scholarly journals Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism?

2021 ◽  
Vol 16 (1) ◽  
pp. 69-85
Author(s):  
Kristian Suhartadi Widi Nugraha ◽  
Ika Barokah Suryaningsih ◽  
Ira Dwi Cahyanti
Keyword(s):  
Word Of Mouth ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Tourism Destination ◽  
Tourism Experience ◽  
Tourism Destinations ◽  
Satisfaction Theory

Abstract The development of tourism industry includes the development of rural tourism based on Edu-Tourism. The biggest challenge of this industry is the lack of interest of the tourists to return to the rural tourism or Edu-Tourism destinations. The objectives of the study are to see the influence of destination quality, experience involvement, and memorable tourism experience towards clients’ satisfaction and to establish word of mouth of the rural tourism. Questionnaire were distributed to 200 respondents as the sample of the study. The result of the study showed that destination quality significantly affected tourists’ satisfaction and word of mouth; whereas experience involvement affected memorable tourism experience and tourists’ satisfaction. Furthermore, memorable tourism experience has significant impact on tourists’ satisfaction and word of mouth; and the tourists’ satisfaction significantly influenced word of mouth. The research is unfortunately limited the concept of satisfaction theory, memorable tourism experience and word of mouth theory to the rural tourism destination only rather than other tourism destinations.

Does the perception of halal tourism destination matter for non-Muslim tourists’ WOM? The moderating role of religious faith

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Khalilur Rahman ◽  
Md Sohel Rana ◽  
Mohd Nazari Ismail ◽  
Mohd Zulkifli Muhammad ◽  
Muhammad Nazmul Hoque ◽  
...  
Keyword(s):  
Significant Influence ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Partial Least Square ◽  
Capital City ◽  
Research Approach ◽  
Kuala Lumpur ◽  
Tourism Destination ◽  
Content Type ◽  
Tourism Destinations

Purpose Tourists often travel to different tourism destinations in advancing the knowledge of diverse cultures, environments, history and social aspects. The purpose of this study is to explore tourists’ perception of halal tourism and its impact on word-of-mouth towards halal tourism destinations. Design/methodology/approach A quantitative research approach was applied in this study. Data were collected via 375 survey questionnaires and were analysed using partial least square method. Data were collected from Malaysia’s capital city and tourist spots in Kuala Lumpur, the administrative capital city in Putrajaya, and several cities in Selangor, the richest state in the country. Findings The findings revealed that trip quality has a higher significant impact on satisfaction and trip value. The perception of a halal tourism destination is found to have a significant influence on satisfaction and trip value. Trip value is significantly related to satisfaction but not associated with word-of-mouth (WOM). Satisfaction of tourists has a significant impact on WOM towards travel destinations. Research limitations/implications This study comes up with a novel understanding of the theory of tourism practices by estimating non-Muslim tourists’ perception and its significant influence of WOM towards tourism destinations. The results of this study are significant to industry practitioners, policymakers and marketers in promoting halal tourism. The results of this study provide useful insights for Malaysia’s tourism industry, particularly for the tourism marketing in Kuala Lumpur and Putrajaya cities as tourist destinations. Practical implications This study comes up with a novel understanding of the theory of tourism practices by estimating non-Muslim tourists’ perception and the influence of WOM towards tourism destinations. The results of this study are significant to industry practitioners, policymakers and marketers in promoting halal tourism. Originality/value This study examined the potential impact of non-Muslim tourists’ perception of halal tourism destinations and their WOM for halal tourism destinations.

Gap Analysis and Infrastructure Requirement for Tourism Development in the State of West Bengal

2014 ◽  
pp. 338-350 ◽  
Author(s):  
Dillip Kumar Das ◽  
Nilanjan Ray
Keyword(s):  
West Bengal ◽  
Gap Analysis ◽  
Tourism Industry ◽  
The State ◽  
Rural Tourism ◽  
Demand And Supply ◽  
Local Resource ◽  
Service Excellence ◽  
Future Requirement ◽  
Tourism Destinations

The rural tourism concept has become one of the vital issues of economic and social benefits to the society. This study identifies the problems and prospects of rural tourism in the state of West Bengal. The primary objectives of this study include an exploration of the development and emergence of rural tourism in the state of West Bengal, analysis of the tourism gap at Bishnupur, examination of the existing as well as future requirement of tourism infrastructure of Bishnupur, and the promotion and marketing of Bishnupur as an important rural tourism destination in Indian Scenario. For the fulfillment of the basic objectives, data for the study were collected through field survey. Information about the profile of tourism industry includes hotels, guest houses, number of rooms, number of persons employed, etc., as well as the profile of the tourists. The collected data has been analyzed using different statistical methods, Wilcoxon Pair Ranked Model used for Gap analysis. This study indicates how to develop and upgrade the rural tourism destinations by proper utilization of tourism infrastructural amenities in the area as well as active participation by public private initiatives and local resource utilization. This study is relevant for balancing the demand and supply of tourism infrastructural requirement indicators, which can offer service excellence.

