Study on Corporate Social Responsibility as Strategic Instrument for Creating Sustainable Corporate Brand Value: An Analysis with Structural Equation Modelling

2016 ◽  
Vol 41 (2) ◽  
pp. 88-106 ◽  
Author(s):  
Subhajit Bhattacharya ◽  
Arana Kaursar
2019 ◽  
Vol 18 (5) ◽  
pp. 1-9
Author(s):  
Na Le

This study was conducted to assess students' perceptions of corporate social responsibility (CSR) and the impacts of those perceptions on their thinking and behavior. Structural equation modelling (SEM) was used to examine the proposed correlations by analysing the data collected from 787 students at Nong Lam University. Results showed that there were positive correlations from relatives, social activity participation, demographics, and self-perception of students’ perception of CSR. Besides, we also found that perception would positively affect students’ thinking and behavior.


2019 ◽  
Vol 3 (2) ◽  
pp. 57-70
Author(s):  
Yuniep Mujati Suidah ◽  
Rachyu Purbowati

Penelitian bertujuan untuk mengetahui pengaruh Corporate Social Responsibility (CSR) dan brand image terhadap nilai perusahaan dimoderasi kinerja keuangan, metode yang digunakan  dalam penelitian ini adalah kuantitatif. Sampel menggunakan purposive sampling, yaitu 10 perusahaan perusahaan manufaktur sektor makanan dan minuman yang terdaftar di BEI tahun 2014-2018. Teknik analisis data menggunakan Structural Equation Modelling-Partial Least Square(SEM-PLS). Hasil penelitian CSR dan brand image tidak berpengaruh yang signifikan terhadap nilai perusahaan (NP), namun variabel CSR berpengaruh positif terhadap nilai perusahaan dan variabel brand image tidak berpengaruh positif terhadap nilai perusahaan. Variabel kinerja keuangan dapat memperkuat pengaruh CSR terhadap nilai perusahaan dan pengaruh brand image terhadap nilai perusahaan.  Jika terjadi peningkatan kinerja keuangan, maka pengaruh CSR terhadap nilai perusahaan tinggi, begitu juga sebaliknya jika nilai kinerja keuangan turun, maka pengaruh CSR terhadap nilai perusahaan semakin rendah. Namun, jika terjadi peningkatan pada kinerja keuangan maka pengaruh brand image terhadap nilai perusahaan semakin rendah.


2018 ◽  
Vol 12 (1) ◽  
pp. 175-202
Author(s):  
Ahmad Haekal

This research aims the customers who use saving products use to examine great influence of CSR toward corporate image and repurchase intention at BSM, Thamrin, Jakarta. All of the data is analized using structural equation modelling (SEM) supported by Lisrel version 8.72. Result from 135 respondents shows that CSR program able to strengthen and increase positive image for company.  The activities CSR is capable to increase the repurchase intention for BSM  product. Interestingly, the result shows that variable of CSR take significant effect to repurchase intention in Bank Syariah Mandiri (BSM), while variable corporate image doesn’t have  a significant effect to repurchase intention and has not been able to increase the repurchase intention.


2021 ◽  
Vol 11 (01) ◽  
pp. 105-125
Author(s):  
Mustapha Yusuf Ismaila ◽  
◽  
Yahaya Abdulhameed Ahmed ◽  
Abduazeez Sodiq Olamilekan ◽  
Olowo Ahmed Abdulganiyu ◽  
...  

Purpose: This study interrogates the extent of implementation of economic and philanthropic dimensions of the Islamic Corporate Social Responsibility (ICSR) concept by Shar¯ı‘ah based cooperative societies with the primary purpose of ascertaining its effect on members’ rate of patronage of non-interest cooperative societies in Nigeria. Methodology: Partial least squares structural equation modelling (PLSSEM) with bootstrap processes were used to analyse the data collected from 210 members of the selected non-interest cooperative societies operating in the North-central region of Nigeria. Findings: The study’s results revealed that h. al¯al products and h.al¯al investments positively affect the members’ patronage rate of non-interest cooperative societies. In addition, it was discovered that Islamic philanthropic responsibility influenced the image/reputations of non-interest cooperative societies. Significance: This study is among the few studies that have examined the effect of corporate social responsibility on members’ patronage from an Islamic perspective. The import of the study stems from the fact that it broadly investigated the extent of implementation out of the six dimensions of corporate social responsibility. Limitations: The main constraints of the study are predicated on the fact that it was conducted in a region of the country and the study’s inability to isolate other factors which might have contributed to members’ patronage of non-interest cooperative societies. Implications: The study’s findings can aid the management of noninterest cooperative societies and other similar institutions in formulating strategic policies and programmes geared towards operating and promoting h.al¯al investment opportunities and supporting the indigent members of the communities through corporate charities/donations.


