scholarly journals Strategic Management and Branding Panacea for Surviving in Volatile Environments: Case of Zimbabwe Tourism Industry

2015 ◽  
Vol 3 (2) ◽  
pp. 24 ◽  
Author(s):  
Farai Chigora ◽  
Promise Zvavahera
Keyword(s):  
Strategic Management ◽  
Tourism Industry ◽  
Brand Name ◽  
Tourism Destination ◽  
Qualitative Approaches ◽  
Strategic Model ◽  
Key Stakeholders ◽  
Strategic Factors ◽  
Tourism Destinations

The Zimbabwe tourism destination has been rebranded three times between the years 1980 and 2011. It started with the brand name “Discover Zimbabwe” after independence in 1980, to “Africa Paradise” in 1996, then “Zimbabwe a World of Wonders” in 2011. The change was done as an effort to strategically position the country’s tourism destination through an attractive brand. The first two brands failed to change the perceptions of tourists towards Zimbabwe. This study sought to explore strategic factors that might have affected the tourism destination. The research applied both quantitative and qualitative approaches to extract data. The results showed that the majority of tourism players in Zimbabwe used the branding concept separately from strategic management. The study discovered that the failure of the tourism industry is attributed to the failure by the authorities to strategically consult key stakeholders in the formulation of the brand. The study therefore, recommended a brand-strategic model suitable for tourism destinations emphasising on combining branding and strategic management.

scholarly journals Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism?

2021 ◽  
Vol 16 (1) ◽  
pp. 69-85
Author(s):  
Kristian Suhartadi Widi Nugraha ◽  
Ika Barokah Suryaningsih ◽  
Ira Dwi Cahyanti
Keyword(s):  
Word Of Mouth ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Tourism Destination ◽  
Tourism Experience ◽  
Tourism Destinations ◽  
Satisfaction Theory

Abstract The development of tourism industry includes the development of rural tourism based on Edu-Tourism. The biggest challenge of this industry is the lack of interest of the tourists to return to the rural tourism or Edu-Tourism destinations. The objectives of the study are to see the influence of destination quality, experience involvement, and memorable tourism experience towards clients’ satisfaction and to establish word of mouth of the rural tourism. Questionnaire were distributed to 200 respondents as the sample of the study. The result of the study showed that destination quality significantly affected tourists’ satisfaction and word of mouth; whereas experience involvement affected memorable tourism experience and tourists’ satisfaction. Furthermore, memorable tourism experience has significant impact on tourists’ satisfaction and word of mouth; and the tourists’ satisfaction significantly influenced word of mouth. The research is unfortunately limited the concept of satisfaction theory, memorable tourism experience and word of mouth theory to the rural tourism destination only rather than other tourism destinations.

scholarly journals “Culture” a Panacea for Brand Survival: Feasibility Analysis of Zimbabwe Tourism Destination

2015 ◽  
Vol 3 (2) ◽  
pp. 45
Author(s):  
Farai Chigora ◽  
Promise Zvavahera
Keyword(s):  
Mixed Methods Research ◽  
Quantitative Research ◽  
Tourism Industry ◽  
Dress Code ◽  
Tourism Destination ◽  
Destination Branding ◽  
Qualitative Approaches ◽  
Global Tourism ◽  
Accommodation Sector ◽  
Tourism And Hospitality

The study investigated culture as one the strategies that can be used to enhance survival of Zimbabwe tourism brand. This is because like other African tourism destinations, Zimbabwe is rich in unique traditional culture but failing to improve its global tourism brand identity. The study was based on a mixed methods research design combining both quantitative and qualitative approaches in collecting data from respondents. The qualitative method was used to find out the most crucial variables that contribute to culture identity in Zimbabwe tourism destination. This was done through in-depth interviews with the experts and managers in the tourism industry. The responses showed that the most common sources of culture identity are beliefs and norms, national dress code, galleries and heritage, originality in values and language. These variables were then investigated on their effect to Zimbabwe tourism destination branding using survey questionnaires as quantitative research instruments. The respondents for the questionnaires were from the travel sector, accommodation sector, resorts, Ministry of Tourism and Hospitality, Zimbabwe Tourism Authority, Ministry of Culture and Ministry of Environment. The results of the study show that national dress code is the most important source for Zimbabwe tourism cultural branding followed by galleries and heritages and originality in values. The study therefore recommended these three as the most core source for branding Zimbabwe tourism destination using culture. The other variables which are language, beliefs and norms have been regarded as supporting cultural factors and a model was designed to show the relationships.

