scholarly journals Biomarketing: Understanding Brand Perception through Biological Process, and User-Friendly Materials and Platforms

2021 ◽  
Vol 26 (1) ◽  
pp. 32-38
Author(s):  
Toluwase Hezekiah Fatoki
Keyword(s):  
Health Communication ◽  
Brand Management ◽  
Biological Process ◽  
Biological Perspective ◽  
Communication Aid ◽  
Brand Perception ◽  
User Friendly ◽  
Brand Information ◽  
Marketing Agency

Abstract This work provides a cogent review of biomarketing. Biomarketing is an emerging discipline that crisscross the fields of management and science. Biomarketing is defined as the marketing of bio-relevant products and services within the global biosphere. Biomarketing pose that the interactions between salespeople and customers can be studied from a biological perspective. The emerging research in marketing studying buyer–seller interactions has explored the role of genes, hormones, and pleasure and pain processes. Clarity in health communication aid customer understanding of brand information. Brand management is explicitly focused on the application of all relevant marketing techniques in order to boost the perceived value of bio-relevant product to the customers. Biomarketing companies are different from regular marketing agency in that they know the physician and the science.

The Role of Web Based Accounting Online System 2.0 as the Company's Income and Expense Management

2017 ◽  
Vol 1 (1) ◽  
pp. 44-49
Author(s):  
Nur Azizah ◽  
Dedeh Supriyanti ◽  
Siti Fairuz Aminah Mustapha ◽  
Holly Yang
Keyword(s):  
Financial Management ◽  
Accounting System ◽  
Bank Account ◽  
Web Based ◽  
Online System ◽  
Version 2.0 ◽  
User Friendly ◽  
The Impact ◽  
A Company

In a company, the process of income and expense of money must have a profit-generating goal base. The success of financial management within the company, can be monitored from the ability of the financial management in managing the finances and utilize all the opportunities that exist with as much as possible with the aim to control the company's cash (cash flow) and the impact of generating profits in accordance with expectations. With a web-based online accounting system version 2.0, companies can be given the ease to manage money in and out of the company's cash. It has a user friendly system with navigation that makes it easy for the financial management to use it. Starting from the creation of a company's cash account used as a cash account and corporate bank account on the system, deletion or filing of cash accounts, up to the transfer invoice creation feature, receive and send money. Thus, this system is very effective and efficient in the management of income and corporate cash disbursements.   Keywords:​Accounting Online System, Financial Management, Cash and Bank

scholarly journals Grammar writing for a grammar-reading audience

2006 ◽  
Vol 30 (2) ◽  
pp. 351-365 ◽  
Author(s):  
Michael Noonan
Keyword(s):  
Descriptive Study ◽  
Endangered Languages ◽  
The World ◽  
The Many ◽  
User Friendly

Thousands of languages are currently in danger of extinction without having been adequately documented by linguists. This fact represents a tragedy for communities in which endangered languages are spoken, for linguistics as a discipline and for all of humanity. One major role of the field of linguistics is to describe languages accurately and thoroughly for the benefit of all concerned. This paper presents the results of an informal survey of major users of grammatical descriptions and gives lists of dos and don’ts for those contemplating a descriptive study of one of the many endangered languages of the world. Concrete suggestions are provided that will help grammar writers produce user-friendly, thorough and useful grammatical descriptions.

scholarly journals Individual-Based Modeling of Tuberculosis in a User-Friendly Interface: Understanding the Epidemiological Role of Population Heterogeneity in a City

2016 ◽  
Vol 6 ◽  
Author(s):  
Clara Prats ◽  
Cristina Montañola-Sales ◽  
Joan F. Gilabert-Navarro ◽  
Joaquim Valls ◽  
Josep Casanovas-Garcia ◽  
...  
Keyword(s):  
Population Heterogeneity ◽  
User Friendly ◽  
Individual Based Modeling

Developing annotation solutions for online Data Driven Learning

ReCALL ◽  
2009 ◽  
Vol 21 (1) ◽  
pp. 55-75 ◽  
Author(s):  
Pascual Pérez-Paredes ◽  
Jose M. Alcaraz-Calero
Keyword(s):  
Corpus Linguistics ◽  
Language Teaching ◽  
Language Education ◽  
Data Driven ◽  
Online Data ◽  
Analysis And Design ◽  
Language Classroom ◽  
Youth Language ◽  
User Friendly

