scholarly journals Interaksi Simbolik dalam Perencaaan Komunikasi Pemasaran (Studi kasus brand Cocopi)

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 247
Author(s):  
Arnelia Lie ◽  
Muhammad Adi Pribadi
Keyword(s):  
Data Collection ◽  
Qualitative Methodology ◽  
The Elderly ◽  
Interaction Process ◽  
Daily Activities ◽  
Marketing Communication ◽  
Collection Method ◽  
The Many ◽  
Depth Interviews

A marketing communication aims to introduce a product, field or service in order to increase sales. Cocopi is one of the beverage businesses that has been located in various places in Jakarta, especially in Muara Karang Pluit. Cocopi is loved by many people from offices, school children to the elderly, so Cocopi is active in the Go-Food application. At the time of covid-19, managing a business is very difficult because of the many obstacles faced. So many things that must be re-planned and changed to keep employees and cocopi customer healthy and safe, then a lot of experience that can be taken in this situation and condition at the time of covid-19. And one way to survive during covid-19 used by cocopi is to promote through Go-Food, so that it is safe for everyone and still runs according to the rules. This research uses qualitative methodology with case study strategy. This data collection method with in-depth interviews by Cocopi Manager as well as documentation, non-participant observations, the conclusion of this research is an interaction process that has meaning or symbol in daily activities in Cocopi Muara Karang PluitSebuah komunikasi pemasaran bertujuan untuk memperkenalkan suatu produk, bidang atau jasa agar meningkatkan penjualan. Cocopi merupakan salah satu usaha minuman yang telah berada di berbagai tempat di Jakarta, terutama di Muara Karang Pluit. Cocopi di gemari banyak orang baik perkantoran, anak-anak sekolah sampai lansia, sehingga Cocopi aktif dalam aplikasi Go-Food. Pada saat covid-19, mengelola bisnis sangatlah sulit karena banyak sekali kendala yang dihadapi. Begitu banyak hal yang harus di rencanakan ulang dan di ubah agar karyawan dan kostumer cocopi tetap sehat dan aman, lalu banyak sekali pengalaman yang bisa diambil dalam situasi dan kondisi pada saat covid-19 ini. Dan salah satu cara agar tetap survive selama covid-19 yang digunakan cocopi adalah mempromosikan lewat Go-Food, sehingga aman bagi semuanya dan tetap berjalan sesuai aturan. Penelitian ini menggunakan metodologi kualitatif dengan strategi studi kasus. Metode pengumpulan data ini dengan wawancara mendalam oleh Manager Cocopi serta dokumentasi, observasi non partisipan, kesimpulan dari penelitian ini adalah proses interaksi yang mempunyai makna atau simbol dalam kegiatan sehari-hari di Cocopi Muara Karang Pluit.

scholarly journals THE NOVICE ENGLISH TEACHERS' PERSPECTIVES TOWARDS ONE-PAGE LESSON PLAN PRINCIPLES AT SMP LABORATORIUM UNDIKSHA SINGARAJA

2021 ◽  
Vol 6 (1) ◽  
pp. 76-85
Author(s):  
Ni Luh Ayu Novitasari ◽  
I.G.A Lokita Purnamika ◽  
Putu Eka Dambayana Suputra
Keyword(s):  
Data Collection ◽  
Novice Teachers ◽  
Positive Response ◽  
Lesson Plan ◽  
English Teachers ◽  
Collection Method ◽  
The One ◽  
Teachers Perspectives ◽  
Depth Interviews

