scholarly journals COERÊNCIA ENTRE O DISCURSO INSTITUCIONAL E O DISCURSO MIDIÁTICO SOBRE A SUSTENTABILIDADEDOI: 10.5773/rgsa.v4i3.329

2010 ◽  
Vol 4 (3) ◽  
pp. 70 ◽  
Author(s):  
Ana Lúcia de A. L. Coelho ◽  
Christiane K. Godoi

O discurso da sustentabilidade imiscuiu-se no jargão dos negócios e tornou-se uma palavra de ordem no âmbito organizacional. Percebe-se que a mídia também ampliou a atenção, cujos protestos e causas ambientais realizados por meio da mídia passam a ser notícias de destaque. Norteado por fundamentos da análise sociológica do discurso, o objetivo desse estudo foi analisar a coerência entre as estratégias discursivas sobre sustentabilidade, extraídas dos Relatórios de Sustentabilidade (RS) de empresas de capital aberto com ações listadas na Bolsa de Valores de São Paulo, e as práticas ambientais dessas empresas relatadas no discurso midiático. No interior dos RS, além da análise discursiva de elementos norteadores da estratégia organizacional (discursos sobre missão, visão, princípios, crenças e valores), o estudo analisou outros trechos que forneceram o contexto para a interpretação discursiva. Em contraposição ao discurso institucional, foram analisadas as práticas dessas empresas relatadas pelo discurso midiático - jornais e revistas de grande circulação no país. Evidenciaram-se diversas incoerências entre os princípios norteadores das empresas e o discurso midiático. Observou-se que os padrões e funções discursivos transmitidos pelos RS, buscando uma imagem de empresa sustentável, operam de forma ideológica, procurando legitimidade por meio da repetição. Os RS apresentam-se como discursos prescritivos propondo regras de conduta e emitindo conselhos. Trata-se de discursos brilhantes na forma, acompanhados de símbolos e pobres de idéias, no sentido pejorativo da retórica. O estudo instiga reflexões acerca do accountability institucional e midiático e entre as contradições presentes no discurso e na prática institucional no que tange à sustentabilidade. Palavras-chave:Estratégias discursivas; padrões e funções discursivos; accountability; relatório de sustentabilidade. ABSTRACT Sustainability discourse has blended in business jargon becoming a watchword in organizational field. The media has also increased attention, whose protests and environmental causes have become prominent. This study examines the coherence between discursive strategies on sustainability, extracted from Sustainability Reports (SRs) of companies listed on the Brazilian Stock Exchange – BM&FBOVESPA, and environmental practices of these companies reported in media discourse. Discursive analysis of the guiding elements of organizational strategy (mission, vision, principles, beliefs and values discourses) within the SRs and media discourses – wide circulation newspapers and magazines in Brazil were contrasted and analyzed. The results showed several inconsistencies between institutional and media discourses. Discursive patterns and functions provided by the SRs operate ideologically and seek legitimacy through repetition. SRs presented prescriptive discourses and proposed rules of conduct and advices. The institutional discourses are brilliant in form and poor in ideas. This article contributes in order to reflect on institutional and media accountability and contradictions present both in discourse and institutional practices in regard to company sustainability. Keywords: discursive strategies; institutional and media discourses; accountability; Sustainability Report (SR).

2021 ◽  
Vol 5 (4) ◽  
pp. 469-484
Author(s):  
Fadhliatul Qisthi ◽  
Meutia Fitri

 The purpose of this study is to determine whether there is any influence from the involvement of shareholders, employees, government, and media on the disclosure of sustainability reports based on GRI-G4. This study uses multiple regression linear methods with a quantitative causality study design supported by secondary data. Sample taken by the method of purposive sampling with the number of 35 companies listed in the Indonesia Stock Exchange in 2016-2019 and discovered140 sustainability report. The data collection technique used in this research is documentation. The results of this study indicate that companies that get shareholder involvement have a positive and significant effect on the disclosure of sustainability reports. It is suggested that shareholders react to the disclosure of sustainability reports which is pushed from the financial market so that the level of shareholder confidence increases by increasing the level of report disclosure. Meanwhile, the involvement of employees, government, and media has no effect on disclosure of sustainability report. This is because employees tend to think that social responsibility can add to the burden companies so that they can reduce their salarie, as well as weaknesses related to the regulations for disclosing sustainability reports and the media are platforms that are misused by people in Indonesia.


