The impact of personalization of coffee brand mobile apps on perceived benefits, perceived risk, and brand commitment : Applying privacy-calculus theory

2017 ◽  
Vol 26 (8) ◽  
pp. 35-54
Author(s):  
Jee-Won Kang ◽  
Young Namkung
Keyword(s):  
Perceived Risk ◽  
Mobile Apps ◽  
Brand Commitment ◽  
Perceived Benefits ◽  
Privacy Calculus ◽  
The Impact

Users' affect and satisfaction in a privacy calculus context

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammad S. Najjar ◽  
Laila Dahabiyeh ◽  
Raed Salah Algharabat
Keyword(s):  
Mobile Device ◽  
Information Disclosure ◽  
Personal Information ◽  
Mobile Apps ◽  
Mobile App ◽  
Perceived Benefits ◽  
Content Type ◽  
Perceived Risks ◽  
Privacy Calculus ◽  
The Impact

PurposeMobile device users are frequently faced with a decision to allow access to their personal information that resides on their devices in order to install mobile applications (apps) and use their features. This paper examines the impact of satisfaction on the intention to allow access to personal information. The paper achieves this by acknowledging the affective and cognitive components of satisfaction derived from affect heuristic and privacy calculus theories, respectively.Design/methodology/approachSurvey data was collected from mobile device users who download and install mobile apps on their devices. Overall, 489 responses were collected and analyzed using LISREL 8.80.FindingsThe findings suggest that personal information disclosure decision is mainly a matter of being satisfied with the mobile app or not. We show that perceived benefits are more critical than perceived risks in determining satisfaction, and that perceived benefits influence intention to allow access to personal information indirectly through satisfaction.Originality/valueThis study offers a more nuanced analysis of the influence of satisfaction by examining the role of its two components: the cognitive (represented in perceived benefits and perceived risks) and the affective (represented in affect). We show that information disclosure decision is a complicated process that combines both rational and emotional elements.

The role of personalization on continuance intention in food service mobile apps

2019 ◽  
Vol 31 (2) ◽  
pp. 734-752 ◽  
Author(s):  
Jee-Won Kang ◽  
Young Namkung
Keyword(s):  
Perceived Risk ◽  
Mobile Apps ◽  
Perceived Value ◽  
Food Service ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Perceived Benefit ◽  
Privacy Calculus

PurposeThis paper aims to examine consumers’ behaviors toward personalized services offered by branded mobile apps in the food service industry by applying privacy calculus theory and technology acceptance model (TAM). Further, this research identified the moderating role of technology anxiety.Design/methodology/approachAn online survey was carried out to investigate the role of personalization on continuance intention toward branded mobile apps. In total, 348 valid responses were analyzed to test hypotheses using structural equation modeling.FindingsThe results show that personalization had significantly affected perceived benefit, perceived risk and perceived ease of use. Perceived benefit had positive effects on perceived value of disclosure, but perceived risk did not affect perceived value of disclosure. Perceived value of disclosure and perceived ease of use were linked to trust. Trust, in turn, positively affected intentions to use mobile apps. With regard to the moderating effect of technology anxiety, it had a significant moderating impact on the relationship between personalization and perceived risk. However, it did not moderate the relationship between personalization and perceived benefit.Practical implicationsThe findings of this study could provide useful theoretical and practical implications related to the successful implementation of mobile marketing.Originality/valueThis study proposes the integrated model of privacy calculus theory and the TAM for deeper understanding of the customers’ responses toward personalization of branded mobile apps.

scholarly journals Retailer–Consumer Sustainable Business Environment: How Consumers’ Perceived Benefits Are Translated by the Addition of New Retail Channels

2018 ◽  
Vol 10 (9) ◽  
pp. 2959 ◽  
Author(s):  
Jing Zhu ◽  
Muhammad Goraya ◽  
Yu Cai
Keyword(s):  
Perceived Risk ◽  
Business Environment ◽  
Channel Structure ◽  
Perceived Benefits ◽  
Sustainable Business ◽  
Consumer Benefits ◽  
Significant Difference ◽  
Offline Channels ◽  
The Impact ◽  
Perceived Variety

In the current era, consumers are living in a multi-channel shopping environment. Retailers are expanding their business channels to get the most out of their ongoing multi-channel businesses and to create a sustainable shopping environment for consumers. The extant literature is quite elaborative about the impact of new online channels on retailers, but a very limited part of the said literature discusses the impact of adding both new online/offline channels to the retailers’ existing business channels and the perceived benefits they create for consumers. This paper makes the comparison of multi-channel additions and their impacts on consumer benefits in creating a sustainable retailer–consumer business environment. This dimension of research is quite new regarding the subject of multi-channel shopping. In this paper, a simulated experimental design is adopted to analyze the impact of the multi-channel structure with a mix of different product types (experience and search) and the perceived benefit to consumers (perceived variety, perceived convenience, and perceived risk). The results show that, compared to the newly added offline channels, newly added online channels can make consumers more aware of the overall variety, increase perceived convenience, and reduce perceived risk. However, for retailers selling search products, the newly added online channel does not create any significant difference to the consumers’ overall perceived variety of the retailers.

