scholarly journals Evaluasi Sistem Informasi Menggunakan Technology Acceptance Model dengan Penambahan Variabel Eksternal

2020 ◽  
Vol 7 (3) ◽  
pp. 531
Author(s):  
Ria Andriani ◽  
Arief Setyanto ◽  
Asro Nasiri
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
A Value ◽  
Ease Of Access ◽  
Acceptance Model ◽  
The University ◽  
Study Plan

<p class="Abstrak">Dalam rangka pengelolaan akademik, sebelum mengikuti perkuliahan mahasiswa wajib untuk mengisi KRS. KRS (Kartu Rencana Studi) berfungsi untuk mengelola mata kuliah yang akan diambil pada Semester yang bersangkutan oleh mahasiswa, pengisian KRS dilakukan menggunakan akun yang telah diberikan oleh pihak kampus dengan cara masuk menggunakan identitas berupa Nomor Induk Mahasiswa dan kata sandi, mahasiswa dapat melakukan pengisian Kartu Rencana Studi dari manapun dengan informasi yang telah disediakan pada website, sehingga dapat dikatakan bahwa Sistem KRS merupakan penjembatan antara mahasiswa dengan pengelola dalam hal ini bagian akademik di Universitas Amikom.</p><p class="Abstrak"> Pada penelitian ini penulis melakukan evaluasi tingkat penerimaan mahasiswa terhadap sistem KRS online yang telah diimplementasikan dengan jumlah responden yang digunakan sebanyak 200 mahasiswa, adapun model yang digunakan adalah <em>Technology Acceptance Model</em> (TAM) yang dimodifikasi dengan menambahkan Eksternal variabel berupa kemudahan akses dan kenyamanan tempat. Penelitian ini melakukan pengkajian terhadap penerimaan pengguna berdasarkan variabel yang terdapat pada <em>Technology Acceptance Model</em> diantaranya adalah  Kemudahan Penggunaan/ <em>Perceived Ease Of Use</em> (PEOU)<em>, </em>Manfaat yang dirasakan / <em>Perceived Usefulness</em> (PU),<em> </em>Sikap Terhadap Penggunaan <em>Attitude Toward Using</em> (ATT)<em> </em>dan Penerimaan Teknologi/ <em>Acceptance Of Technology</em> (AOT).</p><p class="Abstrak">Hasil dari penelitian ini didapatkan pengaruh yang signifikan antara variabel <em>PEOU</em> terhadap <em>PU</em> dengan nilai 0,356, <em>PEOU</em> terhadap <em>AT</em><em>T</em> dengan nilai 0,251, <em>PU</em> terhadap <em>AT</em><em>T</em> dengan nilai 0,578, <em>AT</em><em>T</em> terhadap <em>A</em><em>OT</em> dengan nilai 0,337, Ext terhadap <em>PEOU</em> dengan nilai 0,263, Ext terhadap <em>P</em><em>U</em> dengan nilai 0,233 sedangkan <em>PU</em> terhadap <em>A</em><em>OT</em> tidak terdapat pengaruh yang siginifikan dengan nilai sebesar 0,169. Hasil dari analisis data yang didapatkan bahwa penerimaan sistem KRS online dipengaruhi oleh faktor kemudahan penggunaan sistem, kemudahan akses, kenyamanan tempat serta sikap perilaku mahasiswa dalam menggunakannya.</p><p class="Abstrak">  </p><p class="Judul2"><strong><em>Abstract</em></strong></p><p class="Judul2"><strong><em><br /></em></strong></p><p><em>In the context of academic management, before attending lectures students are required to fill KRS. KRS (Study Plan Card) functions to manage courses that will be taken in the relevant semester by students, filling in KRS using the account given by the campus by entering using an identity in the form of a Student Identification Number and password, students can fill in the Card Study Plan from anywhere with information that has been provided on the website, so that it can be said that the Card Study Plan System is a bridge between students and managers in this case the academic section at the University of Amikom.</em></p><p><em>In this study the authors evaluated the level of student acceptance of the Card Study Plan online system that has been implemented with the number of respondents used by 200 students, while the model used is the Technology Acceptance Model</em><em> </em><em>(TAM) which was modified by adding External variables in the form of ease of access and comfort of the place. This study examines user acceptance based on variables contained in the Technology Acceptance Model including Ease of Use / Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitudes Towards Attitude Toward Using (ATT) and Technology Acceptance / Acceptance Of Technology (AOT).</em></p><p class="Judul2"><em>The results of this study found a significant influence between PEOU variables on PU with a value of 0.356, PEOU on ATT with a value of 0.251, PU on ATT with a value of 0.578, ATT on AOT with a value of 0.337, Ext on a PEOU with a value of 0.263, Ext on PU with a value 0.233 while PU on AOT did not have a significant effect with a value of 0.169. The results of data analysis found that the acceptance of the online KRS system is influenced by the ease of use of the system, ease of access, comfort of the place and the attitude of students' behavior in using it.</em></p><br /><div><p><strong> </strong></p></div><p class="Judul2"><strong><em><br /></em></strong><em></em></p>