2021 ◽  
pp. 016344372110537
Author(s):  
Maria Paola Pofi ◽  
Leung Wing-Fai

Italy was one of the first European countries affected by the Covid-19 pandemic after the beginning of the outbreak in China in January 2020. Applying critical discourse analysis and theories of the mediation of suffering, this article explores the discursive strategies used by the Italian media to represent China and Chinese people in relation to the outbreak in the early stage of the pandemic. Employing the theoretical frameworks of Mary Douglas, Michel Foucault, and other thinkers on biopolitics, racism, and emergency, the results bring to light the persistent ideologies behind the media representations of an imagined Other, which reflect existing discourses toward the Chinese community in Italy. In this study, the contentious discourses around China and the Chinese amidst the pandemic reveal the role of the Italian media in presenting risks, mediating suffering as a distant event and, later, as a national concern.


Author(s):  
Nour Shreim

 The paper employs an interpretative discourse analysis, to investigate the cultural ideas evoked linguistically throughout the coverage of the Gaza War of 2008-09 (Operation Cast Lead). It aims to provide a historical context to better understanding Operation Protective Edge. To allow for a comparative dimension, the paper develops two ‘frames’ of analysis that systematically look at two recurring themes and scrutinise their discursive strategies and functions in the construction of meaning and ideology. These include Provocation, which examines questions of responsibility and culpability; and Proportionality, which embraces matters of legitimacy and authority in relation to the humanitarian aspect of the war. The findings indicate that the actions of a protagonist may be deemed legitimate with regard to provocation, but illegitimate with regard to their proportionality. The peculiar circumstances of the war pushed the media in the direction of greater separation from the predominant ideologies ensued by the Israeli Army. It suggests that BBC World Service lack a coherent discursive strategy at the level of the lexical in their reporting of Gaza.  


2016 ◽  
Vol 18 (5) ◽  
pp. 441-458 ◽  
Author(s):  
Cory Barker

Launched in 2013, Amazon Studios’s Pilot Season reportedly offers an alternative to the conventional Hollywood development cycle by soliciting viewer feedback through short surveys and star reviews to determine which projects are developed into original series. However, while Amazon Studios publicly assures us that viewers “Call the Shots,” the company has swiftly navigated away from such participatory discourse. Through a discursive analysis of promotional materials, executive and talent interviews, and responses from trade presses and critics, this article unpacks how Amazon Studios diminished the import of viewer feedback at the first sign of significant attention from the critical community and subsequently shifted to promotional discourses centered on markers of “Quality TV.” This case ultimately demonstrates that, as discursive strategies, participatory culture and Quality TV serve distinctive functions for the industry, with the former often relegated to attention-seeking gimmick and the latter functioning as a powerful tool of legitimation.


2021 ◽  
Vol 15 (2) ◽  
Author(s):  
Yating Yu ◽  
Mark Nartey

Although the Chinese media’s construction of unmarried citizens as ‘leftover’ has incited much controversy, little research attention has been given to the ways ‘leftover men’ are represented in discourse. To fill this gap, this study performs a critical discourse analysis of 65 English language news reports in Chinese media to investigate the predominant gendered discourses underlying representations of leftover men and the discursive strategies used to construct their identities. The findings show that the media perpetuate a myth of ‘protest masculinity’ by suggesting that poor, single men may become a threat to social harmony due to the shortage of marriageable women in China. Leftover men are represented as poor men, troublemakers and victims via discursive processes that include referential, predicational and aggregation strategies as well as metaphor. This study sheds light on the issues and concerns of a marginalised group whose predicament has not been given much attention in the literature.


