A Longitudinal Comparative Study of Nonreactive Attitude Measurement of Controversial Topics
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Orne (1962) and Rosenthal (1963) have challenged social psychologists to devise nonreactive techniques of attitude measurement. This study of unobtrusive lost letter and lost postcard methods was designed to compare attitudes in 1971 and 1978 of New Zealanders toward proposed cricket tours of Australian and all-white South African teams. Results were compared to conventional questionnaire data. As predicted, the more explicit message on the postcard allowed more sensitive measurement of opinions on controversial topics than did the lost letter. While attitudes toward the non-controversial Australian tours were stable over time, attitudes toward the controversial South African tour changed in the predicted direction.
2018 ◽
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2020 ◽
Keyword(s):
2018 ◽
Vol 21
(1)
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2021 ◽
Vol 50
(1)
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pp. 125-143
2020 ◽
Vol 47
(163)
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pp. 45-58