scholarly journals Analyzing and Building an Advertising Image of the Library through User Interviews

2021 ◽  
Vol 69 (6) ◽  
pp. 655-667
Author(s):  
Anna E. Rykhtorova
Keyword(s):  
Relevant Information ◽  
Complex Phenomenon ◽  
Interview Method ◽  
Implicit Information ◽  
Siberian Branch ◽  
The Past ◽  
Exact Data ◽  
General Logic ◽  
Academy Of Sciences ◽  
Mass Events

Over the past decades, advertising for the library has become a mandatory part of the activity, but the approach to its creation is largely based on accepted stereotypes that express the most common ideas about the properties of such a complex phenomenon as the target audience of the library. Advertising can be expressed through an advertising image that contains not only objective but also subjective information; it uses associations, metaphors, emotions, visualization of something that has a generalizing character, i. e. a layer of implicit information is added to the exact data and read automatically. One of the problems of creating an advertising image may be that there are contradictions between the perception of the person who creates an advertising based on a stereotype and its recipient. The article reflects the experience of the State Public Scientific Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS) in the study of two groups — “Event visitors” and “Readers”. The study involved 326 people (254 visitors to mass events and 72 readers of the SPSTL SB RAS). The author tested the method of semi-formalized interview to get relevant information for better understanding the audience’s motivation and desires. It is assumed to use pre-made plan with a list of mandatory questions, while using general wording and their variations, “close to the text”, and observing the general logic in their sequence.The author analyses the data on distribution of users in both groups (“Event visitors” and “Readers”) by the age categories and employment areas; frequency of library visits; frequency of references to forms of work that are called in demand and found interesting in both groups; frequency of references to preferred information channels. The article presents the main positions for creating an advertising image of the library. The author shows the expediency of using the semi-formalized interview method to adjust the advertising image of the library and the campaign to promote events, resources and services based on it, both for individual groups and for several segments in parallel, if the library’s event or service does not have a specific addressee. The article reveals the method of work that can be applied in the analysis of the advertising image for other libraries.

scholarly journals A Regional Geochronological Study of Late Pleistocene Permafrost

Radiocarbon ◽  
1993 ◽  
Vol 35 (3) ◽  
pp. 477-486 ◽  
Author(s):  
V. V. Kostyukevich
Keyword(s):  
Time Scales ◽  
Late Pleistocene ◽  
Radiocarbon Dating ◽  
North Central ◽  
Siberian Branch ◽  
The Past ◽  
Russian Academy Of Sciences ◽  
Geochronological Study ◽  
Academy Of Sciences

The use of radiocarbon dating in geocryological investigations makes it possible to establish a chronology for permafrost-geological development during the Late Pleistocene. Both global and regional time scales for the formation of Late Pleistocene permafrost have been worked out over the past 15–20 years at the Permafrost Institute of the Siberian Branch of the Russian Academy of Sciences. I present here results from study areas of northwestern Siberia and of North, Central and West Yakutia.

THE ANCIENT MOUNTAIN VILLAGE OF CHERGA: FROM THE TRAKT POINT ON THE CHUYSKY TRACT TO THE ALTAI EXPERIMENTAL FARM OF THE SIBERIAN BRANCH OF THE RUSSIAN ACADEMY OF SCIENCES

2021 ◽  
Vol 27 ◽  
pp. 69-76
Author(s):  
MUKAEVA L. ◽  
Keyword(s):  
Economic Development ◽  
Altai Mountains ◽  
State Farm ◽  
Siberian Branch ◽  
The North ◽  
Arable Farming ◽  
History Of ◽  
Academy Of Sciences ◽  
The 19Th Century ◽  
The Village

The article considers the history of the creation and development of the first Russian village in the Altai Mountains - the village of Cherga, which appeared in 1820-s a settlement of peasants assigned to the Cabinet mining plants. According to the author, Cherga played an important role in the economic development of the north-western part of the Altai Mountains. Cherga peasants were successfully engaged in arable farming, cattle breeding, mountain beekeeping, private hauling and taiga fisheries. In the vicinity of Cherga in the second half of the 19th century, there were large dairy farms of entrepreneurs who used advanced technologies and innovations in their farms. In Soviet times, Cherga with the surrounding villages turned into a large multi-industry state farm in the Altai Mountains. The traditions of innovation in Cherga were fully manifested in the 1980-s, when the Altai Experimental Farm of the Siberian Branch of the Academy of Sciences of USSR was formed on the basis of the Cherginsky State Farm, which was still active at the beginning of the 20th century. Keywords: Seminskaya Valley, Cherga, peasants, economic development, Altai experimental farm SB RAS

The Interview Method in Comparative Politics: The Process of Interviewing Far-Right Actors

2021 ◽  
pp. 1-21
Author(s):  
Antonis A. Ellinas
Keyword(s):  
Comparative Politics ◽  
Field Experience ◽  
Interview Data ◽  
Bibliometric Data ◽  
Far Right ◽  
Extant Literature ◽  
Interview Method ◽  
The Past ◽  
Political Inquiry

