scholarly journals DEVELOPMENT OF WINE SECTOR – A WAY TO SUSTAIN WINE TOURISM IN ROMANIA

CACTUS ◽  
2021 ◽  
Author(s):  
Gurgu Andra-Elena

This article aims to identify the influence of wine sector toward wine tourism in Romania. The article describes both wine sector and wine tourism. The study attempts to demonstrate the correlation between these two sectors pointing out that wine tourism in Romania is still in a developing phase. Therefore, understanding the link between these two merging industries and how they influence each other stands as the goal of the paper. Overall, the results suggest that there is a significant wine-growing potential with a conclusive outcome in wine tourism sector.

2018 ◽  
Vol 22 (2) ◽  
pp. 95-101 ◽  
Author(s):  
Concepcion Foronda-Robles

Abstract The wine sector is a sector that lives and breathes its history and identity; and where developmental alternatives are sought in order to be able to compete in the market. Vineyard areas are sold as rural paradises, where leisure, gastronomy, the landscape, and open-air activities all provide quality tourist experiences. The case of the Sherry Wine Region (Spain) illustrates local restructuring processes, changes in local-global planning, and the socioeconomic impacts of the globalization of food. The symbiosis between the specific, the global, and the historical discourses gives rise to reflections on this region’s territorial redefinition; and highlights its architectural heritage, its landscape, and the gastronomic experiences on offer. Diversification is regenerating the local economy, and wine, and wine tourism, are both the focus of a new territorial policy strategy designed to face the challenges of globalization, and common bonds for partnerships between the public and the private sectors.


2016 ◽  
Vol 118 (8) ◽  
pp. 1883-1897 ◽  
Author(s):  
Demetris Vrontis ◽  
Stefano Bresciani ◽  
Elisa Giacosa

Purpose – The purpose of this paper is to analyse how a strategy based on the combination of tradition and innovation can offer a competitive advantage to a medium-sized family firm operating in the wine sector. Design/methodology/approach – This research focuses on one case study. The subject of the case study under analysis is Pio Cesare, an internationally recognized fine wine Italian company. Findings – Pio Cesare is characterized by a strong combination of tradition and innovation in terms of products and processes. Innovation and tradition are not opposites; on the contrary, a blend of the two has been crucial in achieving and maintaining a sustainable competitive advantage. Research limitations/implications – The formalization of an effective blend of tradition and innovation, especially in a family business, and an effective dissemination of the company philosophy to future generations, calls for a more in-depth study. This study has some limitations, which determined by the applied methodology. Multiple case study method would be useful. In relation to the interview technique, the authors would set out to increase the number of interviews, by also questioning managers and employees working, as opposed to family members. Practical implications – Practical implications relate to different groups of stakeholders: for owners and management, for investors, for organizations and institutions working on a territory promotion and in the tourism sector, and for politicians and local authorities. Originality/value – It identifies which business model a family winery business could be adopted in order to manage such strategies of innovation in respect to traditions, filling the gap in the literature.


2021 ◽  
pp. 183933492199947
Author(s):  
Vanessa Ann Quintal ◽  
Ben Thomas ◽  
Ian Phau ◽  
Zorana Soldat

The present research addresses the push–pull winescape traits of the hedonic wine tourism segment and discusses their attitudinal and behavioral intentions. The self-governing pen-and-paper survey conveniently sampled 301 wine tourists in situ at the Swan Valley winery in Western Australia. Push–pull winescape qualities generated a segmentation basis for cluster analysis, which defined four divisions— Inspireds, Self-Drivens, Market-Drivens, and Inerts. Inspireds exhibited the most favorable attitude toward the winery and were the most willing to recommend the winery, whereas Inerts demonstrated the converse effect. Theoretically, the segmentation bases, building on the Push–Pull winescape properties, provide a fresh and more nuanced description of the wine tourism categories in Australia’s rising wine tourism sector. Idealistically, this new image is important in delivering marketing insights to fewer Australian wine producers whose only connection to regional retail and export markets is via direct sales at the winery gates.


2019 ◽  
Vol 12 ◽  
pp. 03006
Author(s):  
S. Filopoulos ◽  
N. Frittella

Wine tourism involves a wide ecosystem of actors. It is not only a source of revenue for wine regions, for the wine business value chain and for local societies, but it can also reveal and safeguard the cultural heritage of wine and support wine regions sustainability. Wine in Moderation – Art de Vivre is an international programme of the wine sector for a sustainable wine culture looking to inspire well-being and contribute to the reduction of alcohol related harm. The article recognises the opportunity which arises through wine tourism, to introduce the visitor directly to wine culture and to educate him on how to best appreciate wine in moderation and responsibly, while looking to present activities and sustainable wine tourism business models that place sensible consumption in the design of their visitor experience. The article takes into consideration current consumer, policy and business trends, principles of sustainable business models, design thinking and systems’ theory, and good practices developed in the framework of the 10 years of the Wine in Moderation programme, to understand how to develop a sustainable wine tourism experience and help create and capture value for wineries, local communities and the wider wine tourism ecosystem. Sustainable wine tourism is an opportunity for growth for the wine value chain. Organising better the visiting areas and offering choices to the guest to experience wine responsibly will prove beneficial both for operators and visitors. Co-creation can provide solutions and far more services which visitors would be willing to experience and pay for. In a growing wine tourism market, wineries and related actors should be fit for purpose, creative and open for partnerships. Adapting a systemic approach, transforming and expanding current business model will be necessary to fully capitalise on the potential of more open and sustainable societies and economies.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Joanna Fountain

PurposeThis paper considers two sectors critical to New Zealand's economy and identity – food and tourism – and addresses the question: what role will – or could – food and drink play in a more resilient tourism future for the country?Design/methodology/approachThis is largely a conceptual paper, informed by the academic literature, media commentary and recent market research.FindingsThe paper concludes that there are trends apparent in the food and tourism sectors prior to the COVID-19 pandemic that have intensified during lockdown and which are likely to influence the resetting of tourism on a more resilient and regenerative pathway. Three potential trends in food and drink tourism are identified, labelled “Getting back to basics”, “Valuing local and locals” and “Food for well-being”.Originality/valueBy synthesising recent research and academic, industry and media commentaries, this paper provides a timely assessment of a potential future role of food and drink tourism in a reimagined tourism sector for New Zealand, with this assessment offering a starting point for further discussions about a more regenerative, equitable and inclusive tourism future.


2017 ◽  
Vol 1 (1) ◽  
pp. 16
Author(s):  
GILANG ADINUGROHO

Disparity is still a common problem in regional development, including at Gunung Kidul Regency. Rapid development is taking place at Wonosari, the capital region of Gunungkidul Regency, while other districts are lagged behind, especially the southern part of Gunungkidul which are underdeveloped and having low economic contribution. Tourism is seen as one of the alternatives to increase economic development since the increase of the number of tourists visits. The aims of this study was to identify the tourism sector development in southern Gunungkidul and to analyze its impact towards the district’s economy. The method used in this study is quantitative using paired sample t test and Pearson correlation for data analysis. The data showed that there was an increasing trend in the number of tourist visit during 2007 to 2013 eventhough with a lack of tourism infrastructures, especially in Panggang, Saptosari and Girisubo subdistrict. The data also showed that there was an increasing of Gross Regional Domestic Product (GRDP) in trade and entertainment sector between 2007 and 2013. The result of comparative analysis showed that there are significant differences of GRDP of these two sectors between 2007 and 2013. The correlation analysis showed that there was no significant relationship between the number of tourist visits and the extent of the sector in GRDP. High number of visits is not necessarily related to the increasing level of GRDP.


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