scholarly journals THE EFFECT OF MONEY AVAILABILITY, TIME AVAILABILITY AND PROMOTION OF IMPULSE PURCHASE BEHAVIOR OF CHOCOLATE SNACK PRODUCTS THROUGH POSITIVE EMOTIONS

2021 ◽  
Vol 19 (4) ◽  
pp. 725-737
Author(s):  
Hadi Pranoto ◽  
◽  
Andarwati Andarwati ◽  
Sunaryo Sunaryo ◽  
◽  
...  
Keyword(s):  
Quantitative Research ◽  
Positive Emotions ◽  
Hypothesis Test ◽  
Purchase Behavior ◽  
Impulse Buying ◽  
Impact Impulse ◽  
Impulse Purchases ◽  
Time Availability ◽  
Impulse Purchase ◽  
Snack Products

This study examines and analyzes the influence of money available, time availability, and the promotion of impulse purchases through positive emotions as a mediating variable on chocolate snack products. This research is quantitative research conducted in Hypermart Malang Town Square (Matos), Giant Hypermarket Malang Olympic Garden (MOG), Giant Ekstra Sawojajar, and Giant Ekstra Kebonagung. The population studied were consumers who bought chocolate snack products on impulse purchases. The sample used 190 respondents. Data collection techniques using questionnaires, interviews, and literature review. Data analysis techniques in this research use validity test, reliable test, linear test, diagram test, PLS, and hypothesis test on the variable of money availability, time availability, promotion, impulse purchase, and positive emotion on chocolate snack product. This study indicates that the variable availability of money can impact positive emotional variables. The varying availability of money cannot impact impulse buying variables. The time availability variable does not affect the positive emotional variables. Meanwhile, the time availability variable impacts the impulse buying variable. Furthermore, promotional variables affect positive emotional variables as well as impulse buying variables. However, the positive emotional variable has no impact on the impulse buying variable. The positive emotional variable proved the relationship between money and promotional variables' variable availability in the mediation test. In contrast, the variable availability of time is not a provable positive emotional variable as a liaison influence the variable of time availability with impulse buying.

scholarly journals External Factors Influencing the Cognitive Response of Impulse Buying Behaviour amongst Generation Y Students

2018 ◽  
Vol 10 (5(J)) ◽  
pp. 264-273
Author(s):  
Jacinta Ana Neves ◽  
Ephrem Habtemichael Redda ◽  
Natasha De Klerk ◽  
Natasha De Klerk
Keyword(s):  
Generation Y ◽  
External Factors ◽  
Public Higher Education ◽  
Impulse Buying ◽  
Cognitive Response ◽  
Convenience Sample ◽  
Factors Influencing ◽  
Impulse Purchases ◽  
Impulse Purchase ◽  
Buying Behaviour

Impulse buying behaviour has been recognised as a key research concern amongst academic researches and marketers. At one time or another a large amount of consumers purchases on impulse. Evidence from the literature indicates that external factors, such as in-store atmosphere, in-store browsing, in-store layout, salespersons, promotions and reference groups are important antecedents of impulse purchases. The cognitive response to act on impulse purchase is triggered by external factors to buy on impulse. This paper reports on a study undertaken to determine the external factors influencing the cognitive response of impulse buying behaviour amongst Generation Y students. Generation Y are labelled as individuals born between 1986 and 2005. The study employed a quantitative method, whereby a structured, self-administered questionnaire was used to collect data from a non-probability convenience sample of 349 students (aged 18 to 24 years), across two South African public higher education institutions’ campuses located in the Gauteng province. The collected data was examined using descriptive statistics, confirmatory factor analysis, reliability, correlation analysis and regression analysis. The coefficient of multiple determination (R2) was 0.070 that implies that in-store atmosphere, in-store browsing and promotions can predict seven percent of the variance in Generation Y students’ cognitive response to buy on impulse, which proposes that other variables influence Generation Y students’ cognitive response to buy on impulse. 

