scholarly journals KNOWLEDGE-BASED VARIABLES IN THE SUSTAINABILITY OF PRIVATE UNIVERSITIES IN EAST JAVA

2021 ◽  
Vol 11 (2) ◽  
pp. 50-65
Author(s):  
Siti Istikhoroh
Keyword(s):  
Social Media ◽  
Intellectual Capital ◽  
Private Universities ◽  
Social Media Marketing ◽  
University Management ◽  
Prospective Students ◽  
Knowledge Based ◽  
Research Activities ◽  
The University ◽  
The Impact

Organisational sustainability is closely linked to the organisation's brand image in the eyes of stakeholders and the wider community. Each organisation can build a positive image through effective communication or innovative marketing models, one of which is social media. Social media is the most appropriate means of communication and marketing for universities to recruit prospective students. This study analysed the role of knowledge-based variables in building higher education sustainability, as universities are knowledge institutions and always maintain or develop knowledge through research activities. Knowledge-based variables include Intellectual Capital, University Management Intelligence, and Social Media. Based on this, this research aimed to find out the significance of knowledge-based variables in the sustainability of private universities in East Java. This research focused on human behaviour by using a survey with a quantitative approach and data collected through a questionnaire. This study concludes that Social Media Marketing does not reduce the impact of intellectual capital on private universities' sustainability in East Java. Social Media Marketing does not reduce the impact of the University Managerial Intelligence on the sustainability of private universities in East Java.

Social Media Marketing in Creating Brand Awareness and Brand Trust

2019 ◽  
Author(s):  
Iesha Khajuria ◽  
Rachna .
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Brand Trust ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The University ◽  
The Impact ◽  
Structured Questionnaire

Small as well as big businesses these days are largely making use of social media platforms to enhance their visibility and to promote their brands/products/services. By interacting more with people, the marketers can easily create brand awareness and establish brand identity, which gradually can help gain trust in the brand. Two hypotheses were formulated to examine the impact of social media marketing on brand awareness and brand trust. One of the most popular social networking sites, Facebook, and two most popular e-commerce brands Amazon and Flipkart were considered to study the effect. Data was gathered from 394 students/research scholars from the University of Jammu, using a well-structured questionnaire, employing convenience sampling. Data analysis was done using statistical tools like percentages, correlation, regression etc. Results signify that though social media platforms serve as a major tool in creating awareness and building trust, these cannot solitarily help develop and grow a business.

scholarly journals University Management Strategy In The Context Of Social Responsibility

2020 ◽  
Vol 9 (1) ◽  
pp. 66-71
Author(s):  
Anna Horzela
Keyword(s):  
Social Responsibility ◽  
Management Strategy ◽  
Educational Institution ◽  
Management Strategies ◽  
University Management ◽  
Socially Responsible ◽  
Research Activities ◽  
Corporate Social ◽  
The University ◽  
The Impact

Corporate Social Responsibility (CSR) is gaining more and more importance nowadays. It is connected with the activity that includes the ethical conduct of the organization towards the public, in particular its recipients, employees, other stakeholders as well as the impact on the natural environment. The universities deserve special attention in terms of socially responsible activities, which play a huge role in shaping the society, its development and are a source of information for it. The role of higher education in the context of social responsibility is special. This is due to the fact that, like any educational institution, they are responsible for educating and taking care of young people. Therefore, they bear huge responsibility for the knowledge and skills they provide their students, and thus how they will be able to cope in their lives. However, the university responsibility does not end with this. In addition to educational activities, they also conduct research activities. This means that it is in them that new discoveries are made and the further direction of societies development is shaped. The topic of the work is research in the field of university management strategy in the context of the idea of ​​social responsibility. The work includes collecting, processing and analyzing data, information and knowledge necessary to identify applicable management strategies at selected universities. The developed conclusions will contribute to building a list of recommendations of a new university management strategy taking into account the concept of social responsibility.

Penerapan Strategi Social Media Marketing Untuk Meningkatkan Penjualan Pada Dealer Mobil Toyota, Daihatsu dan Honda Bandung

Infoman s ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 115-124
Author(s):  
Yopi Hidayatul Akbar ◽  
Muhammad Agreindra Helmiawan
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Social Media Marketing ◽  
Public Attention ◽  
Media Companies ◽  
Social Media Networks ◽  
Internet Users ◽  
Marketing Activities ◽  
The University ◽  
Website Content

Social media is one of the information media that is currently widely used by several companies and personally to convey information, with the presence of social media companies no longer need to spread offers through print media, they can use information technology tools in this case social media to submit offers the products they sell to users globally through social media. This social media marketing technique is the process of reaching visits by internet users to certain sites or public attention through social media sites. Marketing activities using social media are usually centered on the efforts of a company to create content that attracts attention, thus encouraging readers to share the content through their social media networks. The application of the QMS method is certainly not only submitted through search engine webmasters, but also on a website keywords must be applied that relate to the contents of the website content, because with the keyword it will automatically attract visitors to the university website based on keyword phrases that they type in the search engine. With Search Media Marketing Technique (SMM) is one of the techniques that must be applied in conducting sales promotions, especially in car dealers in Bandung, it is considered important because each product requires price, feature and convenience socialization through social media so that sales traffic can increase. Each dealer should be able to apply the techniques of Social Media Marketing (SMM) well so that car sales can reach the expected target and provide profits for sales as car sellers in the field.

