scholarly journals Influence of attitude on online impulse buying: perspective on marketing communication

2021 ◽  
Vol 5 (3) ◽  
pp. 729-745
Author(s):  
Firdaus Yuni Dharta ◽  
Hemi Prasetyo ◽  
Yosef Dema
Keyword(s):  
Government Policy ◽  
Impulse Buying ◽  
Marketing Communication ◽  
Direct Impact ◽  
Website Quality ◽  
Impulse Purchases ◽  
Impulse Purchase ◽  
Government Legislation ◽  
The Impact

The purpose of this study is to investigate the impact of government policy, marketing communication, and website quality on online impulse purchases. The effect of attitude mediation on government policy relations, marketing communications, and the quality of website and online impulse buying is also analysed in this research. This research is survey research with a sample of respondents as many as 250 active students in West Java. Data analysis in this research is path analysis using PLS-SEM. The findings of this study show that government legislation, marketing messaging, and website quality all have a direct impact on online impulse purchase. The attitude examined in this study is unable to counteract the impact of government legislation and commercial communications on online impulse purchases. However, attitude can mitigate the impact of website quality on online impulse purchases.

scholarly journals Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 463
Author(s):  
Aan Satria ◽  
Okki Trinanda
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Impulse Buying ◽  
Great Opportunity ◽  
Website Quality ◽  
Analysis Technique ◽  
The Impact

The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines. This study aims to know and prove how much influence promotion and website quality to impulse buying e-commerce Lazada in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 20. The results of this study indicate that: (1) Promotion has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,014 < 0,05). (2) Website Quality has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,046 < 0,05)Keyword: promotion, website quality, impulse buying.

How website quality affects online impulse buying

2018 ◽  
Vol 30 (1) ◽  
pp. 235-256 ◽  
Author(s):  
Umair Akram ◽  
Peng Hui ◽  
Muhammad Kaleem Khan ◽  
Yasir Tanveer ◽  
Khalid Mehmood ◽  
...  
Keyword(s):  
Credit Card ◽  
Sales Promotion ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Website Quality ◽  
Content Type ◽  
Impulse Purchases ◽  
The Impact ◽  
The Relationship ◽  
Credit Card Use

Purpose The purpose of this paper is to investigate the impact of website quality on online impulse buying behavior (OIBB) in China, and assess the moderating roles of sales promotion and credit card use. Design/methodology/approach An online and personal survey from 1,161 online shoppers belonging to three big cities of China – Beijing, Shanghai, and Nanjing – was conducted. A random sampling technique was utilized for data collection. Data were analyzed using validity and reliability tests, confirmatory factor analysis, and structural equation modeling. Findings Three major findings discovered are: first, the website quality positively affects the OIBB; second, the sales promotion significantly influences OIBB and acts as a strong moderator on the relationship between website quality and online impulse buying; and third, the online impulse purchases are positively influenced by use of credit card, and the use of credit card enhances the relationship between website quality and online impulse buying. Research limitations/implications First, the website quality positively affects the OIBB; second, the sales promotion significantly influences OIBB and acts as a strong moderator in the relationship between website quality and online impulse buying; and third, online impulse purchases are positively influenced by credit card use. Moreover, credit card use enhances the relationship between website quality and online impulse buying. Originality/value This research is the first to investigate the relationship between website quality and OIBB in China, with sales promotion and credit card use as moderators.

School improvement plans, a tool to improve the quality of education

2019 ◽  
Vol 6 (1) ◽  
pp. 440-450
Author(s):  
Ignacio Hernan Gonzalez Escobar
Keyword(s):  
School Improvement ◽  
Quality Of Education ◽  
Direct Impact ◽  
Educational Improvement ◽  
Different Characteristics ◽  
The Impact

Much has been said about school improvement plans (SIPs), which have been implemented in many countries, with different characteristics and with different results in each of them. The purpose of this article is to demonstrate, through the research carried out, the impact of SIPs on students’ learning and, from that perspective, to determine what characteristics the research should have in order to have a direct impact on students’ learning. To this end, an exhaustive bibliographic review will be carried out to show the effects of the improvement plans in the communities, counties or countries that have implemented them. The result of the above will be to determine, according to the few existing investigations, the elements that SIPs must have in order to have an impact on student’s learning. Keywords: School improvement plans, improving the quality of education, educational improvement, accountability.

scholarly journals External Factors Influencing the Cognitive Response of Impulse Buying Behaviour amongst Generation Y Students

2018 ◽  
Vol 10 (5(J)) ◽  
pp. 264-273
Author(s):  
Jacinta Ana Neves ◽  
Ephrem Habtemichael Redda ◽  
Natasha De Klerk ◽  
Natasha De Klerk
Keyword(s):  
Generation Y ◽  
External Factors ◽  
Public Higher Education ◽  
Impulse Buying ◽  
Cognitive Response ◽  
Convenience Sample ◽  
Factors Influencing ◽  
Impulse Purchases ◽  
Impulse Purchase ◽  
Buying Behaviour

