journals Exploring the Factors Affecting the Purchase Likelihood of e-Tailer Private Labels.

2021 ◽  
Author(s):  
Yeswanth Yerrabapu
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Purchase Intentions ◽  
Private Labels ◽  
Factors Affecting ◽  
Consumer Ratings ◽  
Product Manufacturing ◽  
Online Consumer ◽  
Purchase Likelihood ◽  
The Impact

<p><b>In today’s extremely competitive retail marketplace environment, developing and managing profitable private label offerings has become significant for most retailing companies. The purpose of this paper is to understand the influence of e-tailer reputation, product manufacturing country favourability, and online consumer rating on the purchase likelihood of e-tailer private labels. We find that product online consumer ratings positively impact the purchase intention of the private labels. E-tailer reputation has shown a positive impact on the future purchase intentions whereas, country favourability’s effect is found at the time of actual purchase of e-tailer private labels. Being the first research to study the impact of country favourability, e-tailer reputation on e-tailer private labels, this paper offers some insights to the e-tailers. </b></p>

Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia

2013 ◽  
Vol 1 (2) ◽  
pp. 154-161
Author(s):  
Yap Mun Fei ◽  
Cheng Boon Liat
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Continuance Intention ◽  
Convenience Sample ◽  
Factors Affecting ◽  
Online Purchase ◽  
Acceptance Model

Objective- This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique The research data has been collected through the use of an internet-based survey method, with a convenience sample of 300 Malaysian respondents in June 2014; whereas, data analysis is further conducted using the SPSS software, through the measurements of a simple linear regression test, mediation test and moderation test. Findings Results show a positive relationship between perceived usefulness and trust; while the continuance intentionfor online purchase is positively significant to perceived usefulness. The partial mediating role of subjective norm is further identified, between perceived usefulness and continuance intention. It is also understood that both male and female perceive the usefulness of website as an important factor toward their intention to online re-purchase. Novelty - Most of the researches are conducted solely upon the factors or purchase intention, limited studies have been done to investigate the continuance purchase intention among fellow consumers. Type of Paper Empirical paper Keywords: , E-Commerce, Trust, Perceived Usefulness, Subjective Norm, Continuance Intention, Gender

What Drives Electronic Word of Mouth and Purchase in Social Commerce?

2020 ◽  
Vol 12 (4) ◽  
pp. 71-84
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Electronic Word Of Mouth ◽  
Research Model ◽  
Social Commerce ◽  
Consumer Purchase Intention

The purpose of this study is to develop and verify the research model to examine the antecedents of electronic word of mouth on social commerce, which influences consumer purchase intentions. In the results, first, the attitude toward the electronic word of mouth, subjective norm, and perceived behavioral control increases the electronic word of the consumer. Second, a consumer's electronic word of mouth increases his or her purchase intention. Finally, attitude toward the electronic word of mouth and perceived behavioral control among the pioneers of the electronic word of mouth of the consumer increases his or her purchase intention through the electronic word of mouth. This study is the first one to contribute to the study of social commerce by giving scholarly attention to electronic word of mouth. This study provides new ways to stimulate consumer purchase intention.

scholarly journals How International Political Conflict Hurts Country Image and further Influences Consumers’ Purchase Intention

2018 ◽  
Vol 11 (2) ◽  
pp. 95
Author(s):  
Mary Kang ◽  
Sarah Kim ◽  
Gukseong Lee
Keyword(s):  
Purchase Intention ◽  
Home Country ◽  
Underlying Mechanism ◽  
Political Conflict ◽  
Purchase Intentions ◽  
Foreign Firms ◽  
Country Image ◽  
Research Model ◽  
Missile Defense ◽  
The Relationship

Recently, South Korea’s decision to deploy an advanced U.S. missile defense system has drawn neighboring China’s strong protests. Amid this political tension between both countries, the purpose of this study is to explore the relationship between this specific political conflict and consumers’ purchase intention. Based on previous literature, this study suggests a research model that defines the relationship between international political conflict, country image (i.e., affective country image and cognitive country image) and purchase intention. Proposed hypotheses suggest that international political conflict between foreign firms’ host and home countries is negatively associated with consumers’ purchase intention toward foreign firms’ products in the host country by hurting cognitive and affective image of the home country. This study contributes to understanding the underlying mechanism on how international political conflict influences consumers’ purchase intentions.

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