ASSESSMENT OF THE ADVISABILITY DEVELOPMENT AND IMPLEMENTATION OF THE NEW FUNCTIONAL DAIRY PRODUCTS ON THE CONSUMER MARKET

Author(s):  
В.В. ИЛЛАРИОНОВА ◽  
Е.А. ВЕРБИЦКАЯ ◽  
Е.Е. ЗУБАКОВА ◽  
Е.Н. ГУБА ◽  
М.В. ГУСЕВА ◽  
...  

Проведен анализ необходимости выпуска нового вида молочной продукции – творога, обогащенного продуктами функциональной направленности, полученными из плодов облепихи. Для установления привлекательности нового продукта использовали интегральную (качественную) оценку и ее количественную интерпретацию. Оценку проводили методом опроса потребителей в количестве 300 чел. с использованием опросного листа. Проведенные исследования позволили оценить привлекательность нового продукта в 61 балл по 100-балльной шкале. Установлено, что потребительский рынок адаптирован к появлению нового вида молочного продукта (90% респондентов): продукт соответствует возможностям молочных предприятий, не имеет значительного количества конкурентов на потребительском рынке. Оценка успешности усилий по созданию нового вида молочного продукта функционального назначения и его продвижения показала, что проект находится в «Зоне выигрыша» (Win Zone). Проведенный SWOT анализ позволил установить, что планируемый продукт отличается высокими конкурентными преимуществами, позволяющими сформировать направленность товарной стратегии по его продвижению и внедрению на рынок по традиционным каналам. The analysis of the need to produce a new type of dairy product – cottage cheese, enriched with functional products derived from sea buckthorn. To establish the attractiveness of the new product, an integral (qualitative) assessment and its quantitative interpretation were used. The assessment was performed by interviewing 300 people using a questionnaire. Studies have allowed us to estimate the attractiveness of the new product at 61 points on a 100-point scale. It is established that the consumer market is adapted to the emergence of a new type of dairy product (90% of respondents): the product corresponds to the capabilities of dairy enterprises, its production does not require significant re-equipment, has no significant number of competitors in the consumer dairy market. Evaluation of the success of efforts to create a new type of dairy functional product and its promotion showed that the project is in the Win Zone. The SWOT analysis allowed us to establish that the planned product is characterized by high competitive advantages, which will form the direction of the strategy to promote a new type of dairy product and market introduction through traditional channels.

Author(s):  
Timo Harrikari ◽  
Marjo Romakkaniemi ◽  
Laura Tiitinen ◽  
Sanna Ovaskainen

Abstract This article addresses the experiences of Finnish frontline social workers during the first wave of the COVID-19 pandemic in the spring of 2020. Two questions are addressed. First, ‘what types of challenges social work professionals faced’ in their everyday, ‘glocal’ pandemic setting and, second, what types of solutions they developed to meet these challenges. The data consist of 33 personal diaries that social work professionals created from mid-March to the end of May 2020. The diaries are analysed by a thematic content analysis and placed within the framework of a strengths, weaknesses, opportunities and threats analysis. The results suggest that the pandemic challenged social work at all levels, from face-to-face interactions to its global relations. The pandemic revealed not only the number of existing problems of social work, but also created new types of challenges. It demanded ultimate resilience from social workers and a new type of adaptive governance from social welfare institutions.


2021 ◽  
Vol 4 (11(112)) ◽  
pp. 6-16
Author(s):  
Ayana Serikbaeva ◽  
Bagimkul Tnymbaeva ◽  
Maryna Mardar ◽  
Nataliіa Tkachenko ◽  
Saniya Ibraimova ◽  
...  

In order to determine the influence of temperature and time of germination of the Bogatyr variety buckwheat on a change in the content of vitamins E, C, and B group, the germination parameters were optimized when developing a new type of seasoning. To optimize the germination parameters, the response surface methodology was used. The maximum total content of B, E, and C group vitamins in the sprouted buckwheat (4.591 mg/100 g) was observed at a temperature of 21.5 °C and the duration of germination of 3 days. The Bogatyr variety buckwheat was sprouted for 4 days. Changes in the nutritional and biological value of the sprouted grains were registered after 24 hours. Based on the comparative chemical analysis, it was established that the content of protein, fiber, vitamins, amino acids increases during the germination of buckwheat in comparison with the control sample. The protein content on day 4 increases by 1.38 times compared to control. At the same time, the mass fraction of carbohydrates on day 4 is reduced by 1.57 times; the mass fraction of fat ‒ by 2 times. It was established that the prototype seasoning that contains 30 % of sprouted buckwheat is characterized by a higher content of protein, vitamins, micro-and macronutrients compared to the control sample (without the addition of sprouted buckwheat). Adding the sprouted buckwheat grain to the seasoning has made it possible to increase by 25 % the antioxidant activity of the finished product compared to the control sample, which is 259.09 and 383.72 mg/100 g, respectively. In terms of safety indicators, the new product fully complies with the requirements for sanitary and hygienic safety. The results reported here give reasons to recommend the production of a new type of seasonings of enhanced nutritional value based on the sprouted Bogatyr variety buckwheat, which could expand and improve the quality of nutrition


