scholarly journals Orientasi pasar, pilihan strategi dan peran fungsional akuntansi: Studi pada industri hotel di Sumatera Selatan

2020 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Antonius Singgih Setiawan
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Primary Data ◽  
Equation Modeling ◽  
Strategic Choices ◽  
The South ◽  
General Managers ◽  
Test Of Hypothesis

This study aims to prove the influence of market orientation, strategic choices on the role of accounting functional. The study is conducted with quantitative methods using primary data through a survey of hotel general managers/leaders in the South Sumatra province. A total of 75 questionnaires are distributed to the hotel general managers/leaders. The number of questionnaires used in this study is 66 (88%). Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis using Warp PLS version 5.0 software is used to test of hypothesis. The results of the study indicate that the market orientation and strategic choices have a positive effect on the role of hotel accounting functional in the South Sumatera province.

scholarly journals The Impact of Novelty and Meaningfulness Creative Marketing Program on Hotel Performance

2020 ◽  
Vol 24 (3) ◽  
pp. 342
Author(s):  
Antonius S. Setiawan, Lina, Agustinus Widyartono
Keyword(s):  
Structural Equation ◽  
Quantitative Methods ◽  
Primary Data ◽  
Equation Modeling ◽  
Marketing Program ◽  
General Managers ◽  
Hotel Performance ◽  
Test Of Hypothesis ◽  
Marketing Methods ◽  
The Impact

At present, the hotel business is dealing with increasingly competitive competition. Creative marketing methods are developed to anticipate the competition. The implementation of creative marketing programs is a form of new strategies in the hotel industry. This study aims to prove the impact of the novelty and meaningfulness of creative marketing programs on hotel performance. The study is conducted with quantitative methods using primary data through a survey of owners/hotel general managers in Palembang city. A total of 75 questionnaires are distributed to the owners/hotel general managers. The number of questionnaires used in this study is 65 (87%). Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis using Warp PLS version 5.0 software is used to test of hypothesis. The results of the study indicate that the novelty and meaningfulness creative marketing program has a positive effect on the hotel's performance in Palembang city.

Application Of Technology Acceptance Model Of Unified Payment Interface Services Adoption In Mysuru City: An Exploratory Study

2019 ◽  
Vol 118 (6) ◽  
pp. 25-35
Author(s):  
Vinay S
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Banking Sector ◽  
Primary Data ◽  
Equation Modeling ◽  
Security Issues ◽  
Acceptance Model ◽  
Structured Questionnaire

Continuous development of technological innovations especially in the banking sector have stirred competition which has changed the way businesses operate resulting in the introduction of Unified Interface Payment (UPI) services. This study was conducted in order to analyse the adoption of UPI services through Technology Acceptance Model (TAM) in Mysuru. Objectives of study were framed to determine the demographic factors that influence the practices of UPI by the customers, to examine the role of banks in integrating UPI services and products and to assess the various security issues affecting the usage of UPI services by Mysuru customers. Based on these objectives a structured questionnaire was prepared and primary data was collected from 165 respondents. Data was analysed making use of SPSS and other models namely Structural Equation Modeling with Analysis of Moment Structures (AMOS) Software. Finally the researchers identifies that there is a need for convergence of customer’s preference for safe and easy banking transactions. This study revealed that the customer’s model have to be well integrated for progress in UPI operations.

Psychological empowerment as an antecedent of workplace learning: A study in the context of SMEs in Pakistan

2019 ◽  
Vol 12 (2) ◽  
Author(s):  
Syed Tanveer Hussain Shah ◽  
Syed Mohsin Ali Shah ◽  
Junaid Athar Khan
Keyword(s):  
Informal Learning ◽  
Workplace Learning ◽  
Structural Equation ◽  
Psychological Empowerment ◽  
Self Determination ◽  
Primary Data ◽  
Equation Modeling ◽  
Formal Learning ◽  
Important Form

A very important aspect of HRD research is Workplace Learning (WPL). WPL is very important considering its role in the development of skills and abilities of employees. Since employees are a crucial asset for organizations to achieve competitive advantage. Therefore, organizations must ensure continuous learning of their employees. This research was aimed at the investigation of the antecedent role of Psychological Empowerment (PE) for WPL. Using a quantitative approach, primary data was collected from 241 employees of 153 SMEs in Pakistan. Data was analyzed through Structural Equation Modeling (SEM) by using PLS-SEM. The results of the study indicated that PE did play the role of an antecedent of WPL. Furthermore, Informal learning appeared as the most important form of WPL, followed by incidental and formal learning in SMEs in Pakistan. Keywords: Psychological empowerment; self-efficacy; workplace learning; self-determination; PLS-SEM.

