scholarly journals Strategi Pemasaran Melalui Pesan Dalam Iklan Rokok Sampoerna Hijau Di Televisi Versi Datang Kondangan

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Yehuda Yehuda
Keyword(s):  
Speech Acts ◽  
The Other ◽  
Government Regulations ◽  
Broadcast Media ◽  
Cigarette Advertising ◽  
The World ◽  
The Relationship ◽  
A Company ◽  
Potential Customers

Commercial advertisement aims to convey communication messages that are delivered by the company to potential customers. Advertising is a medium where someone shows something to others, with hope that the other person will do something to fulfill the desire of the message sender. In commercial advertisement, a company does its effort to sale its product by using engaging languages. However, there is a unique thing in the world of cigarette advertising in Indonesia. Government regulations prohibit cigarette manufacturers to promote their products using a direct language in broadcast media. This encourages cigarette manufacturers to do creative things in creating ads. One way is by using pictures, signs, and implied languages. Based on the principles in the theory of speech acts, Austin (1978: 101) distinguished three kinds of speech acts, namely locution, ilocution and perlocution, that occur simultaneously. In this journal, the author will focus on a Cigarette Ad namely Sampoerna Hijau version of "Visiting Invitation", with its tagline "The Pleasure of Togetherness". The analysis on this ad aims to analyze what implied messages actually in this ad, which are more detailed, such as the form of speech acts locution, ilocution and perlocution in advertising. The advertisement "Visiting Invitation" does not seem to have anything to do with Sampoerna Hijau Cigarettes. Thus, it is necessary to do analysis using Semiotics method to find the relationship between the advertisement  and the expectation of producer to make the audience buy his product.

De invloed van interactionele onrechtvaardigheid en emotionele stabiliteit op deviant gedrag in organisaties

2007 ◽  
Vol 20 (4) ◽  
Author(s):  
Menno Vos ◽  
Ellen Giebels
Keyword(s):  
Deviant Behavior ◽  
Emotional Stability ◽  
Service Industries ◽  
Workplace Deviance ◽  
The Other ◽  
Emotional Instability ◽  
The World ◽  
The One ◽  
The Relationship ◽  
A Company

The influence of interactional injustice and emotional stability on deviant behavior in organizations The influence of interactional injustice and emotional stability on deviant behavior in organizations M. Vos & E. Giebels, Gedrag & Organisatie, volume 20, November 2007, nr. 4, pp. 392-408 Workplace deviance has become an increasing concern for employees and employers all over the world. A field experiment was conducted to investigate the relationship between interactional injustice and workplace deviance and the moderating influence of emotional stability. 117 employees from a company in the service industries read a situation sketch in which half of the subjects were confronted with a interactional just situation and the other half with a interactional unjust situation. The results indicated that interactional injustice as well as emotional instability induced deviance directed to the management but not more general forms of workplace deviance. The relationships between interactional injustice and emotional stability on the one hand and deviant behavior on the other hand appeared to be partially mediated by negative affect. No support was found for an interaction between interactional injustice and emotional stability on workplace deviance.

The New Historicism

2018 ◽  
Author(s):  
Marjorie Levinson
Keyword(s):  
Dialectical Materialism ◽  
The Other ◽  
New Historicism ◽  
Turn On ◽  
The World ◽  
Previous Decade ◽  
Critical Turn ◽  
The Relationship

Chapter 2 studies the relationship between historicism and Romanticism. It locates the two between Enlightenment materialism, on one side, and Marxian historical and dialectical materialism, on the other. In so doing, it isolates a paradox of materialism—namely, its production of the very concepts that undo it. These include the ideas of knowing as dissociated conceptual activity, and consciousness as absolute negativity. Romanticism and historicism, it is argued, represent solutions to a common problem—a claim defended through a reading of Wordsworth’s sonnet “The world is too much with us.” In considering how we position ourselves in relation to past literature, the chapter evaluates the choices between contemplation and empathy, knowledge and power, blame and defense. As such, it represents the first move in a self-critical turn on the new historicist method that had shaped the author’s—and part of the field’s—work in the previous decade.

Interpreting the Inter-Christian Relationship and Dialogue with Monotheistic Religions in the Document For the Life of the World

2021 ◽  
Vol 78 (4) ◽  
pp. 408-417
Author(s):  
Nicu Dumitraşcu
Keyword(s):  
The Other ◽  
Orthodox Church ◽  
Contemporary Society ◽  
The World ◽  
The Relationship

In this article I briefly examine chapter 6 of the document For the Life of the World issued by the Ecumenical Patriarchate concerning “ecumenical relations and relations with the other faiths.” In the first part, I discuss the relationship between the Orthodox Church and other Christian denominations, and in the second, the dialogue with Judaism and Islam. The document has an optimistic, inspiring, and hopeful tone, but it will simply remain an idealistic statement without a major echo inside of the Christian world and contemporary society.

scholarly journals FOREST IN THE BASHKIRS' VIEW OF THE WORLD

2022 ◽  
pp. 33-40
Author(s):  
Ю. А. Абсалямова
Keyword(s):  
World View ◽  
Construction Materials ◽  
The Other ◽  
Aesthetic Perception ◽  
Food Protection ◽  
Other Hand ◽  
The World ◽  
Other World ◽  
The One ◽  
The Relationship