2020 ◽  
Vol 12 (3) ◽  
pp. 43-56
Author(s):  
Sergii Illiashenko ◽  
Yuliia Shypulina ◽  
Nataliia Illiashenko ◽  
Olena Gryshchenko ◽  
Anna Derykolenko

AbstractThe research aimed to identify promising areas and outline problems associated with the transition of Ukrainian industrial enterprises towards advanced innovative development based on information and knowledge and to formulate recommendations for improving the knowledge management and commercialisation at these enterprises. The study used several methods for analysis, including a literature review; system, structural and statistical analyses; SWOT analysis; the inference method; and interpretation. The research efforts resulted in systemised major sources of knowledge in an enterprise and types of their utilisation. The performed analysis found the key ways to obtain and commercialise knowledge used by Ukrainian industrial enterprises. The results were compared with data of the EU countries. The analysis produced strengths and weaknesses of the existing knowledge management system used in Ukrainian enterprises. Strengths: growth in the number of enterprises producing new knowledge and implementing marketing and organisational innovations; intensified patent activity; and a rational structure of innovation-active enterprises by their size. Weaknesses: the new knowledge structure does not meet the needs of enterprises; an insignificant and unstable share of innovation-active enterprises in the total number of firms; and insignificant sales volumes of patents. The research revealed that Ukrainian enterprises had the potential ability to produce and commercialise new knowledge effectively and to use it as the basis to form, strengthen and implement relative competitive advantages, which would contribute to the innovative growth of the Ukrainian economy as a whole. Recommendations were designed for the formation of prerequisites necessary to improve the efficiency of knowledge management in the context of conditions required for the innovative development of domestic enterprises. The obtained results can be used as an information base for evaluating the system of knowledge production and commercialisation at Ukrainian enterprises to enhance the management and identify promising areas for innovative development.


2018 ◽  
Vol 120 (2) ◽  
pp. 378-391 ◽  
Author(s):  
Naiara Barbosa Carvalho ◽  
Luis Antonio Minim ◽  
Moysés Nascimento ◽  
Gustavo Henrique de Castro Ferreira ◽  
Valéria Paula Rodrigues Minim

Purpose The purpose of this paper is to determine the demographic characteristics and habits of craft beer consumers, as well as to identify the motivational factors for consumption. Design/methodology/approach Data were collected through questionnaires applied to 316 Brazilian craft beer consumers, and results were evaluated descriptively and by multivariate statistics. Findings The results of the survey revealed that there is a growing market segment with different buying habits and behaviors compared to traditional beer consumers. Demographically, it was found that these consumers are an attractive part of the beer market in terms of age, schooling and, more importantly, in terms of income, factors that indicate the probability of continued growth in the sector. Research limitations/implications The research was limited to craft beer consumers in the metropolitan region of Belo Horizonte/MG, Brazil. Practical implications The results obtained are important, as they can help new craft breweries, as well as help established industry managers to create strategies related to marketing four Ps in order to increase the consumption of its products, with competitive advantages to the market. Originality/value This research presents the characteristics of the consumers of craft beer, a market segment in evident rise in Brazil, about which there are few studies. In addition, it provides valuable information to both the new beverage manufacturers as well as to the already established entrepreneurs in the market so that they can increase the consumption of their products in a strategic way.


2016 ◽  
Vol 10 (3) ◽  
pp. 312-336 ◽  
Author(s):  
Andreas Beneking ◽  
Saskia Ellenbeck ◽  
Antonella Battaglini

Purpose Following the issuance of the Renewable Energy Directive in 2009, the European Union (EU) is explicitly pushing for member states to cooperate with third countries to meet their EU 2020 targets. So far, no single joint project is planned or in place yet. This paper aims to look at the opportunities for and barriers to possible RE exports from North Africa into the EU through the concept of a SWOT (strengths, weaknesses, opportunities and threats) analysis. Design/methodology/approach Thus, the SWOT for a possible implementation of Article 9 projects are analyzed using expert and stakeholder knowledge. A qualitative assessment was undertaken using data collected through one stakeholder workshop in North Africa, in-depth interviews and a qualitative literature review. The analysis was structured within a three-tier analyzing concept distinguishing between macro, micro and acceptance parameters. Findings From the SWOT analysis, some lessons are drawn, future possible measures are identified and conclusions for policymakers are discussed. The authors find that no easy solutions exist as most parameters can be both a strength and a weakness or a threat and an opportunity at the same time depending on future developments and the specific ideological perspective. Originality/value This paper provides new information and analysis of renewable energy sources projects in North Africa – application of the SWOT method on Article 9 cooperation projects – application of a three-tier analysis to cope with the complexity of the topic – taking into account often neglected socio-political aspects such as public acceptance.


