scholarly journals PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE IMAGE AND REPURCHASE INTENTION DI PT. BANK SYARIAH MANDIRI THAMRIN JAKARTA

2018 ◽  
Vol 12 (1) ◽  
pp. 175-202
Author(s):  
Ahmad Haekal

This research aims the customers who use saving products use to examine great influence of CSR toward corporate image and repurchase intention at BSM, Thamrin, Jakarta. All of the data is analized using structural equation modelling (SEM) supported by Lisrel version 8.72. Result from 135 respondents shows that CSR program able to strengthen and increase positive image for company.  The activities CSR is capable to increase the repurchase intention for BSM  product. Interestingly, the result shows that variable of CSR take significant effect to repurchase intention in Bank Syariah Mandiri (BSM), while variable corporate image doesn’t have  a significant effect to repurchase intention and has not been able to increase the repurchase intention.

2019 ◽  
Vol 18 (5) ◽  
pp. 1-9
Author(s):  
Na Le

This study was conducted to assess students' perceptions of corporate social responsibility (CSR) and the impacts of those perceptions on their thinking and behavior. Structural equation modelling (SEM) was used to examine the proposed correlations by analysing the data collected from 787 students at Nong Lam University. Results showed that there were positive correlations from relatives, social activity participation, demographics, and self-perception of students’ perception of CSR. Besides, we also found that perception would positively affect students’ thinking and behavior.


2019 ◽  
Vol 3 (2) ◽  
pp. 57-70
Author(s):  
Yuniep Mujati Suidah ◽  
Rachyu Purbowati

Penelitian bertujuan untuk mengetahui pengaruh Corporate Social Responsibility (CSR) dan brand image terhadap nilai perusahaan dimoderasi kinerja keuangan, metode yang digunakan  dalam penelitian ini adalah kuantitatif. Sampel menggunakan purposive sampling, yaitu 10 perusahaan perusahaan manufaktur sektor makanan dan minuman yang terdaftar di BEI tahun 2014-2018. Teknik analisis data menggunakan Structural Equation Modelling-Partial Least Square(SEM-PLS). Hasil penelitian CSR dan brand image tidak berpengaruh yang signifikan terhadap nilai perusahaan (NP), namun variabel CSR berpengaruh positif terhadap nilai perusahaan dan variabel brand image tidak berpengaruh positif terhadap nilai perusahaan. Variabel kinerja keuangan dapat memperkuat pengaruh CSR terhadap nilai perusahaan dan pengaruh brand image terhadap nilai perusahaan.  Jika terjadi peningkatan kinerja keuangan, maka pengaruh CSR terhadap nilai perusahaan tinggi, begitu juga sebaliknya jika nilai kinerja keuangan turun, maka pengaruh CSR terhadap nilai perusahaan semakin rendah. Namun, jika terjadi peningkatan pada kinerja keuangan maka pengaruh brand image terhadap nilai perusahaan semakin rendah.


2021 ◽  
Vol 11 (01) ◽  
pp. 105-125
Author(s):  
Mustapha Yusuf Ismaila ◽  
◽  
Yahaya Abdulhameed Ahmed ◽  
Abduazeez Sodiq Olamilekan ◽  
Olowo Ahmed Abdulganiyu ◽  
...  

Purpose: This study interrogates the extent of implementation of economic and philanthropic dimensions of the Islamic Corporate Social Responsibility (ICSR) concept by Shar¯ı‘ah based cooperative societies with the primary purpose of ascertaining its effect on members’ rate of patronage of non-interest cooperative societies in Nigeria. Methodology: Partial least squares structural equation modelling (PLSSEM) with bootstrap processes were used to analyse the data collected from 210 members of the selected non-interest cooperative societies operating in the North-central region of Nigeria. Findings: The study’s results revealed that h. al¯al products and h.al¯al investments positively affect the members’ patronage rate of non-interest cooperative societies. In addition, it was discovered that Islamic philanthropic responsibility influenced the image/reputations of non-interest cooperative societies. Significance: This study is among the few studies that have examined the effect of corporate social responsibility on members’ patronage from an Islamic perspective. The import of the study stems from the fact that it broadly investigated the extent of implementation out of the six dimensions of corporate social responsibility. Limitations: The main constraints of the study are predicated on the fact that it was conducted in a region of the country and the study’s inability to isolate other factors which might have contributed to members’ patronage of non-interest cooperative societies. Implications: The study’s findings can aid the management of noninterest cooperative societies and other similar institutions in formulating strategic policies and programmes geared towards operating and promoting h.al¯al investment opportunities and supporting the indigent members of the communities through corporate charities/donations.