  Abstract: The purpose of this study is to analyze the novice English teachers' perspectives on the one-page lesson plan principles at SMP Laboratorium Undiksha Singaraja. A case study qualitative design was used in this study. This study's data collection method included in-depth interviews to understand the novice teachers' perspectives. The subjects were two novice English teachers at SMP Laboratorium Undiksha Singaraja. The result showed the novice English teachers agreed one-page lesson plan is more efficient, effective, and students' oriented. However, novice English teachers had different perspectives for gathering students' information about the students' readiness, interests, and needs. This study implies that this one-page lesson plan policy needs to be sustained due to the English teachers' positive response. Keywords: Novice teachers; One-page lesson plan; Perspectives.   Abstract: Penelitian ini bertujuan untuk menganalisis perspektif dari guru bahasa Inggris baru mengenai prinsip – prinsip RPP satu halaman di SMP Laboratorium Undiksha Singaraja. Penelitian ini menggunakan metode penelitian studi kasus kualitatif. Metode pengumpulan data yang digunakan pada penelitian ini menggunakan interview mendalam untuk memahami perspektif para guru baru bahasa Inggris lebih mendalam. Subjek penelitian ini menggunakan dua guru bahasa Inggris baru di SMP Laboratorium Undiksha Singaraja. Hasil dari penelitian ini menunjukkan bahwa para guru bahasa Inggris baru setuju bahwa RPP satu halaman lebih efisien, efektif dan berorientasi pada siswa. Walaupun demikian, para guru bahasa Inggris baru tersebut memiliki perbedaan perspektif didalam mengumpulkan informasi mengenai kesiapan, ketertarikan, dan kebutuhan belajar siswa mereka. Implikasi dari penelitian ini menunjukkan bahwa peraturan RPP satu halaman harus tetap digunakan secara berkelanjutan karena respon positif dari para guru bahasa Inggris baru tersebut. Kata kunci: Guru baru; Perspektif; RPP satu halaman.

scholarly journals Daily activities of teenagers with autism at home: a case report study

2020 ◽  
Vol 7 (9) ◽  
pp. 3686
Author(s):  
Cau Kim Jiu ◽  
Tisa Gusmiah ◽  
Indri Erwhani ◽  
Indriani Febriyanti
Keyword(s):  
Case Report ◽  
Data Collection ◽  
Daily Living ◽  
Daily Activities ◽  
Daily Living Activities ◽  
Daily Routines ◽  
Depth Interviews ◽  
Collection Methods ◽  
At Home

Parents have an important role in supervising and directing their autistic teenagers while carrying out daily routines at home so they can become independent teens. The purpose of this case study is to provide an overview of how teenagers with autism carry out their daily activities and what their daily activities are at home. Data collection methods used in this study were in-depth interviews and observations. The results of this study indicate that teenagers with autism are involved by parent in carrying out daily activities at home such as folding clothes, cleaning the kitchen floor, and washing rice and vegetables while at the same time parent accompany, supervise and guide her daughter. Very important for mother to teaches and trains her autistic teenager in daily living activities at home to be independent.

scholarly journals Perencanaan Komunikasi Pemasaran Starbucks Selama Covid-19: Studi Kasus Interaksi Simbolik Starbucks di Perumahan Citra Enam

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 67
Author(s):  
Febriyanto Febriyanto ◽  
Muhammad Adi Pribadi
Keyword(s):  
Qualitative Methodology ◽  
Participant Observation ◽  
Monitoring And Evaluation ◽  
Marketing Communication ◽  
Economic Sectors ◽  
Business Goals ◽  
The Right ◽  
Depth Interviews

Marketing communication is important especially in determining the success of a product. Starbucks that must be able to struggle in the midst of the COVID-19 pandemic that attacks many economic sectors in the world must set their marketing communication plans to match their initial targets. Although there are many considerations in determining planning in the midst of COVID-19. Starbucks image branch 6 establishes in advance the business objectives, strategy, tactics, rules, monitoring, and evaluation. In this research has a very important role. Determination of the right strategy and also how they set business goals in the midst of a pandemic virus will have an effect on their sales, of course after that they must also carry out monitoring and evaluation to see what they have set. This research uses a qualitative methodology with a case study method. Collecting data in this method by means of in-depth interviews, documentation, archival records and participant observation. In this research, there is an interaction that uses symbols such as regulations and the use of language in daily activities at Starbucks, the sixth image branch, especially in the midst of this co-19 pandemic.Komunikasi pemasaran merupakan hal yang penting terlebih dalam menentukan keberhasilan dari sebuah produk. Starbucks yang harus dapat berjuang di tengah masa pandemic COVID- 19 yang menyerang banyak sektor perekonomian di dunia harus menetapkan perencanaan Komunikasi pemasaran mereka agar sesuai dengan target awal mereka. Walaupun banyak pertimbangan dalam menentukan perencanaan di tengah COVID-19 ini.Starbucks cabang Citra 6 menetapkan terlebih dahulu Tujuan bisnis, Strategi,Taktis, Aturan, Monitoring, dan Evaluasi . Dalam penelitian ini memiliki peran yang sangat penting.Penentuan Strategi yang tepat dan juga bagaimana mereka menetapkan tujuan bisnis di tengah pandemi virus ini akan memberikan dampak ke penjualan mereka, tentu setelah itu mereka harus juga melakukan monitoring dan evaluasi untuk melihat apa yang telah mereka tetapkan. Penelitian ini menggunakan metodologi kualitatif dengan metode studi kasus. Pengumpulan data dalam metode ini dengan cara wawancara mendalam, dokumentasi, rekaman arsip dan observasi partisipan. Dalam penelitian ini terjadi adanya interaksi yang menggunakan simbol-simbol seperti peraturan dan adanya penggunaan bahasa dalam kegiatan sehari-hari di Starbucks cabang Citra Enam terlebih di tengah pandemi covid-19 ini.

