scholarly journals The Secrecy and Publicity of Diplomacy: Questions to the Theory of Public Diplomacy

2015 ◽  
Vol 1 (2) ◽  
pp. 199
Author(s):  
Witri Elvianti

Just a few weeks after the terrorist attacks of September 11th, and soon after US troops started to attack Afghanistan, George Bush expressed his disappointment toward the way the Muslim world perceives the American way of life and culture. Assuming that the 9/11 terrorist attack was a symbol of struggle against America’s hegemony Bush blamed the failure of US public diplomacy to promote to the Muslim world the image of a friendly and democratic nation state. It sent a message that both promoting positive image and controlling the message are a highly complex task. The complexity of public diplomacy consequently raises such a theoretical dispute. From a traditional perspective, scholars have questioned the suitability of public diplomacy to promote a states’ soft power, and have cited US public diplomacy as an example of failure. The revisionists, on the other hand, seek to maintain and even improve the practice of public diplomacy by arguing that it is more that it is more pertinent to comprehend the strategy rather than to perpetuate the blame.  The dispute on public diplomacy is threefold: first, whether public diplomacy is defined as any diplomatic activities of or by the public; second, whether diplomacy should really be addressed to the public; and third, if the public is always diplomatic. This essay will argue that while the traditionalist criticisms could be valid, particularly in the context of the US experience, these arguments do not reduce the value of public diplomacy. Such diplomacy requires a two-way relationship and integrated approach.

2021 ◽  
Vol 16 (1) ◽  
pp. 82-104
Author(s):  
Derek Moscato

Summary This study examines the confluence of sport and soft power within public diplomacy. It analyses professional baseball player Ichiro Suzuki’s role in the United States as a sporting ambassador from Japan — potentially catalysing goodwill, cultural interest, perceptions of national personality traits and even views of policy issues such as international trade and country relations. In doing so, this research draws from non-state public diplomacy, which considers the transnational impacts of non-traditional communication vehicles such as cultural and sporting exchanges. It measures US public sentiment towards Japan through quantitative analysis of survey responses collected by Pew Research Center in conjunction with the Sasakawa Peace Foundation. The success of Japan’s cultural and sporting exports highlights their potential and realised role in binding national ties. Furthermore, Tokyo’s hosting of the Summer Olympiad emphasises the role of sport not only as a vehicle for competition and entertainment but also its utility in global engagement.


2018 ◽  
Vol 2 (1) ◽  
pp. 14
Author(s):  
Nur Fareha

This paper investigates the role of Islam in Malaysia’s as a reform on soft power tools under the leaderships of Malaysia’s fifth Prime Minister, Tun Abdullah Badawi. The study emphasis the reform in policy making, philosophies and approaches of the premiers in developing an understanding of the importance of Islam’s role in Malaysia’s public diplomacy. The research also determines the influence of international events in the public diplomacy policies. The study takes a constructivist approach and includes faith diplomacy into the realm of public diplomacy. This study has achieved its objective of understanding Islamic public diplomacy in Malaysia’s administration and should be useful for developing future policies of public diplomacy for domestic and international consumption. It is an interesting reflection of this study that the common perception that Abdullah’s public diplomacy was not successful is incorrect; this perception is founded on the labelling that Abdullah’s version carried, which is because Abdullah, true to his character and personality, embraced and enriched previous premiership Islamization principles, without wanting to change them. Though there are arguments as discussed that Islam Hadhari declined, it only declined in the domestic context. In the international arena it appealed to a much wider audience.


Author(s):  
N. A. Ivanova

Abstract: Actual Lithuania-Russia relations are characterized as tension. The official rhetoric is strongly negative. The opportunities to maintain public dialogue are restricted, ideas to promote positive cooperation are being criticized by elites and government. Mass-media transmit the official standpoints of the government. Consequently, it works on even more amplification of the public break between the two societies, strengthening discredit, spreading stereotypes and myths about each other. That has been leading to estrangement between the societies of the both countries and also to increase of word outlook, emotional and mental break. In the historical perspective it might become the grand challenge for both states as neighboring countries. However, as in Russia so in Lithuania there are social communities that are interested in developing positive communication even in actual tense circumstances. Thereupon alternative communication platforms, belonging to “soft power” and public diplomacy, become special. The ones that nowadays maintain dialogue in Lithuania-Russia relationships are studied in this article. Besides, the obstacles to a constructive dialogue are revealed. Author gives recommendations on the most effective alternative platforms and “displays”