scholarly journals Tourism Potential and Strategy to Develop Competitive Rural Tourism in Indonesia

2021 ◽  
Vol 5 (2) ◽  
pp. 131-141
Author(s):  
Dina Mayasari Soeswoyo ◽  
◽  
Mellia Jeneetica ◽  
Liliana Dewi ◽  
Made Handijaya Dewantara ◽  
...  
Keyword(s):  
Local Governments ◽  
Swot Analysis ◽  
Secondary Data ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Primary Data ◽  
Tourism Destination ◽  
Study Approach ◽  
Tourism Potential

This study aims to identify tourism potential and a set of strategies for a competitive rural tourism development using a case study in Sukajadi Tourism Village, Bogor Regency, West Java. This study is a descriptive qualitative type with an exploratory case study approach. Primary data were obtained from deep field observation and interview with key informants, while secondary data was obtained from the results of literature studies and documentation. This research used identification analysis techniques of 11 tourism components modified from several experts, CHSE analysis, work program government (PROKER), market preferences, and SWOT analysis as well as SWOT Matrix. The result of this study was obtained great potential and 15 main strategies for the development of the Sukajadi Tourism Village which is currently starting to grow, namely making serious and aggressive efforts on the internal aspects of village tourism destination, as well as collaboration with tourism industry and local governments to create a competitive rural tourism destination. An active and aggressive strategy is needed for the development of Sukajadi village as a competitive rural tourism destination, based on micro and macro perspectives.

The Effect of Islamic Attributes and Destination Affective Image on the Reputation of the Halal Tourism Destination of Jakarta

2020 ◽  
Vol 11 (2) ◽  
pp. 299
Author(s):  
Yunni Indrani WIDJAJA ◽  
Gamal S. A. KHALIFA ◽  
Abuelhassan Elshazly ABUELHASSAN
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Sem Analysis ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Price Ratio ◽  
Cultural Resources ◽  
Tourism Destination ◽  
Unit Of Analysis ◽  
Tourism Destinations

Tourism industry recognizes the growing interest in Halal tourism from both the perspectives of practitioners and researchers. Indonesia was chosen as the world's best halal tourism destination this year according to the 2019 Global Muslim Travel Index (GMTI) and outperformed 130 destinations from around the world. Among the 10 most favorite halal tourism destinations, Jakarta has the most unique characteristics compared to the other nine provinces. Related to this background, this study aims to examine the effect of Islamic attributes and destination affective image on the reputation of the halal tourism destination of Jakarta. The research design outlines the use of quantitative research approaches. The unit of analysis and observation is International Muslim tourists who visited Jakarta. The Central Statistics Bureau (BPS) recorded the number of foreign visitors arriving DKI Jakarta amounted to 2,313,742 people at 2013. Hair et al. (1992) suggest the minimum sample size for SEM analysis is 100 to 200. So based on this opinion, this study will take a sample of 200, in accordance with the terms of use of SEM (Structural Equation Modeling) as analytic tools to test the hypotheses. The study was conducted in the cross-section period of 2019. The results showed that the Islamic Attributes and Destination Affective Image affect the Destination Reputation. Destination reputation is more dominantly built by destination affective image compared to Islamic attributes. This finding has implications for related stakeholders that the development of destination affective image needs to be prioritized to support Jakarta's destination reputation as one of the halal tourism destinations in Indonesia. It mainly concerns on the aspects of natural and cultural resources, security, night life and entertainment, accessibility, and quality / price ratio.

Experiential Tourism in Lake Toba Samosir District

2020 ◽  
Vol 11 (6) ◽  
pp. 1385
Author(s):  
Alfito ALFIFTO ◽  
Endang Sulistya RINI ◽  
Yeni ABSAH
Keyword(s):  
Economic Growth ◽  
Personal Experience ◽  
Sampling Method ◽  
Tourism Industry ◽  
Tourist Satisfaction ◽  
Standards Of Living ◽  
Tourism Experience ◽  
Tourism Destinations ◽  
Experiential Value ◽  
Experiential Quality