Abstract Interviews have been the basis for some of the greatest insights in many disciplines but have largely been on the backstage of comparative political inquiry. I first rely on bibliometric data to show the limited use of interviews in research published by major journals in the past 30 years. I then focus on how interviews are used to study a hard-to-reach population: far-right actors. Using the extant literature and reflecting on my field experience with far-right leaders and functionaries, I examine in detail how interviews help investigate this phenomenon; I analyse challenges related to interview access, rapport, analysis and ethics and offer remedies. I argue that comparativists using interviews need to address these challenges by explicating and reflecting on the process through which they collect interview data rather than solely focusing on the data itself.

scholarly journals Antiviral proteinase inhibitors of plant and animal origin

2020 ◽  
Vol 2 (2) ◽  
pp. 43-48
Author(s):  
Valentina Divocha ◽  
◽  
Irina Komarevzeva ◽  
Keyword(s):  
Influenza Virus ◽  
Trypsin Inhibitor ◽  
Proteinase Inhibitors ◽  
Animal Origin ◽  
Ether Anesthesia ◽  
The Past ◽  
Activity Of Enzymes ◽  
Academy Of Sciences ◽  
Observation Period

Introduction: Over the past 10 years, much attention has been paid to the development of new antiviral drugs based on the suppression of the proteolytic activity of enzymes by trypsin inhibitors of plant and animal origin. Material and methods: We used a trypsin inhibitor from barley, trielin- (isolated by employees of the Agro-Industrial Institute of Selection and Genetics of the Ukrainian Academy of Sciences from the salivary glands of a dog); ovomukoid (isolated from duck eggs by employees of N, I, Bach Research Institute of Biology, Russian Academy of Sciences); Influenza virus APR 8/34 (fourth passage), adapted to the lungs of mice at a dose of 20 LD /0.1 ml, titre HA( hemagglutenin) 1:32) ,white BALB/c mice weighing 12-14 g. Infection with influenza virus and treatment with inhibitors was carried out intranasally under light ether anesthesia. Doses studied were: 0.5mg/ml; 2.5 mg/ml; 5.0 mg/ml; The treatment regimen of 10 mg/ml differed only in the initial stages (1 hour before infection, during infection and 1 hour after infection, and then 6 hours after infection, 24 hours after infection, 48 hours after infection, 72 hours after infection and 96 hours after infection). Results and discussion: We found that an in vivo inhibitor from barley at a dose of 10 g/l delayed the development of influenza for 8 days. The ovomukoid possessed only prophylactic properties at a dose of 100 gamma / ml. With an increase in dose, it was toxic to animals. Trielin at a dose of 10 g/l had a pronounced therapeutic effect in influenza and was not toxic. The presence of hemagglutinin influenza virus in the lungs of treated mice was observed only on the 10th day after infection; 40% of the animals remained alive for 14 days (observation period).

scholarly journals Precariat: from a proto-class to a new class. Review of the monograph of Zh.T. Toshchenko

2021 ◽  
Vol 27 (2) ◽  
pp. 218-224
Author(s):  
S. V. Kozin
Keyword(s):  
Social Class ◽  
Statistical Data ◽  
Publishing House ◽  
Russian Society ◽  
The Gaze ◽  
New Class ◽  
The Past ◽  
Clear Vision ◽  
Number Of Classes ◽  
Academy Of Sciences

As you know, the study of the past, present and such a vague future of society (and its number of classes) still attracts the gaze of many representatives of the scientific academic society (including colleagues in the sociological workshop). This article is a review of the monograph of corresponding member of the Russian Academy of Sciences Zh.T. Toshchenko “Precariat: from the proto-class to the new class”, published in 2018 by “Nauka” publishing house. The monograph allows the reader to feel how rapidly the socio-class structure of foreign, Soviet, and then Russian society was changing. In it, Zh.T. Toshchenko clearly reflects the historical aspects of the development and functioning of a new social class — the “precariat”. The conclusion is proved that the precariat does not have a clear vision of its future, confidence in the security of its personal life and the guarantee of a quiet old age at the end of employment. An impressive number of foreign and domestic statistical data further confirms the conclusions of reasonable Zh.T. Toshchenko. In the future, the author of the monograph explores the consequences of the existence and functioning of this new social-class phenomenon.

scholarly journals STUDY OF GEOLOGICAL SECTIONS OF THE ORDOVIK AGE OF GORNY ALTAI

2021 ◽  
Vol 6 ◽  
pp. 109-115
Author(s):  
Danil A. Ilyin ◽  
Irina P. Kokorina
Keyword(s):  
Taxonomic Composition ◽  
Geological Survey ◽  
Altai Mountains ◽  
Siberian Branch ◽  
Russian Academy Of Sciences ◽  
Gorny Altai ◽  
The Future ◽  
Lithological Composition ◽  
Academy Of Sciences ◽  
Faunistic Composition

The article deals with the study of geological sections of the Ordovic age in Gorny Altai. On the territory of the Altai Mountains, outcrops of rocks of the Ordovic age were found. As a result of the work on the sections, the lithological composition was analyzed and the fauna was collected, the taxonomic composition of which was then determined in the Paleozoic laboratory of the Institute of Geological and Geological Development of the Siberian Branch of the Russian Academy of Sciences. On the basis of the data of geological survey, mapping of the territory, the results of the study of geological sections, their lithology and faunistic composition, it is planned to create an interactive cartographic service in the future.

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