Zmiana modelu zarządzania i nadzoru nad jakością kształcenia w szkolnictwie wyższym. Perspektywa doświadczeń Republiki Federalnej Niemiec

2020 ◽  
pp. 137-149
Author(s):  
Krzysztof Szewior
Keyword(s):  
Quality Of Education ◽  
Research Approach ◽  
University Management ◽  
Strategic Partner ◽  
Higher Education Reforms ◽  
The University ◽  
The Impact ◽  
Desk Research

The author focuses on the manner and effects of German higher education reforms that have changed the model of university management. The point of reference is the quality of education and its role, how universities ensure it, and how it is verified through evaluation and accreditation. These elements divide the article into two parts: a part about quality and a part about evaluation and accreditation. The analysis includes the impact of global processes and Europeanization. The research approach is characteristic for public policies, sciences of management and quality. The theories used in this article: the theory of systems and neo-institutionalism, as well as perspectives: the university as an active strategic partner, entrepreneurial university, the third role of universities. The publication is based on desk research and on the analysis of processes.

Role of Servicescape on Student Institution Choice

2021 ◽  
pp. 271-278
Author(s):  
Ravi Kumar J S ◽  
T. Narayana Reddy ◽  
Syed Mohammad Ghouse
Keyword(s):  
Student Choice ◽  
Prospective Students ◽  
University Environment ◽  
University Marketing ◽  
Sociological Factors ◽  
Emotional Factors ◽  
Physical Environments ◽  
The University ◽  
The Impact

In recent years there has been increased discussion of the subjective, emotional and sociological factors influencing student choice of university. However, there is a dearth of information exploring what constitutes these feelings. This exploratory paper uses the conceptual model of the servicescape to provide insight into the emotional factors driving student choice. In-depth interviews with prospective students revealed that first impressions really do count. Students are deterred by poor physical environments and excited by enthusiastic staff and students. Most significantly, the study revealed the necessity of a restorative servicescape to provide both a sense of escape and feeling of belonging. This paper contributes to broadening the application of the servicescape model and to a greater understanding of the impact of the environment on prospective students, and creates an opportunity to inform policy by providing university marketing decision makers with a better understanding of what constitutes the university environment and what makes it appealing to prospective students.

The Influence of Social Media Marketing Efforts and Brand Equity on Consumer Response

MEDIASI ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 163-180
Author(s):  
Dwi Mandasari Rahayu
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Structural Equation ◽  
Consumer Response ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Brand Trust ◽  
Study Results ◽  
Brand Involvement ◽  
The Impact

This research aims to determine the effect of social media marketing on brand equity, the impact on consumer response, and the effect on consumer response. The research methodology used is a survey. The number for the sample is 269 Telkomsel Jabodetabek customers. This study uses three hypothetical relationship models. Data analysis used Structural Equation Modeling (SEM) to determine the test of the effect of independent variables on the dependent variable. The study results indicate the influence of social media marketing efforts on brand equity and consumer response. However, there is no effect between brand equity and consumer response. The limitation of this study is that it only examines Telkomsel's customer respondents and does not examine factors such as brand involvement, brand experience, brand trust, and brand satisfaction.

Scientific journal in the educational space of the university

2021 ◽  
pp. 137-145
Author(s):  
Akhurbek А. Magometov ◽  
Boris A. Takhokhov
Keyword(s):  
Scientific Journal ◽  
Scientific Publication ◽  
Educational Process ◽  
Teaching Staff ◽  
Perspective View ◽  
Research Activities ◽  
The University ◽  
The Impact

The article presents the authors ‘view on the activities of the scientific journal” Bulletin of the North Ossetian State University named after K. L. Khetagurov”. The relevance of the article is due to a significant increase in the role of research work of teachers and students of universities and the requirements for their publication activity; the importance for the university of having highly rated scientific journals and the increasing importance of the scientific publication of the university for improving the training of students. At the scientific and theoretical level, the changes that were determined by the modernization of education in the country and the need to improve the quality of scientific publications in accordance with the vector of development of international high-ranking publications and the desire of the university management and the editorial board to keep the journal in the trend of modern science are understood. Attention is paid to the problem of evaluating and reviewing scientific articles, the idea of the impact of reviews on the development of scientific knowledge is justified; the systematic work of the editorial board on the introduction of scientific research into the educational process of the university is shown. The new tasks of the editorial board are considered, the solution of which will contribute to improving the quality of the publication and the research activities of the teaching staff and students of the university. The purpose of the work is to substantiate the author’s approach to the current state, functioning and perspective view of the development of the university scientific publication and to determine its place in the modern scientific and educational space. The research methodology is based on systematic, activity-based and culturological approaches using such methods as systematization, generalization, analysis, description and comparison.

scholarly journals Understanding Social Media Marketing activities in Western Balkans

2021 ◽  
Vol 72 (6) ◽  
pp. 869-893
Author(s):  
Visar Rrustemi ◽  
Gezim Jusufi
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Probit Regression ◽  
Western Balkans ◽  
Online Consumers ◽  
Marketing Activities ◽  
Business Policies ◽  
The Impact

Digital marketing activities through social media are being developed extensively by firms in the Western Balkans region, therefore the purpose of this paper is to investigate the impact of social media marketing activities on increasing sales of SMEs in the Western Balkans, with special emphasis on those of Kosovo. Using a sample of 100 manufacturing SMEs, we have researched the impact of digital marketing activities which are carried out through social media, on increasing the sales or turnover of these SMEs. The achieved results were analyzed through probit regression. The results show that facebook is mostly used for business activities in these SMEs. Also, the analyzed SMEs give a lot of importance to the opinions and comments of consumers expressed on social media. They design their business policies based on the comments and opinions received from online consumers. This empirical research provides data on the implementation of social media marketing activities by SMEs in the Western Balkans region.

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