Factors Affecting University Students' Use of Moodle

2017 ◽  
Vol 13 (1) ◽  
pp. 14-26 ◽  
Author(s):  
Daniel Danso Essel ◽  
Osafo Apeanti Wilson
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Teaching And Learning ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Management Systems ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Acceptance Model ◽  
The University

Higher education institutions are faced with the complex challenges of serving increased enrollment levels within tight budgets. This challenge is prompting many universities to explore new approaches including the use of Learning Management Systems (LMS) such as Moodle for delivering courses to help extend teaching and learning beyond the classroom. Using Technology Acceptance Model (TAM) as an underlying theory, this study investigated students' perceived usefulness as well as the perceived ease of use of Moodle in the University of Education, Winneba in Ghana. The study also used multiple linear regression to determine if these factors have any impact on the rate at which students use Moodle. Data was collected from a random sample of 229 students from the Faculty of Science Education using a questionnaire. The analysis revealed that students' perceived usefulness of Moodle and perceived challenges in using Moodle combined contributes significantly to students' rate of Moodle use.

scholarly journals ANALISIS KEMAMPUAN PENGGUNA DALAM MENGGUNAKAN E-COMMERCE SHOPEE DENGAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM)

2020 ◽  
Vol 1 (2) ◽  
pp. 77-84
Author(s):  
Delvy Chaniago ◽  
Muhammad Akbar
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Significance Level ◽  
Depth Measurement ◽  
A Value ◽  
Acceptance Model

In 2009 Shopee is a platform electronic trading that was founded as the first market mobile-centric social where Shopee application users can shop, sell and explore anytime via smart phones safely and practically. Shopee application is influenced by several factors to produce a shopping system that fits the needs of its users, does not rule out the possibility that there are still users who feel disappointed with services Shopee, this is what makes the application users feel disappointed. in-depth measurement of which factors influence the attitude of acceptance of Shopee application among students. The research method uses exploratory with the number of respondents as many as 100 students. Data analysis techniques use technology acceptance models (TAM). The results showed that the factors Perceived usefulness, Perceived ease of use, Attitude, and Intention to use all had a significant effect on the acceptance of the use of Shopee applications among students. The overall test results producedR adjusted squares are by0.550 or 55% with T value on Perceived ease of use on Attitude having a value of 7.861, Perceived ease of useof Perceived ease of use has a value of 9,777, Attitude to Intention to use has a value of 8,476 so that these results indicate that the T value is greater than the 5% significance level and it can be concluded that the Perceived usefulness, Perceived ease of use, Attitude, and Intention to use mutual factors have a significant effect on Shopee application users among Students. Pada tahun 2009 Shopee merupakan platform perdagangan elektronik yang didirikan sebagai pasar mobile-sentris sosial yang pertama dimana pengguna aplikasi Shopee ini dapat melakukan belanja, menjual, dan menjelajahi kapan saja melalui ponsel pintar dengan aman dan praktis. Aplikasi Shopee dipengaruhi dari beberapa faktor untuk menghasilkan sistem belanja yang sesuai dengan kebutuhan penggunanya, tidak menutup kemungkinan bahwa masih ada pengguna yang merasa dikecewakan dengan pelayanan Shopee, hal inilah yang membuat para pengguna aplikasi merasa dikecewakan.Untuk meningkatkan kemudahan dan kenyamanan pengguna sistem maka perlu adanya pengukuran yang mendalam mengenai faktor mana yang mempengaruhi sikap penerimaan pengguna aplikasi Shopee di kalangan Masyarakat. Metode penelitian menggunakan eksploratori dengan jumlah responden sebanyak 100 orang pengguna. Teknik analisis data menggunakan technology acceptance model (TAM). Hasil penelitian menunjukkan bahwa faktor Perceived usefulness, Perceived ease of use, Attitude, dan Intention to use semua berpengaruh signifikan pada penerimaan penggunaan aplikasi Shopee dikalangan Mahasiswa. Hasil pengujian secara keseluruhan yang dihasilkan R squares adjusted sebesar 0.550 atau 55% dengan nilai T value pada Perceived ease of use terhadap Attitude memiliki nilai sebesar 7.861, Perceived ease of useterhadap Perceived ease of use memiliki nilai sebesar 9.777, Attitude terhadap Intention to use memiliki nilai sebesar 8.476 sehingga hasil ini menunjukkan bahwa nilai T value lebih besar dari taraf signifikansi 5% dan dapat diambil kesimpulan bahwa faktor Perceived usefulness, Perceived ease of use, Attitude, dan Intention to use saling berpengaruh signifikan terhadap pengguna aplikasi Shopee di kalangan pengguna..

