scholarly journals One Day in the Life of a National Twittersphere

2019 ◽  
Vol 40 (s1) ◽  
pp. 11-30 ◽  
Author(s):  
Axel Bruns ◽  
Brenda Moon
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Social Media Platforms ◽  
Media Practices

Abstract Previous research into social media platforms has often focused on the exceptional: key moments in politics, sports or crisis communication. For Twitter, it has usually centred on hashtags or keywords. Routine and everyday social media practices remain underexamined as a result; the literature has overrepresented the loudest voices: those users who contribute actively to popular hashtags. This article addresses this imbalance by exploring in depth the day-to-day patterns of activity within the Australian Twittersphere for a 24-hour period in March 2017. We focus especially on the previously less visible everyday social media practices that this shift in perspective reveals. This provides critical new insights into where, and how, to look for evidence of onlife traces in a systematic way.

Crisis Communication in the Age of Social Media and the Case of Dairy Khoury

2021 ◽  
pp. 2181-2196
Author(s):  
Nisrine Zammar
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Communication Strategy ◽  
Clear Understanding ◽  
Organizational Reputation ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Right

The use of social media platforms has become an essential part of today's protocol of reacting to any sudden crisis, due to their interactive nature which allows them to reach vast and heterogeneous audiences. This makes them the right tool that enables the organizations to spread their messages efficiently. Any failure in responding adequately on social media level, would allow rumors and negative contents to circulate uncontrollably, affecting the organizational reputation and recovery. Therefore, the main purpose of this paper is to provide a clear understanding of the crisis communication strategy adopted by Dairy Khoury, a Lebanese firm, on social media, at a time when the new power of social media had not yet been fully measured and estimated. The author will highlight the necessity of a preset crisis communication strategy and the use of social media platforms while dealing with crisis.

Evaluation of Research Trends in Social Media Crisis Communication

2021 ◽  
pp. 177-198
Author(s):  
Daniel Ikesinachi Nwogwugwu
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Crisis Communication ◽  
Communication Strategies ◽  
Research Trends ◽  
Comprehensive Review ◽  
Speed Of Response ◽  
Organizational Reputation ◽  
Social Media Platforms

An organization's survival during a crisis often depends on its speed of response. The introduction of social media into crisis communication discourse has meant that organizations must revisit their crisis communication strategies. This chapter explores a content analysis of the integration of social media platforms into crisis communication based on a comprehensive review of eight purposively selected crisis studies conducted globally. Findings revealed that Facebook and Twitter are increasingly employed as platforms for crisis communication. It was also discovered that responding to crises promptly, and engaging with the publics before, during, and after crises are crucial to managing organizational reputation. Social media platforms are also capable of spreading mis(information) about crises. Thus, organizations are advised to fully integrate and adopt social media into their crisis communication plans. This chapter extends our understanding of how social media platforms contribute to crisis communication discourse.

From Street Corners to Social Media: The Changing Location of Youth Citizenship in Guinea

2019 ◽  
Vol 63 (1) ◽  
pp. 124-145 ◽  
Author(s):  
Clovis Bergère
Keyword(s):  
Social Media ◽  
Public Sphere ◽  
Academic Research ◽  
Digital Technologies ◽  
Youth Politics ◽  
Social Media Platforms ◽  
History Of ◽  
Youth Citizenship ◽  
Media Practices

Abstract:This study explores social media platforms, Facebook and Twitter in particular, as emergent sites of youth citizenship in Guinea. These need to be understood within a longer history of youth citizenship, one that includes street corners and other informal mediations of youth politics. This counters dominant discourses both within the Guinean public sphere and in academic research that decry Guinean social media practices as lacking, or Guinean youth as frivolous or inconsequential in their online political engagements. Instead, young Guineans’ emergent digital practices need to be approached as productive political engagements. This contributes to debates about African youths by examining the role of digital technologies in shaping young Africans’ political horizons.

Wrestling with Contradictions in Government Social Media Practices

2014 ◽  
Vol 10 (1) ◽  
pp. 35-45 ◽  
Author(s):  
Lars Haahr
Keyword(s):  
Social Media ◽  
Central Control ◽  
Maturity Models ◽  
Dialectical Theory ◽  
Dialectical Approach ◽  
Digital Infrastructure ◽  
Social Media Platforms ◽  
Local Engagement ◽  
Media Practices

Research in government social media practices highlights expectations of co-creation and progression mirrored in maturity models, but research also documents low deployment degree and thereby points to a discrepancy. The paper suggests that the authors instead of co-creation and progression draw on a dialectical approach and understand the development of government social media practices as a wrestling with contradictions. The case of emerging social media practices in a Danish municipality used to illustrate this framework suggests three main categories of contradictions in emerging social media practices: Contradictions between service administration and community feeling as forms of practice, contradictions in organizing between local engagement and central control, and contradictions in the digital infrastructure between proprietary municipal websites and public social media platforms. The paper discusses if a paradox lens will enhance our understanding of inherent contradictions or the dialectical notion of contradiction serve the purpose. The paper contributes to a dialectical theory of contradictions through an analysis of emerging government social media practices.

