scholarly journals The Impact of Novelty and Meaningfulness Creative Marketing Program on Hotel Performance

2020 ◽  
Vol 24 (3) ◽  
pp. 342
Author(s):  
Antonius S. Setiawan, Lina, Agustinus Widyartono

At present, the hotel business is dealing with increasingly competitive competition. Creative marketing methods are developed to anticipate the competition. The implementation of creative marketing programs is a form of new strategies in the hotel industry. This study aims to prove the impact of the novelty and meaningfulness of creative marketing programs on hotel performance. The study is conducted with quantitative methods using primary data through a survey of owners/hotel general managers in Palembang city. A total of 75 questionnaires are distributed to the owners/hotel general managers. The number of questionnaires used in this study is 65 (87%). Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis using Warp PLS version 5.0 software is used to test of hypothesis. The results of the study indicate that the novelty and meaningfulness creative marketing program has a positive effect on the hotel's performance in Palembang city.

Author(s):  
Antonius Singgih Setiawan

This study aims to prove the influence of market orientation, strategic choices on the role of accounting functional. The study is conducted with quantitative methods using primary data through a survey of hotel general managers/leaders in the South Sumatra province. A total of 75 questionnaires are distributed to the hotel general managers/leaders. The number of questionnaires used in this study is 66 (88%). Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis using Warp PLS version 5.0 software is used to test of hypothesis. The results of the study indicate that the market orientation and strategic choices have a positive effect on the role of hotel accounting functional in the South Sumatera province.


2018 ◽  
Vol 5 (2) ◽  
pp. 37-49
Author(s):  
Wahyu Yulianto

The study purpose is to analyse the impact of training, competence, motivation and leadership towards performance either directly or through job satisfaction as a mediator variable. As many as 55 staff are considered as respondents in this research, and census method is used as the sampling method. Primary data in this study were collected through questionnaires and analyzed using Likert Scale. Secondary data are obtained from the organization structure Sukamandi Apparatus Training Centre (BDA), performance appraisal, staff attendance, information system and personnel management. Structural Equation Modeling Analisis of Moment Structures (SEM-AMOS) is used to process and analyze data. This study shows staff with high education, competence and leadership have a significant effect on performance, While the job satisfaction is significant in mediating the influence of training, competence and leadership on performance. Next on the employee with low education, training, competence, motivation and leadership have a significant influence on performance, while job satisfaction is significant in mediating the effect of competence and leadership on staff performance.   Keywords:  training, competence, motivation, leadership, job satisfaction, performance


FOCUS ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 28-42
Author(s):  
Sugito Efendi ◽  
Suwardi Suwardi

This study aims to analyze the influence of leadership style, competence, compensation on employee performance and the impact on organizational performance on the employees of the Directorate General of Agricultural Infrastructure and Facilities. This study used a survey method by distributing questionnaires to employees of the Directorate General of Agricultural Infrastructure and Facilities. As the respondent. This research method uses quantitative methods with technical analysis of Structural Equation Modeling (SEM) with the AMOS version 22 application. The research sample used in this study were 158 respondents. The results showed that leadership style, competence and compensation directly had a positive and significant effect on employee performance. Leadership style, competence and compensation directly have a positive and significant effect on organizational performance. Leadership style, competence and compensation indirectly have a positive and significant effect on organizational performance through employee performance.


2020 ◽  
Vol 34 (9) ◽  
pp. 1457-1473
Author(s):  
Suzanna Elmassah ◽  
Shereen Mostafa Bacheer ◽  
Reynold James

PurposeGroup work (GW) as a collaborative learning method for university students is a much-researched topic in the literature. However, a fairly neglected area is that of students' perceptions of the same. This study purports to bridge this gap in the extant literature via identifying the determinants of these perceptions.Design/methodology/approachUsing primary data gathered from a sample of 443 university students, the study applies the structural equation modeling (SEM) to estimate the impact of both personal traits and past experiences on the students' perceptions.FindingsThe SEM results reveal that students' perceptions of GW are determined by their relevant past experiences not by their personalities. This position is contradictory to other relevant studies undertaken thus far.Practical implicationsAccordingly, the study stresses the need for educators to create positive group experiences among students and to convert their past negative experiences into positive ones.Originality/valueWhilst group work holds significant learning benefits for students, negative perceptions about this rich method could eventuate in students refraining from participating in the same. By isolating the determinants associated with students' negative perceptions of GW, this study provides educationists with a strong case for developing suitable interventions aimed at enhancing students' positive perceptions of GW, and resultantly further maximizing its potential benefits.


2021 ◽  
Vol 9 (3) ◽  
pp. 384-397
Author(s):  
Ambreen Sarwar ◽  
Mumtaz Anwar Chaudhry

Purpose of the study: This study intends to examine the impact of various dimensions of women empowerment on multiple constituents of household poverty in the three cities (Lahore, Multan and, Rawalpindi) of province Punjab, Pakistan. Methodology: The primary data was gathered from a sample of 2400 married and employed females belonging to the three cities of Punjab, Pakistan. For analysis, the study develops its own all-embracing Women Empowerment and Household Poverty variables using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) and examines the relationship between the empowerment of women and household poverty using structural equation modeling (SEM). Main Findings: The results show that women empowerment positively and significantly contributes towards household poverty reduction. Applications of this study: Since poverty is one of the greatest challenges that Pakistan is facing today, the need to change poor standards of living and inspiring women to contribute effectively to society through their active participation in the development process is the dire need of time. The results of the study suggest that in addition to targeting poverty directly, policies should be devised that eradicate poverty through the empowerment of women. Novelty/Originality of this study: The majority of the past studies have limited generalizability because they use already available surveys/published data, having limited dimensions/indicators of women empowerment and household poverty. Moreover, the past studies that have examined the phenomenon of women empowerment ignore its psychological dimensions. Therefore, because of minimal comprehensive investigation, the examination of the effect of the empowerment of women on household poverty remains a topic of interest for the researchers.


