Archetypal Aspects of Visual Intertextuality in Digital Advertising

2021 ◽  
Vol 14 (2 (40)) ◽  
pp. 123-132
Author(s):  
Ana CRĂCIUNESCU
Keyword(s):  
Popular Culture ◽  
Discourse Analysis ◽  
Research Methodology ◽  
Second Generation ◽  
Collective Unconscious ◽  
The Core ◽  
Digital Era ◽  
Individual Consumption ◽  
Visual Symbols

The semiotic decodification of advertising signs through a col- lective unconscious in the digital era is a reflection of previous individual consumption of popular culture. As a result, advertising is an impure image that contains preexisting replicated visual symbols. This visual intertextu- ality will be at the core of our archetypal approach in advertising. Based on Discourse Analysis research methodology, we have opted for a corpus of digital ads that not only showcase recent creativity in the field, but also witness the development of what we shall encapsulate under the syntagma of ‘the second generation of archetypes’. Our main aim is to demonstrate that the collective unconscious as described by Jung has changed since the apparition of infinitely replicated objects of representation through media. The Discourse Analysis will provide an interpretation residing in three in- tertextual thematic archetypes touching literature, politics and art.

Leadership and the Development of the American Library Association’s Core Competences of Librarianship

2013 ◽  
Author(s):  
Deborah Hicks
Keyword(s):  
Discourse Analysis ◽  
American Library ◽  
The Core ◽  
Core Competences ◽  
Analyse Du Discours

Leadership is a topic of growing interest to librarians. Its importance is highlighted in its addition to the American Library Association’s Core Competences of Librarianship. Using discourse analysis and insider interviews, this paper explores the discourse of leadership surrounding the development of the Core Competences and its impact on LIS education.Le leadership est un sujet d’intérêt croissant pour les bibliothécaires comme l’en témoigne son ajout aux compétences de bases en bibliothéconomie de l’American Library Association. Cette communication explore à l’aide d’une analyse du discours et d’entrevues internes comment s’articule la notion de leadership dans le développement des compétences de base et son impact sur dans les programmes d’enseignement dans le domaine. 

scholarly journals Re-defining gender as a heinous crime: A case study from the Brazilian Chamber of Deputies

2020 ◽  
pp. 095792652097721
Author(s):  
Janaina Negreiros Persson
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Gender Ideology ◽  
Critical Discourse ◽  
Public Hearing ◽  
Rhetorical Invention ◽  
Social Actors ◽  
The Public ◽  
The Core

In this article, we explore how the discourses around gender are evolving at the core of Brazilian politics. Our focus lies on the discourses at the public hearing on the bill 3.492/19, which aimed at including “gender ideology” on the list of heinous crimes. We aim to identify the deputies’ linguistic representation of social actors as pertaining to in- and outgroups. In addition, the article analyzes through Critical Discourse Analysis how the terminology gender is represented in this particular hearing. The analysis shows how some of the conservative parliamentarians give a clearly negative meaning to the term gender, by labeling it “gender ideology” and additionally connecting it with heinous crimes. We propose that the re-signification of “gender ideology,” from rhetorical invention to heinous crime, is not only an attempt to undermine scientific gender studies but also a way for conservative deputies to gain more political power.

Entertainment publics in the Philippines

2021 ◽  
pp. 1329878X2098596
Author(s):  
Anna Cristina Pertierra
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Digital Technologies ◽  
The Philippines ◽  
Political Capital ◽  
Martial Law ◽  
Entertainment Media ◽  
Digital Era ◽  
The Media ◽  
Entertainment Television

Since the late 1980s, Filipino entertainment television has assumed and maintained a dominance in national popular culture, which expanded in the digital era. The media landscape into which digital technologies were launched in the Philippines was largely set in the wake of the 1986 popular movement and change of government referred to as the EDSA revolution: television stations that had been sequestered under martial law were turned over to family-dominated commercial enterprises, and entertainment media proliferated. Building upon the long development of entertainment industries in the Philippines, new social media encounters with entertainment content generate expanded and engaged publics whose formation continues to operate upon a foundation of televisual media. This article considers the particular role that entertainment media plays in the formation of publics in which comedic, melodramatic and celebrity-led content generates networks of followers, users and viewers whose loyalty produces various forms of capital, including in notable cases political capital.

