scholarly journals Pengaruh Brand Awarenes, Brand Acosiation dan Perceived Quality Terhadap Keputusan Pembelian PC Tablet di Kota Padang

2018 ◽  
Vol 2 (2) ◽  
pp. 82-104
Author(s):  
Danny Hidayat ◽  
Vera Pujani
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Tablet Pc ◽  
Tablet Pcs ◽  
Brand Association

The objective of this research is to determine the effect of brand awareness, brand association and perceived quality on purchasing decisions for Tablet PCs in Padang City. This research is conducted in Padang and focusing on consumers using a Tablet PC as objects. The population in this research were all consumers who use Tablet PCs in Padang City. Population size is unknown. The sampling technique method was accidental sampling, with a sample of 96 people. The data analysis technique used is the Validity Test and Reliability Test, Multiple Linear Regression Analysis, T test, F test, Coefficient of Determination (R2) assisted by SPSS software. The results of this research indicate that brand awareness, brand association and perceived quality have a significant effect on purchasing decisions for tablet PCs in Padang City partially and simultaneously. Based on the results of the research, 66.9% of the decision to purchase a Tablet PC in Padang City can be explained by brand awareness, brand association and perceived quality, while the remaining 33.1% is explained by other variables not examined in this research.

scholarly journals Pengaruh Elemen – Elemen Brand Equity terhadap Keputusan Pembelian Konsumen Produk Eiger

2018 ◽  
Vol 4 (2) ◽  
pp. 185
Author(s):  
MOCHAMMAD MAHMUDI ROSID ◽  
WIDYASTUTI WIDYASTUTI
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Purchasing Decisions ◽  
Brand Association ◽  
Independent Variable

Increased activity of wild adventure and sports create demand for the product as a complement to the more adventurous, this is used by the equipment manufacturer adventure to compete for a place in the hearts of consumers. PT Eigerindo Multi Industrial Products, which is a manufacturer of products for the adventure out a few brands that is Nordwand, Eiger Women Series, Bodypack, and EIGER own. The strategy used is the application of the elements of brand equity in the minds of consumers, so the presence of elements of brand equity can affect purchasing decisions. This study aims to discuss and analyze the influence of the elements of brand equity is brand awareness, perceived quality, brand association and brand loyalty simultaneously and partial response to consumer purchasing decisions EIGER products, as well as to determine the variables most dominant influence. Where brand awareness, perceived quality, brand association and brand loyalty becomes the independent variable (X) and purchasing decisions become dependent variable (Y). The population in this study is consumers who have been involved in the purchase of products EIGER, namely Surabaya community EIGER product users. Sampling methods were studied non-probability sampling using accidental sampling technique with 110 respondents. Analysis technique used is multiple linear regression analysis processed through SPSS version 17.0 Hypothesis testing conducted using the F test and t test. The results of this study  which means that there are simultaneous and partial influence on purchasing decisions Eiger products is equal 52,6%, while the remaining balance of 47.4% influenced by other variables outside of variables in this study. While one of independent variable is not significant influence is perceived quality. The most influential variable the dominant is brand loyalty.

scholarly journals PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK TENUN IKAT DI CV. SILVI MN PARADILA PARENGAN MADURAN LAMONGAN

2021 ◽  
Vol 15 (2) ◽  
pp. 124-133
Author(s):  
Martha Laila Arisandra ◽  
Rifky Ardhana Kisno Saputra ◽  
Miftakhul Khoiriyah
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Research Approach ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Purposive Sample