Does the perception of halal tourism destination matter for non-Muslim tourists’ WOM? The moderating role of religious faith

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Khalilur Rahman ◽  
Md Sohel Rana ◽  
Mohd Nazari Ismail ◽  
Mohd Zulkifli Muhammad ◽  
Muhammad Nazmul Hoque ◽  
...  
Keyword(s):  
Significant Influence ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Partial Least Square ◽  
Capital City ◽  
Research Approach ◽  
Kuala Lumpur ◽  
Tourism Destination ◽  
Content Type ◽  
Tourism Destinations

Purpose Tourists often travel to different tourism destinations in advancing the knowledge of diverse cultures, environments, history and social aspects. The purpose of this study is to explore tourists’ perception of halal tourism and its impact on word-of-mouth towards halal tourism destinations. Design/methodology/approach A quantitative research approach was applied in this study. Data were collected via 375 survey questionnaires and were analysed using partial least square method. Data were collected from Malaysia’s capital city and tourist spots in Kuala Lumpur, the administrative capital city in Putrajaya, and several cities in Selangor, the richest state in the country. Findings The findings revealed that trip quality has a higher significant impact on satisfaction and trip value. The perception of a halal tourism destination is found to have a significant influence on satisfaction and trip value. Trip value is significantly related to satisfaction but not associated with word-of-mouth (WOM). Satisfaction of tourists has a significant impact on WOM towards travel destinations. Research limitations/implications This study comes up with a novel understanding of the theory of tourism practices by estimating non-Muslim tourists’ perception and its significant influence of WOM towards tourism destinations. The results of this study are significant to industry practitioners, policymakers and marketers in promoting halal tourism. The results of this study provide useful insights for Malaysia’s tourism industry, particularly for the tourism marketing in Kuala Lumpur and Putrajaya cities as tourist destinations. Practical implications This study comes up with a novel understanding of the theory of tourism practices by estimating non-Muslim tourists’ perception and the influence of WOM towards tourism destinations. The results of this study are significant to industry practitioners, policymakers and marketers in promoting halal tourism. Originality/value This study examined the potential impact of non-Muslim tourists’ perception of halal tourism destinations and their WOM for halal tourism destinations.

The Effect of Islamic Attributes and Destination Affective Image on the Reputation of the Halal Tourism Destination of Jakarta

2020 ◽  
Vol 11 (2) ◽  
pp. 299
Author(s):  
Yunni Indrani WIDJAJA ◽  
Gamal S. A. KHALIFA ◽  
Abuelhassan Elshazly ABUELHASSAN
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Sem Analysis ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Price Ratio ◽  
Cultural Resources ◽  
Tourism Destination ◽  
Unit Of Analysis ◽  
Tourism Destinations

Tourism industry recognizes the growing interest in Halal tourism from both the perspectives of practitioners and researchers. Indonesia was chosen as the world's best halal tourism destination this year according to the 2019 Global Muslim Travel Index (GMTI) and outperformed 130 destinations from around the world. Among the 10 most favorite halal tourism destinations, Jakarta has the most unique characteristics compared to the other nine provinces. Related to this background, this study aims to examine the effect of Islamic attributes and destination affective image on the reputation of the halal tourism destination of Jakarta. The research design outlines the use of quantitative research approaches. The unit of analysis and observation is International Muslim tourists who visited Jakarta. The Central Statistics Bureau (BPS) recorded the number of foreign visitors arriving DKI Jakarta amounted to 2,313,742 people at 2013. Hair et al. (1992) suggest the minimum sample size for SEM analysis is 100 to 200. So based on this opinion, this study will take a sample of 200, in accordance with the terms of use of SEM (Structural Equation Modeling) as analytic tools to test the hypotheses. The study was conducted in the cross-section period of 2019. The results showed that the Islamic Attributes and Destination Affective Image affect the Destination Reputation. Destination reputation is more dominantly built by destination affective image compared to Islamic attributes. This finding has implications for related stakeholders that the development of destination affective image needs to be prioritized to support Jakarta's destination reputation as one of the halal tourism destinations in Indonesia. It mainly concerns on the aspects of natural and cultural resources, security, night life and entertainment, accessibility, and quality / price ratio.

scholarly journals Ranking of Sustainable Medical Tourism Destinations in Iran: An Integrated Approach Using Fuzzy SWARA-PROMETHEE

2021 ◽  
Vol 13 (2) ◽  
pp. 683
Author(s):  
Peiman Ghasemi ◽  
Amir Mehdiabadi ◽  
Cristi Spulbar ◽  
Ramona Birau
Keyword(s):  
Evaluation Method ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Information And Communications Technology ◽  
Preference Ranking ◽  
Analysis Tool ◽  
Marketing Capability ◽  
Tourism Destination ◽  
Average Performance ◽  
Tourism Destinations