scholarly journals The Enemy Next Door: The Image of Russia in Georgian and Ukrainian Political Discourses Amid Conflicts Escalation

2021 ◽  
Vol 4 (1) ◽  
pp. 194-203
Author(s):  
Aram Terzyan
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Identity Construction ◽  
Image Representation ◽  
Critical Discourse ◽  
Democratic Values ◽  
Discursive Strategies ◽  
Political Discourses ◽  
The Core ◽  
Standing Up

Abstract This article presents an analysis of the evolution of Russia’s image representation in Georgian and Ukrainian political discourses amid Russian-Georgian and Russian-Ukrainian conflicts escalation. Even though Georgia’s and Ukraine’s troubled relations with neighboring Russia have been extensively studied, there has been little attention to the ideational dimensions of the confrontations, manifested in elite narratives, that would redraw the discursive boundaries between “Us” and “Them.” This study represents an attempt to fill the void, by examining the core narratives of the enemy, along with the discursive strategies of its othering in Georgian and Ukrainian presidential discourses through critical discourse analysis. The findings suggest that the image of the enemy has become a part of “New Georgia’s” and “New Ukraine’s” identity construction - inherently linked to the two countries’ “choice for Europe.” Russia has been largely framed as Europe’s other, with its “inherently imperial,” “irremediably aggressive” nature and adherence to illiberal, non-democratic values. The axiological and moral evaluations have been accompanied by the claims that the most effective way of standing up to the enemy’s aggression is the “consolidation of democratic nations,” coming down to the two countries’ quests for EU and NATO membership.

In-itself for-itself: Towards second-generation neo-Marxist class theory

2017 ◽  
Vol 42 (2) ◽  
pp. 273-295 ◽  
Author(s):  
David Neilson
Keyword(s):  
First Generation ◽  
Second Generation ◽  
Critical Realism ◽  
Communist Manifesto ◽  
Class Theory ◽  
The Core ◽  
Preceding Discussion ◽  
Social Scientific ◽  
Surplus Population ◽  
Mode Of Production

First-generation neo-Marxist class theorists advanced some way beyond the orthodox Marxist account that is grounded in a particular reading of the Communist Manifesto. However, capitalism’s changing reality since then has revealed the limited extent of their break with orthodoxy. With the support of Bhaskar’s critical realism and Gramsci’s philosophy of praxis, this article addresses these limitations to facilitate movement towards second-generation neo-Marxist class theory. Rather than following first-generation neo-Marxist Poulantzas who dismissed the ‘class-in-itself’/‘class-for-itself’ distinction as a non-Marxist Hegelian residue, this article treats it as the central problematic of Marx’s class theory. Bourdieu’s subjectivist reformulations of the distinction that resonates with Marxist interpretations that run counter to the neo-Marxist social scientific aspiration are also critically engaged. The innovative conceptual framework arising from the article’s critical engagement with these diverging intellectual trajectories is applied to sketch ‘class effects’ in-themselves especially around the theme of the ‘relative surplus population’. Expected class effects implied by the core dynamic of the capitalist mode of production, and then contemporary empirical effects generated by neoliberal-led global capitalism, are outlined. This re-conceptualisation is then supplemented by critically examining Beck’s argument that individualisation leads to capitalism without classes-for-themselves. The article concludes by reconsidering class-for-itself in the light of the preceding discussion.

The Business of Rhyming: Burma-Shave Poetry and Popular Culture

PMLA ◽  
2010 ◽  
Vol 125 (1) ◽  
pp. 29-47
Author(s):  
Mike Chasar
Keyword(s):  
United States ◽  
Popular Culture ◽  
The United States ◽  
Reception History ◽  
Reading Practices ◽  
Advertising Campaign ◽  
Reading And Writing ◽  
The Core ◽  
Nineteenth And Twentieth Centuries ◽  
Creative Forces

This essay uses the example of the long‐lived and popular Burma‐Shave advertising campaign to argue that literary critics should extend their attention to the vast amounts of poetry written for advertising purposes in the nineteenth and twentieth centuries. The Burma‐Shave campaign—which featured sequences of rhyming billboards erected along highways in the United States from 1926 to 1963—not only cultivated characteristics of literary and even avantgarde writing but effectively pressured that literariness into serving the commercial marketplace. At the same time, as the campaign's reception history shows, the spirit of linguistic play and innovation at the core of Burma‐Shave's poetry unintentionally distracted consumers' attention away from the commercial message and toward the creative forces of reading and writing poetry. A striking example of popular reading practices at work, this history shows how poetry created even in the most commercial contexts might resist the commodification that many twentieth‐century poets and critics feared. (MC)

scholarly journals Zulfiqar Ali Bhutto’s Speech in United Nations’ Security Council (UNSC) on September 22, 1965: Critical Discourse Analysis Perspective