Impulse buying behaviour has been recognised as a key research concern amongst academic researches and marketers. At one time or another a large amount of consumers purchases on impulse. Evidence from the literature indicates that external factors, such as in-store atmosphere, in-store browsing, in-store layout, salespersons, promotions and reference groups are important antecedents of impulse purchases. The cognitive response to act on impulse purchase is triggered by external factors to buy on impulse. This paper reports on a study undertaken to determine the external factors influencing the cognitive response of impulse buying behaviour amongst Generation Y students. Generation Y are labelled as individuals born between 1986 and 2005. The study employed a quantitative method, whereby a structured, self-administered questionnaire was used to collect data from a non-probability convenience sample of 349 students (aged 18 to 24 years), across two South African public higher education institutions’ campuses located in the Gauteng province. The collected data was examined using descriptive statistics, confirmatory factor analysis, reliability, correlation analysis and regression analysis. The coefficient of multiple determination (R2) was 0.070 that implies that in-store atmosphere, in-store browsing and promotions can predict seven percent of the variance in Generation Y students’ cognitive response to buy on impulse, which proposes that other variables influence Generation Y students’ cognitive response to buy on impulse. 

scholarly journals THE EFFECT OF MONEY AVAILABILITY, TIME AVAILABILITY AND PROMOTION OF IMPULSE PURCHASE BEHAVIOR OF CHOCOLATE SNACK PRODUCTS THROUGH POSITIVE EMOTIONS

2021 ◽  
Vol 19 (4) ◽  
pp. 725-737
Author(s):  
Hadi Pranoto ◽  
◽  
Andarwati Andarwati ◽  
Sunaryo Sunaryo ◽  
◽  
...  
Keyword(s):  
Quantitative Research ◽  
Positive Emotions ◽  
Hypothesis Test ◽  
Purchase Behavior ◽  
Impulse Buying ◽  
Impact Impulse ◽  
Impulse Purchases ◽  
Time Availability ◽  
Impulse Purchase ◽  
Snack Products

This study examines and analyzes the influence of money available, time availability, and the promotion of impulse purchases through positive emotions as a mediating variable on chocolate snack products. This research is quantitative research conducted in Hypermart Malang Town Square (Matos), Giant Hypermarket Malang Olympic Garden (MOG), Giant Ekstra Sawojajar, and Giant Ekstra Kebonagung. The population studied were consumers who bought chocolate snack products on impulse purchases. The sample used 190 respondents. Data collection techniques using questionnaires, interviews, and literature review. Data analysis techniques in this research use validity test, reliable test, linear test, diagram test, PLS, and hypothesis test on the variable of money availability, time availability, promotion, impulse purchase, and positive emotion on chocolate snack product. This study indicates that the variable availability of money can impact positive emotional variables. The varying availability of money cannot impact impulse buying variables. The time availability variable does not affect the positive emotional variables. Meanwhile, the time availability variable impacts the impulse buying variable. Furthermore, promotional variables affect positive emotional variables as well as impulse buying variables. However, the positive emotional variable has no impact on the impulse buying variable. The positive emotional variable proved the relationship between money and promotional variables' variable availability in the mediation test. In contrast, the variable availability of time is not a provable positive emotional variable as a liaison influence the variable of time availability with impulse buying.

scholarly journals The Role of Sales Promotion in inducing Impulse Purchases

2014 ◽  
Vol 3 (1) ◽  
pp. 362-372 ◽  
Author(s):  
Rim Ben Amara ◽  
Abir Sahraoui Kchaou
Keyword(s):  
Logistic Regression ◽  
Binary Logistic Regression ◽  
Structural Equations ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Research Support ◽  
Impulse Purchases ◽  
The Impact

This paper focuses on promotional impulse buying. It aims at examining the impact of hedonic and utilitarian benefits of promotion on an impulse buying experience. The hypotheses were tested with a sample of 300 consumers doing their shopping in a hypermarket. Data were analyzed using binary logistic regression and structural equations. The results obtained allow us to confirm most of our hypotheses. The different outcomes of this research support the formulation of a number of theoretical, methodological and managerial recommendations. 

scholarly journals Human Crowding or Spatial Crowding? The Impact of Perceived Crowding on In-store Impulse Purchase

2020 ◽  
Vol 23 (1) ◽  
pp. 94-105 ◽  
Author(s):  
Nirmalya Bandyopadhyay
Keyword(s):  
Structural Equation ◽  
Negative Impact ◽  
Future Research ◽  
Impulse Buying ◽  
Psychological Variables ◽  
Managerial Implications ◽  
Impulse Purchase ◽  
The Impact ◽  
Human Crowding

The influence of shopper's perception of the physical environmental factors on impulse buying at the retail level has attracted the attention of researchers since the last three decades but the role of perceived crowding and in-store browsing attracted little attention. This paper attempts to develop and empirically valid a model to investigate the role of perceived crowding and in-store browsing in impulse buying along with the psychological variables. Mall-intercept survey technique was used to collect data from 335 participants from 18 branches of a supermarket chain in different parts of Kolkata. Data were analysed using structural equation modelling. Contrary to prior research the relationship between human crowding and other variables in the model was not supported whereas spatial crowding was found to have significant negative impact in impulse buying. The findings are discussed along with managerial implications and scopes for future research.

