scholarly journals Perencanaan Komunikasi Pemasaran Starbucks Selama Covid-19: Studi Kasus Interaksi Simbolik Starbucks di Perumahan Citra Enam

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 67
Author(s):  
Febriyanto Febriyanto ◽  
Muhammad Adi Pribadi
Keyword(s):  
Qualitative Methodology ◽  
Participant Observation ◽  
Monitoring And Evaluation ◽  
Marketing Communication ◽  
Economic Sectors ◽  
Business Goals ◽  
The Right ◽  
Depth Interviews

Marketing communication is important especially in determining the success of a product. Starbucks that must be able to struggle in the midst of the COVID-19 pandemic that attacks many economic sectors in the world must set their marketing communication plans to match their initial targets. Although there are many considerations in determining planning in the midst of COVID-19. Starbucks image branch 6 establishes in advance the business objectives, strategy, tactics, rules, monitoring, and evaluation. In this research has a very important role. Determination of the right strategy and also how they set business goals in the midst of a pandemic virus will have an effect on their sales, of course after that they must also carry out monitoring and evaluation to see what they have set. This research uses a qualitative methodology with a case study method. Collecting data in this method by means of in-depth interviews, documentation, archival records and participant observation. In this research, there is an interaction that uses symbols such as regulations and the use of language in daily activities at Starbucks, the sixth image branch, especially in the midst of this co-19 pandemic.Komunikasi pemasaran merupakan hal yang penting terlebih dalam menentukan keberhasilan dari sebuah produk. Starbucks yang harus dapat berjuang di tengah masa pandemic COVID- 19 yang menyerang banyak sektor perekonomian di dunia harus menetapkan perencanaan Komunikasi pemasaran mereka agar sesuai dengan target awal mereka. Walaupun banyak pertimbangan dalam menentukan perencanaan di tengah COVID-19 ini.Starbucks cabang Citra 6 menetapkan terlebih dahulu Tujuan bisnis, Strategi,Taktis, Aturan, Monitoring, dan Evaluasi . Dalam penelitian ini memiliki peran yang sangat penting.Penentuan Strategi yang tepat dan juga bagaimana mereka menetapkan tujuan bisnis di tengah pandemi virus ini akan memberikan dampak ke penjualan mereka, tentu setelah itu mereka harus juga melakukan monitoring dan evaluasi untuk melihat apa yang telah mereka tetapkan. Penelitian ini menggunakan metodologi kualitatif dengan metode studi kasus. Pengumpulan data dalam metode ini dengan cara wawancara mendalam, dokumentasi, rekaman arsip dan observasi partisipan. Dalam penelitian ini terjadi adanya interaksi yang menggunakan simbol-simbol seperti peraturan dan adanya penggunaan bahasa dalam kegiatan sehari-hari di Starbucks cabang Citra Enam terlebih di tengah pandemi covid-19 ini.

scholarly journals PESANTREN NUSANTARA: Internalisasi Nilai-Nilai Multikultural di Pesantren Ngalah Pasuruan

2020 ◽  
Author(s):  
Achmad Yusuf ◽  
Mochamad Hasyim
Keyword(s):  
Experiential Learning ◽  
Multicultural Education ◽  
Participant Observation ◽  
Group Discussion ◽  
Snowball Sampling ◽  
Data Presentation ◽  
Analysis Technique ◽  
Depth Interviews

This research aims to uncover and analyze (1) The strategy of planting the values of multicultural education in students in Pesantren Ngalah Pasuruan (2) Values of multicultural education in Pesantren Ngalah Pasuruan. This research uses qualitative-natrualistic with a type of case study. The presence of researchers is absolute. Primary (1) data type, and (2) Skunder. Determination of Informant (1) purposive sampling. (2) Snowball sampling. Data collection 1) in-depth interviews; 2) participant observation; and 3) documentation. Data Analysis technique l) data reduction, 2) data presentation, and 3) withdrawal of conclusions/verification. Checking the validity of data using credibility, including; (1) An extension of observation, (2) Triangulas (a) triangulation of the source, (b) triangulation technique, and (c) triangulation of time. The findings of this research (1) The strategy of planting the values of multicultural education in Santri Pondok Pesantren Ngalah (1) The composition of Kiai (a) cognitive multicultural, (b) affective multicultural, (c) multicultural psychomotor. (2) Focus Group Discussion (FGD), (3) Experiential Learning, and (4) the drafting of Ngalah book, (2) The values of multicultural education developed and implemented in Pondok Pesantren Ngalah include; (1) Religious value, (2) nationalist value (3) Humanist value, (4) Value of democracy, (5) Pluralist value, (6) inclusive value (open), (7) tolerance value

