Investigating University Student’s Acceptance of Information and Communication Technology: Applying the Technology Acceptance Model

Building on the technology acceptance model (TAM), this study examines university student’s acceptance of information and communication technology (ICT) as a learning resource outside of the classroom. With the aim of looking more deeply into this subject, the study applied the technology acceptance model to recognize the effect of perceived usefulness on the student’s actual use of ICT with the existence of perceived usefulness as a moderator variable. Data were collected from 376 students from Duhok Polytechnic University in the Kurdistan Region of Iraq using a questionnaire survey consisting of 15 items developed based on the related literature. The results support that both perceived ease of use and perceived usefulness are key determinants of student’s actual use of ICT as a learning resource, and the relationship between perceived ease of use and actual use is moderated by perceived usefulness. Based on the findings, conclusions, implications, limitations, and an outlook for future studies were made. The originality of this study stems from the use of perceived usefulness as a moderator on the relationship between perceived ease of use and actual use of ICT among university students.

Download Full-text

PENERAPAN TECHNOLOGY ACCEPTANCE MODEL PADA KUALITAS USER EXPERIENCE APLIKASI MULTIMEDIA COMPANY PROFILE BPJS KESEHATAN WONOSOBO

Device ◽

10.32699/device.v10i1.1480 ◽

2020 ◽

Vol 10 (1) ◽

pp. 9-14

Author(s):

Saifu Rohman

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

User Experience ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Actual Use ◽

Acceptance Model ◽

Behavioral Intention To Use ◽

User Friendly

Company Profile sebuah perusahaan merupakan sebuah media yang memiliki peran yang sangat penting dalam menunjukkan eksistensinya di dalam berbagai bidang dunia bisnis. Perkembangan dunia teknologi informasi menuntut untuk selalu memberikan sesuatu yang lebih nyaman dan mengedepankan user experience. Metode TAM (Technology Acceptance Model) merupakan salah satu metode yang tepat dalam merancang dan membangun sistem yang user friendly dalam meningkatkan tingkat kepuasan pengguna pada user experience. Dengan mengimplementasikan konstruk-konstruk TAM yang meliputi PU (Perceived Usefulness), PEOU (Perceived Ease of Use), ATU (Attitude Toward Using), BITU (Behavioral Intention to Use) dan AU (Actual Use) maka dapat dipastikan akan meningkatkan tingkat kenyamanan user experience melalui interface yang baik dan sesuai dengan kebutuhan pengguna informasi.

Download Full-text

ANALISIS TECHNOLOGY ACCEPTANCE MODEL APLIKASI LINKAJA

Jurnal Riset Ekonomi dan Bisnis ◽

10.26623/jreb.v13i3.2861 ◽

2020 ◽

Vol 13 (3) ◽

pp. 164

Author(s):

Anggit Esti Irawati ◽

Ehrmann Suhartono

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Perceived Risk ◽

Structural Equation ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Actual Use ◽

Acceptance Model

Potensi penggunaan e-money sangat besar dan menarik perhatian sebagai cara pembayaran alternatif di seluruh dunia. Pemerintah melalui Bank Indonesia menggerakkan masyarakat untuk melakukan Gerakan Nasional Non Tunai (GNNT). Namun, hanya lapisan masyarakat tertentu yang sudah terbiasa menggunakan transaksi dengan e-money. Sebagian masyarakat beranggapan bahwa transaksi pembayaran menggunakan e-money masih terdapat banyak kekurangan. Penelitian ini bertujuan untuk menguji Technology Acceptance Model (TAM) yaitu perceived ease of use dan perceived usefulness, selain itu juga menambahkan perceived risk untuk mengetahui pengaruh terhadap attitude toward using dan actual use terhadap penggunaan aplikasi LinkAja. Metode analisis menggunakan Structural Equation Modeling (SEM) dengan alat analisis SmartPLS. Penelitian ini dilakukan dengan metode survei dan sampel diambil menggunakan teknik purposive sampling terhadap responden yang menggunakan aplikasi LinkAja di seluruh Indonesia. Responden yang diperoleh sebanyak 200 responden. Hasil penelitian menunjukkan bahwa perceived ease of use dan perceived usefulness berpengaruh positif signifikan terhadap attitude toward using dan actual use. Perceived risk tidak berpengaruh signifikan terhadap actual use aplikasi LinkAja.