Today, medical tourism is one of the fastest growing sectors of the tourism industry around the world. Medical tourism can contribute to the sustainable development and economic dynamism of countries. Therefore, in this study, we prioritize the world’s leading countries in medical tourism for Iranians. First, five main criteria and 20 sub-criteria were selected, which are the reasons for choosing a country as a medical tourism destination. In this paper a combined fuzzy SWARA-PROMETHEE approach was used to prioritize tourism destinations. The acronym PROMETHEE stands for Preference Ranking Organization Method for Enrichment Evaluation method and represents an useful MCDA (Multi-Criteria Decision Analysis) tool. On the other hand, SWARA acronym means Step-wise Weight Assessment Ratio Analysis. The criteria were weighted using the fuzzy SWARA approach. In the following, using the PROMETHEE approach, we prioritized eight countries as tourism destinations, then we identified criteria related to sustainability of medical tourism destinations and prioritized medical tourism destinations using these criteria as the contributions of this paper. The weights obtained for criteria “Abilities of skilled staff,” “Applied medical equipment,” “Marketing capability,” “Type of service provided,” and “Application of information and communications technology” were 0.176, 0.232, 0.108, 0.395, and 0.089, respectively. The results show that medical tourism destination priorities for Iranians are India (Phi = 0.1396), Malaysia (Phi = 0.1128), Panama (Phi = 0.0976), Mexico (Phi = 0.0790), Singapore (Phi = 0.0096), Taiwan (Phi = −0.0442), Brazil (Phi = −0.1747), and Costa Rica (Phi = −0.2196), respectively. Negative Phi values indicate below average performance of those countries and positive Phi values indicate above average performance of those criteria. The results indicate that countries with negative Phi values should be strengthened relative to the improvement of some criteria.

scholarly journals International Host Communities: A Positioning Platform for Zimbabwe Tourism Brand

2015 ◽  
Vol 3 (2) ◽  
pp. 70
Author(s):  
Farai Chigora ◽  
Promise Zvavahera
Keyword(s):  
Mixed Methods Research ◽  
Quantitative Research ◽  
Tourism Industry ◽  
Brand Performance ◽  
Tourism Destination ◽  
Senior Managers ◽  
Qualitative Approaches ◽  
Depth Interview ◽  
Qualitative Technique ◽  
Local Acceptance

The study investigated the strength of showcasing Zimbabwe tourism destination offerings at international platforms to its tourism brand performance. This was mainly based on the fact that the Zimbabwe tourism destination authorities are investing more in selling the country’s tourism brand at international platforms but not gaining a huge mileage in positioning the brand. The study employed a mixed methods research design combing both quantitative and qualitative approaches in extracting data from respondents. An in-depth interview was employed first as a qualitative technique in order to find the most common showcasing platforms from Zimbabwe tourism brand. This was done to senior managers and experts in the Zimbabwe tourism industry. Their responses revealed the platforms as carnivals, road shows, indabas, regional magazines and international interactive websites. A quantitative research was therefore done using survey questionnaires that were distributed to foreigners and local in order to assess the most dominant platform for positioning Zimbabwe’s tourism brand. The results show that indabas are the most effective platforms to brand Zimbabwe tourism brand. This is followed by international interactive websites and regional magazines. The research recommended that internationlising brand showcasing does not yield more on its own. There is a need to start with intensive local acceptance then go regional and international.

Characterizing Tourism Destination and Policies Forward: The Case in Bantayan Island, Philippines

2020 ◽  
Vol 24 (2) ◽  
pp. 143-165
Author(s):  
Kafferine D. Yamagishi ◽  
Ann Myril C. Tiu ◽  
Reciel Ann B. Tanaid ◽  
Maria Esther F. Medalla ◽  
Eula Margareth Y. Jabilles ◽  
...  
Keyword(s):  
Developing Countries ◽  
Life Cycle ◽  
Carrying Capacity ◽  
Social Impact ◽  
Energy Use ◽  
Tourism Industry ◽  
Waste Generation ◽  
Tourism Destination ◽  
Marketing Analytics ◽  
Tourism Destinations

This work reports a holistic tourism destination assessment of Bantayan Island (Philippines) using an expanded tourism area life cycle (TALC) model. The expanded TALC contains five evaluation areas: destination characteristics, marketing response, economic impact, social impact, and environmental impact. Using various sources of evidence, findings suggest that Bantayan Island is positioned in the involvement stage of the TALC model. However, specific areas yield different results as the island is in the development–consolidation stage for destination characteristics, involvement–development for marketing response, involvement for economic impacts, development for social impacts, and involvement for environmental impacts. With these findings, various policy insights for destination management are offered, such as establishing carrying capacity, embracing a proactive marketing content and marketing analytics, managing resiliency of the locals and the tourism industry, integrating local culture in tourism packages, and reducing material and energy use and waste generation. These insights can be extended to other tourism destinations with similar conditions, particularly in developing countries.

scholarly journals Viral Marketing dan Motivasi Wisatawan dalam Meningkatkan Minat Berkunjung pada Destinasi Wisata di Kabupaten Bima