scholarly journals Adapting Technology Acceptance Model to Predict Attitudes Toward Using E-Management Exploratory study of the views of the heads of the scientific departments at the University of Duhok

2019 ◽  
Vol 8 (4) ◽  
pp. 393
Author(s):  
Hadi Kh. Ismael ◽  
Saad F. Abbas
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Administrative Leaders ◽  
Descriptive Approach ◽  
Acceptance Model ◽  
The University ◽  
Academic Year

This study aimed to present the concept of (TAM) and e-management, and use the two constructsof TAM (perceived ease of use and perceived usefulness) as perceptual determinants for attitudes toward using e-management at the University of Duhok. The study adopted the descriptive approach, and utilized the questionnaire for data collection. The study society consisted of all Heads of scientific departments at the university during the academic year 2016/2017 (N=52). The questionnaire was distributed to all members of the study society, and the response rate was (100%). A numerous of statistical methods were used to analyze the data and test the hypotheses which provided for the existence of significant correlation and impact between both perceived ease of use and perceived usefulness and the attitudes towards using e-management. The results of study showed that most of the respondents held a positive attitude towards using e-management. The results also showed that there is a statistically significant impact of both perceived ease of use and perceived usefulness on the attitudes towards using e-management, with moral significance at (P ≤ 0.01). The study presented a set of suggestions among them developing training programs that raise the level of perceived ease of use and perceived usefulness of e-management among administrative leaders in the university, and qualify them to deal with the use of e-management.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

scholarly journals EVALUASI TINGKAT PENERIMAAN APLIKASI DATA POKOK PENDIDIKAN (DAPODIK) MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM) (Studi Kasus : Pemutakhiran Data PIP Menggunakan Aplikasi DAPODIK)

2019 ◽  
Vol 9 (2) ◽  
pp. 396-406
Author(s):  
Aryanto Aryanto
Keyword(s):  
Data Processing ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Basic Education ◽  
Sampling Technique ◽  
Study Groups ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

