scholarly journals Coffee Shop As a Media for Self-Actualization Today's Youth

2014 ◽  
Vol 6 (2) ◽  
pp. 49
Author(s):  
Salendra Salendra
Keyword(s):  
Qualitative Methodology ◽  
Educational Institution ◽  
The Elderly ◽  
Presentation Of Self ◽  
Coffee Shop ◽  
Erving Goffman ◽  
Self Actualization ◽  
Data Collection Technique ◽  
Back Stage ◽  
Two Sides

<p>Trends go to a coffee shop that is currently self-actualization can be a medium for today's youth. In this study, the author uses <em>Dramaturgy Theory</em> introduced by Erving Goffman 1955 in <em>The Presentation of Self in Everyday Life.</em></p><p>               This research methods using qualitative methodology and data collection technique was done by observation, interviews and  study by literature. Trends goes to coffee shop by teen nowdays be assumed as teen’s activity to follow modern life style and it does to complete needs of self actualization.</p><p>            It was concluded that the phenomenon of teenage habit to go to the coffee shop is an adolescent self-actualization behaviors performed by following a growing trend. <em>Dramaturgy Theory</em> discusses the two sides of teenage life in self actualize, <em>front stage</em> of a teenager is a person who has wide connections and likes to follow the trend of going to the coffee shop, and the <em>back stage</em> of the teenager is the pupil / student in an educational institution and a child in a family whose primary job is to learn and serve the elderly.</p>

scholarly journals Dramatugi Penyiar Radio

2009 ◽  
Vol 1 (1) ◽  
pp. 60
Author(s):  
Hastika Yanti Nora
Keyword(s):  
Everyday Life ◽  
Presentation Of Self ◽  
Erving Goffman ◽  
Front Stage ◽  
Back Stage

<p><em>Dramaturgy is the work of Erving Goffman. He wrote </em><em>"</em><em>Presentation of Self in Everyday Life" in '1959. Following the theatrical analogy, Goffman spoke of a front stage and back stage. The front stage is that part of the performance that generally functions in rather fixed and general ways to define the situation for those who observed the performance. The back stage is situation where facts suppressed in the front or various kinds of informal actions may appear. A back stage is usually adjacent to the front stage, but it also cut off from it. Everyone in this world have to run his role in their everyday life. It also a radio announcer. As an actor, they have to be a nice and friendy person when they perform to make air personality, that is  a good  impression, from their audience</em><em>. </em><em>But before their perform in the front stage, there so much to do to prepare in the backstage. The front and back stage is radio announcer dramaturgy.</em></p>

Aging society: prospects for improving the quality of life

2020 ◽  
Vol 92 (3) ◽  
pp. 193-201
Author(s):  
O. A. Bortniuk ◽  
Keyword(s):  
Elderly People ◽  
Senile Dementia ◽  
Educational Institution ◽  
The Elderly ◽  
Social Institution ◽  
Federal State ◽  
Functional Impairments ◽  
Eastern State ◽  
Aging Society ◽  
Free Environment

The article is devoted to the issues related to the phenomenon of “aging society”. The relevance of creating a barrier-free environment for the elderly is dictated by the current demographic trend towards an increase in life expectancy, an increase in its quality. The number of centenarians with functional impairments (senile dementia, Parkinson’s and Alzheimer’s) who require care at a qualitatively new level is increasing. Innovative form of organizing the leisure of the elderly «Kindergarten for the elderly people» is considered as one of the ways to solve the problem. Based on the data of a study conducted by the Federal state budgetary educational institution of higher education of the Far-Eastern state medical university of the Ministry of Health of Russia in 2020, identified the need to create a social institution «Kindergarten for the elderly people». The article notes the need for older people to adapt to the changing conditions of their life in the society saturated with gadgets and information.

scholarly journals Strategi Marketing Public Relations Kopi Kenangan dalam Membangun Brand Awareness

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 175
Author(s):  
Scelly Alvionita Chayadi ◽  
Riris Loisa ◽  
Sudarto Sudarto
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Planning Process ◽  
Brand Awareness ◽  
High Quality ◽  
Coffee Shop ◽  
Strategic Planning Process ◽  
Data Collection Technique ◽  
The Right ◽  
Public Relations Strategy