Tourism is a new kind of industry that can accelerate economic growth and availability of employment, income increment, standards of living and stimulate other productive sectors. In the context of tourism, satisfaction is referred to, as part of the expectation before travel and experience after the trip. The satisfaction of tourists can be influenced by their experience in visiting tourism destinations. Experience can be the key to the success of tourism industry. The tourism experience is divided into two, namely experiential quality and experiential value. Tourists who visit Lake Toba will get their personal experience from their holiday. The satisfaction in enjoying Lake Toba will help those tourists consider if they would return or not. The purpose of this research is to analyze experiential quality impacts on tourist satisfaction through experiential value. The sampling method used is accidental sampling. The population of this research is domestic tourists who visit Lake Toba in Samosir District. The number of respondents in this study was 140. Data analysis is done through PLS-SEM by using SmartPLS 3.0 program. The results showed significant effects of experiential quality on experiential value, experiential quality on tourist satisfaction, experiential value on tourist satisfaction, and experiential quality on the satisfaction of tourists through experiential value.

scholarly journals Ranking of Sustainable Medical Tourism Destinations in Iran: An Integrated Approach Using Fuzzy SWARA-PROMETHEE

2021 ◽  
Vol 13 (2) ◽  
pp. 683
Author(s):  
Peiman Ghasemi ◽  
Amir Mehdiabadi ◽  
Cristi Spulbar ◽  
Ramona Birau
Keyword(s):  
Evaluation Method ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Information And Communications Technology ◽  
Preference Ranking ◽  
Analysis Tool ◽  
Marketing Capability ◽  
Tourism Destination ◽  
Average Performance ◽  
Tourism Destinations

Today, medical tourism is one of the fastest growing sectors of the tourism industry around the world. Medical tourism can contribute to the sustainable development and economic dynamism of countries. Therefore, in this study, we prioritize the world’s leading countries in medical tourism for Iranians. First, five main criteria and 20 sub-criteria were selected, which are the reasons for choosing a country as a medical tourism destination. In this paper a combined fuzzy SWARA-PROMETHEE approach was used to prioritize tourism destinations. The acronym PROMETHEE stands for Preference Ranking Organization Method for Enrichment Evaluation method and represents an useful MCDA (Multi-Criteria Decision Analysis) tool. On the other hand, SWARA acronym means Step-wise Weight Assessment Ratio Analysis. The criteria were weighted using the fuzzy SWARA approach. In the following, using the PROMETHEE approach, we prioritized eight countries as tourism destinations, then we identified criteria related to sustainability of medical tourism destinations and prioritized medical tourism destinations using these criteria as the contributions of this paper. The weights obtained for criteria “Abilities of skilled staff,” “Applied medical equipment,” “Marketing capability,” “Type of service provided,” and “Application of information and communications technology” were 0.176, 0.232, 0.108, 0.395, and 0.089, respectively. The results show that medical tourism destination priorities for Iranians are India (Phi = 0.1396), Malaysia (Phi = 0.1128), Panama (Phi = 0.0976), Mexico (Phi = 0.0790), Singapore (Phi = 0.0096), Taiwan (Phi = −0.0442), Brazil (Phi = −0.1747), and Costa Rica (Phi = −0.2196), respectively. Negative Phi values indicate below average performance of those countries and positive Phi values indicate above average performance of those criteria. The results indicate that countries with negative Phi values should be strengthened relative to the improvement of some criteria.

scholarly journals BUILDING PARTNERSHIP ACROSS RURAL TOURISM DESTINATION FOR SUSTAINABILITY: A CASE STUDY IN SPECIAL REGION OF YOGYAKARTA, SOME CHALLENGES AND OPPORTUNITIES

2017 ◽  
Vol 2 (1) ◽  
pp. 87
Author(s):  
Aris Chandra Pradikta
Keyword(s):  
Rural Areas ◽  
Policy Development ◽  
Organizational Capacity ◽  
Rural Tourism ◽  
Tourism Destination ◽  
Regional Survey ◽  
Evolutionary Pattern ◽  
Challenges And Opportunities ◽  
Tourism Destinations ◽  
Special Region

Tourism destination in rural areas often face difficulties to sustain its competitiveness dimension. Economic-geography approach extent the discussion of tourism development that integrate spatial and economic as a result of evolutionary pattern on tourism activities in rural areas. However, within proliferation background of rural tourism destinations such as Special Region of Yogyakarta, 112 rural tourism destinations in a region, are considered as highly competitive and threaten of the future rural tourism destinations sustainability. Therefore, moving beyond focus within a single destination is necessary in order to gain new perspective and reconstruct the regional policy development. This paper tries to reveal some challenges and opportunities in building partnerships across rural tourism destinations. Data in this paper is complemented by graduate thesis research and regional survey of rural tourism social mapping in Special Region of Yogyakarta that authors involved in. Research findings indicated that variables such as homogeneity of attractions, similarity of market sharing, and organizational capacity building are among major needed to address. In addition, top-down planning of local government is expected as a breakthrough of current conditions.