ABSTRACT Smart Indonesia Program (PIP) is a direct cash assistance provided to underprivileged students with Smart Indonesia Card (KIP) as a marker / identity to ensure and ensure that children get the assistance of the Smart Indonesia Program. In order to monitor the distribution of KIP and to ensure that KIP has been accepted and can be utilized by the students, the Ministry of Education and Culture shall validate and update KIP recipient data through the Dapodik Application. Dapodik is an online and real time, based application that can be accessed and operated directly by all school operators in data entry, data processing, updating of PIP data, education personnel, students, periodic, sanitation, study groups and data of infrastructure school. This study aimed to evaluate the level of acceptance of basic education data applications (dapodik) using the method of Technology Acceptance Model (TAM). This study used 3 modified variables are Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) as independent variable while Acceptance of IT as dependent variable. This study used simple random sampling as a sampling technique, with the number of respondents as many as 66 people operators. For data analysis techniques, this study used multiple regression techniques with descriptive quantitative research types, as well as data processing tools using SPSS 16.00 for windows software. The results showed that the benefit factor (Perceived Ease of Use) of 43.5%, factor amenity (Perceived Usefulness) of 36.8%. This proves that the more dominant benefit factor influences receipt of Dapodik application usage as PIP data updating application.   Key Words: Aplication of Dapodik, Perceived Ease of Use, Perceived Usefulness, Perceived Usefulness, Acceptance of IT, Technology Accaptance Mod

scholarly journals Analisis Penggunaan E-Commerce Terhadap Peningkatan Permintaan Kuantitas Produk Pada UMKM di Kabupaten Banyumas (Suatu Pendekatan Teori Technology Acceptance Model)

2019 ◽  
Vol 10 (1) ◽  
pp. 63-74
Author(s):  
Dona Primasari ◽  
Sudjono Sudjono ◽  
Nining Abriani
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Use Behavior

Abstract. The long-term objective of this research is to enrich the development of science, especially the development of SMEs related to the adoption of information technology with studies using the Technology Acceptance Model. The specific aim of the research is to examine what factors are inhibiting the adoption of e commerce technology in SMEs in Banyumas Regency, as well as examining whether e-commerce adoption has an impact on increasing the demand for product quantities in SMEs. Collecting data in this study was carried out by distributing questionnaires through direct interviews with SMEs in Banyumas District who were respondents. The sampling technique in this study using random sampling technique. Whereas for data analysis using Statistical Product and Service Solution (SPSS) version 22.0 and Structural Equation Modeling (SEM) with AMOS program. The results of the study show that the Technology Acceptance Model theory is able to explain the institutions of SMEs actors to use e-commerce technology. Keywords: E-commerce, perceived usefulness, perceived ease of use, use behavior,TAM (Technology Acceptance Model) Abstrak. Tujuan jangka panjang penelitian ini adalah untuk memperkaya perkembangan ilmu, khususnya pengembangan UMKM terkait dengan adopsi teknologi informasi dengan kajian menggunakan Technology Acceptance Model.  Tujuan khusus penelitian adalah untuk menelaah faktor-faktor apakah yang menghambat adopsi teknologi e commerce pada UMKM di Kabupaten Banyumas, serta menelaah apakah adopsi e- commerce berdampak pada peningkatan permintaaan kuantitas produk pada UKM. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner melalui antar langsung kepada pelaku UMKM di Kabupaten Banyumas yang menjadi responden.  Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik random sampling. Sedangkan untuk analisis data mengunakan Statistical Product and Service Solution (SPSS) versi 22.0 dan Structural Equation Modeling (SEM) dengan program AMOS. Hasil penelitian menunjukkan bahwa teori Technology Acceptance Model  mampu menjelaskan instensi para pelaku UMKM untuk menggunakan teknologi e-commerce.  Hasil penelitian juga berhasil menerima 3 (tiga) hipotesis yaitu Perceived usefulnes  berpengaruh terhadap use behavior, Perceived ease of use berpengaruh terhadap use behavior, use behavior  berpengaruh terhadap peningkatan permintaan kuantitas produk.  Hasil penelitian juga menunjukkan implementasi e-commerce tidak berpengaruh terhadap persepsi manfaat (perceived usefulness), Implementasi e-commerce tidak berpengaruh terhadap persepsi kemudahan pengoperasian sistem  (perceived ease of use) atau dengan kata lain menolak 2 (dua) hipotesis lainnya.Keywords. E-commerce, perceived usefulnes, perceived ease of use, use behavior,peningkatan permintaan, TAM  (Technology Acceptance Model)

scholarly journals The Determinant of Acceptance of SIMDA (Information System of District Management) Implementation on the Government of Batu City