The rapid growth of the coffee business in Indonesia especially JABODETABEK, has resulted in very tight competition for entrepreneurs in the coffee sector, this has made coffee shop entrepreneurs have to be able and must have the right strategy in dealing with this competition. The purpose of this study is to determine the Marketing Public Relations strategy of Kopi Kenangan in building brand awareness for the last 3 years. The theory used in this research is Whalen's 7 step Strategic Planning Process. The method used in this research is qualitative with the case study method. The data collection technique used was in-depth interviews. The results of this study indicate that the Marketing Public Relations of Kopi Kenangan wants to instill the mindset of "Affordable with High Quality Coffee" into the minds of consumers by using the Marketing Public Relations strategy consisting of pull, push and pass carried out by PR & Communications Kopi Kenangan. So that the process of maintaining brand awareness starts from not realizing the original brand of Kopi Kenangan, to the peak of the mind which means the success of Kopi Kenangan as a coffee brand that is able to develop and compete.Pesatnya pertumbuhan bisnis kopi yang ada di Indonesia terutama JABODETABEK sehingga menimbulkan persaingan yang sangat ketat bagi para pengusaha bidang kopi, hal tersebut membuat para pengusaha kedai kopi harus mampu dan harus mempunyai strategi yang tepat dalam menghadapi persaingan tersebut. Tujuan dari penelitian ini adalah mengetahui strategi Marketing Public Relations Kopi Kenangan dalam membangun brand awareness selama 3 tahun terakhir. Teori yang digunakan dalam penelitian ini adalah Whalen’s 7 step Strategic Planning Process. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan metode studi kasus. Teknik pengumpulan data yang digunakan adalah wawancara mendalam (depth interview). Hasil penelitian ini menunjukan bahwa Marketing Public Relations Kopi Kenangan ingin menanamkan mindset “Affordable with High Quality Coffee” kedalam benak konsumen dengan menggunakan strategi Marketing Public Relations yang terdiri dari pull, push and pass yang dilakukan oleh PR & Communications Kopi Kenangan. Sehingga proses untuk mempertahankan brand awareness yang dimulai dari tidak menyadari merek awal Kopi Kenangan berdiri, sampai pada puncak pikiran yang berarti keberhasilan Kopi Kenangan sebagai brand kopi yang mampu berkembang dan bersaing.

scholarly journals Necesidades educativas de estudiantes ecuatorianos con discapacidad para una educación del Sumak Kawsay TITLE: Educational needs of ecuadorian students with disabilities for and education of the Sumak Kawsay

2019 ◽  
Vol 0 (16) ◽  
Author(s):  
Fernando Lara Lara ◽  
Carlos Omar Jaramillo Gamarra
Keyword(s):  
Students With Disabilities ◽  
Qualitative Methodology ◽  
Structured Interview ◽  
Educational Needs ◽  
Physical Structure ◽  
Santo Domingo ◽  
Educational Culture ◽  
Sumak Kawsay ◽  
Data Collection Technique ◽  
Educational Inclusion

El presente trabajo persigue describir las necesidades educativas de los estudiantes con discapacidad en una unidad educativa de Santo Domingo de los Tsáchilas (Ecuador), y contrastar esta realidad definida a partir de su experiencia, con la exigida por el legislador ecuatoriano para la construcción de una educación constitucionalmente definida como del Sumak Kawsay. Se sigue una metodología cualitativa, y se aplica como técnica de recolección de datos la entrevista estructurada a seis estudiantes con distintas discapacidades según el Consejo Nacional de Discapacidad del Ecuador. Entre las conclusiones más relevantes se aprecia una aún incipiente cultura educativa inclusiva, preocupada principalmente por la estructura física más que en la integración de los distintos actores de la comunidad educativa; en especial, se aprecia una necesidad de fortalecer las funciones de los Departamentos de Consejería Estudiantil, así como la formación y apoyo del docente en cuanto al refuerzo de la relación de confianza con los estudiantes, identificación de sus necesidades particulares, y una apreciación del valor de aprendizaje de este colectivo como aderezo de una relación intercultural orientada a la inclusión educativa y al abandono del asistencialismo.ABSTRACTThe present study aims to describe the educational needs of students with disabilities in an educational unit in Santo Domingo de los Tsachilas (Ecuador), and to contrast this reality defined from his experience with that demanded by the Ecuadorian legislator for the construction of an education constitutionally defined as Sumak Kawsay. A qualitative methodology is followed, and the structured interview is applied as a data collection technique to six students with different disabilities according to the National Disability Council of Ecuador. Among the most relevant conclusions, there is a still an incipient inclusive educational culture, mainly concerned with the physical structure rather than the integration of the different actors of the educational community. In particular, there is a need to strengthen the functions of the Student Counselling Departments, as well as teacher training and support in reinforcing the relationship of trust with students, identification of their particular needs, and an appreciation of the learning value of this group as an intercultural relationship oriented towards educational inclusion and abandonment of welfarism. 

Knowledge about self-actualization and the presentation of self as self-actualized.

1974 ◽  
Vol 30 (1) ◽  
pp. 155-162 ◽  
Author(s):  
Robert G. Warehime ◽  
Donald K. Routh ◽  
Melvin L. Foulds
Keyword(s):  
Presentation Of Self ◽  
Self Actualization
Sign in / Sign up

Export Citation Format

Share Document