Download Full-text

Perceived Usefulness and Ease of Use of Mobile Government Services

International Journal of Technology Diffusion ◽

10.4018/ijtd.2020010101 ◽

2020 ◽

Vol 11 (1) ◽

pp. 1-16

Author(s):

Isaac Kofi Mensah

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Government Service ◽

Government Services ◽

Acceptance Model ◽

The Relationship

This study examined the moderating effect of electronic word of mouth (eWOM) communications on the relationship between the perceived usefulness (PU) and perceived ease of use (PEOU) of mobile government services and the intention to use mobile government services. The Technology Acceptance Model was used as the theoretical framework and the data analysis was done with SPSS. The results have shown that there was a significant moderating impact of eWOM on both the relationship between PU and PEOU and the intention to use mobile government services. In addition, perceived usefulness and perceived ease of use of mobile government service were significant in determining the intention to use mobile government services. Also, PEOU was found to be a determinant of the PU of mobile government services. The implications of these findings are discussed.

Download Full-text

An expansion of the technology acceptance model applied to the halal tourism sector

Journal of Islamic Marketing ◽

10.1108/jima-03-2021-0064 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Izra Berakon ◽

Muhammad Ghafur Wibowo ◽

Achmad Nurdany ◽

Hendy Mustiko Aji

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

Partial Least Square ◽

Perceived Usefulness ◽

Young Generation ◽

Perceived Ease Of Use ◽

Content Type ◽

Acceptance Model ◽

The Relationship

Purpose The increasing number of tourists in the Muslim world every year has encouraged digital business developers and the Sharia banking industry to integrate halal product and service apps with the Sharia mobile banking system. The fourth wave of the industrial revolution has changed the consumer paradigm, creating a young generation that uses digital service transaction systems in their daily lives. This paper aims to investigate the factors that determine intention to use halal tourism apps amongst Muslim tourists to provide insights promoting the development of halal tourism in Indonesia. Design/methodology/approach The research was conducted using an online survey approach. The sample comprised 205 Muslim Millennial and Generation Z travellers. The data collected were analysed using partial least square structural equation modelling. There were three analysis stages: evaluation of the measurement model, assessment of the structural model and hypothesis testing. Findings The findings indicated that trust mediated the relationship between perceived ease of use and perceived usefulness on individual intentions and that halal knowledge positively and significantly impacted individual intentions. In contrast, religiosity was not a significant influence on individual intentions. Originality/value The paper expanded the technology acceptance model by incorporating the key constructs of halal knowledge, religiosity and trust into an integrated research framework; this represented a novel step, especially in the context of halal tourism. The finding that trust mediated the relationship between perceived ease of use and perceived usefulness fills a gap in previous research, which has rarely included the trust construct in technology acceptance models.

Download Full-text

Barriers to acceptance of information and communication technology in agricultural extension in Indonesia

Information Development ◽

10.1177/0266666918767484 ◽

2018 ◽

Vol 35 (4) ◽

pp. 512-523 ◽

Cited By ~ 3

Author(s):

Sutrisno Hadi Purnomo ◽

Kusnandar

Keyword(s):

Technology Acceptance ◽

Information And Communication Technology ◽

Communication Technology ◽

Agricultural Extension ◽

Ease Of Use ◽

Perceived Usefulness ◽

Cultural Barriers ◽

Perceived Ease Of Use ◽

Information And Communication ◽

Acceptance Model

The use of information and communication technology (ICT) has become progressively widespread in various sectors including agriculture. This study investigated the barriers to the diffusion of ICT in agricultural extension. Further, the study examined the effect of barriers toward ICT acceptance in agricultural extension. A paper and pencil survey by mail was conducted to collect data from 355 respondents in the Greater Surakarta Region, Indonesia. The study discovered that individual barriers, cultural barriers, government policy barriers, support and technological barriers significantly influenced the acceptance of ICT. In line with the Technology Acceptance Model (TAM), these variables influenced perceived ease of use, perceived usefulness and perceived intention to use of ICT. The findings suggested the methods that could be adopted by governments and non-government bodies to overcome the barriers in ICT implementation.

