scholarly journals Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction

2021 ◽  
Vol 16 (3) ◽  
pp. 300-315
Author(s):  
Katarina Janoskova ◽  
Pavol Kral ◽  
Gheorghe H. Popescu ◽  
Zuzana Rowland ◽  
Katarina Kramarova
Keyword(s):  
Correlation Analysis ◽  
Brand Management ◽  
Slovak Republic ◽  
Demographic Characteristics ◽  
Partial Result ◽  
Shopping Behaviour ◽  
Statistical Hypotheses ◽  
Purchasing Behaviour ◽  
Expected Benefits ◽  
The Impact

Abstract Brand management plays a crucial role in increasing the loyalty of current customers as well as in gaining new customers. The product brand significantly influences shopping behaviour of customers. Many customers prefer branded products to non-branded ones. Some of them prefer branded products in general; some of them prefer branded products only for selected products. This paper is focused on the analysis of the perception of ten favourite car brands by Slovak consumers with an emphasis on the quality, prestige, image and expected benefits and features. The aims of the paper are divided into three main parts: i) find out the selected car brand rank based on the influence on the purchasing behaviour of Slovak consumers; ii) assess the impact of selected socio-demographic characteristics on the expected benefits as well as on the features that the respondent´s chosen car brand should have; iii) identify the main reason why respondents focus on preferred car brands. The correlation of these factors was tested on a sample of 2002 respondents from the Slovak republic. The analysed data represent a partial result of an extensive survey. The chosen mathematical-statistical methods such as correlation analysis and testing of statistical hypotheses were applied to fulfil the purpose of the research. Based on a survey, the most influential car brands include Skoda and Volkswagen. Especially the Skoda brand has a significant position in Slovakia, given by tradition, history and place of production of these cars.

scholarly journals Perception of selected sportswear brands with emphasis on expected benefits and features as prerequisite for customer satisfaction

2020 ◽  
Vol 74 ◽  
pp. 01008
Author(s):  
Katarina Janoskova ◽  
Pavol Kral
Keyword(s):  
Correlation Analysis ◽  
Brand Management ◽  
Slovak Republic ◽  
Economic Status ◽  
Demographic Characteristics ◽  
Monthly Income ◽  
Statistical Hypotheses ◽  
Expected Benefits ◽  
Buying Behaviour ◽  
The Relationship

Brand management has an important role in strengthening the loyalty of current customers as well as in attracting new customers. The product brand largely influences consumer buying behaviour. Many customers prefer branded products to non-branded goods in general, while others prefer branded products only when buying some kinds of products. This research is focused on analysis of perception of selected brands of sportswear (Nike, Adidas, Reebok, Under Armour, Puma, Asics, Umbro, Fila, Crivit, Quiksilver) by Slovak customers with an emphasis on expected benefits and features that are expected after buying preferred sportswear brand. The aim of research is to analyse the relationship between selected socio-demographic characters of Slovak citizens (age, gender, economic status, net monthly income, education) and their expected benefits of selected sportswear brands (happiness, lifestyle, attention, finding friend, increasing of social status). The relationship between selected factors was tested on a sample of 2002 respondents from Slovak republic. Information on perception of sportswear brand has been obtained through a survey. The results of the survey were evaluated using appropriate mathematical-statistical methods (correlation analysis, testing of statistical hypotheses). The assumption of a significant impact of the socio-demographic characteristics of the respondents on the expected benefits was confirmed partially.

scholarly journals THE INFLUENCE OF SOME FACTORS OF COMPETITIVENESS ON BUSINESS RISKS

2020 ◽  
Vol 21 (5) ◽  
pp. 1451-1465
Author(s):  
Jan Dvorsky ◽  
Tomas Kliestik ◽  
Martin Cepel ◽  
Zdenek Strnad
Keyword(s):  
Quantitative Methods ◽  
Slovak Republic ◽  
Business Environment ◽  
Competitive Environment ◽  
Business Risk ◽  
Linear Regression Models ◽  
Important Indicator ◽  
Enterprise Risk ◽  
Statistical Hypotheses ◽  
The Impact