AbstractAlthough annotation is a widely-researched topic in Corpus Linguistics (CL), its potential role in Data Driven Learning (DDL) has not been addressed in depth by Foreign Language Teaching (FLT) practitioners. Furthermore, most of the research in the use of DDL methods pays little attention to annotation in the design and implementation of corpus-based/driven language teaching.In this paper, we set out to examine the process of development of SACODEYL Annotator, an application that seeks to assist SACODEYL system users in annotating XML multilingual corpora. First, we discuss the role of annotation in DDL and the dominating paradigm in general corpus applications. In the context of the language classroom, we argue that it is essential that corpora should be pedagogically motivated (Braun, 2005 and 2007a). Then, we move on to deal with the analysis and design stages of our annotation solution by illustrating its main features. Some of these include a user friendly hierarchical and extensible taxonomy tree to facilitate the learner-oriented annotation of the corpora; real-time graphics representation of the annotated corpus matching the XML TEI-compliant (Text Encoding Initiative) standard, as well as an intuitive management of the different data sections and associated metadata.SACODEYL (System Aided Compilation and Open Distribution of European Youth Language) is an EU funded MINERVA project which aims to develop an ICT-based system for the assisted compilation and open distribution of multimedia European teen talk in the context of language education. This research lays emphasis on the functionalities of the application within the SACODEYL context. However, our paper addresses similarly the needs of potential multimedia language corpus administrators in general on the lookout for powerful annotation assisting software. SACODEYL Annotator is free to use and can be downloaded from our website.

scholarly journals The Use of 'No Evidence' Statements in Public Health

2015 ◽  
Vol 35 (1) ◽  
pp. 32 ◽  
Author(s):  
Louise Cummings
Keyword(s):  
Public Health ◽  
Health Risk ◽  
Health Communication ◽  
Human Health ◽  
Human Health Risk ◽  
Public Health Communication ◽  
The Public

Public health communication makes extensive use of a linguistic formulation that will be called the “no evidence” statement. This is a written or spoken statement of the form “There is no evidence that P” where P stands for a proposition that typically describes a human health risk. Danger lurks in these expressions for the hearer or reader who is not logically perspicacious, as arguments that use them are only warranted under certain conditions. The extent to which members of the public are able to determine what those conditions are will be considered by examining data obtained from 879 subjects. The role of “no evidence” statements as cognitive heuristics in public health reasoning is considered.

scholarly journals If you are feeling confident enough, do not hesitate to reveal who you really are : extension of Baker, Honea, and Russell (2004)

2017 ◽  
Author(s):  
◽  
Kyungku Lee
Keyword(s):  
Network Model ◽  
Memory Retention ◽  
Brand Name ◽  
Information Retention ◽  
Early Presentation ◽  
Brand Information ◽  
The Way

Due to the competitive advertising environment, marketers have been employing different executional factors including humor and narrative feature within the advertising. Based on the Network of Model of Memory, Baker, Honea, and Russell (2004) examined whether the brand name placement influences on the way people perceive the advertising and brand information retention. As an extension of Baker et al.'s study, this study examines the role of narrative features within the advertising, prior attitude, and brand name placement. But the present findings are not consistent with Baker et al.'s study that early presentation of the brand name does not elicit better attitude toward the advertising, brand. Findings also show that there is no significant effect on memory retention. Keywords: Brand name placement, prior attitude, narrative advertising, network model of memory

scholarly journals The Critical Role of Institutional Services in Open Access Advocacy

2013 ◽  
Vol 8 (1) ◽  
pp. 84-106 ◽  
Author(s):  
Tomasz Neugebauer ◽  
Annie Murray
Keyword(s):  
Open Access ◽  
Critical Role ◽  
Text Data ◽  
Relative Significance ◽  
Institutional Repositories ◽  
Time Commitment ◽  
Institutional Services ◽  
Service Oriented ◽  
User Friendly

This paper examines the development of the Open Access movement in scholarly communication, with particular attention to some of the rhetorical strategies and policy mechanisms used to promote it to scholars and scientists. Despite the majority of journal publishers’ acceptance of author self-archiving practices, and the minimal time commitment required by authors to successfully self-archive their work in disciplinary or institutional repositories, the majority of authors still by and large avoid participation. The paper reviews the strategies and arguments used for increasing author participation in open access, including the role of open access mandates. We recommend a service-oriented approach towards increasing participation in open access, rather than rhetoric that speculates on the benefits that open access will have on text/data mining innovation. In advocating for open access participation, we recommend focusing on its most universal and tangible purpose: increasing public open (gratis) access to the published results of publicly funded research. Researchers require strong institutional support to understand the copyright climate of open access self-archiving, user-friendly interfaces and useful metrics, such as repository usage statistics. We recommend that mandates and well-crafted and responsive author support services at universities will ultimately be required to ensure the growth of open access. We describe the mediated deposit service that was developed to support author self-archiving in Spectrum: Concordia University Research Repository. By comparing the number of deposits of non-thesis materials (e.g. articles and conference presentations) that were accomplished through the staff-mediated deposit service to the number of deposits that were author-initiated, we demonstrate the relative significance of this service to the growth of the repository.

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