2021 ◽  
pp. 1-18
Author(s):  
Christian Agyapong Sarfo ◽  
Jing A. Zhang ◽  
Paula O'Kane ◽  
Nataliya Podgorodnichenko ◽  
Kizito Kwabena Osei-Fosu

Abstract Corporate social responsibility (CSR) plays an important role in promoting workplace ethics. However, most research has focused on CSRs’ performance or favourable performance-related behaviour outcomes. Little is known about how individual employees perceive CSR and how this affects their ethical behaviour. This research examines how employees' perceived corporate social responsibility (PCSR) facilitates their ethical behaviour. Specifically, we hypothesise that PCSR influences employee ethical behaviour by enhancing employees' organisational commitment. The relationship between employees' commitment and ethical behaviour is contingent on their co-workers' ethical behaviour. The hypothesised relationships were assessed using partial least squares structural equation modelling with a sample of 300 employees from ‘The Ghana Club 100’ firms. Our findings suggest that employee commitment serves as an effective mechanism through which employees' perception enhances their ethical behaviour. The findings also show that the weaker the co-workers' ethical behaviour, the stronger the relationship between employee commitment and ethical behaviour. Both theoretical and practical implications are discussed.


2020 ◽  
Vol 12 (22) ◽  
pp. 9745
Author(s):  
Haywantee Ramkissoon ◽  
Felix Mavondo ◽  
Vishnee Sowamber

Corporate Social Responsibility (CSR) remains a hot topic in management. Yet, little is known about how well managers, employees and consumers are responding to CSR initiatives to align with the 2030 Agenda for Sustainable Development. Underpinned by well-established theories, this study develops a single integrative model of managers’, employees’ and consumers’ CSR. Data were collected from the LUX* group of resorts and hotels located on three Indian Ocean islands: Mauritius, Reunion and the Maldives. Structural equation modelling was employed. Findings reveal: (1) organizational CSR is positively related to employee social responsibility; (2) organizational CSR is negatively associated with customer social responsibility; (3) employee social responsibility is negatively related to customer social responsibility; (4) employee social responsibility is negatively related to customer delight; (5) customer social responsibility is positively related to customer satisfaction; and (6); customer social responsibility is positively related to customer delight. Strategic CSR initiatives with a multi-stakeholder engagement approach are discussed.


2021 ◽  
Vol 13 (9) ◽  
pp. 4597
Author(s):  
Rayma Ireri Maldonado Maldonado Astudillo ◽  
Yan Pallac Maldonado Astudillo ◽  
Juan Alfonso Méndez Zavala ◽  
Claudia Leticia Manzano Jiménez ◽  
María Xochitl Astudillo Miller

Corporate social responsibility (CSR) has been the subject of extensive research, especially during the past two decades; however, few academic studies investigated the relationship between CSR and employee behaviour. This study reduces this gap by identifying the degree of association between CSR and the proenvironmental behaviour (PEB) of workers. These concepts were analysed among companies that are recognised as being socially responsible and others that are not; not enough empirical evidence was found to determine if these are positively affecting employee PEB in the Mexican context. The methodology was quantitative through questionnaires addressed to workers from renowned companies in Mexico, and analysed by using structural equation modelling (SEM) in AMOS software. Results showed that the CSR practices of the companies with a badge and the PEB of their workers are poorly related. The average of compliance with global CSR practices for companies that have a badge is less than or equal to that of those that do not. Conclusions indicate that CSR could occur only in declarative terms from the workers’ perception.


Sign in / Sign up

Export Citation Format

Share Document