Evaluations of Apparel Advertising as a Function of Self-Monitoring

1988 ◽  
Vol 66 (3) ◽  
pp. 987-996 ◽  
Author(s):  
Sharron J. Lennon ◽  
Leslie L. Davis ◽  
Ann Fairhurst
Keyword(s):  
Individual Differences ◽  
Analysis Of Variance ◽  
The Other ◽  
Consumer Product ◽  
Quality Information ◽  
Exploratory Research ◽  
Social Situations ◽  
Self Monitoring ◽  
Self Presentation

This exploratory research was conducted to extend research on individual differences in perceptions of consumer-product advertisements, specifically apparel. Three sets of advertisements were developed, each containing two identical advertisements for each of three products: Pendleton sweater, Guess jeans, and Jordache shirt. One advertisement contained a slogan with an image appeal, while the other had a slogan which was a claim about quality/information. Self-monitoring, the extent to which an individual monitors self-presentation in social situations, was measured for each person. In Study 1, 88 women, classified as high or low self-monitors, completed an index of favorability toward the advertisements. An analysis of variance showed high self-monitors were more favorable toward the image-oriented advertisements, while low self-monitors were more favorable toward the quality/informational oriented advertisements. In Study 2, 48 women, classified as high or low self-monitors, were shown one of the advertisements and asked the amount they would be willing to pay for each product. An analysis of variance on the standardized scores showed high self-monitors were willing to pay more than low self-monitors, but only for the Jordache product. Consumers' perceptions of the products are discussed and related to the appeal to which people were more responsive.

What Types of Leaders Fight for “Face”?

2018 ◽  
pp. 19-43
Author(s):  
Keren Yarhi-Milo
Keyword(s):  
Use Of Force ◽  
Large Body ◽  
Military Force ◽  
Social Situations ◽  
Self Monitoring ◽  
Self Presentation ◽  
Ideal Types ◽  
International Reputation ◽  
Willingness To Use ◽  
And Control

This chapter discusses what self-monitoring is, and how and why individuals differ in their self-monitoring dispositions. Self-monitoring concerns the extent to which individuals strategically cultivate their public appearances. A very large body of scholarship reviews how individuals differ in the extent to which they monitor and control their self-presentation in social situations. The literature distinguishes between two ideal-types of individuals: high self-monitors and low self-monitors. On average, high self-monitors are more likely to be concerned about reputation for resolve compared to low self-monitor individuals, and those tendencies could be moderated by overall dispositions about use of force. The chapter then explains how individuals’ beliefs about the efficacy of military force have an important intervening effect on whether a given leader will fight for reputation. It classifies leaders with regard to their willingness to use military instruments for international reputation into four ideal-types: reputation crusaders, reputation believers, reputation skeptics, and reputation critics.

Attachment Theory Expanded

2018 ◽  
pp. 538-566
Author(s):  
Mario Mikulincer ◽  
Phillip R. Shaver
Keyword(s):  
Individual Differences ◽  
Social Behavior ◽  
Systems Theory ◽  
Attachment Theory ◽  
The Other ◽  
Original Form ◽  
Social Situations ◽  
Research Attention ◽  
Behavioral Systems ◽  
The Impact

This chapter moves from the original form of attachment theory and research to a more comprehensive behavioral systems theory of personality, motivation, and social behavior that considers both individual differences and the impact on mental processes and behavior of relationship partners and other aspects of social situations. The chapter begins by explaining the behavioral systems construct, including its species-universal and individual-differences aspects, which interact with social situations to shape social behavior. The behavioral systems studied to date are discussed: attachment, exploration, caregiving, sex, and power. More emphasis is placed on the attachment system than on the other behavioral systems because it has received more research attention, but new research related to the other behavioral systems is summarized. Avenues are suggested for further theorizing and research that will lead to a more complete behavioral systems theory of personality and social behavior.

scholarly journals PHENOMENON OF SELF-MONITORING: THEORETICAL CONTENT OF THE CONCEPT AND EMPIRICAL ANALYSIS

2019 ◽  
Keyword(s):  
Organizational Behavior ◽  
Empirical Studies ◽  
Social Situation ◽  
Self Control ◽  
Actual Behavior ◽  
Psychological Consequences ◽  
Social Situations ◽  
Self Monitoring ◽  
Self Presentation ◽  
The Relationship