2020 ◽  
Vol V (III) ◽  
pp. 307-316
Author(s):  
Azka Gull ◽  
Shabnam Gul ◽  
Shujat Ali

The objective of diplomacy is to advance a country's national interests; Public Diplomacy(PD) achieves this aim by communicating directly with the foreign publics and ultimately influencing their governments. Major global actors including the US, UK, China, South Korea, and India, utilize public diplomacy as a foreign policy instrument. All these countries have developed cohesive policies and strategies to conduct public diplomacy. Pakistan can also utilize public diplomacy to fulfil its foreign policy objectives. This research article analyzes the public diplomacy strategy of Pakistan along with the UK, US, China, South Korea and India in order to identify the various strategies and tools adopted by these states. This research only investigates public diplomacy policy and strategy; the outcome of these efforts are not discussed. Distinctive aspects and instruments of PD strategies of all six countries are recognized, along with drawing lessons for an effective PD strategy in Pakistan. This research concludes that Pakistan can adopt certain effective elements from public diplomacy practices of other states and develop a cohesive and sound PD strategy of its own.


2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Putu Ratih Kumala Dewi

K-Pop has become a global phenomenon embarked by the Korean government as part of its cultural diplomacy, with the help of other elements such as K-Pop Fans. The existence of K-Pop is inseparable from its loyal fan community called fandom. This research thus aims to explore the phenomenon of K-pop fandom around the world and the role it plays in the globalization of K-Pop. The objective of this research is to examine the role of K-Pop fandom as a non-state actor in South Korea’s public diplomacy and in supporting the dissemination of K-Pop as a global culture. This research applies qualitative descriptive method where primary data are obtained through interviews with members of K-Pop fandom in Bali. In addition, secondary data will also be obtained through studying past literatures. Furthermore, this research utilizes the concept of public diplomacy and soft power. In the end, this research found that, K-Pop fandom, plays its role as a referee while the public is the receivers. As a ‘referee’, not only they act as a consumer of K-Pop, but K-Pop fandom also serve as a distributor and producer. The finding of this study is beneficial to understand the significance of non-state actors in the dissemination of ‘pop’ culture as part of public diplomacy as seen in South Korea. 


2021 ◽  
Vol 5 (2) ◽  
pp. 236-251
Author(s):  
Rifkha Aulia Fazrianti Zaelani ◽  
Ahmad Sahide

This study attempts to reveal cultural diplomacy, which Turkey implements towards Indonesia. The ‘golden period’ of Turkey is from 2007 until 2013. After that, the public diplomacy of Turkey was not effective as before, and it was fallen dramatically. The country’s instability caused by the political turmoil within the country also influences the growth of international isolation. With these based on the problem that influences its image, Turkey needs to prove a different and better image to promote itself abroad.  Public perceptions can be shaped and controlled by doing cultural diplomacy that acts as soft power. Having one thing in common as a country with a Muslim population as the majority, Turkey has a special place in the hearts of the Indonesian people. Based on the theory of cultural diplomacy by Milton C. Cummings, the authors drew two arguments. First, Turkey’s Cultural diplomacy towards Indonesia is done not only by state actors (officially by the government) but also by non-state actors such as individuals and companies. Second, cultural diplomacy carried out by Turkey towards Indonesia is through all aspects of the needs of the Indonesian people, such as films, fashion, news, music, food, and education.


Author(s):  
D A Jivanyan

The article is dedicated to the analysis of the efficiency of the Russian public diplomacy in Armenia. The article particularly analyzes the efficiency of public diplomacy and soft power of Russia in Armenia during the period of mass protests in June 2015. The research is based on the elements of comparative analysis. The author compares Russian public diplomacy in Armenia with the public diplomacy of the USA, mentioning the main faults of Russian public diplomacy along with some recommendations on how to resolve them.


Author(s):  
Alice Garner ◽  
Diane Kirkby

During the Cold War the Fulbright program was considered an effective arm of US ‘soft power’ and cultural diplomacy. The US saw Australia as strategically valuable in the Asia-Pacific region of the world and under the Menzies Liberal Party government, Australia shared the US military and defence agenda. How could the Fulbright program maintain its independence from government interference in the powerful force of Cold War geopolitics? Australia’s Fulbright Board held strongly to the importance of independence and the role of academics to ensure that.


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