The impact of significant competition factors on the riskiness of business risk in the SMEs sector in the Czech Republic and Slovak Republic. The empirical research was constructed on the basis a questionnaire. The attitudes from 641 entrepreneurs from two countries were collected during the year 2018. The statistical hypotheses were evaluated using quantitative methods. The multiple linear regression models were used to evaluate the impact of the competitive environment and of the narrow business environment on the perception of the riskiness of business risk according to entrepreneurs. The conclusions ofthe research showed an interesting finding. The authors found that the competitive environment, as well as the narrower business environment, affects the perception of the riskiness of business risk. It has also been shown that my customers accept the prices of my products and services. This is the most important indicator of a competitive environment. The most important indicator of a narrower business environment is that my customers support me in doing business. The authors believe that the article has brought several interesting findings and new incentives for the further research and discussion regarding to the perception of enterprise risk not only in the selected countries this research.

Analysis of wage inequalities in the Slovak Republic at the regional level

2020 ◽  
Author(s):  
Marta Urbaníková ◽  
Michaela Štubňová
Keyword(s):  
Correlation Analysis ◽  
Slovak Republic ◽  
Regional Level ◽  
Domestic Economy ◽  
Average Wage ◽  
Educational Structure ◽  
Its Regions ◽  
The Impact ◽  
The Relationship ◽  
Wage Inequalities

At present, at a time of incoming recession in the global and domestic economy, wages are an important tool in the labor market. The paper aims to analyze the development of average and minimum wages from the perspective of the Slovak Republic and its regions. At the same time, using correlation analysis, we analyze the relationship between wages and the educational structure of the region's population and registered unemployment in the region. The analyzes showed that average wages are constantly growing. The highest wage is in the Bratislava region, while in the Prešov region it was up to 38% lower. While in the Bratislava region the ratio of the minimum wage to the regional average wage was at the level of 38%, in the Prešov region it reached almost 62%. Based on the results of the correlation analysis, it can be stated that the impact of the monitored attributes on the average monthly wage varies from region to region. We observe the most significant differences for the Bratislava region in comparison with the remaining Slovak regions.

The Digital Divide and K-12 Student Computer Use

10.28945/2926 ◽  
2005 ◽  
Author(s):  
James N. Morgan ◽  
Craig A. VanLengen
Keyword(s):  
Digital Divide ◽  
Computer Use ◽  
Census Data ◽  
Internet Access ◽  
Demographic Characteristics ◽  
The Internet ◽  
Substantial Impact ◽  
Limited Basis ◽  
K 12 ◽  
The Impact

The divide between those who have computer and Internet access and those who do not appears to be narrowing, however overall statistics may be misleading. Measures of computer availability in schools often include cases where computers are only available for administration or are available only on a very limited basis (Gootman, 2004). Access to a computer and the Internet outside of school helps to reinforce student learning and emphasize the importance of using technology. Recent U.S. statistics indicate that ethnic background and other demographic characteristics still have substantial impact on the availability and use of computers by students outside of the classroom. This paper examines recent census data to determine the impact of the household on student computer use outside of the classroom. Encouragingly, the findings of this study suggest that use of a computer at school substantially increases the chance that a student will use a computer outside of class. Additionally, this study suggests that computer use outside of the classroom is positively and significantly impacted by being in a household with adults who either use a computer at work or work in an industry where computers are extensively used.