scholarly journals Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran PT. Microad Indonesia (Studi Etnografi: Systema Solution di Media Sosial)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 402
Author(s):  
Andre Wijaya ◽  
Muhammad Adi Pribadi
Keyword(s):  
Social Media ◽  
Qualitative Methodology ◽  
Participant Observation ◽  
Document Analysis ◽  
Marketing Communication ◽  
Message Content ◽  
Symbolic Interactions ◽  
Advertising Company ◽  
Communication Planning ◽  
Depth Interviews

Marketing communication activities carried out to be able to increase sales and introduce a brand to the wider community, in the current technological era social media plays an important role in conducting marketing communication. Lots of people use social media, this is an opportunity to do marketing communication through social media. PT. MicroAd Indonesia is an advertising company engaged in digital. PT. MicroAd Indonesia has its own way of marketing communication that is different from other advertising companies. Symbolic interactions also affect the marketing communication of PT. MicroAd Indonesia. This research uses a qualitative methodology with ethnographic methods. Data collection was carried out using participant observation, in-depth interviews with several teams at PT. MicroAd Indonesia, and also document analysis. The conclusion of this study is that there are several stages of marketing communication planning consisting of first meeting with clients, Kick Off, Doing research such as searching for key messages, Content Pillar and Content Mapping and then creating content for on social media such as Instagram, Facebook and Twitter to the final stage that is Monitoring.Kegiatan komunikasi pemasaran dilakukan untuk dapat meningkatkan penjualan dan memperkenalkan sebuah merek kepada masyarakat luas, di era teknologi saat ini media sosial sangat berperan penting dalam melakukan komunikasi pemasaran, Banyak sekali orang-orang yang menggunakan media sosial, ini merupakan suatu kesempatan untuk melakukan komunikasi pemasaran melalui media sosial. PT. MicroAd Indonesia adalah suatu perusahaan periklanan yang bergerak dibidang digital. PT. MicroAd Indonesia memiliki cara tersendiri untuk melakukan komunikasi pemasaran yang berbeda dengan perusahaan periklanan lainnya. Interaksi simbolik juga mempengaruhi komunikasi pemasaran PT. MicroAd Indonesia. Penelitian ini menggunakan metodologi kualitatif dengan metode etnografi. Pengumpulan data dilakukan dengan menggunakan observasi partisipan, wawancara mendalam dengan beberapa tim di PT. MicroAd Indonesia, dan juga analisis dokumen. Kesimpulan dari penelitian ini yaitu terdapat beberapa tahapan perencanaan komunikasi pemasaran yang terdiri dari pertemuan pertama dengan klien, Kick Off, Melakukan riset seperti mencari key message, Content Pillar dan Content Mapping lalu pembuatan konten untuk di media sosial seperti Instagram, Facebook dan Twitter hingga ketahap akhir yaitu adalah Monitoring.

scholarly journals Interaksi Simbolik dalam Perencaaan Komunikasi Pemasaran (Studi kasus brand Cocopi)

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 247
Author(s):  
Arnelia Lie ◽  
Muhammad Adi Pribadi
Keyword(s):  
Data Collection ◽  
Qualitative Methodology ◽  
The Elderly ◽  
Interaction Process ◽  
Daily Activities ◽  
Marketing Communication ◽  
Collection Method ◽  
The Many ◽  
Depth Interviews