scholarly journals The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance

2022 ◽  
Vol 6 (1) ◽  
pp. 9-16 ◽  
Author(s):  
Khamaludin Khamaludin ◽  
Syahriani Syam ◽  
Febri Rismaningsih ◽  
Lusiani Lusiani ◽  
Lily Arlianti ◽  
...  
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Marketing Performance

The purpose of this study is to analyze the influence of social media marketing, product innovation, market orientation on marketing performance. The study uses quantitative methods and data analysis techniques are based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses the snowball sampling method. Online questionnaires are sent to 320 SMEs in Banten Province, where 300 responses are used. The results of data analysis show that social media marketing has a significant effect on marketing performance, product innovation has a significant effect on marketing performance and market orientation has a significant effect on marketing performance.

scholarly journals Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model

Information ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 33 ◽  
Author(s):  
Yanxia Cheng ◽  
Saurabh Sharma ◽  
Prashant Sharma ◽  
KMMCB Kulathunga
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Moderating Effect ◽  
Sample Survey ◽  
Equation Modeling ◽  
Future Research ◽  
Performance Expectancy ◽  
Continuous Use

The aim of this study was to empirically examine the extended unified theory of acceptance and use of technology 2 (UTAUT2) model by adding “personalization” as one of the antecedents, as well as a moderator to determine the key factors for the continuous use intention of mobile news applications (apps). For this study, an online and manual sample survey of 309 respondents, who had used the news app earlier, was collected and analyzed, using quantitative methods such as explanatory and confirmatory factor analysis, structural equation modeling, and Hayes process for finding moderating effects among variables. The findings of the direct effect demonstrated that performance expectancy (PE) has the most influential effect on continuous use intention, followed by habit (HT), hedonic motivation (HM), and facilitating conditions (FC). Furthermore, the outcome of tests for the moderating effect of personalization between UTAUT2 constructs and continuous use intention (CUI) showed that personalization has a significant moderating effect on performance expectancy and habit. Therefore, this research establishes the key role of PE, HT, HM, and FC as main factors that trigger the users’ continuous use intention of news apps and provides an integrated framework to assess the moderating effect of personalization on technology acceptance. The findings of the research expand the existing literature on news applications and provide foundation for future research studies in the area of mobile news apps.

Repurchase intention of Korean beauty products among Taiwanese consumers

2017 ◽  
Vol 29 (3) ◽  
pp. 569-588 ◽  
Author(s):  
Massoud Moslehpour ◽  
Wing-Keung Wong ◽  
Kien Van Pham ◽  
Carrine K. Aulia
Keyword(s):  
Structural Equation ◽  
Primary Data ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Key Factors ◽  
Content Type ◽  
Perceived Price ◽  
Influential Variable ◽  
Beauty Products

Purpose The purpose of this paper is to bridge the gap in the literature to examine key factors that influence Taiwanese consumers to repurchase Korean beauty products. Design/methodology/approach This study uses a quantitative approach to test the proposed hypotheses using structural equation modeling. Causal research design is used in this research to identify cause-and-effect relationship among the constructs. Primary data collection is used to gather data. This study provides the better understanding about key factors that influence Taiwanese consumers’ repurchase intention (RI) of Korean cosmetics products. Findings Results show that perceived price (PP) and country of origin (COO) significantly influence word-of-mouth (WOM). PP, COO and WOM significantly influence RI. WOM is the most influential variable toward RI, followed by COO and PP. Originality/value Very few studies have examined a general construct of RI related to beauty product. The findings of this study imply several practical directions for marketers of beauty product industries specifically for Taiwanese consumers. This study helps to know what factors become basic consideration for Taiwanese consumers in repurchasing Korean beauty products. Second, it underscores the role of WOM between the independent variables (PP and COO) and RI as the dependent variable.

scholarly journals The role of transformational leadership, servant leadership, digital transformation on organizational performance and work innovation capabilities in digital era

2021 ◽  
Vol 7 (2) ◽  
pp. 225
Author(s):  
Bestadrian Prawiro Theng ◽  
Elyzabeth Wijaya ◽  
Juliana Juliana ◽  
Eddy Eddy ◽  
Ali Syah Putra
Keyword(s):  
Transformational Leadership ◽  
Data Analysis ◽  
Servant Leadership ◽  
Organizational Performance ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Digital Transformation ◽  
Equation Modeling ◽  
Digital Era