The article analyzes the theoretical content of the concept of “self-monitoring” and considers empirical studies of this psychological phenomenon in foreign psychology. It is noted that self-monitoring is the ability and desire of the personality to monitor through self-observation and self-control of own expressive behavior and self-presentation in social situations, as well as the realization of this ability in reality. It is stated that self-monitoring affects the ability to predict the actual behavior of people in different social situations, and as a consequence, the success in different areas of life. It is emphasized that the developed ability to self-monitoring can produce both positive and negative psychological consequences. The most popular areas of research on the relationship of this phenomenon with various psychological characteristics are highlighted: expressive control; ability to accurately perceive key information in social situations; accessibility of individual attitudes, the content of the image of the Self, the relationship between attitudes and values; the correspondence between personal precepts and public actions; a tendency to adapt behavior to basic personal dispositions and special key information about the social situation; sensitivity to key information about the situation, the characteristics of his / her Self and his / her own attitudes; susceptibility to advertising; consumer product quality assessments; susceptibility to motivational messages that make functional decisions related to the manifestation of social images; appearance orientation as a criterion for evaluating other people; focus on social interaction, friendship and romance; leadership in the group; organizational behavior and management results; critical thinking and reflection, etc. It is indicated that in Ukrainian psychology, the most popular subject of the research is the phenomenon of self-presentation, which is close to self-monitoring. The attention is focused on the fact that the combination of the Western and Ukrainian traditions of the research in this direction is promising.

Self-Monitoring and Ethnic Group Membership

1993 ◽  
Vol 72 (3_suppl) ◽  
pp. 1347-1350 ◽  
Author(s):  
P. Nicholas Hamid
Keyword(s):  
Socioeconomic Status ◽  
New Zealand ◽  
Ethnic Group ◽  
Group Membership ◽  
The Self ◽  
Social Situations ◽  
Self Monitoring ◽  
Self Presentation ◽  
Cultural Conditioning ◽  
Ethnic Group Membership

In support of theorising about differences in cultural conditioning with regards to self-presentation in social situations, the self-monitoring scores of 105 Chinese and 124 New Zealand students were compared. As predicted, Chinese reported significantly higher self-monitoring than New Zealanders and the effect was independent of sex and socioeconomic status.

scholarly journals The Q-test: Know your self-monitoring style in 6 seconds

2016 ◽  
Vol 9 (1) ◽  
pp. 123-128
Author(s):  
Maria E. S. Vargas ◽  
Cassandra M. Durkee
Keyword(s):  
Left Shoulder ◽  
Social Situations ◽  
Self Monitoring ◽  
Self Presentation ◽  
Capital Letter ◽  
The Individual

The current study compared the Q-test, a colloquial measure of self-monitoring, to the reliable and validated 18-item Self-Monitoring Scale-Revised (Gangestad & Snyder, 1985). Self-monitoring theory contends that individuals differ on how they regulate their self-presentation, and via self-observation individuals can adjust their behaviors to accommodate social situations (Snyder, 1987). Tracing the capital letter “Q” on the forehead can supposedly provide a rough measure of self-monitoring. The “Q” can be traced on the forehead in two different orientations. It can be traced such that its tail is placed in such a way that it is pointing towards the person’s left shoulder, making the capital “Q” readable to their audience. It can also be traced in such that its tail is placed in such a way that it is pointing towards the person’s right shoulder, making the capital “Q” readable to the person. In theory, a “Q” that is readable to others corresponds to high self-monitors and “Q” readable to the individual corresponds to low self-monitors. Results showed that the Q-test carries some merit; the correlation between the Q-test and Gangestad and Snyder’s (1985) 18-item Self-Monitoring Scale-Revised was statistically significant.

Attachment Theory Expanded

2012 ◽  
pp. 466-492
Author(s):  
Mario Mikulincer ◽  
Phillip R. Shaver
Keyword(s):  
Individual Differences ◽  
Social Behavior ◽  
Systems Theory ◽  
Attachment Theory ◽  
The Other ◽  
Original Form ◽  
Social Situations ◽  
Research Attention ◽  
Behavioral Systems ◽  
The Impact

In this chapter we move from the original form of attachment theory and research to a more comprehensive behavioral systems theory of personality, motivation, and social behavior that considers both individual differences and the impact of relationship partners and other aspects of social situations. We begin by explaining the behavioral systems construct, including its species-universal and individual-differences aspects, which interact with social situations to shape social behavior. We discuss the behavioral systems studied to date: attachment, exploration, caregiving, sex, and power. We place more emphasis on the attachment system than on the other behavioral systems because it has received more research attention, but we also summarize new research related to the other behavioral systems. We suggest avenues for further theorizing and research that will lead to a more complete behavioral systems theory of personality and social behavior.