Gap Analysis and Infrastructure Requirement for Tourism Development in the State of West Bengal

2014 ◽  
pp. 186-197 ◽  
Author(s):  
Dillip Kumar Das ◽  
Nilanjan Ray
Keyword(s):  
West Bengal ◽  
Gap Analysis ◽  
Tourism Industry ◽  
The State ◽  
Rural Tourism ◽  
Demand And Supply ◽  
Local Resource ◽  
Service Excellence ◽  
Future Requirement ◽  
Tourism Destinations

The rural tourism concept has become one of the vital issues of economic and social benefits to the society. This study identifies the problems and prospects of rural tourism in the state of West Bengal. The primary objectives of this study include an exploration of the development and emergence of rural tourism in the state of West Bengal, analysis of the tourism gap at Bishnupur, examination of the existing as well as future requirement of tourism infrastructure of Bishnupur, and the promotion and marketing of Bishnupur as an important rural tourism destination in Indian Scenario. For the fulfillment of the basic objectives, data for the study were collected through field survey. Information about the profile of tourism industry includes hotels, guest houses, number of rooms, number of persons employed, etc., as well as the profile of the tourists. The collected data has been analyzed using different statistical methods, Wilcoxon Pair Ranked Model used for Gap analysis. This study indicates how to develop and upgrade the rural tourism destinations by proper utilization of tourism infrastructural amenities in the area as well as active participation by public private initiatives and local resource utilization. This study is relevant for balancing the demand and supply of tourism infrastructural requirement indicators, which can offer service excellence.

scholarly journals Strategic Management and Branding Panacea for Surviving in Volatile Environments: Case of Zimbabwe Tourism Industry

2015 ◽  
Vol 3 (2) ◽  
pp. 24 ◽  
Author(s):  
Farai Chigora ◽  
Promise Zvavahera
Keyword(s):  
Strategic Management ◽  
Tourism Industry ◽  
Brand Name ◽  
Tourism Destination ◽  
Qualitative Approaches ◽  
Strategic Model ◽  
Key Stakeholders ◽  
Strategic Factors ◽  
Tourism Destinations

The Zimbabwe tourism destination has been rebranded three times between the years 1980 and 2011. It started with the brand name “Discover Zimbabwe” after independence in 1980, to “Africa Paradise” in 1996, then “Zimbabwe a World of Wonders” in 2011. The change was done as an effort to strategically position the country’s tourism destination through an attractive brand. The first two brands failed to change the perceptions of tourists towards Zimbabwe. This study sought to explore strategic factors that might have affected the tourism destination. The research applied both quantitative and qualitative approaches to extract data. The results showed that the majority of tourism players in Zimbabwe used the branding concept separately from strategic management. The study discovered that the failure of the tourism industry is attributed to the failure by the authorities to strategically consult key stakeholders in the formulation of the brand. The study therefore, recommended a brand-strategic model suitable for tourism destinations emphasising on combining branding and strategic management.

Characterizing Tourism Destination and Policies Forward: The Case in Bantayan Island, Philippines

2020 ◽  
Vol 24 (2) ◽  
pp. 143-165
Author(s):  
Kafferine D. Yamagishi ◽  
Ann Myril C. Tiu ◽  
Reciel Ann B. Tanaid ◽  
Maria Esther F. Medalla ◽  
Eula Margareth Y. Jabilles ◽  
...  
Keyword(s):  
Developing Countries ◽  
Life Cycle ◽  
Carrying Capacity ◽  
Social Impact ◽  
Energy Use ◽  
Tourism Industry ◽  
Waste Generation ◽  
Tourism Destination ◽  
Marketing Analytics ◽  
Tourism Destinations

This work reports a holistic tourism destination assessment of Bantayan Island (Philippines) using an expanded tourism area life cycle (TALC) model. The expanded TALC contains five evaluation areas: destination characteristics, marketing response, economic impact, social impact, and environmental impact. Using various sources of evidence, findings suggest that Bantayan Island is positioned in the involvement stage of the TALC model. However, specific areas yield different results as the island is in the development–consolidation stage for destination characteristics, involvement–development for marketing response, involvement for economic impacts, development for social impacts, and involvement for environmental impacts. With these findings, various policy insights for destination management are offered, such as establishing carrying capacity, embracing a proactive marketing content and marketing analytics, managing resiliency of the locals and the tourism industry, integrating local culture in tourism packages, and reducing material and energy use and waste generation. These insights can be extended to other tourism destinations with similar conditions, particularly in developing countries.

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