2018 ◽  
Vol 6 (4) ◽  
Author(s):  
Muhammad Sibtain Chohan ◽  
Muhammad Nadeem Anwar
Keyword(s):  
Discourse Analysis ◽  
United Nations ◽  
Critical Discourse Analysis ◽  
Security Council ◽  
Qualitative Methodology ◽  
United Nations Security Council ◽  
Critical Discourse ◽  
The Core ◽  
The Subject ◽  
Study Case

The aim of the study is to analyze Zulfiqar Ali Bhutto’s speech at United Nations’ Security Council on September 22, 1965. The study attempts to uncover the meanings of the words employed to show the core tension of 1965 war between Pakistan and India. There have been different models of CDA presented by scholars like Fairclough, Wodak and Van Dijk, but the most suitable CDA framework for this study case is of Van Dijk. His (1997) framework for critical discourse analysis provides the clear picture of the ideologies expressed in various kinds of structures. Qualitative methodology has been employed for this study and the content of the speech was analyzed qualitatively. The findings of the study elaborate that Bhutto was determined to have a permanent peace in the region. It can also be observed that he was quite confident in buying peace for Pakistani and the neighboring countries. He reinforced the subject matter with multiple instances of the countries that faced the same war-like circumstances and rose again with new zeal and zest. The study has its theoretical as well as practical scope.

scholarly journals Media Manipulation as a Psychological Warfare in George Orwell’s 1984

2020 ◽  
Vol 9 (S1-i2-Dec) ◽  
pp. 1-4
Author(s):  
K Premanand ◽  
M Kasirajan
Keyword(s):  
Thought Process ◽  
The Core ◽  
Real Nature ◽  
Individual Privacy ◽  
Digital Era ◽  
Surveillance Technology ◽  
The People ◽  
Psychological Warfare ◽  
The Media ◽  
Media Manipulation

The growth of technology has given the viability to media, which has emerged as ‘the third eye for humans to comprehend the world. The people are too dependent onthese technologies, where they have forgotten their real nature of life. Because of global surveillance, technology has become a double-edged sword, where individual privacy is been lost. Moreover, people have exchanged their precious gift of freedom for the technology, which has become the manacle that restrains them to the core these days. The media is used as a tool to manipulate the thought process of the people in this digital era. The politicians are using these strings to make the people as the puppets, they induce the thought within people and restrict them from thinking beyond. This paper attempts to study the effects of Global surveillance and Media manipulation through George Orwell’s 1984.

Polish Catholic Magazines and Bioethical Dilemmas: A Critical Discourse Analysis

2020 ◽  
Vol 9 (3) ◽  
pp. 368-384
Author(s):  
Kinga Przybysz-Polakowska
Keyword(s):  
Discourse Analysis ◽  
In Vitro Fertilization ◽  
Critical Discourse Analysis ◽  
Catholic Church ◽  
Research Methodology ◽  
Critical Discourse ◽  
Vitro Fertilization ◽  
The Catholic Church

Abstract This article presents a cad-based analysis of Polish Catholic newspaper discourse regarding bioethical dilemmas. The study corpus consists of materials published by four weekly magazines – Gość Niedzielny, Niedziela, Przewodnik Katolicki, and Tygodnik Powszechny – between 2005 and 2015. The author took into consideration articles that were fully devoted to abortion, in vitro fertilization, or euthanasia. The research methodology was based on critical discourse analysis and delivered both quantitative and qualitative results. The findings suggest that even though all magazines touched on bioethical dilemmas and conjured up similar topics, their discourses were different. It transpired that the key variable was the magazines’ affiliations. Titles directly connected to the Catholic Church (Gość Niedzielny, Niedziela, Przewodnik katolicki) produced different discourses than Tygodnik Powszechny, which has no official bonds with the Catholic Church. Given the structure of the discourses, the author suggests division into two categories: inward-oriented and outward-oriented.

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