2021 ◽  
pp. 1-18
Author(s):  
Christian Agyapong Sarfo ◽  
Jing A. Zhang ◽  
Paula O'Kane ◽  
Nataliya Podgorodnichenko ◽  
Kizito Kwabena Osei-Fosu

Abstract Corporate social responsibility (CSR) plays an important role in promoting workplace ethics. However, most research has focused on CSRs’ performance or favourable performance-related behaviour outcomes. Little is known about how individual employees perceive CSR and how this affects their ethical behaviour. This research examines how employees' perceived corporate social responsibility (PCSR) facilitates their ethical behaviour. Specifically, we hypothesise that PCSR influences employee ethical behaviour by enhancing employees' organisational commitment. The relationship between employees' commitment and ethical behaviour is contingent on their co-workers' ethical behaviour. The hypothesised relationships were assessed using partial least squares structural equation modelling with a sample of 300 employees from ‘The Ghana Club 100’ firms. Our findings suggest that employee commitment serves as an effective mechanism through which employees' perception enhances their ethical behaviour. The findings also show that the weaker the co-workers' ethical behaviour, the stronger the relationship between employee commitment and ethical behaviour. Both theoretical and practical implications are discussed.


2020 ◽  
Vol 12 (22) ◽  
pp. 9745
Author(s):  
Haywantee Ramkissoon ◽  
Felix Mavondo ◽  
Vishnee Sowamber

Corporate Social Responsibility (CSR) remains a hot topic in management. Yet, little is known about how well managers, employees and consumers are responding to CSR initiatives to align with the 2030 Agenda for Sustainable Development. Underpinned by well-established theories, this study develops a single integrative model of managers’, employees’ and consumers’ CSR. Data were collected from the LUX* group of resorts and hotels located on three Indian Ocean islands: Mauritius, Reunion and the Maldives. Structural equation modelling was employed. Findings reveal: (1) organizational CSR is positively related to employee social responsibility; (2) organizational CSR is negatively associated with customer social responsibility; (3) employee social responsibility is negatively related to customer social responsibility; (4) employee social responsibility is negatively related to customer delight; (5) customer social responsibility is positively related to customer satisfaction; and (6); customer social responsibility is positively related to customer delight. Strategic CSR initiatives with a multi-stakeholder engagement approach are discussed.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Raquel Silva ◽  
António Azevedo ◽  
Minoo Farhangmehr

Purpose The purpose of this paper is to discuss how the perceived importance of economic, ethical/legal and philanthropic dimensions of corporate social responsibility (CSR) can influence the consumer–brand identification (CBI) and the brand identity attractiveness (BI). Moreover, the paper examines how these constructs affect the in-role behaviors (purchasing intention), the extra-role behaviors (feedback, recommendation and word-of-mouth (WOM) and behavioral loyalty. Design/methodology/approach An online questionnaire collects data using a snow ball/convenience sampling method, obtained in 356 valid responses. The paper adopts both path analysis and structural equation modeling approaches. Findings The importance of CSR is positively correlated with perceived BI and is a significant predictor of loyalty. However, the results do not support the hypothesis that the CSR influences CBI. Research limitations/implications This study proposes a new model describing the antecedents and consequences of buying decision-making. Practical implications Consumers may want to reward those brands that direct part of their budgets to social causes or are truly concerned with the general well-being of society. Social implications The findings confirmed that social responsibility initiatives will improve the corporate image and reputation thus fostering the development of a sense of identification moderated by brand familiarity. Originality/value The major contribution of this paper relies on the proposed conceptual model that provides a holistic approach to the buying decision process, thus facilitating a deeper comprehension of the role of brand’s CSR practices, in particular in self-expression and emotional categories such as perfumes.


Sign in / Sign up

Export Citation Format

Share Document