2016 ◽  
Vol 8 (2) ◽  
pp. 115
Author(s):  
Retno Sari Murtiningsih

<p>The Background of this research was the trend of companies’ outsourcing human resource (expertise and specialists) to accomplish tasks more cheaply and efficiently to increase productivity. The objective of this research was to find out the impact of employees’ perception of outsourcing human resource on their job satisfaction and turnover intention. To achieve this objective the quantitative research has been done by using explanatory survey method. The design of this research applies quantitative approach. The samples for the study consisted of 115 human resource division employees of three Banks in Jakarta. The primary data in this research was obtained by using closed ended questionnaires. Non probability sampling method with the convenience sampling technique was employed to select the sample. Data analysis used in this research was Structural Equation Modeling (SEM). The result of this research concludes that employees’ positive perception of outsourcing human resource increases their job satisfaction and decreases their turnover intention whereas negative perception of outsourcing human resource decreases job satisfaction and subsequently increases turnover intention. Based on the result of the research, it is important that a company outsource human resource to increase productivity.</p>


2020 ◽  
Vol 24 (1) ◽  
pp. 158
Author(s):  
Antonius. S. Setiawan, Johan. G. Ony, Valencia. S. Permata

The strategy is important in the effort to achieve firm performance. The decision of an entrepreneur in determining the choice of strategy is often influenced by certain factors. Ethnic cultural values embraced by an entrepreneur will often be an important issue that will have an impact on the choice of their business strategy.  Therefore, this study aims to examine the effect of cultural values on business strategy choices. The study was conducted using quantitative methods using primary data through a survey on micro, small and medium business entrepreneurs in Palembang city. A total of 150 questionnaires were distributed to entrepreneurs. The number of questionnaires used in this study was 107 (71%). Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis using Warp PLS version 5.0 software is used to test the hypothesis. The results of the study indicate that the cultural values embraced by entrepreneurs influence the choice of business strategies that they implement.


2018 ◽  
Vol 36 (7) ◽  
pp. 1213-1234 ◽  
Author(s):  
Reem Ramadan ◽  
Jawdat Aita

Purpose The purpose of this paper is to investigate the impact of perceived satisfaction with mobile payment applications based on use experience, and subsequent stated expectations on brand loyalty and future use behavior using a theory-based research integrative model of factors that influence Arabs’ intentions to use mobile payment application(s). Design/methodology/approach A conceptual model was developed using the mixed research method approach. The focus group approach was used for the qualitative study and structural equation modeling for the quantitative study. Primary data were collected online. Participants were 305 Arab consumers from nine countries in the Middle East. Findings Satisfaction with the quality of mobile payment application(s) increased use experience and enhanced consumers’ expectations, which in turn positively affected loyalty and purchase intentions. Research limitations/implications The study encompassed mobile payment application(s) in nine countries rather than focusing on one market, or on one product type and business. The paper did not perform a comparative study between sampled Arab countries, but rather it sees all countries and respondents just as Arabs. Practical implications Service providers should build mobile application(s) based on the features of usability, availability, reliability, adaptability, accessibility, responsiveness and security. Originality/value This study is one of the first studies that empirically examines mobile payment consumer’s usage behavior from nine countries of the Arab world where there is scarce research on the topic in the region.


2021 ◽  
Vol 10 (3) ◽  
pp. 522-531
Author(s):  
Dewiana Novitasari ◽  
Juliana Juliana ◽  
Masduki Asbari ◽  
Agus Purwanto

The purpose of this study was to analyze the effect of financial literacy, parents’ social economic and student lifestyle on students’ personal financial management. This study used quantitative methods and data analysis techniques of Structural Equation Modeling using SmartPLS 3.0 software. The research sample used a random sampling method. The data used primary data collected through a questionnaire. The number of returned and valid questionnaires was 220 samples. The data was processed by using SEM. The results of the study concluded that financial literacy had a significant effect on students’ personal financial management, student lifestyle had a significant effect on students’ personal financial management, and parents’ social economics had a significant effect on students’ personal financial management. The novelty of this research was the Correlation model of financial literacy, parents’ social economic and student lifestyle on students’ personal financial management. The results of this study can be a reference for further research that can be applied in other organizations.


2021 ◽  
Vol 19 (3) ◽  
pp. 136-147
Author(s):  
Alisha Soni ◽  
Kanupriya Misra Bakhru

Entrepreneurial intention plays a decisive role in the process of becoming an entrepreneur. It is not only the prerequisite for establishing a business but it also influences an individual’s behavior. This study aims to investigate the impact of three key personality traits of a prospective entrepreneur (entrepreneurial passion, creativity, and self-efficacy) in shaping their entrepreneurial intention. It is proposed that entrepreneurial passion, creativity, and self-efficacy positively influence entrepreneurial intention. Primary data were collected from 408 Chartered Accountancy (CA) students of the National Capital Region (NCR) of India with the help of a structured questionnaire. The cluster sampling method was used to select the sample from the targeted population. The data were analyzed using structural equation modeling (SEM). The results establish that the entrepreneurial intention of CA students is significantly influenced by their creativity, entrepreneurial passion, and self-efficacy, as all three traits allow an entrepreneur to identify opportunities with profit potential. A student who is passionate, creative, and confident in exploiting the new business idea will develop an intention to become an entrepreneur. The present study contributes to the literature by investigating the entrepreneurial intention of CA students, which has not been explored earlier. The significance of this study facilitates academicians and accounting organizations to focus on the personality traits of students, which helps in developing entrepreneurial intention in them.


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