Download Full-text

Kajian Penerimaan Pengguna Terhadap Sistem CRM di Perusahaan X Menggunakan Model TAM

Jurnal Teknologi Informasi dan Ilmu Komputer ◽

10.25126/jtiik.201851563 ◽

2018 ◽

Vol 5 (1) ◽

pp. 114

Author(s):

Muhammad Malik Hakim

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Customer Relationship Management ◽

Behavioral Intention ◽

Ease Of Use ◽

Perceived Usefulness ◽

Customer Relationship ◽

Perceived Ease Of Use ◽

Actual Use ◽

Acceptance Model

Pelayanan kepada pelanggan adalah salah satu tujuan bisnis setiap perusahaan dalam upayanya memberikan kepuasan kepada para pelanggannya. Untuk mengintegrasikan seluruh kegiatan pelayanan kepada pelanggan dari semua divisi yang terkait baik langsung maupun tidak langsung, Perusahaan X sebagai perusahaan yang bergerak dalam bidang TI telah mengimplementasikan sistem CRM (Customer Relationship Management). Implementasi CRM tersebut bertujuan untuk mensinergikan kegiatan pelayanan kepada pelanggan agar tidak saling tumpang tindih dan dapat terkoordinasi dengan baik. Untuk mendukung kesuksesan dan keberlanjutan penggunaan sistem CRM, penelitian ini mengkaji penerimaan pengguna sistem CRM di antara semua karyawan dalam divisi terkait di dalam perusahaan yang berjumlah 141 orang, menggunakan Model TAM (Technology Acceptance Model) yang dimodifikasi, yaitu tanpa melibatkan variabel eksternal. Penelitian ini mengkaji penerimaan pengguna berdasarkan empat variabel penyusun Model TAM, yaitu Perceived Ease Of Use (PEOU), Perceived Usefulness (PU), Behavioral Intention (BI), dan Actual Use (AU). Studi membuktikan bahwa diperoleh pengaruh yang positif dan signifikan antara variabel – variabel penyusunnya, yaitu PEOU terhadap PU dan BI, PU terhadap BI, serta BI terhadap AU dengan nilai pengaruh masing – masing adalah 0,43; 0,67; 0,58; dan 0,77. Penelitian ini membuktikan bahwa penerimaan pengguna CRM sangat dipengaruhi oleh faktor manfaat, kemudahan, serta perilaku karyawan dalam menggunakannya.

Download Full-text

The Role of Technology Acceptance Model on Whatsapp's Official Usage in Malaysian Heis

International Journal of Recent Technology and Engineering - 2 ◽

10.35940/ijrte.d9725.018520 ◽

2020 ◽

Vol 8 (5) ◽

pp. 270-273

Keyword(s):

Technology Acceptance ◽

Information And Communication Technologies ◽

Technology Acceptance Model ◽

Communication Technologies ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Information And Communication ◽

Acceptance Model

The revolutionary developments in information and communication technologies have drastically changed the way we communicate in our personal as well as professional life. Traditionally email was considered as formal mean of communication in organisations but now a days its common to use social networking apps for official communication. WhatsApp in this regard have so much importance as it is being used in various industries because of its security, immediacy, and easy to use features. This paper studies the role of technology acceptance model (TAM) on adoption of WhatsApp for official communication and information sharing. The sample was collected from 328 respondents from 10 Malaysian universities using survey technique. The data was analysed using SMART-PLS. The findings of the research confirm that perceived usefulness and perceived ease of use are the key constructs for adoption of WhatsApp as channel for official communication. Furthermore, the limitations and future directions of the study are also recommended.

Download Full-text

A Study of The Factors That Influence The Level of Consumer Satisfaction Towards The Use of Internet Banking

JURNAL TERAPAN MANAJEMEN DAN BISNIS ◽

10.26737/jtmb.v3i2.211 ◽

2017 ◽

Vol 3 (2) ◽

pp. 87

Author(s):

Vivi Vivi ◽

Novita Novita

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Consumer Satisfaction ◽

Sampling Method ◽

Internet Banking ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Information And Communication ◽

Acceptance Model

The development of Information and Communication Technology (ICT) has become an integral part of people’s life today. Various kinds of business and trade transactions have changed along with the advancement of ICT. One of the sectors that are influenced by the development in information and communication technology is banking. The presence of internet banking has brought more conveniences to the customers in conducting banking transactions anytime and anywhere. However, one of the challenges faced by banks in implementing online banking is the security factor. In addition, consumer satisfaction in conducting internet transactions can be influenced by factors of Technology Acceptance Model (TAM). Technology Acceptance Model (TAM) consists of perceived usefulness and perceived ease of use and excellent service from the provider. The purpose of this study is to determine whether security, perceived usefulness, perceived ease of use, and service quality havepositive influence on internet banking consumer satisfaction. Thetype of research is explanatory research type. The research variables consisting of independent variables are security factor, perceived usefulness, perceived ease of use, and service quality; meanwhile dependent variable is internet banking consumer satisfaction. The sampling technique used is accidental sampling method combined with snowball sampling method. Datais collected through questionnaires and interviews. Methods of data analysis used is Multiple Regression Analysis. The result shows that variables of security, perceived usefulness, perceived ease of use, and service qualitysimultaneously influence internet banking consumer satisfaction. It shows that the four variables positively affect internet banking consumer satisfaction.

