Consumer preferences and behaviour in shopping malls in Poland with the particular reference to Krakow

2018 ◽  
Vol 55 (3) ◽  
pp. 33-43
Author(s):  
Anna Irena Szymańska ◽  
Monika Płaziak
Keyword(s):  
Urban Landscape ◽  
Consumer Preferences ◽  
Research Tool ◽  
Shopping Malls ◽  
Retail Sale ◽  
Commercial Property ◽  
Shopping Centre ◽  
Shopping Centres ◽  
The Subject ◽  
Major Competitor

Abstract Large shopping centres have become an important element of the urban landscape and a major competitor with other forms of retail sale. Their large offer, including a wide variety of products and services, special offers and tasting campaigns, large car parks, and own-brand fuel stations as well as various services points located in shopping centres successfully win customers. The present study focuses on Polish shopping centres (malls), particularly those located in Krakow. A shopping centre (mall) is defined as “a commercial property designed, constructed and managed as a single business entity, comprising stores/shops and common areas, with a minimum leasable area of 5 thousand m2 (GLA) and accommodating at least 10 stores/shops”. The purpose of this paper is to examine the behaviour of prospective customers of shopping centres, their preferences when selecting their shopping locations, and declarations on the use of additional functions offered by commercial and services enterprises. Furthermore, the paper identifies non-commercial functions of shopping malls of particular interest to prospective customers. The paper also presents a profile of a consumer who has a preference for shopping and spending their free time in malls. The conclusions are based on literature on the subject and the findings of a survey conducted by the authors of the paper. A questionnaire was used as a research tool. The survey covered 1756 respondents – mainly residents of Krakow. In order to broaden the scope of the conclusions, the results of surveys and studies of other authors were also used.

scholarly journals Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics

2016 ◽  
Vol 24 (1) ◽  
pp. 27-41 ◽  
Author(s):  
Josef Kunc ◽  
František Križan ◽  
Kristína Bilková ◽  
Peter Barlík ◽  
Jaroslav Maryáš
Keyword(s):  
Specific Information ◽  
International Studies ◽  
Shopping Malls ◽  
East Central ◽  
Shopping Centre ◽  
Shopping Centres ◽  
Measurement And Evaluation ◽  
East Central European

Abstract The measurement and evaluation of the attractiveness of shopping centres in the Czech and the Slovak Republics is examined in this paper, countries which had experienced seventy years of development within a single state. The methodological basis for measuring the attractiveness of 130 shopping centres is an evaluation of the factors that can be described as objective (exogenous and endogenous) and subjective (in vivo and in vitro approach). An aggregate indicator of the overall attractiveness of each shopping centre was computed as a combination of the sub-variables. Based on previous international studies, the factors (variables influencing attractiveness) that are typical for shopping malls anywhere in the world, as well as for the original specific information for the Czech-Slovak retail environment, enable a generalization of the results at least to the East Central European level, and to carry out a comparison with any other market environment.

ІНТЕРВАЛЬНИЙ МЕТОД У МЕТОДОЛОГІЇ КУЛЬТУРОЛОГІЇ

2020 ◽  
pp. 43-47
Author(s):  
Admink Admink ◽  
Тетяна Уварова
Keyword(s):  
Cultural Studies ◽  
Research Tool ◽  
Multidimensional Analysis ◽  
Interval Method ◽  
Cultural Research ◽  
Post Modernism ◽  
Key Concepts ◽  
The Subject

Дослідження присвячено розкриттю сутності інтервального методу та введенню його як дослідницького інструменту культурології. Об’єктом дослідження постає методологія культурології, предметом – інтервальний метод, що сформувався у постмодерністській методології. Здійснено спробу експлікації ключових принципів інтервального методу та обґрунтовування необхідності його використання для дослідження культури. Наукова новизна полягає у введенні інтервального методу у методологічний інструментарій культурології. Зроблено висновок щодо можливості введення інтервального методу у методологію культурології як інструменту багатовимірного аналізу культури. The research aims to disclose the essence of an interval method and its introduction as a research tool for the methodology of cultural studies. The object of research is the methodology of culture, the subject of research is the interval method formed in the methodology of post-modernism. In the article, the author attempts to explicate key concepts of the interval method and justifies the necessity of its use in cultural research. Scientific novelty consists in introduction of the interval method into the methodology of cultural studies. The conclusion is made considering the possibility of introduction of the interval method in the methodology of cultural studies as a tool for multidimensional analysis of culture.