scholarly journals Peran Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran di Era Pandemi (Studi Kasus Kopi Lain Hati Sukasari Bogor)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 45
Author(s):  
Alfari Josita ◽  
Muhammad Adi Pribadi
Keyword(s):  
Qualitative Methodology ◽  
Participant Observation ◽  
Daily Activities ◽  
Target Market ◽  
Case Study Method ◽  
Depth Interviews

The purpose of marketing is to introduce a product and increase sales. Another Coffee Hati is one of the franchise business fields that has opened four hundred branches in Indonesia, one of which is Kopi Hati Hati Sukasari Bogor. Managing a business during a pandemic is an interesting thing, where cafe owners must of course have ways to attract consumers and also make consumers still feel safe when buying products at the venue. In running its business, of course Kopi Hati Hati Sukasari Bogor has a strategy that can make its business grow. Of course the strategy includes a review, regulations, promotions, and its target market and before implementing the strategy there are also several things that have been considered such as a first review. In this research has a very important role. This research uses a qualitative methodology with a case study method. Collecting data in this method by means of in-depth interviews, documentation, archival records and participant observation. In this research, there is an interaction that symbolizes symbols such as regulations and the use of language in daily activities at Kopi Hati Hati Sukasari Bogor.Tujuan sebuah pemasaran adalah memperkenalkan suatu produk serta meningkatkan penjualannya. Kopi Lain Hati merupakan salah satu bidang usaha franchise yang telah membuka empat ratus cabang di Indonesia, salah satunya adalah Kopi Lain Hati Sukasari Bogor. Mengelola bisnis di masa pandemi merupakan hal yang menarik, dimana pemilik café tentunya harus mempunyai cara bagaimana menarik konsumen juga membuat konsumen tetap merasa aman ketika membeli produk di tempat tersebut. Dalam menjalankan bisnis nya tentu Kopi Lain Hati Sukasari Bogor mempunyai strategi yang dapat membuat bisnisnya semakin berkembang. Tentunya strategi tersebut meliputi peninjauan, peraturan, promosi, serta target marketnya dan sebelum menjalankan strategi tersebut juga ada beberapa hal yang telah diperhatikan seperti peninjauan terlebih dahulu. Dalam penelitian ini memiliki peran yang sangat penting. Penelitian ini menggunakan metodologi kualitatif dengan metode studi kasus. Pengumpulan data dalam metode ini dengan cara wawancara mendalam, dokumentasi, rekaman arsip dan observasi partisipan. Dalam penelitian ini terjadi adanya interaksi yang melambangkan simbol-simbol seperti peraturan dan adanya penggunaan bahasa dalam kegiatan sehati-hari di Kopi Lain Hati Sukasari Bogor.

scholarly journals Increasing Usability of Homecare Applications for Older Adults: A Case Study

Designs ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 23 ◽  
Author(s):  
Christos Panagopoulos ◽  
Andreas Menychtas ◽  
Panayiotis Tsanakas ◽  
Ilias Maglogiannis
Keyword(s):  
Emergency Response ◽  
Independent Living ◽  
The Elderly ◽  
Usability Assessment ◽  
Technological Advances ◽  
System Usability Scale ◽  
System Usability ◽  
Practical Guidelines ◽  
Depth Interviews