Wybrane socjodemograficzne determinanty postaw konsumentów wobec żywności o obniżonej zawartości cukru

2016 ◽  
pp. 145-157
Author(s):  
Katarzyna Staniewska ◽  
Danuta Jakubowska ◽  
Monika Radzymińska
Keyword(s):  
Research Method ◽  
Sugar Content ◽  
Consumer Attitudes ◽  
Demographic Variables ◽  
Demographic Characteristics ◽  
Educational Institutions ◽  
Gender And Age ◽  
Indirect Technique ◽  
The Impact ◽  
Interview Questionnaire

The aim of this study was to determine the impact of socio-demographic variables on consumer attitudes towards food with a reduced sugar content. The study was conducted in educational institutions, a university and educational centers for seniors located in the Warmia-Mazury, using a survey research method, indirect technique (an original interview questionnaire). In total, 750 respondents were interviewed. The majority of respondents, regardless of socio-demographic characteristics, assesses the health benefits of the sugar content reduction as large and rather large. Despite this, a relatively small portion of respondents, varied by gender and age, used in their diets sugar substitutes and was interested in products with a reduced sugar content. According to the most of the respondents, lowering the sugar content of a product affects the deterioration of its flavor.

Zastosowanie modelu logitowego do analizy czynników wpływających na bezrobocie wśród ludności wiejskiej

2015 ◽  
pp. 33-42 ◽  
Author(s):  
Dorota Kmieć
Keyword(s):  
Labor Market ◽  
Rural Population ◽  
Household Income ◽  
Logit Model ◽  
Demographic Characteristics ◽  
Explanatory Factors ◽  
Personal Competencies ◽  
The Impact

The paper attempts to identify the causes of unemployment among the rural population. Logit model was used to determine the size of the impact of explanatory factors examined the situation in the labor market. The following potential predictors were considered: socio-demographic characteristics and household income, improving one’s skills through training and personal competencies.

Consumer movements, brand activism, and the participatory politics of media: A conversation

2021 ◽  
pp. 146954052110139
Author(s):  
Robert V Kozinets ◽  
Henry Jenkins
Keyword(s):  
Consumer Culture ◽  
Brand Management ◽  
Participatory Culture ◽  
Fan Studies ◽  
Global Culture ◽  
Consumer Activism ◽  
Participatory Politics ◽  
Consumer Movements ◽  
The Impact ◽  
Consumer Culture Theory

This is a scripted adaptation of a conversational podcast interview between Henry Jenkins and Robert Kozinets about contemporary consumer activism and its relationship to media studies. After the interview, the conversants agreed to develop the transcript of the conversation in order to be more relevant to a scholarly audience who are interested in how Jenkins’ ideas apply to the understanding and investigation of consumer culture today. The conversation frames and synthesizes a range of thinking around activism, fan studies, brand management, and consumer culture theory. Couched in the American context but containing themes that may also relate to global culture in the current moment, it covers the theoretical as well as the pragmatic concerns of many of the stakeholders in the world of contemporary consumer activism, from the activists themselves to the brand managers who respond to their actions to the creators who write the stories that inspire them both. Topics include the relevance of participatory culture today, anti-racism and the role of media, consumer conflicts with brands and the corporations who police them, the importance of civic imagination to civic engagement, differences between brand managers and story creators, consumer activism in the workplace, activist and participatory approaches to civic research, the nature of contemporary consumer activist movements, the impact of intersectionality, and the prefigurative possibilities for change today.

scholarly journals Flexibility quantification in households: a swiss case study

2020 ◽  
Vol 3 (S1) ◽  
Author(s):  
Yousra Sidqi ◽  
Pierre Ferrez ◽  
Dominique Gabioud ◽  
Pierre Roduit
Keyword(s):  
Correlation Analysis ◽  
Rebound Effect ◽  
The Impact

Abstract In this paper, a thorough analysis of quantification of the heating appliances’ flexibility provided by 200 households located in the Sion area (Switzerland) is presented. An extended evaluation of the available flexibility throughout the year as well as a correlation analysis between the outside temperature and flexibility is performed. The influence of pooling households in the prediction process is assessed. The impact of cutting the power to heating appliances and the incurred rebound effect are also described.

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