Understanding Purchasing Behavior within Virtual Worlds

2013 ◽  
pp. 79-101 ◽  
Author(s):  
Andreas M. Kaplan ◽  
Michael Haenlein
Keyword(s):  
Virtual Worlds ◽  
Second Life ◽  
Positive Emotions ◽  
Real Life ◽  
Purchase Behavior ◽  
Impulse Buying ◽  
Purchasing Behavior ◽  
Consumption Experience ◽  
Behavior Theories ◽  
To Come

Although the hype around virtual worlds has slowed down in recent months, chances are high that this type of social media will increase in importance over years to come. Many companies which pioneered in entering virtual worlds have left these environments after their first steps. One of the reasons for these initial failures is likely the lack of understanding of in-world consumers and their expectations toward virtual commerce. The purpose of the authors’ chapter is therefore to investigate consumer purchase behavior within the virtual social world Second Life. Specifically, the authors analyze the types of purchase behavior consumers show within such an environment (planned purchases vs. impulse buying) and the factors that influence the decision to buy virtual products and services in exchange for real life money. For this, the authors’ study is based on a combination of a qualitative pre-study consisting of 29 in-depth interviews and a quantitative analysis based on responses obtained from a representative sample of 580 Second Life residents. The authors’ analysis results in the following three findings: First, the authors show that Second Life residents engage in two different types of purchase behavior: planned purchases and impulse buying. Second, the authors show that traditional consumer behavior theories and concepts can be transferred to similar behavior in a virtual world, although with different degrees of importance for different variables. And finally, the authors show that a Second Life resident’s usage intensity and consumption experience have a significant moderating influence on planned purchase behavior but not on impulse buying. From a managerial perspective, the authors’ results imply that Real Life companies that maintain Second Life flagship stores may consider communicating about their virtual products and services within real life. Additionally, Second Life stores should try to make the purchasing process as simple and convenient as possible (in order to increase planned purchases) and to create an overall exciting and pleasant shopping environment to elicit positive emotions among their potential customers (in order to maximize the probability of impulse buying). Finally, since purchasing behavior within Second Life appears to be more individualistic than what can be observed in real life, firms can consider offering virtual products and services in Second Life that are highly extravagant and may never be purchased in Real Life due to fear of other people’s opinions-–which is likely to be of particular importance for fashion goods.

Study on the Influencing Factors of Mobile Users' Impulse Purchase Behavior in a Large Online Promotion Activity

2019 ◽  
Vol 17 (2) ◽  
pp. 88-101 ◽  
Author(s):  
Qihua Liu ◽  
Fuguo Zhang
Keyword(s):  
Social Environment ◽  
Influencing Factors ◽  
Purchase Behavior ◽  
Mobile Users ◽  
Impulse Buying ◽  
Mobile Platforms ◽  
Situational Variables ◽  
Promotion Activity ◽  
Impulse Purchase ◽  
Impulse Buying Tendency

A large online promotion activity provides a new shopping context for mobile users where situational variables impact consumer behaviors simultaneously. A multitude of evidences show that mobile users are more prone to impulsive in the large online promotion activity, yet relatively limited knowledge is available on this phenomenon. The purpose of this article is to answer the question of what are the important contextual drivers that lead to occurrence of mobile users' impulse purchase behavior in the “Double 11” promotion. The results show that promotion, impulse buying tendency, social environment, aesthetics and interactivity of mobile platforms, and time available are key determinants of mobile users' urge to buy impulsively. Implications for managers and scholars are further discussed.

scholarly journals PENGARUH DISPLAY PRODUK DAN SUASANA TOKO TERHADAP PEMBELIAN IMPULSIF PADA MINIMARKET RAFA MART PADANG

2020 ◽  
Author(s):  
Oky S. Dharma ◽  
Maria Magdalena
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Impulse Buying ◽  
Analysis Technique ◽  
Impulse Purchases ◽  
Impulse Purchase ◽  
Quota Sampling