Download Full-text

Analisis Technology Acceptance Model Penggunaan E-Learning pada Mahasiswa

Jurnal ULTIMA InfoSys ◽

10.31937/si.v9i2.913 ◽

2019 ◽

Vol 9 (2) ◽

pp. 70-78

Author(s):

Steventri Sontrust Lee ◽

Wella Wella

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Behavioral Intention ◽

Ease Of Use ◽

Perceived Usefulness ◽

System Quality ◽

Perceived Ease Of Use ◽

Actual Use ◽

E Learning ◽

Acceptance Model

Penelitian ini bertujuan untuk mengetahui faktor yang memengaruhi penggunaan elearning.umn.ac.id pada mahasiswa melalui kerangka Technology Acceptance Model (TAM). Terdapat lima konstruk asli dari TAM yang digunakan dalam penelitian ini, antara lain persepsi kegunaan (PU), persepsi kemudahan penggunaan (PEOU), sikap terhadap penggunaan (ATU), minat perilaku (BI), dan penggunaan senyatanya (AU). Terdapat pula tiga konstruk eksternal yang digunakan dalam penelitian ini, antara lain keyakinan individu (SE), aksesibilitas sistem (SA), dan kualitas sistem (SQ). Hasil yang didapatkan pada penelitian ini menemukan tingkat penerimaan dan penggunaan e-learning UMN pada mahasiswa dengan menggunakan faktor internal (perceived usefulness, perceived ease of use, attitude toward using, behavioral intention, actual use) dan faktor eksternal (self-efficacy, system accessibility, system quality) TAM sudah tinggi. Perceived ease of use tidak memiliki hubungan apapun terhadap faktor-faktor yang lain, sehingga apabila faktor perceived ease of use ditingkatkan maka tidak akan terjadi pengaruh apapun terhadap actual use, meskipun didukung dengan faktor system accessibility. Adapun pengaruh positif signifikan yang dimiliki semua pasangan variabel memiliki sifat pengurangan nilai, sehingga jika sebuah faktor independen memiliki peningkatan skor sebanyak n, maka faktor dependen yang memiliki hubungan terhadap variabel independen tersebut ikut mengalami peningkatan skor namun mengalami penurunan nilai dengan besar n sejumlah dengan nilai koefisien total pengaruh yang dimilikinya.

Download Full-text

ANALISA FAKTOR-FAKTOR ADOPSI CHATBOT LINE SMB TELKOM DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL YANG DIMODIFIKASI

ProBank ◽

10.36587/probank.v5i2.729 ◽

2020 ◽

Vol 5 (2) ◽

pp. 241-254

Author(s):

Singgih Darmawan ◽

Retno Setyorini

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Behavioral Intention ◽

Descriptive Analysis ◽

Sampling Technique ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Actual Use ◽

Acceptance Model

Virtual Assistant Serina SMB Telkom's is the latest technology-based customer service launched by Telkom'sSMB National Admission. The Virtual Assistant who is familiarly called the Serina chatbot can serve questionsas well as complaints of students, new students, and parents through the LINE messenger application. Thisresearch was conducted to determine consumer responses and to see the influence between variables regardingcompatibility, perceived usefulness, perceived ease of use, behavioral intention, and actual use of Serina chatbotusing the TAM approach. This research uses quantitative methods with descriptive and causal research types.The sampling technique uses a non probability sampling technique with a purposive sampling type with a samplesize of 100 respondents. Data analysis techniques using descriptive analysis and SEM-PLS using the outermodel and inner model. Based on the results of descriptive analysis, overall compatibility is in the goodcategory, perceived usefulness in the good enough category, perceived ease of use in the good category,behavioral intention in the good enough category, and actual use in the good enough category. The t-statisticand P-coefficient results show that: compatibility influences perceived usefulness and perceived ease of use,perceived ease of use affects perceived usefulness and behavioral intention, perceived usefulness influencesbehavioral intention and behavioral intention influences actual use.Keywords: Chatbot, Technology Acceptance Model (TAM), Compatibility, Partial Least Square (PLS)

Download Full-text