Batik merupakan salah satu hal yang dilirik dalam industri fashion. Hal tersebut dapat mempengaruhi keputusan pembelian dalam membeli batik. Dalam hal ini di daerah Lamongan tepatnya di Desa Parengan, Kecamatan Laren juga terdapat industri batik yang dikelola oleh CV Silvi MN Paradila merupakan salah satu industri batik yang menyediakan kain batik tenun ikat, adapun songket, batik tradisional, pakaian jadi, dan sarung. Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan kualitas pelayanan terhadap keputusan pembelian produk batik tenun ikat di CV. Silvi MN Paradila Parengan Maduran Lamongan. Teknik pengambilan sampel yang digunakan adalah purposive sample yang berjumlah 100 responden. Metode ini menggunakan kuantitatif dengan pendekatan explanatory reseach yang menggunakan analisis data dengan uji validitas dan reabilitas, analisis regresi linier berganda, uji asumsi klasik, uji koefisiensi determinasi, serta uji t dan uji f. Kemudian hasil R square sebesar 95,4%. Menunjukkan 3 variabel independen terhadap variabel dependen sebesar 95,4%. Sedangkan sisanya sebesar 4,6% dijelaskan oleh variabel lain yang tidak diajukan dalam penelitian ini. Batik is one thing that is ogled in the fashion industry. This can affect purchasing decisions in buying batik. In this case, in the Lamongan area, precisely in Parengan Village, Laren District, there is also a batik industry managed by CV Silvi MN Paradila is one of the batik industries that provides ikat batik cloth, as for songket, traditional batik, apparel, and sarongs. This study aims to determine the effect of price, promotion and service quality on purchasing decisions of ikat batik products at CV. Silvi MN Paradila Parengan Maduran Lamongan. The sampling technique used is a purposive sample of 100 respondents. This method uses a quantitative explanatory research approach that uses data analysis with validity and reliability tests, multiple linear regression analysis, classical assumption test, coefficient of determination test, and t test and f test. Then the result of R square is 95.4%. Shows 3 independent variables to the dependent variable of 95.4%. While the remaining 4.6% is explained by other variables not proposed in this study.

scholarly journals PENGARUH BRAND IMAGE , GAYA HIDUP, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN CAFÉ TIGA TJERET DI SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Rendika Putri Kartika ◽  
Ida Aryati ◽  
Rochmi Widayanti
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Dominant Influence

The purpose of this research aims to find out and explain the simultaneous and partial influence of brand image, lifestyle, and location on the purchasing decisions of the three tjeret café in Surakarta. This research uses descriptive quantitative research design. The population of all visitors to café Tiga Tjeret and having samples using the Sugiyono formula is 100 respondents. The sampling technique uses incidental sampling, a questionnaire used for data collection of multiple linear regression analysis. The results of this study indicate that the test f brand image, lifestyle and location simultaneously and significantly influence the purchasing decision of the café three tjeret in Surakarta. The results of the t test show that the brand image, lifestyle and location have a positive and significant effect on the purchasing decisions of the three tjeret café in Surakarta. The results of the coefficient of determination (R2) show that brand image, lifestyle and location have an effect of 60.9% on the purchasing decisions of the three teretas café in Surakarta. The dominant influence in café three tjeret purchasing decisions is that lifestyle variables have a t count of 10, 423. Keywords: Brand image, Lifestyle, Location, Purchase decision.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

2021 ◽  
Vol 14 (2) ◽  
pp. 153-168
Author(s):  
Sarah Septiani ◽  
Bono Prambudi
Keyword(s):  
Product Quality ◽  
Empirical Studies ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision. Keywords : Product Quality, Price, Purchase Decision  

scholarly journals PURCHASE DECISION BASED ON THE BRAND IMAGE, PRODUCT DESIGN AND LIFESTYLE ON CONVERSE SHOES IN SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Assa Agustin ◽  
Sudarwati Sudarwati ◽  
Siti Maryam
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Design ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Analysis Technique

The purpose of this study was to determine the effect of brand image, product design and lifestyle on purchasing decisions for Converse shoes in Surakarta. This type of research uses quantitative descriptive research. The variables in this study were a brand image, product design and lifestyle. The population of this study was all people of Surakarta City, especially those who wear Converse shoes. The research sample consisted of 100 people, using purposive sampling technique, and data collection using a questionnaire. The data analysis technique used in this research is the coefficient of determination analysis technique, the classical assumption test and multiple linear regression. The test results of multiple linear regression analysis show that brand image has no significant effect on purchasing decisions, product design has a significant effect on purchasing decisions, and lifestyle has a significant effect on purchasing decisions. Keywords: Brand.Image, Product.Design,.Lifestyle

scholarly journals Negara Asal Produk, Persepsi Kualitas dan Merek: Pengaruhnya terhadap Keputusan Pembelian Smartphone