As the world’s population is ageing, the field dealing with technology adoption by seniors has made headway in the scientific community. Recent technological advances have enabled the development of intelligent homecare systems that support seniors’ independent living and allow monitoring of their health status. However, despite the amount of research to understand the requirements of systems designed for the elderly, there are still unresolved usability issues that often prevent seniors from enjoying the benefits that modern ICT technologies may offer. This work presents a usability assessment of “HeartAround”, an integrated homecare solution incorporating communication functionalities, as well as health monitoring and emergency response features. An assessment with the system usability scale (SUS) method, along with in-depth interviews and qualitative analysis, has provided valuable insights for designing homecare systems for seniors, and validated some effective practical guidelines.

MANAJEMEN OPERASI DAKWAH:INVESTIGASI EKSPLANATORI PADA PROGRAM KHUTBAH JUMAT DI MASJID AL-FALAH SURABAYA

2019 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
A. Faiz Khudlari Thoha ◽  
Reka Gunawan ◽  
Bambang Subandi
Keyword(s):  
Data Collection ◽  
Production Process ◽  
Selection Mechanism ◽  
Final Design ◽  
Depth Interviews

ABSTRACTThis study aims to provide an overview of the strategy and management of the Friday Khutbah production process at the Al-Falah Mosque in Surabaya as its object. The method used by researchers in this research is a case study with data collection procedures using in-depth interviews, observation, and documentation. So that researchers can explore the phenomenon of the object of research in detail and depth. The findings that occur in the field show results that are sharpened by descriptive descriptions of several categories of production. First, the process of determining the idea of the Friday sermon program at Al-Falah Mosque. Second, for the selection mechanism for Friday sermons at Al-Falah Mosque. Third, the design of the Friday sermon program at Al-Falah Mosque. Fourth, testing and evaluating the Friday sermon program at Al-Falah Mosque. Fifth, the final design of the Friday sermon program at Al-Falah Mosque.ABSTRAKPenelitian ini ditujukan untuk memberikan gambaran mengenai strategi dan manajemen proses produksi khutbah Jum’at di Masjid Al-Falah Surabaya sebagai objeknya.  Metode yang digunakan oleh peneliti dalam penelitian ini ialah studi kasus dengan prosedur pengumpulan data menggunakan wawancara secara mendalam, observasi, dan dokumentasi. Sehingga peneliti dapat menggali fenomena pada objek penelitian secara rinci dan mendalam. Temuan yang terjadi di lapangan menunjukkan hasil yang dipertajam dengan uraian deskriptif mengenai beberapa kategori produksi khubah. Pertama,  proses penentuan gagasan  program khutbah Jum’at di Masjid Al-Falah. Kedua, untuk mekanisme  seleksi program khutbah Jum’at di Masjid Al-Falah. Ketiga, desain program khutbah Jum’at di Masjid Al-Falah. Keempat, pengujian dan evaluasi program khutbah Jum’at di Masjid Al-Falah. Kelima, desain akhir program khutbah Jum’at di Masjid Al-Falah. 

scholarly journals IMPLEMENTATION OF RAHN IN SHARIA GOLD FINANCING AT MODERN ISLAMIC FINANCIAL INSTITUTIONS (CASE STUDY IN BANK BRI SYARIAH BRANCH OF PEKANBARU).

Hukum Islam ◽  
2018 ◽  
Vol 18 (1) ◽  
pp. 40
Author(s):  
AHMAD MAULIDIZEN
Keyword(s):  
Data Collection ◽  
Financial Institutions ◽  
Field Research ◽  
Islamic Banking ◽  
Financial Industry ◽  
Collection Method ◽  
Data Collection Method ◽  
Islamic Financial Institutions