The purpose of this study is to analyze the relationship between Transformational Leadership, Servant Leadership, Digital Transformation on Organizational Performance and Work Innovation Capabilities. In this study using quantitative methods and data analysis techniques Structural Equation Modeling (SEM) using SmartPLS 3.0 software. This research was conducted in the population in this study were all SMEs in Tangerang City as many as 41,155 SMEs and based on the method of determining the number of samples according to Morgan, the sample units were 380 SMEs. Based on the results of data analysis transformational leadership has a significant effect on Organizational Performance, transformational leadership has no significant effect on Work Innovation Capabilities, servant leadership has a significant effect on Organizational Performance, servant leadership has no significant effect on work innovation capabilities, digital transformation has no significant effect on organizational performance, digital Transformation has no significant effect on Work Innovation Capabilities, organizational performance has no significant effect on work innovation capabilities, transformational Leadership has no significant effect on Organizational Performance through Work Innovation Capabilities, Servant Leadership has no significant effect on Organizational Performance through Work Innovation Capabilities, digital transformation has no significant effect significant to the Organizational Performance through Work Innovation Capabilities.

scholarly journals The Effect of Cultural Values on Business Strategy Choices

2020 ◽  
Vol 24 (1) ◽  
pp. 158
Author(s):  
Antonius. S. Setiawan, Johan. G. Ony, Valencia. S. Permata
Keyword(s):  
Structural Equation Modeling ◽  
Least Squares ◽  
Cultural Values ◽  
Business Strategy ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Business Strategies ◽  
Primary Data ◽  
Equation Modeling ◽  
Pls Analysis

The strategy is important in the effort to achieve firm performance. The decision of an entrepreneur in determining the choice of strategy is often influenced by certain factors. Ethnic cultural values embraced by an entrepreneur will often be an important issue that will have an impact on the choice of their business strategy.  Therefore, this study aims to examine the effect of cultural values on business strategy choices. The study was conducted using quantitative methods using primary data through a survey on micro, small and medium business entrepreneurs in Palembang city. A total of 150 questionnaires were distributed to entrepreneurs. The number of questionnaires used in this study was 107 (71%). Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis using Warp PLS version 5.0 software is used to test the hypothesis. The results of the study indicate that the cultural values embraced by entrepreneurs influence the choice of business strategies that they implement.

scholarly journals The Influence of Selected Marketing Strategies on the Brand Favorability: A Special Reference to the Yemeni Market

2020 ◽  
Vol 1 (1) ◽  
pp. 37-47
Author(s):  
Fatehi Ali Mohammed Almugari
Keyword(s):  
Structural Equation ◽  
Geographic Area ◽  
Marketing Strategies ◽  
Primary Data ◽  
Equation Modeling ◽  
Validity And Reliability ◽  
Distribution Strategy ◽  
Study Results ◽  
Spss Software

The objective of this study is to determine the role of marketing strategies in brand favorability. It is a primary data research where data was collected through questionnaire. For analyzing purpose, AMOS and SPSS software have been used. A convenient sampling method was applied to select the respondents. The EFA is applied to construct the study dimensions. The validity and reliability were testing using the CFA outcomes. To test the hypotheses, the Structural Equation Modeling was used. The study found that, there is a positive and direct impact between distribution strategy, labeling strategy, advertising strategy, and brand favorability. Theoretically, the results can be used as a start point for making deep research in the same area. Practically, the results provide marketing managers with many suggestions for improving marketing strategies. The study results are limited only to the consumers in, small geographic area, Ibb town, Yemen.

scholarly journals THE MEDIATING ROLE OF ACCREDITATION DETAILS ON SELECTION OF BUSINESS SCHOOLS BASED ON INFORMATION FROM ONLINE RESOURCES.

2021 ◽  
pp. 1-5
Author(s):  
Asha Mathew ◽  
J. MeenaKumari
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Business Schools ◽  
Online Resources ◽  
Primary Data ◽  
Equation Modeling ◽  
Mediating Role ◽  
Survey Instruments ◽  
Selection Of

This study adopted a descriptive research design. Primary data collection was conducted through online survey instruments amongst 300 business school aspirants in India. The researcher adopted percentage analysis and a structural equation modeling approach for the analysis of data. The purpose of this study is to explore the mediating role of accreditation status and the selection of business schools based on the information from online resources.The findings of the study confirmed that the accreditation details act as a mediating variable between online resources and the selection of business schools. The significance of all the paths confirms the partial mediation of accreditation details on a selection of business schools. It is noted that those online resources have a significant direct effect on the selection of business schools.There exists a significant positive indirect effect of accreditation details on the online resources as well.This study will add to the existing literature on the aspects influencing millennials in their selection of business schools.This study will contribute to understanding the influence of online resources and the role of accreditation and rankings in students' selection of educational institutions.

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