scholarly journals HOW DOES SCARCITY PROMOTION ELEVATE CONSUMER AGGRESSIVITY: AN EXPERIMENTAL STUDY CONDUCTED ON STUDENTS

2021 ◽  
Vol 23 (3) ◽  
pp. 322
Author(s):  
Cynthia Ayu Manggarani ◽  
Shine Pintor Siolemba Patiro ◽  
Hendrian Hendrian ◽  
Tri Astuti

Marketers often apply the strategy of scarcity promotion to attract consumer attention to the company’s product. However, this strategy often increases consumer’s destructive, aggressive behaviors. A quantitative approach using the experimental method was thus conducted in this study to reveal the effect of advertisement exposure with scarcity promotion strategy on aggressive consumer response towards the product that the company offered. The results show that advertisements with a scarcity strategy expose one’s perception that other consumers are perceived as threats. This perception arises since the probability of getting the product they want will be decreased when others are running after the same product. Theoretically, this condition will elevate the tendency of aggressive consumer behavior when attaining the product. Three studies with multiple behavioral measurements conducted on STIE YKPN students show destructive responses to the scarcity promotion applied by the company

2013 ◽  
Vol 13 (2) ◽  
Author(s):  
Wati Oviana ◽  
Maulidar Maulidar

The research on the use of experimental methods in learning characteristics of material and its usefulness toward students’ achievements and learning responses of Level 4 primary school students of MIN Tungkob Aceh Besar aims to determine students’ learning outcomes and responses toward the use of the method. This study uses experimental research. The data collection techniques were using test and distributing questionnaire to the students. The samples in this experimental study were students of class IV3 totaling 34 people as the experimental class and the class IV4 totaling 31 people as the control class. The data, which is the students’ learning outcomes collected from pretest and posttest, were analyzed using t-test formula. The data from the students’ questionnaire responses were analyzed using percentage formula.The result was that the students’ learning outcomes from the experimental class and the control class showed significant differences. Students’ responses toward the use of experimental methods in learning material characteristics and its usefulness were also very positive, where the students are very excited and interested in learning to use the experimental method in the study of material characteristics and its usefulness.


2021 ◽  
Author(s):  
balqis husain ◽  
Fincun Makatika ◽  
Megawati Basri

This research aims to determine whether or not VOA video can improve students' pronunciation at SMPN 8 Pulau Morotai. This research was conducted at eight grade students of SMP N 8 Pulau Morotai. Thedesign of this research used a quantitative approach, particularly the true-experimental method. Thesampling technique was simple random sampling through a lottery, the sample in this research was 21students, and the total population was 24 students. The data analysis used Wilcoxon Signed Ranks Test.The finding showed that Asymp. Sig (2-tailed) was 0.008; it can be said that Hypothesis null was rejected(p>0.05), and Ha was accepted.


Author(s):  
Li Yu ◽  
Sang-Binge Tsai ◽  
Dakai Li ◽  
Limei Teng ◽  
Guodong Li

As the online purchasing is becoming prevalent, more and more corporates started to show their CSR information in the processes of online retail. For example: some CSR information could be showed in the “COMMODITY DETAILS”. Could this kind of information affect consumer behavior? By recognizing three types of embedded CSRC information, according to the consumer behavior experiments, this paper will show CSR's influences on the consumer behavior such as evaluation of the company, purchasing intention, and purchasing intention. By the comparison of the results after three types' CSR communication, we found that CSR information could significantly affect consumer behavior and the consumer response will differ from different types of CSR information embedded.


2012 ◽  
Vol 233 ◽  
pp. 303-306
Author(s):  
Xian Ling Deng ◽  
Chuan De Zhou ◽  
Ze Lun Li ◽  
Xin Gang Wang

Nowadays, optical fiber hydrogen sensor is one of most important potential of optical fiber sensors. Currently, there are a lot of explorations around this aspect. This paper uses experimental method to study reflective optical fiber hydrogen sensor with two-wavelength light sources. Firstly, the experimental principle was introduced. Based on the principle, experimental scheme, devices, and process are described. By the experiment, the reflectance is the output as the main result. The experiment results describes at last.