scholarly journals Predictors of fast-fashion-oriented impulse buying: The case of Vietnamese millennials

2021 ◽  
pp. 2021-2032
Author(s):  
Son Truong Nguyen ◽  
Tri Minh Ha
Keyword(s):  
Impulse Buying ◽  
Sensory Cues ◽  
Buying Behavior ◽  
Internal Factors ◽  
Fast Fashion ◽  
Qualitative And Quantitative ◽  
Hedonic Value ◽  
Impulse Purchase ◽  
Asian Emerging Markets ◽  
The Impact

During the last few years, global fast fashion retailers have been penetrating Asian emerging markets and Vietnam is not an exception. This study explores both external and internal factors, contributing to the fashion-oriented impulse buying of Vietnamese millennials and then investigates the impact of these determinants on fashion-oriented impulse purchase. Both qualitative and quantitative approaches were conducted in the empirical study. It is found that emotion and hedonic value along with fashion involvement, sensory cues and in-store promotion respectively influence fast-fashion oriented impulse purchase. These findings help fast fashion retailers understand the impulse buying behavior of young Vietnamese consumers so that they can effectively elaborate retailing-mix strategy to boost the sales and thus sustainably grow the business.

scholarly journals ANALISIS KOMUNIKASI PEMASARAN DALAM MENARIK PENGUNJUNG (STUDI PADA KAMPOENG KOPI BANARAN, PT. PERKEBUNAN NUSANTARA IX KABUPATEN SEMARANG)

2019 ◽  
Vol 19 (2) ◽  
Author(s):  
EUNIKE SIPAYUNG ◽  
SONY HERU PRIYANTO
Keyword(s):  
Physical Environment ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Marketing Communications ◽  
Quality Of Services ◽  
Marketing Communication ◽  
Factors Affecting ◽  
The Impact

This research was conducted in Kampoeng Kopi Banaran (Kakoba), an agrotourism owned by PT. Perkebunan Nusantara IX (Persero) located in the area of coffee plantation Getas Afdeling Assinan, Jl. Raya Semarang – Solo KM 1,5. Thisresearch aims to: (1) knowing Kakoba’s marketing communication (2) knowing the changing and factors affecting Kakoba’s marketing communications(3) knowing the impact of Kakoba’s marketing communication changes in attracting visitors. This research was conducted on February – March 2018. The participants of this research were the management of Kakoba. Data collection techniques used were observation, interviews, and study documentation.This study used a qualitative approach with descriptive design.The research results explain Kakoba marketing communication strategies are: advertising, direct marketing, and sales promotion. There is one discovery about marketing communication strategy: private relation. There are other types of communication: physical environment and quality of services that support the delivery of messages to visitors. Factors affecting the changing of marketing communications in Kampoeng Kopi Banaran is technology and information, as well as the better assessment and consumer knowledge. The impact of agrotourism marketing communication changes in Kakoba is the increasing number of visitors from year to year.

scholarly journals PENGARUH DISPLAY PRODUK DAN SUASANA TOKO TERHADAP PEMBELIAN IMPULSIF PADA MINIMARKET RAFA MART PADANG

2020 ◽  
Author(s):  
Oky S. Dharma ◽  
Maria Magdalena
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Impulse Buying ◽  
Analysis Technique ◽  
Impulse Purchases ◽  
Impulse Purchase ◽  
Quota Sampling

The purpose of this research is to know and analyze the effect of product display and store atmosphere on impulsive purchase at Minimarket Rafa Mart Padang. The population in this study were Minimarket consumers Rafa Mart Padang in January to June 2017 as many as 8,100 people. Sampling technique used is quota sampling, while the number of samples in this study is 100 people. The data analysis technique used to test the hypothesis is multiple linear regression. As for hypothesis testing using statistical T test. In this study there are two independent variables, namely product display and store atmosphere. The results showed that store atmosphere variables significantly influence the impulsive purchase in Minimarket Rafa Mart Padang. While the variable display of the product does not affect the impulse purchase at Minimarket Rafa Mart Padang. For the value of determination coefficient in this study was found at 0.244. The result shows that the impulse buying variable is influenced by the independent variable that is product display and store atmosphere is 24,4%. While the remaining 75.6% impulsive purchases influenced by other variables that are not examined in this study such as emotions, consumer tastes, the availability of time and money, pleasure in shopping, and others. Based on the results of multiple linear regression analysis, it is found that product display variable negatively affect impulse buying and store atmosphere have positive effect on impulsive buying at Minimarket Rafa Mart Padang. This research provides practical recommendations for the owner / owner of Minimarket Rafa Mart Padang for the future to keep trying to improve the atmosphere of his shop and also re-evaluate the product display. This is because the atmosphere of the store has an influence on impulsive purchases and product displays have no effect on consumer impulse purchases in Minimarket Rafa Mart Padang.

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