В статье анализируются особенности восприятия лесного пространства башкирами. На основе языковых, фольклорных материалов сделана попытка раскрыть различные аспекты взаимоотношений лес - человек, образ леса в картине мира башкир. Как и в большинстве традиционных культур, в целом мифологический образ леса носит отрицательный характер. В фольклоре он часто описывается как тёмный, мрачный, неизвестный, таящий опасности, противопоставляясь обжитому и освоенному пространству селений. Лесной пандемониум также представлен в основном отрицательными персонажами. В целом образ леса в традиционной картине мира башкир предстаёт довольно неоднозначным. С одной стороны - это категория, связанная с потусторонним миром, неизведанная, «чужая» территория. С другой - лес издавна являлся источником различных благ - в виде строительного материала, пушнины, различных продуктов питания, укрывал от врагов. The article analyzes the features of Bashkirs' perception of the forest space. On the basis of the materials of the epos, folklore, folk ideas, an attempt was made to reveal the various aspects of the relationship between forest and man, the image of the forest in Bashkirs' world view. As in most traditional cultures, the mythological image of the forest as a whole is negative. In folklore, it is often described as dark, gloomy, unknown, fraught with danger, being contrasted with the inhabited and developed space of the villages. The forest pandemonium is also represented mainly by negative characters. On the other hand, in the domestic perception forest is valued for the benefits derived from it: shelter, food, protection from enemies. In addition, Bashkirs, distinguished by a developed aesthetic perception and contemplative thinking, appreciated its beauty, which is also reflected in folklore. In general, the image of forest in the Bashkirs' traditional view of the world appears rather ambiguous. On the one hand, it is the category associated with the other world, unknown, «foreign» territory. On the other hand, the forest has long been a source of various benefits - in the form of construction materials, furs, various food products, and it sheltered them from enemies.

scholarly journals MEREFLEKSIKAN TUHAN DALAM PERSPEKTIF METAFISIKA, DAN RELEVASINYA BAGI MULTIKULTURALISME INDONESIA

2018 ◽  
Vol 16 (8) ◽  
pp. 3-18
Author(s):  
Agustinus Wisnu Dewantara
Keyword(s):  
Human Mind ◽  
The Other ◽  
Human Language ◽  
Relationship With God ◽  
Human Thought ◽  
The World ◽  
The One ◽  
Analogical Approach ◽  
Human Intellect ◽  
The Relationship

Talking about God can not be separated from the activity of human thought. Activity is the heart of metaphysics. Searching religious authenticity tends to lead to a leap in harsh encounter with other religions. This interfaith encounter harsh posed a dilemma. Why? Because on the one hand religion is the peacemaker, but on the other hand it’s has of encouraging conflict and even violence. Understanding God is not quite done only by understanding the religion dogma, but to understand God rationally it is needed. It is true that humans understand the world according to his own ego, but it is not simultaneously affirm that God is only a projection of the human mind. Humans understand things outside of himself because no awareness of it. On this side of metaphysics finds itself. Analogical approach allows humans to approach and express God metaphysically. Human clearly can not express the reality of the divine in human language, but with the human intellect is able to reflect something about the relationship with God. Analogy allows humans to enter the metaphysical discussion about God. People who are at this point should come to the understanding that God is the Same One More From My mind, The Impossible is defined, the Supreme Mystery, and infinitely far above any human thoughts.

scholarly journals Poetic Storytelling in Contemporary Photography. Relation to Nature and the Poesis of Everyday Life in Works of Selected Artist in Iceland and Other Nordic Countries

Arts ◽  
2020 ◽  
Vol 9 (4) ◽  
pp. 129
Author(s):  
Sigrún Alba Sigurðardóttir
Keyword(s):  
Everyday Life ◽  
Nordic Countries ◽  
The Other ◽  
The Past ◽  
The World ◽  
Phenomenological Perspective ◽  
The One ◽  
Climate Crisis ◽  
The Relationship ◽  
Narrative Medium

The past 20 years have seen a shift in Icelandic photography from postmodern aesthetics towards a more phenomenological perspective that explores the relationship between subjective and affective truth on the one hand, and the outside world on the other hand. Rather than telling a story about the world as it is or as the photographer wants it to appear, the focus is on communicating with the world, and with the viewer. The photograph is seen as a creative medium that can be used to reflect how we experience and make sense of the world, or how we are and dwell in the world. In this paper, I introduce the theme of poetic storytelling in the context of contemporary photography in Iceland and other Nordic Countries. Poetic storytelling is a term I have been developing to describe a certain lyrical way to use a photograph as a narrative medium in reaction to the climate crisis and to a general lack of relation to oneself and to the world in times of increased acceleration in the society. In my article I analyze works by a few leading Icelandic photographers (Katrín Elvarsdóttir, Heiða Helgadóttir and Hallgerður Hallgrímsdóttir) and put them in context with works by artists from Denmark (Joakim Eskildsen, Christina Capetillo and Astrid Kruse Jensen), Sweden (Helene Schmitz) and Finland (Hertta Kiiski) artists within the frame of poetic storytelling. Poetic storytelling is about a way to use a photograph as a narrative medium in an attempt to grasp a reality which is neither fully objective nor subjective, but rather a bit of both.