Islamic Financing Products have started to grow rapidly in the current banking and financial industry at this time. This situation can be seen through the increase of Islamic banking assets for several years, in addition to the inclusion of more institutions offering Islamic products. Sharia Gold Pawn Products is the delivery of marhun (collateral goods) from the rahin (customers using mortgage financing) to the bank as a guarantee of part or all of the debt. This research is field (field research) with data collection method through observation, interview and documentation study in data collection. The author concludes that the application of Rahn's contract on Sharia gold mortgage financing at Bank BRI Syariah has been in accordance with the National Sharia Board Fatwa and there are several things that must be improved so as not to conflict with Sharia principles

Case Study Methodology

2019 ◽  
pp. 60-82
Author(s):  
Bela Florenthal ◽  
Ashley Ismailovski
Keyword(s):  
Data Collection ◽  
Quantitative Data ◽  
Secondary Data ◽  
Case Study Methodology ◽  
Data Collection And Analysis ◽  
Business Cases ◽  
Study Methodology ◽  
Internal Sources ◽  
Depth Interviews

This chapter provides an overview of case study methodology and its applications in writing case studies. The reader is introduced to the specific procedures that are implemented when developing a case study for educational purposes. The methodology discussed here is comprised of three parts: secondary data analysis (external and internal sources), qualitative data collection and analysis (e.g., in-depth interviews and observation technique), and quantitative data collection and analysis (e.g., surveys and questionnaires). After describing each method, the authors provide specific examples from published business cases to cement reader's understanding of how to successfully develop that method.

Major Metrics, Concerns, and Assessment Strategy for Mobility Assistive Devices

2020 ◽  
pp. 171-203
Author(s):  
Yiannis Koumpouros
Keyword(s):  
Literature Review ◽  
The Elderly ◽  
Assistive Devices ◽  
Daily Activities ◽  
Assistive Device ◽  
Mobility Devices ◽  
Mobility Aids ◽  
Environmental Causes ◽  
Elderly Mobility

The ageing of the population is one of the major societal and financial problems. The prevalence of disability increases dramatically by age. The loss of mobility can be devastating to the elderly. Mobility aids are a one-way street to maintain independent mobility. The performance of daily activities is restrained by a series of factors related to the assistive device limitations, or the ones emerged from environmental causes. A literature review reveals minimal tools for assessing mobility assistive devices able to capture users' satisfaction. The chapter presents an assessment methodology in order to investigate assistive mobility devices' limitations, dissatisfaction reasons, and identifies the most appropriate tools to study such limitations and conclude in valid outcomes. One of the valuable characteristics of the study presented in its generalizability since it is not disease oriented. A summary of the results from both the literature review and the real case study on a mixed group of end users are presented in the chapter.

An examination of a social tourism business in Granada, Nicaragua

2019 ◽  
Vol 74 (6) ◽  
pp. 1179-1190 ◽  
Author(s):  
Alexia Franzidis
Keyword(s):  
Business Model ◽  
Social Enterprise ◽  
Building Blocks ◽  
Content Type ◽  
Business Model Canvas ◽  
Tourism Product ◽  
The Many ◽  
A Company ◽  
Depth Interviews

Purpose The purpose of this paper is to examine the business model of a successful social tourism business in Granada, Nicaragua. The study assesses how the business provides an avenue to combat the challenges that restrict certain stakeholders from participating in tourism. The case identifies specific mechanisms, such as investing in the local community’s education and favoring local vendors and merchants, as ways in which social tourism businesses can disseminate value among all stakeholders and create a more equitable form of tourism. Design/methodology/approach The case study method was chosen for collecting and analyzing data. Data include in-depth interviews with business founders, managers and employees, field observation notes, photographic documentation and additional written documents. Data were analyzed using content analysis. Findings The study found that the business was able to produce a high-quality tourism product that disseminated value among all stakeholders. The study also proved the value of the additional building blocks within the Business Model Canvas for Social Enterprise, and the clear distinction between “co-creators” and “beneficiaries.” Originality/value This study uses the Business Model Canvas for Social Enterprise, a model unverified since inception, to analyze a successful social tourism business. It confirms the usefulness of the additional building blocks within the model, and the additional delineations between “co-creators” and “beneficiaries.” Furthermore, the paper recommends these distinctions are extended to all blocks in the canvas, to illustrate the many ways a company can distribute value based on its business model.

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