2019 ◽  
Vol 10 (1) ◽  
Author(s):  
Mahardika Ardaka Saputra ◽  
Ade Octavia ◽  
Suswita Roza ◽  
Yayuk Sriayudha
Keyword(s):  
Linear Regression Analysis ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Perceived Quality ◽  
Test Results ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
The Subject

This study aims to examine the effect of country of origin, perceived quality and brand on smartphone purchasing decisions. The subject of this study is a smartphone that is sold officially in Indonesian market. The sampling technique used was purposive sampling with the number of samples used amounting to 120 samples which were active users of smartphones. Validity and reliability test results show that the research instrumentsare valid and reliable. The analysis technique used is multiple linear regression analysis using SPSS version 22 software. The results show that country of origin variables partially do not have a positive and significant effect on purchasing decisions while perceived quality and brand variablespartially positive and significant influence purchasing decisions. Simultaneously, country of origin variables, perceived quality and brand have a positive and significant effect on purchasing decisions.

scholarly journals PENGARUH KEPERCAYAAN MEREK, KESADARAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI DI DIY

2021 ◽  
Vol 5 (1) ◽  
pp. 1-9
Author(s):  
Isnan Rizki Khoirudin ◽  
Eko Giyartiningrum
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Brand Awareness ◽  
Brand Trust ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Data Collection Technique ◽  
Sampling Approach

This study aims to determine the effect of brand trust, brand awareness and product quality on purchasing decisions for Xiaomi smartphones for all consumers of Xiaomi smartphone users in Yogyakarta. The population used in this study were all consumers who use Xiaomi smartphones in Yogyakarta, with a sample of 100 respondents. The sampling technique used nonprobability sampling with a purposive sampling approach. The data collection technique used a questionnaire. The data analysis method used is multiple linear regression analysis, classical assumption test, hypothesis testing. The results of this study indicate that brand trust and product quality partially influence purchasing decisions. Brand trust, brand awareness and product quality simultaneously influence purchasing decisions.  

scholarly journals PENGARUH LITERASI KEUANGAN, KEPERCAYAAN, DAN KEAMANAN PEMBAYARAN TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE

2021 ◽  
pp. 991
Author(s):  
Firda Nur Aini ◽  
Susanti Susanti
Keyword(s):  
Financial Literacy ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Accounting Education ◽  
Coefficient Of Determination ◽  
State University ◽  
Purchasing Decisions ◽  
Study Population ◽  
Independent Variable

The main objective of this research is to determine the effect of financial literacy, trust, and payment security on purchasing decisions in the marketplace. The approach used is quantitative and uses the causal associative method. The study population was students of Surabaya State University Accounting Education and for sampling used saturated sampling technique, where all members of the population who have made purchases in the marketplace are used as samples. Data were collected through tests and questionnaires which were then tested using multiple linear regression analysis techniques. The results showed that each independent variable had a partial and significant effect on the dependent variable because the results t count> t table, and the significance value showed the results below 0.05. The variables of financial literacy, trust, and payment security also simultaneously and significantly influence purchasing decisions in the marketplace with the results of F count (43.344)> F table (2.680) and a significance value of 0.00 <0.05. The result of the coefficient of determination (R2) shows the number 0.512, which means that the influence of financial literacy, trust, and payment security variables is 51.2% and the remaining 48.8% is influenced by other factors.

scholarly journals The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Ananda Dwi Lestari ◽  
Agus Baktiono ◽  
Ani Wulandari
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Market Segmentation ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Segmentation Strategy ◽  
Sampling Approach

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of β = 0.644.

scholarly journals The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya

2020 ◽  
Vol 1 (1) ◽  
pp. 1-8
Author(s):  
Ananda Dwi Lestari ◽  
Agus Baktiono ◽  
Ani Wulandari
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Market Segmentation ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Segmentation Strategy ◽  
Sampling Approach

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of β = 0.644.

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