2020 ◽  
Vol 9 (2) ◽  
pp. 195
Author(s):  
Sri Ernawati
Keyword(s):  
Quantitative Methods ◽  
Tourism Industry ◽  
Viral Marketing ◽  
Standard Of Living ◽  
Linear Regression Method ◽  
Validity And Reliability ◽  
Tourism Destination ◽  
Rapid Economic Growth ◽  
The Social ◽  
Tourism Destinations

<em>Tourism is one of the new style industries, so it needs a special attention. The tourism industry is able to provide rapid economic growth in terms of employment opportunities, income, standard of living, and in activating other production sectors. This study aims to analyze and test the effects of viral marketing and tourist motivation both partially and simultaneously in increasing interest in visiting tourism destination in Bima District, Nusa Tenggara Barat, Indonesia. This research used quantitative methods by distributing questionnaires to 96 people who had visited tourism destinations in Bima District. The questionnaires would be tested for validity and reliability first, and then processed with SPSS version 20.0. Data analysis in this research used multiple linear regression method with SPSS </em>(<em>S</em><em>tatistical Package for the Social Sciences</em>) <em>20.0. The results showed that viral marketing and tourits motivation have an effect on tourism destination and it will positively influence the visiting interest to Bima District, respectively. Simultaneously, viral marketing and tourist motivation are able to raise visiting interest to Bima District’s tourism destinations.</em>

scholarly journals CHALLENGES OF SMART TOURISM IN MALAYSIA ECO-TOURISM DESTINATIONS

2020 ◽  
Vol 18 (14) ◽  
Author(s):  
Syakir Amir Ab. Rahman ◽  
Nur’Hidayah Dura ◽  
Muhamad Asrah Yusof ◽  
Hitoshi Nakamura ◽  
Rahmat Abu Nong
Keyword(s):  
Real Time ◽  
Questionnaire Survey ◽  
Tourism Industry ◽  
Security And Privacy ◽  
Tourism Destination ◽  
Chi Square ◽  
Chi Square Test ◽  
Tourism Destinations ◽  
Comprehensive Framework ◽  
Smart Tourism

Smartness helps in transferring and sharing information to facilitate tourism industry optimizing performance and competitiveness, generating solution for asset evaluation and shaping tourism products and services in a real-time. In Malaysia, tourism industry is moving forwards to acknowledge smart tourism concept as Malaysia Smart Tourism 4.0 initiatives is launched recently. Therefore, this study aims to identify challenges of smart tourism application in Malaysia. 400 respondents among domestic and international tourists were recruited for the study, using questionnaire survey in two eco-tourism destination, Pulau Langkawi and Cameron Highland. Chi-square test was used to assess the challenges. Awareness, security and privacy, and implementation mechanism of smart tourism are among the highest challenges were observed. This study extends for a new establishment of proper and comprehensive framework of smart tourism in Malaysia.

scholarly journals The Challenges of Microentrepreneurship Tourism as a New Tourism Destination in Surabaya

2020 ◽  
Vol 4 (2) ◽  
pp. 116
Author(s):  
Dian Yulie Reindrawati
Keyword(s):  
Research Method ◽  
Tourism Industry ◽  
Tourism Destination ◽  
Street Vendors ◽  
Mangrove Area ◽  
Tourism Sector ◽  
New Business ◽  
Descriptive Approach ◽  
Tourism Destinations ◽  
The Government

This research is conducted due to the existence of new tourism destinations in Surabaya, such as Taman Cahaya, Taman Harmoni and Mangrove Gunung Anyar. The existence of the tourism destinations above gives positive impacts on the community to participate in providing the tourism industry through tourism microentrepreneurship. The objective of this research is to explore the challenges from microentrepreneurship in running the business as a new tourism destination. The method used in this research is qualitative research method with descriptive approach. According to the research results, it is concluded that a new tourism is able to create new opportunities to the community to start a new business with the ideas that the development of tourism will result to more visitors and more money spent by them in the tourism destination. This shows that tourism sector is able to increase the opportunities in starting and developing their own business. The challenges in running microentrepreneurship in tourism areas are influenced by various factors, such as lack of awareness in learning and developing the knowledge with regards to the current business and the business products have not been partnering with online transportation companies in their products development. In Mangrove area, the management of the business vendors seems not well-managed as it can be seen from the absence of food corner and stalls, instead, street vendors are dominating the area. This issue is caused by the lack of financial as well as service supports both from the government and private sectors. The tourism development is considered as the best solution in the tourism area in order to accommodate the tourist needs. As a result, more tourists will visit the area and it will enable the community around the area to increase their economic level. The supports from government and private sectors are also needed to educate microentrepreneurship in developing and promote their products widely.

Sign in / Sign up

Export Citation Format

Share Document