2019 ◽  
Vol 134 ◽  
pp. 01011 ◽  
Author(s):  
Alexander Nikolaev ◽  
Rafail Gazizullin ◽  
Valery Nesterov

Within the underground mining enterprises, in the event of a fire underground, it is necessary to isolate the mining site or mine workings to protect miners from poisoning by flue gases. To do this, the Mine Ventilation Wall (MVW) is used. Its second purpose is to regulate the air distribution underground, to fence sections not designed for ventilating. This survey describes the design of the MVW new type, which will have a number of competitive advantages in regard analogues existing. The results of mathematical modeling of the MVW properties under different conditions are represented.


2013 ◽  
Vol 448-453 ◽  
pp. 1093-1098
Author(s):  
Jin Zhong Jiang ◽  
Yan Fen Huang ◽  
Chao Ying Wang ◽  
Cui Juan Ren ◽  
Chang Jiang Qian

Fetus tea was named firstly in the paper; it was a new type of tea made with tea tree seedlings those was growing before their 2 big euphyllas were adult. In the period in which tea seed germinated and 2 big euphyllas grew, tea seedling varied in morphology and ratio between leaves and stem. According to the variation of morphology and ratio between leaves and stem, five production scenarios were formulated, which were fetus crow, fetus pearl, fetus needle, fetus butterfly, white seedling, respectively. The fetus teas produced with the five production scenarios were tasted and analyzed in morphology and biochemical components, the results indicated that fetus needle and white seedling scenario had obviously developmental potential. The theanine content of fetus needle was 8.05% and 1.44 time higher than mean theanine content of tea produced in China. The development of fetus tea opened up a new way by which tea tree seed was transformed to a new product with high additional value.


2013 ◽  
Vol 734-737 ◽  
pp. 2664-2671
Author(s):  
Xue Rong Zhang ◽  
Kai Yong Yan ◽  
Yan Cai Chen ◽  
Tang Zheng Zhang ◽  
Dao Bing Huan

Putting forward a kind of flexible electroplating method based on the fission type vertical plating bath, A new type of gravitation electro-galvanizing testing apparatus was developed. This paper expatiate the design thought of the testing apparatus, and introduces the design principle and constituent as well as the technological process. Using the device, the author completed various plating of gravity test under different parameters, and verified the integrity and reliability of the device. This testing apparatus consists mainly of zinc dissolving, fluid mixing, electroplating and cleaning. Mechanical configuration of this apparatus is gather together, Control system is credibility, Technologic target is advanced, Work pieces install and remove is convenience. The parameters of solution speed, solution temperature, solution concentration, and the distance of negative and positive node are controllable and adjustable. This apparatus support accurate and reliable method for enterprise in developing new product, diagnosing product defect and optimizing process.


2014 ◽  
Vol 42 (2/3) ◽  
pp. 98-104 ◽  
Author(s):  
Silvana Mangiaracina ◽  
Cristina Cocever ◽  
Marco Chiandoni ◽  
Stefania Arabito

Purpose – The purpose of this paper is to report on the surveys, carried out during 2011 and 2013, regarding the functionality of and possible improvements to Italy’s nationwide resource sharing service NILDE (Network for Inter-Library Document Exchange). Design/methodology/approach – The methodology comprises both an analysis of quantitative data about ILL transactions initiated during a 2011 study and a qualitative assessment of the system based on information obtained from the surveys and a SWOT analysis. This proved to be an effective methodology, and a new survey was launched in 2013 to verify whether the choices made and the projects undertaken were in line with user expectations. Findings – The results turned out to be particularly interesting and a source of hints for planning future improvements. Originality/value – Italian studies for assessing user satisfaction of library services, based on user surveys, often relate to a single library or a single University. The NILDE survey was delivered nationwide to all the registered users of NILDE. This is the most extensive survey for the number of libraries and the various types of end users involved.


2012 ◽  
Vol 468-471 ◽  
pp. 867-870 ◽  
Author(s):  
Yan Hong Yang ◽  
Xiang Qiang Zhong

Hydraulic transmission bicycle is a new type of vehicle. It is crucial for founding an effective method of rapid development for new product. The concept drafting of hydraulic transmission bicycle was drawn, the multiple layer assembly model was built based on parametric feature modeling technique, the skeleton model and total design of hydraulic transmission bicycle was accomplished by top-down method and drawings of relevant parts based on three-dimensional model were created. The result shows that top-down method provides a new idea to improve the rapid design of product’s updates.


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