A marketing communication aims to introduce a product, field or service in order to increase sales. Cocopi is one of the beverage businesses that has been located in various places in Jakarta, especially in Muara Karang Pluit. Cocopi is loved by many people from offices, school children to the elderly, so Cocopi is active in the Go-Food application. At the time of covid-19, managing a business is very difficult because of the many obstacles faced. So many things that must be re-planned and changed to keep employees and cocopi customer healthy and safe, then a lot of experience that can be taken in this situation and condition at the time of covid-19. And one way to survive during covid-19 used by cocopi is to promote through Go-Food, so that it is safe for everyone and still runs according to the rules. This research uses qualitative methodology with case study strategy. This data collection method with in-depth interviews by Cocopi Manager as well as documentation, non-participant observations, the conclusion of this research is an interaction process that has meaning or symbol in daily activities in Cocopi Muara Karang PluitSebuah komunikasi pemasaran bertujuan untuk memperkenalkan suatu produk, bidang atau jasa agar meningkatkan penjualan. Cocopi merupakan salah satu usaha minuman yang telah berada di berbagai tempat di Jakarta, terutama di Muara Karang Pluit. Cocopi di gemari banyak orang baik perkantoran, anak-anak sekolah sampai lansia, sehingga Cocopi aktif dalam aplikasi Go-Food. Pada saat covid-19, mengelola bisnis sangatlah sulit karena banyak sekali kendala yang dihadapi. Begitu banyak hal yang harus di rencanakan ulang dan di ubah agar karyawan dan kostumer cocopi tetap sehat dan aman, lalu banyak sekali pengalaman yang bisa diambil dalam situasi dan kondisi pada saat covid-19 ini. Dan salah satu cara agar tetap survive selama covid-19 yang digunakan cocopi adalah mempromosikan lewat Go-Food, sehingga aman bagi semuanya dan tetap berjalan sesuai aturan. Penelitian ini menggunakan metodologi kualitatif dengan strategi studi kasus. Metode pengumpulan data ini dengan wawancara mendalam oleh Manager Cocopi serta dokumentasi, observasi non partisipan, kesimpulan dari penelitian ini adalah proses interaksi yang mempunyai makna atau simbol dalam kegiatan sehari-hari di Cocopi Muara Karang Pluit.

scholarly journals Konstruksi Makna Smartphone bagi Mahasiswa Jurusan Marketing Komunikasi di Universitas Bina Nusantara Jakarta

Humaniora ◽  
2015 ◽  
Vol 6 (2) ◽  
pp. 272
Author(s):  
Ferane Aristrivani Sofian
Keyword(s):  
Qualitative Research ◽  
Teaching Methods ◽  
Marketing Communication ◽  
Research System ◽  
Case Study Method ◽  
Communication Medium ◽  
Descriptive Case Study ◽  
The Right ◽  
Depth Interviews

Most Marketing Communication students are smartphone users. The students, either consciously or not, would prefer to use his/her smartphone rather than socializing with other people around. Even when in class during lectures, until it often leads to conflict between lecturer and students. In connection with the meaning, everyone will behave towards something based on the meaning of that something in his mind. Thus, this study would like to try to answer what the meaning of the smartphone for Marketing Communication students is; why they use a smartphone when lectures take place; and what their opinion in wisefully using of their smartphones. This study used a qualitative research system with a descriptive case study method. Through observation and in-depth interviews of nine informants can be seen that the meaning of a smartphone for students is as practical communication medium for sharing information and the necessities of life; teaching methods oflecturer are less attractive, boredom, always wanted to connect anytime, anywhere with friends or family, addicted to smartphones are reasons why students always want to use smartphones in class when the lecture takes place; and the wise use of smartphones by students is at the right time, do not harm others and for positive things. 

scholarly journals Interaksi Simbolik Dalam Sales Promotion Menciptakan Brand Loyalty (Studi Kasus Pengguna Kartu Starbucks Di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 201
Author(s):  
Catherina Siena ◽  
Muhammad Adi Pribadi
Keyword(s):  
Brand Loyalty ◽  
Qualitative Methodology ◽  
Symbolic Interaction ◽  
Participant Observation ◽  
Sales Promotion ◽  
Coffee Shop ◽  
Symbolic Interactions ◽  
Symbolic Interaction Theory ◽  
Depth Interviews