The purpose of this research is to know and analyze the effect of product display and store atmosphere on impulsive purchase at Minimarket Rafa Mart Padang. The population in this study were Minimarket consumers Rafa Mart Padang in January to June 2017 as many as 8,100 people. Sampling technique used is quota sampling, while the number of samples in this study is 100 people. The data analysis technique used to test the hypothesis is multiple linear regression. As for hypothesis testing using statistical T test. In this study there are two independent variables, namely product display and store atmosphere. The results showed that store atmosphere variables significantly influence the impulsive purchase in Minimarket Rafa Mart Padang. While the variable display of the product does not affect the impulse purchase at Minimarket Rafa Mart Padang. For the value of determination coefficient in this study was found at 0.244. The result shows that the impulse buying variable is influenced by the independent variable that is product display and store atmosphere is 24,4%. While the remaining 75.6% impulsive purchases influenced by other variables that are not examined in this study such as emotions, consumer tastes, the availability of time and money, pleasure in shopping, and others. Based on the results of multiple linear regression analysis, it is found that product display variable negatively affect impulse buying and store atmosphere have positive effect on impulsive buying at Minimarket Rafa Mart Padang. This research provides practical recommendations for the owner / owner of Minimarket Rafa Mart Padang for the future to keep trying to improve the atmosphere of his shop and also re-evaluate the product display. This is because the atmosphere of the store has an influence on impulsive purchases and product displays have no effect on consumer impulse purchases in Minimarket Rafa Mart Padang.

scholarly journals Exploring Tech Savvy Trait as a Base for Profiling Impulse Buyers

2019 ◽  
Vol 8 (4) ◽  
pp. 2946-2951
Keyword(s):  
Purchase Behavior ◽  
Impulse Buying ◽  
Consumer Decision Making ◽  
Purchasing Behavior ◽  
Indian Market ◽  
Buying Behavior ◽  
The Past ◽  
Impulse Purchase ◽  
Technical Features ◽  
Type Of Behavior

Impulse buying behavior is a sudden spontaneous urge of the consumer to make unplanned purchase after seeing the product in the retail outlet. Such type of behavior involves purchasing without much thinking. A number of studies have been conducted in the past regarding consumer decision making. This study has its base in the form of tech savvy consumers. Impulse purchase behavior for tech savvy consumers has not been studied much in the past; neither any scale has been developed specifically for such kind of behavior. Numerous technological products are entering the markets now days in our Indian market. Talking about the smart phones or the automobiles etc. loaded with a plethora of latest technological features and also the information technology featured services like net banking, internet of things etc. are also the primary choice and these technical features attract the consumers in the products. This research will open insights about the impulse purchasing behavior of tech savvy consumers and there are some other personality traits also. Using the technique of K means clustering analysis has been done.

scholarly journals Influence of attitude on online impulse buying: perspective on marketing communication

2021 ◽  
Vol 5 (3) ◽  
pp. 729-745
Author(s):  
Firdaus Yuni Dharta ◽  
Hemi Prasetyo ◽  
Yosef Dema
Keyword(s):  
Government Policy ◽  
Impulse Buying ◽  
Marketing Communication ◽  
Direct Impact ◽  
Website Quality ◽  
Impulse Purchases ◽  
Impulse Purchase ◽  
Government Legislation ◽  
The Impact

The purpose of this study is to investigate the impact of government policy, marketing communication, and website quality on online impulse purchases. The effect of attitude mediation on government policy relations, marketing communications, and the quality of website and online impulse buying is also analysed in this research. This research is survey research with a sample of respondents as many as 250 active students in West Java. Data analysis in this research is path analysis using PLS-SEM. The findings of this study show that government legislation, marketing messaging, and website quality all have a direct impact on online impulse purchase. The attitude examined in this study is unable to counteract the impact of government legislation and commercial communications on online impulse purchases. However, attitude can mitigate the impact of website quality on online impulse purchases.

scholarly journals Pengaruh Store Image, Store Athmosphere, dan Store Theatric terhadap Impulse Buying dengan Emosi Positif sebagai Variabel Mediasi pada Toko Princess Cosmetic Banjarmasin.