2017 ◽  
Vol 1 (2) ◽  
pp. 298
Author(s):  
Umar Maksum ◽  
Zaki Baridwan ◽  
Imam Subekti
Keyword(s):  
Information System ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness ◽  
Acceptance Model ◽  
Computer Self Efficacy

<p>This study aims to examine the factors influencing the acceptability of SIMDA in the Batu Municipal Government. The research model used the <em>Technology Acceptance Model</em> (TAM), which add external construct from D&amp;M success model of information system and other construct namely the <em>commitment of management</em>, <em>social influence</em> and the Individually influence such as <em>computer self-efficacy</em> and <em>personal innovativenes</em>. This research employed census sampling method. The samples are all official of in financial department who use SIMDA. Results of the research showed that <em>perceived usefulness</em> was affected by <em>management commitment</em>, <em>social influence</em>, <em>information quality, system quality</em>, <em>personal innovativeness</em>, and<em> perceived ease of use</em>. In addition, <em>Computer self-efficacy</em>, and <em>personal innovativeness</em> influenced to <em>perceived ease of use</em>. Furthermore, the <em>acceptance SIMDA</em> was influenced <em>perceived usefulness</em> and <em>perceived ease of use</em>. On the contrary, <em>computer self-efficacy</em> did not affect to <em>perceived usefulness</em><strong></strong></p><p><strong>Keywords: </strong>Technology Acceptance Model (TAM), Acceptance SIMDA, perceived usefulness, perceived ease of use</p>

scholarly journals PENERAPAN TECHNOLOGY ACCEPTANCE MODEL PADA KUALITAS USER EXPERIENCE APLIKASI MULTIMEDIA COMPANY PROFILE BPJS KESEHATAN WONOSOBO

Device ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 9-14
Author(s):  
Saifu Rohman
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Experience ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Actual Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use ◽  
User Friendly

Company Profile sebuah perusahaan merupakan sebuah media yang memiliki peran yang sangat penting dalam menunjukkan eksistensinya di dalam berbagai bidang dunia bisnis. Perkembangan dunia teknologi informasi menuntut untuk selalu memberikan sesuatu yang lebih nyaman dan mengedepankan user experience. Metode TAM (Technology Acceptance Model) merupakan salah satu metode yang tepat dalam merancang dan membangun sistem yang user friendly dalam meningkatkan tingkat kepuasan pengguna pada user experience. Dengan mengimplementasikan konstruk-konstruk TAM yang meliputi PU (Perceived Usefulness), PEOU (Perceived Ease of Use), ATU (Attitude Toward Using), BITU (Behavioral Intention to Use) dan AU (Actual Use) maka dapat dipastikan akan meningkatkan tingkat kenyamanan user experience melalui interface yang baik dan sesuai dengan kebutuhan pengguna informasi.

scholarly journals Analysis of E-Marketplace Use in East Java’s MSMEs Using the Technology Acceptance Model Approach

2021 ◽  
Author(s):  
Rurid Dwi Anggraeny ◽  
Imam Baihaqi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Technology Use ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

The e-commerce industry has the potential to be one of the drivers of the domestic economy. One of the impacts of the advancement of e-commerce is the emergence of many online-based marketplaces or so-called e-marketplaces. However, a lot of these online marketplaces sell 90% imported products. In addition, the outbreak of Covid-19 in Indonesia has prompted the government to establish several policies that have significantly reduced MSME performance by up to 70-100%. This study aimed to provide an empirical analysis of the influence of factors based on the Technology of Acceptance Model (TAM) approach, namely e-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces. The sample consisted of MSMEs in East Java, especially those engaged in the food and beverage industry sector with ready-to-eat processed food products whose business activities use the Shopee e-marketplace application platform. This is an online shopping marketplace focused on mobile platforms. There were 150 respondents. The Structural Equation Model (SEM) was used. E-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces all had positive effects on each other. This showed that a system that offers convenience will improve behavior, habits, and performance for MSMEs in using e-marketplace activities. The theoretical and methodological implications and opportunities for further research are discussed. Keywords: MSMEs, e-marketplace, technology acceptance model

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