scholarly journals Shopping Centres, Cycling Accessibility and Planning—The Case of Nova Lund in Sweden

Urban Science ◽  
2020 ◽  
Vol 4 (4) ◽  
pp. 70
Author(s):  
Till Koglin ◽  
Lucas Glasare
Keyword(s):  
Conflicts Of Interest ◽  
Current Situation ◽  
Decision Makers ◽  
Power Structures ◽  
Literature Study ◽  
Shopping Centre ◽  
The Past ◽  
Whole Process ◽  
The Subject

This paper evaluates the history and cycling accessibility of Nova, a shopping centre established in Lund, Sweden, in 2002. The current situation was also analysed through observation and a literature review. Moreover, the study conducted a closer analysis of the history and role of the municipality based on further literature study and interviews with officials. The conclusion of the analysis indicates poor and unsafe bikeways caused by conflicts of interest between politicians, officials, landowners and the general public. It also depicts a situation in which the municipality’s master plan has been ignored, and, in contrast to the local goals, cycling accessibility at Nova has seen no significant improvement since the shopping centre was first established. The reasons for this, arguably, are a relatively low budget for bikeway improvements in the municipality, as well as a situation in which decision-makers have stopped approaching the subject, as a result of the long and often boisterous conflicts it has created in the past. Lastly, it must be noted that it is easy to regard the whole process of Nova, from its establishment to the current situation, as being symptomatic of the power structures between drivers and cyclists that still affect decision-makers at all levels.

Towards an interstitial approach to urban landscape

TERRITORIO ◽  
2009 ◽  
pp. 77-82
Author(s):  
Luc Lévesque
Keyword(s):  
Urban Areas ◽  
Urban Landscape ◽  
Living Environment ◽  
Cultural Value ◽  
Shopping Centres ◽  
History Of ◽  
Western Landscape

- The history of western landscape can be conceived as the conquering of ‘non-places', by which is meant above all unknown lands with a reputation of being ‘horrendous' or uninhabitable, that are gradually brought under control, assigned a cultural value and subsequently transformed into ‘places' and landscapes. These are generic spaces without any clear history or identity. Airports, intersections and shopping centres, as well as the residual spaces associated with these, are just some examples of environments that Augé refers to as ‘non-places'. In order to breach this impasse, it becomes necessary to relinquish a privileged relationship that links one's living environment with an image of protection, the latter being associated in turn with archetypical places. By the same token, one must resist the temptation to classify an area as a ‘place' or ‘non-place' without prior examination or analysis. Various methods capable of altering our perception of urban areas can be used to set this process in motion.

scholarly journals The Establishment of Criminal Responsibility for Retail Sale of Alcoholic Products to Minors: An Analysis of the Feasibility

Lex Russica ◽  
2020 ◽  
Vol 73 (10) ◽  
pp. 150-158
Author(s):  
K. V. Dyadyun
Keyword(s):  
Russian Federation ◽  
Criminal Responsibility ◽  
Integrated Approach ◽  
Criminal Code ◽  
Retail Trade ◽  
Retail Sale ◽  
Existing Problems ◽  
Judicial Practice ◽  
The Subject ◽  
The Russian Federation