Author(s):  
Sébastien Soulet ◽  
Marie Duquesne ◽  
Jean Toutain ◽  
Charly Pairaud ◽  
Hélène Lalo

This work focuses on an experimental study of the influence of e-liquid composition on the mass of vaporized e-liquid after standardized emission generation using a U-SAV (Universal System for Analysis of Vaping) vaping machine. All the experiments were based on the use of a Cubis 1Ω clearomiser and on the standard protocol for electronic cigarettes emission generation. Currently, there is no standardized method available to calibrate the emission generations of electronic cigarettes. Since the e-liquid compositions are not always known, we propose a simple, practical, effective, and fast method of emission generation calibration. Therefore, this paper examines a major issue in this new and constantly evolving field, allowing the validation of the emission generation results. To our knowledge, this method is a novelty in our discipline and could be easily developed in laboratories. Pure propylene-glycol, glycerol, ethanol, and water and their mixtures (20 e-liquids) were tested as reference materials, allowing an e-liquids benchmarking and the characterization of 800 commercial e-liquids (with known and unknown compositions) at a fixed power and for one inhalation profile (3 s puff duration and 55 mL of puff volume). The influence of ethanol and/or water addition in the e-liquid was characterized.


2012 ◽  
Vol 246-247 ◽  
pp. 169-172
Author(s):  
Yan Zhu ◽  
Shi Shun Zhu ◽  
Wu Quan Liu ◽  
Shun Tang Hu

We present a simulating experimental method used for studying the influence of impact mass on damping performance of impact dampers. The free mass in the impact damper had equal total mass but different size individual. We tested the damping effect of the damper under the same external force separately. The main results obtained in the experiments indicated that the impact damper had a good damping effect in the resonance region of the main system. The mass value of the free mass participating in vibro-impact was variable. In addition, the damping of the main system was related to the size of the free mass. In the conditions of equal total mass and same material, the size of the free mass was smaller, the effect of the vibration control was better.


1993 ◽  
Vol 115 (3) ◽  
pp. 575-577 ◽  
Author(s):  
Lee E. Schroeder ◽  
Rajendra Singh

This paper describes an experimental method of determining sliding friction forces in a pneumatic actuator. Several empirical and semi-empirical friction models are evaluated using measured friction force data. A repeatability study is also performed to qualitatively assess friction randomness and a change in friction regimes.


2012 ◽  
Vol 512-515 ◽  
pp. 1464-1469 ◽  
Author(s):  
Xin Zhi He ◽  
De Cai Li ◽  
Wen Ming Yang ◽  
Hai Na Zhang

The buoyancy principle of magnetic fluid is one of the most attractive effects of magnetic fluid statics. But it is too difficult to calculate the buoyancy directly due to the complexity of magnetic field. Moreover, numerical calculation employs too many assumptions. So in this paper the experimental method is adopted to measure the second-order buoyancy received by permanent magnet immersed in magnetic fluid, which depends on the distance between the magnet and the wall of vessel. The influence of the diameter of cylindrical vessels, the size of magnets and the saturation magnetization of magnetic fluid on the buoyancy is also analyzed qualitatively.


2019 ◽  
Vol 20 (2) ◽  
pp. 53
Author(s):  
I Nyoman Putra Yasa ◽  
I Putu Hendra Martadinata

The aims of this research is to do relevance on taxpayer compliance attitude based on slippery slope theory. The method used in this research is an experimental method with 63 taxpayers as the samples. The result of this research found that taxpayer trust level on tax authority has a positive and significant influence on taxpayer willingness to pay their tax, while tax authority’s power in watching over taxation process does not affect voluntary taxpayer compliance in paying tax. The highest voluntary taxpayer compliance rate is shown by the taxpayer with high trust in tax authority and has strong tax authority. On the other hand, the lowest voluntary taxpayer compliance rate is shown by the taxpayer with low trust on tax authority and have weak tax authority. In summary, this research supported the slippery slope theory and is hoped to be able to strengthen the relevance of slippery slope theory in explaining taxpayer compliance attitude.


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