Marketing communication of a product is done to improve product quality and introduce products to consumers. Starbucks is a famous coffee shop in Indonesia. This research aims to determine the process of symbolic interaction in the formation of brand loyalty among Starbucks card users. This research uses symbolic interaction theory, brand loyalty and sales promotion. Symbolic interactions play a very important role in increasing consumer brand loyalty. This research uses a qualitative methodology. Data collection in this research was conducted by in-depth interviews and participant observation. The analytical method used in this research is a case study. The results showed that consumer loyalty to Starbucks, so they want to use Starbucks cards occurs because of the quality and promotion of Starbucks. And symbolic interaction is very influential in the process of brand loyalty formation such as promotions, rules and language used. Komunikasi Pemasaran terhadap sebuah produk dilakukan untuk meningkatkan kualitas produk dan memperkenalkan produk kepada konsumen. Starbucks adalah sebuah kedai kopi ternama di Indonesia. Penelitian ini bertujuan untuk mengetahui proses interaksi simbolik dalam pembentukkan brand loyalty diantara para pengguna kartu Starbucks. Penelitian ini menggunakan teori interaksi simbolik, brand loyalty dan sales promotion. Interaksi simbolik berperan sangat penting dalam meningkatkan brand loyalty konsumen. Penelitian ini menggunakan metodologi kualitatif. Pengumpulan data dalam penelitian ini dilakukan dengan wawancara mendalam dan observasi partisipan. Metode analisis yang dipakai dalam penelitian ini adalah studi kasus. Hasil penelitian menunjukkan bahwa keloyalitasan konsumen terhadap Starbucks, sehingga mereka mau menggunakan Starbucks card terjadi karena kualitas dan promosi di Starbucks. Dan interaksi simbolik sangat berpengaruh pada proses pembentukkan brand loyalty itu sendiri seperti promosi, peraturan dan bahasa yang digunakan.

scholarly journals Peran Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran di Era Pandemi (Studi Kasus Kopi Lain Hati Sukasari Bogor)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 45
Author(s):  
Alfari Josita ◽  
Muhammad Adi Pribadi
Keyword(s):  
Qualitative Methodology ◽  
Participant Observation ◽  
Daily Activities ◽  
Target Market ◽  
Case Study Method ◽  
Depth Interviews

The purpose of marketing is to introduce a product and increase sales. Another Coffee Hati is one of the franchise business fields that has opened four hundred branches in Indonesia, one of which is Kopi Hati Hati Sukasari Bogor. Managing a business during a pandemic is an interesting thing, where cafe owners must of course have ways to attract consumers and also make consumers still feel safe when buying products at the venue. In running its business, of course Kopi Hati Hati Sukasari Bogor has a strategy that can make its business grow. Of course the strategy includes a review, regulations, promotions, and its target market and before implementing the strategy there are also several things that have been considered such as a first review. In this research has a very important role. This research uses a qualitative methodology with a case study method. Collecting data in this method by means of in-depth interviews, documentation, archival records and participant observation. In this research, there is an interaction that symbolizes symbols such as regulations and the use of language in daily activities at Kopi Hati Hati Sukasari Bogor.Tujuan sebuah pemasaran adalah memperkenalkan suatu produk serta meningkatkan penjualannya. Kopi Lain Hati merupakan salah satu bidang usaha franchise yang telah membuka empat ratus cabang di Indonesia, salah satunya adalah Kopi Lain Hati Sukasari Bogor. Mengelola bisnis di masa pandemi merupakan hal yang menarik, dimana pemilik café tentunya harus mempunyai cara bagaimana menarik konsumen juga membuat konsumen tetap merasa aman ketika membeli produk di tempat tersebut. Dalam menjalankan bisnis nya tentu Kopi Lain Hati Sukasari Bogor mempunyai strategi yang dapat membuat bisnisnya semakin berkembang. Tentunya strategi tersebut meliputi peninjauan, peraturan, promosi, serta target marketnya dan sebelum menjalankan strategi tersebut juga ada beberapa hal yang telah diperhatikan seperti peninjauan terlebih dahulu. Dalam penelitian ini memiliki peran yang sangat penting. Penelitian ini menggunakan metodologi kualitatif dengan metode studi kasus. Pengumpulan data dalam metode ini dengan cara wawancara mendalam, dokumentasi, rekaman arsip dan observasi partisipan. Dalam penelitian ini terjadi adanya interaksi yang melambangkan simbol-simbol seperti peraturan dan adanya penggunaan bahasa dalam kegiatan sehati-hari di Kopi Lain Hati Sukasari Bogor.