The paper analyzes the objective and subjective features of article 151.1 of the Criminal Code of the Russian Federation. The problems of interpretation and application of this norm are investigated, taking into account the goals and objectives underlying its creation. Special legislation regulating the sphere under study is considered. The studied imperfections of regulation of the subject of the crime (the relationship between the concepts of alcoholic and alcohol-containing products), problems of distinguishing acts from related compounds (article 151 of the Criminal Code), the complexity of the classification. The analysis of crime-forming features is presented: "repeatability", "retail", and "sale". Imperfections of the legislative and law enforcement approach in this aspect are revealed. In particular, the key features and correlation of the concepts of wholesale and retail trade are analyzed; the problems of assessing what was done with remote methods of selling alcohol; the content aspects of the categories "duplicity and repetition" in the context under study. The question of the expediency of replacing the term "sale" with "illegal sale" in the disposition of article 151.1 of the Criminal Code of the Russian Federation is studied. The regulation of features of the subject of the studied elements is considered, and existing problems are identified. The question of the expediency of norms with administrative prejudice in the criminal law was raised. Some problematic aspects of sentencing for retail sale of alcoholic products to minors are identified; and issues of establishing the subjective side of the elements. The paper analyzes the opinions of various authors regarding the possibility of improving the norm of article 151.1 of the Criminal Code of the Russian Federation, taking into account the study of statistical data and materials of judicial practice. The author indicates the need for an integrated approach in the fight against alcohol abuse among young people. The conclusion is presented regarding the validity of the existence of the studied norm in the Criminal Code of the Russian Federation in the current version.

scholarly journals Analiza semantyczna nazw białostockich lokali gastronomicznych

2020 ◽  
pp. 189-202
Author(s):  
Małgorzata Paszko ◽  
Keyword(s):  
Semantic Analysis ◽  
Urban Landscape ◽  
Proper Names ◽  
The Subject ◽  
The City

The subject of this article is a semantic analysis of the names of food establishments in Białystok. What was found was that discussed urbo-chrematonims oscillate between an informative function and the need to express originality, uniqueness. They constitute important places on the onymic map of the city. As any advertisement, they rely on the persuasiveness expressed by positive connotations and semantic justification. Numerous names of food establishments appear and disappear on the urban landscape of proper names, thus it seems necessary to record the abundance of their meanings on an ongoing basis.

scholarly journals An Assessment of the Functioning of Shopping Centres in Central‑Eastern Europe on the Example of “Posnania Mall” in Poznań (Poland) and “Grand Mall” in Varna

2021 ◽  
Vol 15 (3) ◽  
pp. 99-113
Author(s):  
Sławomir Palicki ◽  
Stoyan Stoyanov ◽  
Ivo Kostov ◽  
Tsvetelina Atanasova ◽  
Patrycjusz Ostrowski
Keyword(s):  
Real Estate ◽  
Large Scale ◽  
Local Development ◽  
Real Estate Market ◽  
The European Union ◽  
Market Reactions ◽  
Shopping Centre ◽  
Shopping Centres ◽  
Central Eastern ◽  
The Impact

The article explores the issue of the function of shopping centres, in particular the analysis of the impact of their presence on society and the local development of cities and regions. Regarding the empirical aspect, the examples of Poznań (Poland) and Varna (Bulgaria) will be presented. As a result of similar socio‑economic conditions and joining the European Union at almost the same moment, all comparative studies reflecting preferences and market reactions seem both viable and interesting. In addition, the two cities chosen for the studies occupy a similar place in the hierarchy of the settlement network in their countries. They are large, well‑developed centres that attract the attention of investors from various segments of the real estate market. The research is part of the modelling of preferences of shopping centre customers areas, which in particular supports the investment decisions of developers operating in the analysed real estate market, and at the same time permits a diagnosis of social satisfaction. A derivative of the research is also the reconstruction of the effects of the functioning of large‑scale shopping malls in two Central‑Eastern European countries.

scholarly journals The perceived benefits derived from visits to a super regional shopping centre: An exploratory study

1999 ◽  
Vol 30 (4) ◽  
pp. 141-146 ◽  
Author(s):  
Nic S. Terblanché
Keyword(s):  
Exploratory Study ◽  
Perceived Benefits ◽  
Shopping Centre ◽  
Shopping Centres ◽  
Differentiated Marketing

Studies that aim to identify shopper types typically attempt to identify a limited set of differentiated shopper types to which retailers can target differentiated marketing efforts. The identification of shopper segments patronising large shopping centres. have been surprisingly underresearched. This study investigated the perceived benefits of shopping at a large super regional shopping centre and three distinct benefit dimensions emerged.

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