Influence of Perceived Benefits and Risks on Consumers' Perceived Value in Online Shopping

2019 ◽  
Vol 8 (3) ◽  
pp. 12-36 ◽  
Author(s):  
Chandra Sekhar Patro
Keyword(s):  
Perceived Risk ◽  
Customer Value ◽  
Online Shopping ◽  
Perceived Value ◽  
Perceived Benefits ◽  
Design Strategies ◽  
Potential Risks ◽  
Buying Behaviour ◽  
Business Pattern ◽  
The Impact

Over the past years, the business-to-customer online shopping market has grown rapidly and changed the business pattern. In order to differentiate themselves from competition, marketers have adopted e-business to provide superior service that satisfies consumers and ultimately create consumers' perceived value. The benefits of e-shopping also come with potential risks that the consumers must be aware of. One of the biggest challenges of e-stores is attracting enough online customers to be profitable and survive. That is why a shift in buying behaviour and attitude of consumers toward e-shopping is a key to success of e-stores. The present study focuses on identifying the key factors influencing consumers' perceived benefits and risks while shopping online. Further, the study presents the impact of perceived benefits and perceived risk on perceived value of e-shoppers. The results of the study will be useful to the e-marketing organizations to understand the consumers' behaviour particularly, in the Indian context and design strategies to provide higher customer value.

Communication privacy management for smart speaker use: Integrating the role of privacy self-efficacy and the multidimensional view

2021 ◽  
pp. 146144482110266
Author(s):  
Hyunjin Kang ◽  
Jeeyun Oh
Keyword(s):  
Boundary Control ◽  
Self Efficacy ◽  
Management Strategies ◽  
Privacy Management ◽  
Perceived Benefits ◽  
Communication Privacy Management ◽  
Privacy Calculus ◽  
Privacy Risks ◽  
The Impact

Smart speakers can transform interactions with users into retrievable data, posing new challenges to privacy management. Privacy management in smart speakers can be more complex than just making decisions about disclosure based on the risk–benefit analysis. Hence, this study attempts to integrate privacy self-efficacy and the multidimensional view of privacy management behaviors into the privacy calculus model and proposes an extended privacy calculus model for smart speaker usage. The study explicates three types of privacy management strategies in smart speaker usage: privacy disclosure, boundary linkage, and boundary control. A survey of smart speaker users ( N = 474) finds that perceived benefits are positively associated with privacy disclosure and boundary linkage, whereas perceived privacy risks are negatively related to these two strategies. Also, perceived privacy risks are positively related to boundary control. Finally, privacy self-efficacy promotes all three strategies while mitigating the impact of perceived privacy risks and boosting the impact of perceived benefits on privacy management.

Chinese brand–individual values congruity and willingness of consumers from other countries to use positive word of mouth

2020 ◽  
Vol 48 (8) ◽  
pp. 1-14
Author(s):  
Xi Chen ◽  
Qing Fang ◽  
Zhenyuan Wang
Keyword(s):  
Word Of Mouth ◽  
Brand Commitment ◽  
Positive Word ◽  
Individual Values ◽  
Mediating Role ◽  
Perceived Values ◽  
Word Of Mouth Communication ◽  
Positive Word Of Mouth ◽  
The Impact ◽  
The Relationship

Congruity of brand and individual values is the degree of fit or similarity between consumers' personal values and the perceived values of a certain brand. In this study, we took Huawei as the test brand and investigated 525 consumers in 30 countries to examine whether congruity of brand and individual values influences consumer word-of-mouth communication in an international context. The results show that (a) brand commitment played a mediating role in the effect of brand–individual values congruity on word of mouth, (b) the consistency of a brand's practices and its values (brand behavior congruity) moderated the relationship between brand–individual values congruity and the consumers' brand commitment, and (c) brand behavior congruity moderated the mediating role of brand commitment in the relationship between values congruity and positive word of mouth. Our findings provide insight into the impact of values congruity for consumers.

scholarly journals The Impact of Force Factors on the Benefits of Digital Transformation in Romania

2021 ◽  
Vol 11 (5) ◽  
pp. 2365
Author(s):  
Sorinel Căpușneanu ◽  
Dorel Mateș ◽  
Mirela Cătălina Tűrkeș ◽  
Cristian-Marian Barbu ◽  
Adela-Ioana Staraș ◽  
...  
Keyword(s):  
Perceived Risk ◽  
Industry 4.0 ◽  
Business Models ◽  
Structural Model ◽  
Digital Transformation ◽  
Sample Survey ◽  
Intention To Use ◽  
Online Questionnaire ◽  
Use Of Technology ◽  
The Impact

The digital transformation has produced changes in all existing areas of activity worldwide. There are many factors that can influence the intention to use Industry 4.0 processes and solutions and change the behavior of organizations and their business models. The aim of this study is to validate the econometric model on assessing the significant impact of distinct factors on the intention to use Industry 4.0 processes and solutions, the benefits of digital transformation perceived by organizational management and the differences between distinct groups analyzed. The research method used within the quantitative study was the sample survey, using the online questionnaire as a data collection tool. Three hundred forty-seven valid questionnaires were collected and the response rate of the respondents was 64.25%. A new structural model was generated based on the elements of the Unified Theory of Acceptance and Use of Technology (UTAUT). The results of the study indicated that Perceived competitiveness and Perceived risk have a significant impact on Intention to Use Industry 4.0 processes while Perceived vertical networking solutions and Perceived integrated engineering solutions have a significant influence on the Intention to Use Industry 4.0 solutions. In conclusion, there is a positive and significant association between Intention to Use Industry 4.0 solutions and Benefits of Digital Transformation.

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