The Calculation of Turbulent Diffusion Coefficients in Aquatic Ecosystems

2019 ◽  
Vol 70 (11) ◽  
pp. 3903-3907
Author(s):  
Galina Marusic ◽  
Valeriu Panaitescu
Keyword(s):  
Transport Equation ◽  
Turbulent Diffusion ◽  
Diffusion Coefficients ◽  
Aquatic Ecosystems ◽  
Specific Area ◽  
Left Bank ◽  
The Right ◽  
Prut River

The paper deals with the issues related to the pollution of aquatic ecosystems. The influence of turbulence on the transport and dispersion of pollutants in the mentioned systems, as well as the calculation of the turbulent diffusion coefficients are studied. A case study on the determination of turbulent diffusion coefficients for some sectors of the Prut River is presented. A new method is proposed for the determination of the turbulent diffusion coefficients in the pollutant transport equation for specific sectors of a river, according to the associated number of P�clet, calculated for each specific area: the left bank, the right bank and the middle of the river.

scholarly journals NILAI-NILAI SUFISME DALAM JAMAAH SHALAWAT WAHIDIYYAH DI KEDIRI DAN MALANG

2017 ◽  
Vol 1 (2) ◽  
pp. 1-28
Author(s):  
Fatkhul Wahab ◽  
Ahmad Bukhori ◽  
Athiyah
Keyword(s):  
Data Analysis ◽  
Qualitative Study ◽  
Data Reduction ◽  
Participant Observation ◽  
Religious Tradition ◽  
Analysis Techniques ◽  
Muslim Communities ◽  
The Right ◽  
Depth Interviews

Among Muslim communities, love of the Prophet Muhammad embodied in a religious tradition known as shalawāh tradition. Shalawāh is an expression of deep gratitude for the guidance to Muslims on the right path. Sufism that emphasizes reading Shalawāh of the Prophet Muhammad as dhikr primarily is Shalawāh Wāhidiyah. The main purpose of Shalawāh Wāhidiyah is to alleviate people from the shirk and return to the straight and true that by pleasing Allah. The focuses of this study are: (1) how do the precepts and values of Sufism in the Jamaat Shalawāh Wāhidiyah? (2)  How do the precepts and values are promoted and practiced by Jamaat Shalawāh Wāhidiyah? (3)  How does the experience of spirituality Jamaat Shalawāh Wāhidiyah? This study is a qualitative study by using a naturalistic paradigm and phenomenology approach. The data were collected by in-depth interviews, participant observation, and documentary in the form of journals, magazines and so on. While the data analysis techniques include data reduction, presentation of data, the validity of the data and drawing conclusions. The results of this study indicate that: (1) Shalawāh Wāhidiyah precepts include: a. li Allāh, bi Allāh; b. li al-RasÅ«l, bi al-RasÅ«l; c. li al-ghauts bi al-ghauts; d. yu'thÄ« kull dzÄ« ḥaqq; e. taqdÄ«m al-hamm tsumm al-hamm, fa al-fa’ tsumm al-fa'. The values contained in Shalawāh Wāhidiyah Sufism, among others: taubah, ikhlāsh, syukr, mahabbah. (2) Socialization Shalawāh Wāhidiyah precepts are done by 1. individual, 2. packaged in a formal form as mujāhadah nishf al-sanah and mujāhadah kubrā, 3. through dreams, 4. implemented in the form of books, magazines, newsletters, and CDs. While this practice Shalawāh Wāhidiyah carried out in different ways mujāhadah usbÅ«'iyyah, mujāhadah syahriyyah, mujāhadah rub’ al-sanah, mujāhadah nishf al-sanah, and so forth. Keywords: The values of Sufism, Shalawāh Wāhidiyah

scholarly journals Determination of Neuromuscular Control of the Upper Limbs in Children - Case Study