2018 ◽  
Vol 15 (1) ◽  
pp. 27-47 ◽  
Author(s):  
Tom Dwyer ◽  
Olivier Arifon

Based on literature review and interviews with journalists, we argue that the BRICS countries are constructing a collective vision, guided by logics of recognition and of transformation. The production of discourse reaches its high point during the BRICS leaders’ summits. To go beyond analysis of the discourse revealed in the media, this article examines projects, thereby aiming to qualify and label the justificatory discourses, in order to develop an understanding of intentions. The BRICS countries have become a reference point as the press increasingly makes comparisons between these countries. The notion of recognition, present in the political elites, also appears as a part of the public imagination and in the press. The leaders too seek transformation. The first official multilateral institution founded by the BRICS countries was the New Development Bank. Current efforts indicate the development of common scientific and technological research initiatives and official support for the establishment of an innovative BRICS Network University. Initiatives will appear as these countries try to consolidate their position.


Author(s):  
Mohamed el Mouden

In this work, the Dutch critical thinker and the socio-cognitive researcher on discourse and power issues, Teun A. Van Dijk, gives us a critical analysis of power and its discursive strategies for domination. It exposes us some forms of abuse of speech on the part of power (such as the media) that end up provoking hate discrimination and rejection of the other.


2020 ◽  
Vol 4 (1) ◽  
pp. 1-9
Author(s):  
Dwi Indah Lestari ◽  
Merta Noer Vadila

One way to increase corporate awareness and responsibility for the environment can be done through Sustainability reports. The purpose of this study is to analyze the effect of company size and financial performance on the disclosure of Sustainability Reports on non-financial sector companies listed on the Stock Exchange in 2017-2018 both partially and simultaneously. Company size is measured using total assets while financial performance is measured using the ratio of Return on Assets. This study uses secondary data obtained from the Indonesia Stock Exchange (IDX) and uses an associative descriptive method with a quantitative approach. This research uses purposive sampling method. The results of this study indicate that both partially and simultaneously, company size and financial performance do not significantly influence the disclosure of Sustainability Report elements. Keywords : Sustainability Report, Companies’ size, Financial Performance


2008 ◽  
Vol 24 (1) ◽  
Author(s):  
Gertrud Pfister ◽  
Rikke Schou Jeppesen

Artiklen beskriver og forklarer de forandringer, som sporten har gennemgået, og den indflydelse, som disse forandringer har haft på udøvere og på deres kroppe og images. Der er særlig fokus på mediernes rolle i forhandlingen om konstruktion af ambivalente maskulinitetsformer. Gertrud Pfister & Rikke Schou Jeppesen: Images, Bodies and Masculinities. Media discourses about Ski JumpersToday ski jumping can be considered a typical media sport: it has very few participants and no basis to become a »sport for all« movement. Nevertheless, the few specialists and their main events attract masses of spectators and great media attention. The high demands of skill and strength as well as the danger involved have made ski jumping a typical male sport. Since its beginnings in the 19th century a ski jumper was looked upon as the epitome of »true manhood«. Today ski jumpers are celebrities with fragile egos, skinny bodies, boyish looks, ambivalent masculinities and fan communities of teenage girls. With a constructivist theoretical approach, we will describe and explain the changes that have taken place in ski jumping and the effects of these changes on the athletes, their bodies, their images and their masculinities. The focus will be on the media representation of two German ski jumpers, Martin Schmitt and Sven Hannawald who dominated this sport between 2000 and 2003. Sources are the articles about these athletes in 6 German print media. With a qualitative content analysis, we explore the media coverage of ski jumping and the way the athletes are presented. The correlations between the images and the »doing gender« of the athletes and their presentations in the media along with the role of the media in constructing new and ambivalent masculinities will be the key issues of this article.


2021 ◽  
pp. 73-99
Author(s):  
Uta A. Balbier

This chapter defines Graham’s crusades in the United States, Germany, and the United Kingdom in the 1950s as powerful cultural orchestrations of Cold War culture. It explores the reasons of leading political figures to support Graham, the media discourses that constructed Graham’s image as a cold warrior, and the religious and political worldviews of the religious organizers of the crusades in London, Washington, New York, and Berlin. In doing so, the chapter shows how hopes for genuine re-Christianization, in response to looming secularization, anticommunist fears, and post–World War II national anxieties, as well as spiritual legitimizations for the Cold War conflict, blended in Graham’s campaign work. These anxieties, hopes, and worldviews crisscrossed the Atlantic, allowing Graham and his campaign teams to make a significant contribution to creating an imagined transnational “spiritual Free World.”


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