scholarly journals Cognition on the Relation between the “Ego” and the “Other” in Science Fiction Movies

2020 ◽  
Vol 7 (2) ◽  
pp. 11
Author(s):  
Yan Jun
Keyword(s):  
Science Fiction ◽  
The Other ◽  
The World ◽  
The Relationship

Mankind is always trapped in the introspection in one’s identity and the relationship with others, about which, many philosophers and psychologists like Feud and Lacan, have established various theories. Many science fiction movies can function as allegorical stories for the interpretation of those theories about the two concepts and their relation. Deep probing and comprehensive analyses of those movies in light of Feud’s and Lacan’s theories about the “ego” and the “other” make it easy to see that the “ego” has an intricating relation with the “other”, which symbolizes both other people, the world and the ego itself. The “other” is intimidating to the “ego”, but the integrity with it is also what the ego pursuits. So, for the harmony between the “ego” and the “other”, the “ego” should pursuit its integrity with the “other”, while confirming its own identity.

Continuous Improvement Relationship to Risk Management

2018 ◽  
Vol 5 (2) ◽  
pp. 1-14 ◽  
Author(s):  
Brian J. Galli
Keyword(s):  
Risk Management ◽  
Continuous Improvement ◽  
Competitive Market ◽  
Developing Strategy ◽  
Key Factors ◽  
The World ◽  
Different Types ◽  
The Relationship ◽  
A Company

In order for a company to economically survive, it needs to compete with a highly competitive market. The world is changing fast, adding different types of risks to companies. So, companies need to not only meet requirements but also exceed them. At the same time, companies are required to lower the level of risks they may encounter. As a result, continuous improvement and risk management should be key factors to insure company success. This study explores the relationship between the two concepts and gives examples where the interconnections between them exist. Also, the study explains the important key components of continuous improvement and the classifications of risk management. Finally, this article focuses on three aspects, managing complaints, developing strategy, and creating a suitable culture. These aspects are evaluated based on the relationship between continuous improvement and risk management.

The Time Perception in Contemporary

2017 ◽  
Vol 41 (S1) ◽  
pp. S717-S717
Author(s):  
D.F. Burgese ◽  
D.P. Bassitt ◽  
D. Ceron-Litvoc ◽  
G.B. Liberali
Keyword(s):  
New Technologies ◽  
New Technology ◽  
The Self ◽  
The Other ◽  
The Past ◽  
The World ◽  
Relationship Processes ◽  
Competing Interest ◽  
New Phenomena ◽  
The Relationship

With the advent of new technologies, the man begins to experience a significant change in the perception of the other, time and space. The acceleration of time promoted by new technology does not allow the exercise of affection for the consolidation of ties, relations take narcissists hues seeking immediate gratification and the other is understood as a continuation of the self, the pursuit of pleasure. It is the acceleration of time, again, which leads man to present the need for immediate, always looking for the new – not new – in an attempt to fill an inner space that is emptied. The retention of concepts and pre-stressing of temporality are liquefied, become fleeting. We learn to live in the world and the relationship with the other in a frivolous and superficial way. The psychic structure, facing new phenomena experienced, loses temporalize capacity and expand its spatiality, it becomes pathological. Post-modern inability to retain the past, to analyze the information received and reflect, is one of the responsible for the mental illness of today's society. From a temporality range of proper functioning, the relationship processes with you and your peers will have the necessary support to become viable and healthy.Disclosure of interestThe authors have not supplied their declaration of competing interest.

Customer Relationship Management (CRM) Implementation: Failures, Successes, And Lessons Learned

2018 ◽  
Vol 4 (04) ◽  
Author(s):  
Dileep Kumar Pagoti ◽  
Sajeev Thomson Mathew ◽  
Karthikeyan Manoharan
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Implementation Process ◽  
Lessons Learned ◽  
Customer Relationship ◽  
Management Technique ◽  
Crm System ◽  
The Relationship ◽  
A Company ◽  
Potential Customers

Our paper discusses an important strategic management technique called Customer Relationship Management (CRM) and talks about the successes and failures companies face while implementing this concept in their organization. Customer Relationship Management (CRM) is a technology used to build relationship between an organization and existing customers or potential customers. CRM system records information about customers, manages marketing campaigns, finds sales opportunities and stores information/ data of the customers. This makes it easy to satisfy the customers, improve the relationship with the customer, increase sales, and improve the organization’s profitability. Another important feature discussed in the paper is the Scope of CRM and what roles do various entities play in the success of maintaining positive relationships with customers. In addition to this, our paper also dives into the implementation process of CRM in a company and the various software used in the real world. We also venture into the positive and negative aspects of implementing CRM in your company and where you can go right or wrong. Prime examples of various companies facing success or failures are mentioned in detail to help understand the effects of CRM implementation.

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