2020 ◽  
Vol 11 (4Sup1) ◽  
pp. 46-61
Author(s):  
Carmen-Magdalena Camenidis ◽  
◽  
Irina Băițel ◽  
Amalia Oatu ◽  
Octavian Amzulescu ◽  
...  
Keyword(s):  
Kinematic Chain ◽  
Neuromuscular Control ◽  
Female Gender ◽  
Upper Limbs ◽  
Motor Action ◽  
Muscle Groups ◽  
The Moment ◽  
The Right

The objective of this case study is to observe the existence of an anticipation mechanism at the muscle groups level of the upper limbs. We tried to highlighted this anticipation process by measuring the potential of surface electric for some muscle groups representing the kinematic chain on the right side, involved in the motor action of catching a basketball and a 3kg medicine ball with two hands to the chest. We conducted a case study of a 13-year-old child, female gender. As a measurement method, we used surface electromyography signals of the EMG Trigno Delsys wireless system with 16 electrodes. We determined the moment when the muscles come into action by increasing the potential of surface electric and the moment when the action of catching the ball takes place, using the information provided by the accelerometers incorporated in the sensors of the Delsys equipment used. Therefore, we obtained information about how different muscle groups come into action which helped us to get an idea of how the child's movement is structured. Based on results of accelerations and EMG signals acquired we have formulated conclusions regarding the neuromuscular control of the tested subject. We also planned for the future to test a larger group of participants in the study research of anticipation mechanism in children who do not practice any performance sports.

scholarly journals ANALISIS PENDAPATAN DAN PERSEPSI PETANI TERHADAP KEMITRAAN USAHA KAMPUNG KUCAI DI KABUPATEN BLITAR

2021 ◽  
Vol 15 (2) ◽  
pp. 58-67
Author(s):  
Lintar Brillian Pintakami ◽  
Eko Wahyu Budiman
Keyword(s):  
Sampling Method ◽  
Financial Institution ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Women Farmers ◽  
Structured Interviews ◽  
Partnership Agreement ◽  
Depth Interviews

This study aims to describe the agribusiness partnership process that takes place in Kampung Kucai, analyze the income of chives farming, and the perception of chives farmers on the partnership process in Garum District, Blitar Regency. This research uses a qualitative approach in the form of a case study. Informants in this study were partner chives farmers in Kampung Kucai. Determination of the sample of plasma partner farmers was carried out by purposive sampling method. Informants were selected based on secondary data from the core and information from farmers. So the sample used for Kucai Mitra farmers is 20 people. In addition, there are also 5 key informants. The methods of data collection carried out in this study are of several types, namely structured interviews, in-depth interviews, participatory observations, and documentation. The data analysis method used in this researchis descriptive analysis,  income analysis, and Likert analysis. The results showed that the type of partnership between the Financial Institution "Bank BRI" and the partner chives farmers was classified as a nucleus-plasma partnership pattern. In the mechanism of the partnership pattern of the Financial Institution "BRI Bank" with the Kucai Farmer Group, it is carried out based on a partnership agreement. The agreement letter contains the identities of the two partnering parties and the rules given by "Bank BRI" as well as the location or planting area. The total income from chives farming is Rp. 242,000, -. The income of chives farming can be taken by women farmers once a month at the monthly member meeting in the Women Farmers Group or can be saved in advance. If they are saved, usually the women farmers in the research location will take the income before the Eid al-Fitr. The perception of partner chives farmers on the planning of partnership implementation is 80% or very good, the perception of partner chives farmers on the partnership process is 78% or quite good, and the perception of the evaluation of the partnership is very good with 85% results. So that the results of the Likert analysis on the average perception of partner chives farmers on the partnership process with financial institutions "Bank BRI" have a very good category with a percentage of 80% where the total score is 483.

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