Individual Differences in the Name Similarity Effect

2014 ◽  
Vol 35 (2) ◽  
pp. 111-118
Author(s):  
Daniel J. Howard ◽  
Roger A. Kerin
Keyword(s):  
Individual Differences ◽  
Impression Management ◽  
Interactive Effect ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Self Monitoring ◽  
Similarity Effect ◽  
And Behavior ◽  
Usage Context

The name similarity effect is the tendency to like people, places, and things with names similar to our own. Although many researchers have examined name similarity effects on preferences and behavior, no research to date has examined whether individual differences exist in susceptibility to those effects. This research reports the results of two experiments that examine the role of self-monitoring in moderating name similarity effects. In the first experiment, name similarity effects on brand attitude and purchase intentions were found to be stronger for respondents high, rather than low, in self-monitoring. In the second experiment, the interactive effect observed in the first study was found to be especially true in a public (vs. private) usage context. These findings are consistent with theoretical expectations of name similarity effects as an expression of egotism manifested in the image and impression management concerns of high self-monitors.

The Reliability of Retrieval-Induced Forgetting

2012 ◽  
Vol 17 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Rosalind Potts ◽  
Robin Law ◽  
John F. Golding ◽  
David Groome
Keyword(s):  
Individual Differences ◽  
Recognition Test ◽  
Laboratory Tests ◽  
The Other ◽  
Clinical Factors ◽  
Test Items ◽  
T1 And T2 ◽  
Test Materials ◽  
Induced Forgetting

Retrieval-induced forgetting (RIF) refers to the finding that the retrieval of an item from memory impairs the retrieval of related items. The extent to which this impairment is found in laboratory tests varies between individuals, and recent studies have reported an association between individual differences in the strength of the RIF effect and other cognitive and clinical factors. The present study investigated the reliability of these individual differences in the RIF effect. A RIF task was administered to the same individuals on two occasions (sessions T1 and T2), one week apart. For Experiments 1 and 2 the final retrieval test at each session made use of a category-cue procedure, whereas Experiment 3 employed category-plus-letter cues, and Experiment 4 used a recognition test. In Experiment 2 the same test items that were studied, practiced, and tested at T1 were also studied, practiced, and tested at T2, but for the remaining three experiments two different item sets were used at T1 and T2. A significant RIF effect was found in all four experiments. A significant correlation was found between RIF scores at T1 and T2 in Experiment 2, but for the other three experiments the correlations between RIF scores at T1 and T2 failed to reach significance. This study therefore failed to find clear evidence for reliable individual differences in RIF performance, except where the same test materials were used for both test sessions. These findings have important implications for studies involving individual differences in RIF performance.

Informed Consent for Online Research—Is Anybody Reading?: Assessing Comprehension and Individual Differences in Readings of Digital Consent Forms

2021 ◽  
pp. 155626462110201
Author(s):  
Caitlin Geier ◽  
Robyn B. Adams ◽  
Katharine M. Mitchell ◽  
Bree E. Holtz
Keyword(s):  
Individual Differences ◽  
Informed Consent ◽  
Research Process ◽  
The Other ◽  
Consent Form ◽  
Online Research ◽  
Consent Forms ◽  
Potential Benefits

Informed consent is an important part of the research process; however, some participants either do not read or skim the consent form. When participants do not read or comprehend informed consent, then they may not understand the potential benefits, risks, or details of the study before participating. This study used previous research to develop experimentally manipulated online consent forms utilizing various presentations of the consent form and interactive elements. Participants ( n = 576) were randomly exposed to one of six form variations. Results found that the highly interactive condition was significantly better for comprehension than any of the other conditions. The highly interactive condition also performed better for readability, though not significantly. Further research should explore the effects of interactive elements to combat habituation and to engage participants with the parts of the consent form unique to the study.

Psychophysically Based Physical Capability Limits For Right Angle Power Tool Operation

2020 ◽  
Vol 64 (1) ◽  
pp. 910-914
Author(s):  
Jonathan Valencia ◽  
Joel Cort
Keyword(s):  
Analysis Of Variance ◽  
The Other ◽  
Mixed Design ◽  
Joint Orientation ◽  
Physical Capability ◽  
Subject Variables ◽  
Group A ◽  
Repeated Analysis ◽  
Post Hoc

A psychophysical methodology was utilized to examine 40 non-skilled female participants performing right-angle power tool (RAPT) fastening tasks. A combination of two between subject variables were examined for a total of four between-subject groups: joint orientation (horizontal and vertical planes) and joint hardness (hard and soft joints). Participants were evenly distributed into one of four joint orientation- hardness groups. Within each group, a combination of three fastening strategies and three fastening frequencies were performed by each participant. The chosen target torque determined the physical capability limits (PCL). A mixed-design repeated analysis of variance with Tukey’ significance post hoc test were used to determine any significance with the measured variables ( p<0.05). Fastening strategy and frequency influenced the chosen torque magnitude. Participants chose significantly higher target torques with the Turbo Tight strategy in comparison to the other two strategies. Furthermore, participants chose to accept lower target torques and forces as fastening frequency increased.

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