2021 ◽  
Vol 10 (1) ◽  
pp. 26
Author(s):  
Regina Maharani Nurlie ◽  
Raden Roro Yulianti Prihatiningrum ◽  
Emy Rahmawati
Keyword(s):  
Hypothesis Testing ◽  
Research Method ◽  
Quantitative Research ◽  
Positive Emotions ◽  
Sampling Technique ◽  
Total Sample ◽  
Store Image ◽  
Impulse Buying ◽  
Quantitative Research Methods ◽  
Pls Analysis

This study aims to examine and analyze the influence of Store Image, Store Athmosphere, and Store Theatric on Impulse Buying mediated by Positive Emotions at Banjarmasin Cosmetics Shop.This research method uses quantitative research methods. Using a purposive sampling technique by collecting data through the distribution of questionnaires to consumers Banjarmasin Princess Cosmetics Shop who make purchases outside of planning, and at least 17 years old. The total sample in this study were 100 people. Furthermore, hypothesis testing uses SEM - PLS analysis. the results of the study prove that the 10 hypotheses tested were stated to be significant.Keywords: Store Image, Store Athmosphere, and Store Theatric, Impulse Buying, Positive Emotions

scholarly journals Effect of Store Environmental and Individual Factors on Impulse Buying Behaviour of Pakistani Consumers

sjesr ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 416-430
Author(s):  
Dr. Ammar Hussain ◽  
Dr. Tariq Khan ◽  
Dr. Shiraz Khan
Keyword(s):  
Time Pressure ◽  
Reference Group ◽  
Total Sample ◽  
Purchase Behavior ◽  
Individual Factors ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Food Items ◽  
Impulse Purchases

The issues related to impulse buying have remained a major concern for marketing researchers as well as practitioners. This study aims to examine the factors influencing an individual's impulsive buying behavior. The study also aims to examine the association between independent variables which are the environment of store and individual factors influence with impulse purchasing and to investigate the mediating role of mood. To examine the relationship between the variables under investigation; responses of 279 respondents were used for analysis. A self-administered questionnaire was used for data collection. Regression and correlation analysis were conducted by using SPSS 17. The results show that the Store environment influences an individual's impulse purchase behavior similarly, further analysis of the data indicates that reference group influence is the aspect that influences the impulse buying behavior of individuals, and mood play's role of a partial mediator. Time pressure does not affect the impulse buying behavior of individuals. It was also found the difference between men and women impulse purchases and respondents were found of impulse purchases for food items. The study explored that mostly the food items are being purchased impulsively by the respondents, the results of the research show that 46.4 % of the total sample have purchased food items impulsively. The second product type which is being purchased impulsively is accessories like Tie, Belt, and artificial jewelry. Results show that 43.1% of respondents have purchased accessories impulsively. This study suggests some recommendations for the manager of stores for further improvement of store atmosphere to boost impulse buying behavior among buyers

scholarly journals The COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens

2020 ◽  
Vol 12 (3) ◽  
pp. 5-27 ◽  
Author(s):  
Rizwan Raheem Ahmed ◽  
◽  
Dalia Streimikiene ◽  
Jo-Ann Rolle ◽  
Pham Anh Duc ◽  
...  
Keyword(s):  
Positive Impact ◽  
Purchase Behavior ◽  
Fear Appeal ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Urban Centers ◽  
Survey Statistics ◽  
Research Findings ◽  
Impulse Purchase ◽  
Purchase Patterns

In an analysis based on the theory of Fear, this study examines impulse purchase patterns during the COVID-19 Pandemic across major US urban centers. Data from 889 US consumers were collected from leading US cities to evaluate impulse buying behavior fluctuations using SEM-based multivariate approaches to examine the survey statistics. We used COVID-19 as a moderating variable of this impulse purchase behavior. The results confirmed that Fear of a complete lockdown, peers buying, scarcity of essential products on shelves, US stimulus checks, the limited supply of essential goods, and panic buying have had a compelling and affirmative influence on the sharp swings of impulse buying patterns. The findings further confirm that Fear Appeal and social media fake news have had a strong positive impact on impulse buying as mediating factors. Finally, it was concluded that COVID-19 is a significant moderating factor influencing the impulse buying behavior of US citizens. The practical implications suggest that marketers and brand managers should devise novel strategies to enhance their brand’s market share to attain a competitive advantage in COVID-19 or similar panic situations in the future. These research findings are essential to comprehend the sharp fluctuations of impulse buying patterns in the current cutthroat competition environment across the US and other parts of the world.

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