scholarly journals Applying Social Media in Crisis Communication: A Quantitative Review of Social Media-Related Crisis Communication Research from 2009 to 2017

2017 ◽  
Vol 1 (1) ◽  
pp. 29-37
Author(s):  
Yuan Wang ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Crisis Communication ◽  
Theoretical Models ◽  
Research Trend ◽  
Future Research ◽  
Communication Research ◽  
The Social ◽  
Social Media Platforms ◽  
Future Research Directions

Social media has drawn growing attention from crisis communication researchers. The purpose of this study was to provide an overview of the current paradigm of research on social media and crisis communication, to identify the research gaps, and to help scholars understand future research directions in this area. The current study examined the trends and patterns of social media-related crisis communication research published in 11 communication and public relations journals from 2009 to 2017. More specifically, it focused on the trends and characteristics of research topics, theories and theoretical models, crisis types, social media platforms, sample types, and research methods. This study found that public relations-focused journals published most of the social media-related crisis communication articles. Most studies adopted theories or theoretical models and examined the role of social media in crisis communication, which focused on product tampering and general crisis. Additionally, a considerable number of studies employed content analysis techniques that used social media content as the sample. This study discussed the trends of social media-related crisis communication research and the directions for future research. Keywords: Crisis communication, social media, research trend, public relations, communication.

scholarly journals Gender of the Interface

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Jordan Kraemer
Keyword(s):  
Social Media ◽  
Young People ◽  
Public Space ◽  
Interaction Design ◽  
Social Media Platforms ◽  
Class Status ◽  
Visually Based ◽  
A Site ◽  
Modes Of Interaction ◽  
Media Practices

For many cosmopolitan urban Germans and Europeans in Berlin in the late 2000s, social media platforms were a site where gender and class were enacted through articulations of emergent nerd masculinity or hip, ironic femininity. But these platforms, such as Facebook or Pinterest, encoded normative assumptions about masculinity and femininity in their visual and interaction design, excluding women and acceptable femininity as subjects of technological expertise. Sites that presented themselves as neutral spaces for connection and interaction, like Twitter or Facebook, instantiated gendered understandings of technology that rendered public space implicitly masculine, white, and middle class. Visually based sites like Pinterest and Etsy, in contrast, were marked as domains of feminine domesticity, representing not only a shift to visual communication but to visual modes of interaction that structured gender online. Although many young people resisted hegemonic notions of gender, their social media practices stabilized their class status as aspiring urban cosmopolitans. In this article, I consider how gender and class stabilized temporarily through material-semiotic engagements with technology interfaces.

The gendered digital turn: Canadian mayors on social media

2021 ◽  
Vol 26 (2) ◽  
pp. 157-171
Author(s):  
Katherine V.R. Sullivan
Keyword(s):  
Social Media ◽  
Gender Ratio ◽  
Municipal Politics ◽  
Electoral Campaigns ◽  
Electoral Campaign ◽  
Social Media Platforms ◽  
Women Mayors ◽  
Use Of Social Media ◽  
Professional Capacity ◽  
Media Practices

Women continue to occupy lesser positions of power at all political levels in Canada, although scholars still argue on the accessibility of municipal politics to women. However, no previous study has systematically examined the gender ratio of mayors across Canada, as well as their (active) use of social media platforms in a professional capacity. Using novel data, this study examines the variation in social media adoption and active use by gender outside of an electoral campaign. Results show that there is a higher proportion of women mayors who have a Facebook page, as well as Twitter and Instagram accounts and who actively use them outside of electoral campaigns, when compared with men mayors’ social media practices.

scholarly journals NEGOTIATING PROFESSIONAL BELONGINGS: FINNISH ACTORS’ AFFECTIVE ENGAGEMENTS ON SOCIAL MEDIA PLATFORMS

2021 ◽  
Author(s):  
Anne Soronen ◽  
Anu Koivunen
Keyword(s):  
Social Media ◽  
Audience Engagement ◽  
Work Related ◽  
Interview Method ◽  
Social Media Platforms ◽  
Creative Workers ◽  
Social Media Presence ◽  
Media Practices ◽  
Occupational Communities ◽  
Continuous Movements

This study addresses how creative workers’ social media presence affects their understandings of professional agency. Focusing on Finnish professional actors, we ask how social media practices inform and shape actors’ occupational self-conceptions and professional belongings. In the theoretical framework, we employ Baym’s notion of relational labour and read it through Berlant’s (1998) conceptualisation of intimacy as mobile attachments. The data is collected from 15 Finnish actors, eight freelancers and seven theatre employees, from June 2020 to March 2021 by using the diary-interview method. The analysis is based on a close reading of the interview material and diary entries in which participants describe their experiences and feelings concerning their presence, work-related connections, and promotion on Facebook and Instagram. The study indicates that for both theatre actors and freelancers their social media activities are entwined in their sense of professionalism and belongings to occupational communities of peers. They negotiate and speculate about their social media presence in relation to peer assessments in a way that involves continuous movements between visibility and invisibility and between independence and interdependence. Our study suggests that to understand the ambivalences involved in creative workers’ presence on social media platforms, it is important to broaden the investigation from strategic self-promotion and audience engagement to questions of professional identities and communities.

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