scholarly journals "Picture This": Advertising and Image in the New Zealand Architectural Journals in 1965

2021 ◽  
Vol 2 ◽  
pp. 60-70
Author(s):  
Peter Wood

Throughout the 1960s advertising content in New Zealand's two leading architectural journals increased dramatically. In the case of the NZIA Journal, what was a staid professional publication without advertising in the 1950s, by the end of the 1960s carried significant advertising material including advertorial covers and the first colour centre pages. While not changing so dramatically, Home and Building nonetheless significantly increased the visibility of its advertising content over the same period. This research presents the findings of a comparative analysis of commercial advertising imagery found in the pages of Home & Building and the NZIA Journal for 1965. Throughout the 1960s the dominant publications dedicated to the activities of architects and architecture in New Zealand were the periodicals Home & Building and the NZIA Journal. From the point of view of advertisers it is important to emphasise that these periodicals were not market competitors. While the NZIA Journal was a professional journal published by the New Zealand Institute of Architects, Home & Building was published under the auspices of the NZIA, and consequentially the content differences between the two reflects a conscious effort on the part of the NZIA to distinguish between two different readerships. To a large extent this is reflected in the advertisements contained in each. The NZIA Journal shows an appeal on the part of the advertisers to architects as building professionals with its bias towards products and systems of construction. By contrast Home & Building advertising content tends to be directed towards a client market with a marked appeal to spaces of occupancy. This is exactly what we might expect to find; the professional journal directed to the work of the architect, and the more populous one appealing to potential clients. Consequentially much of the advertising content reflects this distinction. However what is less clear is the degree to which the advertising content either followed or directed this ideological editorial difference.In making a comparative analysis of the advertising material found in the pages of these two dominant forums attention has been given to the manner in which advertisers may have actively contributed to redefining the roles and responsibilities of "architect" and "client" during this period of 1960-70. I suggest that the NZIA may have had less control than it might have imagin ed over the nature of influence its two premiere publications were having on New Zealand architects and architecture in the 1960s.

2007 ◽  
pp. 120-136
Author(s):  
R. Saakyan ◽  
I. Trunin

Main directions of tax legislation development are considered in the article from the point of view of relevancy of zero tax rate implementation and tax refund. Special emphasis is placed on the problem of tax refund delay that undermines the competitiveness of the export sector of economy. Comparative analysis of VAT refund mechanisms in different countries and Russia with respect to effectiveness of tax administration has allowed to formulate some hypotheses concerning relevant parameters of refund and test them with the help of various methods and models.


2020 ◽  
pp. 75-79
Author(s):  
R. M. Gambarova

Relevance. Grain is the key to strategic products to ensure food security. From this point of view, the creation of large grain farms is a matter for the country's selfsufficiency and it leading to a decrease in financial expense for import. Creation of such farms creates an abundance of productivity from the area and leads to obtaining increased reproductive seeds. The main policy of the government is to minimize dependency from import, create abundance of food and create favorable conditions for export potential.The purpose of the study: the development of grain production in order to ensure food security of the country and strengthen government support for this industry.Methods: comparative analysis, systems approach.Results. As shown in the research, if we pay attention to the activities of private entrepreneurship in the country, we can see result of the implementation of agrarian reforms after which various types of farms have been created in republic.The role of privateentrepreneurshipinthedevelopmentofproduction is great. Тhe article outlines the sowing area, production, productivity, import, export of grain and the level of selfsufficiency in this country from 2015 till 2017.


2020 ◽  
Vol 6 (3) ◽  
pp. 172-182
Author(s):  
Saodat Nosirova ◽  

The article is devoted to a comparative analysis of the socio -political terminology of the modern Chinese language.The purpose of the article is to search for an integrated approach to the study of the cognitive side of social and political terms of the Chinese language from the point of view of law enforcement in the process of translating official materials from Chinese into Uzbek and / or Russian and vice versa


Author(s):  
F.E.T. Suckling

Of the 5 1/4 million acres of total occupied land in the Wellington district nearly 4 million acres are in sown pasture, the remainder being bush, natural tussock grassland, scrub and secondary growth. Of this sown area a large proportion comprises hill-country farms running sheep and beef cattle and carrying an average of 1 to 2 sheep per acre. From the sheepfarming point of view the Wellington district is of major national importance, contributing nearly 22 per cent. of the total sheep population and almost 19 per cent. of the total beef cattle. The region as a whole carries the heaviest concentration of stock of all New Zealand.


2021 ◽  
Vol 28 (1) ◽  
pp. 71-75
Author(s):  
Silviu Dumitru PAUN ◽  
◽  
Sinziana-Elena BIRSANU ◽  
Codrut Andrei NANU ◽  
◽  
...  

The general practitioners (GPs’) practice faced serious challenges as a result of COVID-19 pandemic, including from a legal point of view. In this context, a series of questions related to the GPs’ professional activities might arise such as: (i) what happens if a doctor makes a mistake because he/she is exhausted, as a result of overtime or (ii) if he/she performs medical acts outside the boundaries of his/her own specialty or without consent, as requested by his/her own conscience, by the situation, by the authorities and by his/her principal? In all these special circumstances this could mean that the doctor fails to comply with the applicable law. Moreover, because he/she breaches the law, the professional insurance policy will cease to be applicable. With new roles and responsibilities, the GPs should adjust their practice to the current conditions.


2021 ◽  
Vol 27 (1) ◽  
pp. 22
Author(s):  
Sarah L. Hewitt ◽  
Nicolette F. Sheridan ◽  
Karen Hoare ◽  
Jane E. Mills

Limited knowledge about the nursing workforce in New Zealand general practice inhibits the optimal use of nurses in this increasingly complex setting. Using workforce survey data published biennially by the Nursing Council of New Zealand, this study describes the characteristics of nurses in general practice and contrasts them with the greater nursing workforce, including consideration of changes in the profiles between 2015 and 2019. The findings suggest the general practice nursing workforce is older, less diverse, more predominately New Zealand trained and very much more likely to work part-time than other nurses. There is evidence that nurses in general practice are increasingly primary health care focused, as they take on expanded roles and responsibilities. However, ambiguity about terminology and the inability to track individuals in the data are limitations of this study. Therefore, it was not possible to identify and describe cohorts of nurses in general practice by important characteristics, such as prescribing authority, regionality and rurality. A greater national focus on defining and tracking this pivotal workforce is called for to overcome role confusion and better facilitate the use of nursing scopes of practice.


2021 ◽  
Vol 13 (1) ◽  
pp. 87-93
Author(s):  
Viacheslav Pavlenko ◽  
◽  
Volodymyr Manuylov ◽  
Volodymyr Kuzhel ◽  
◽  
...  

The article provides a comparative analysis of existing software products and libraries that allow the design of multi-agent systems for diagnostics and maintenance systems for modern cars. The authors substantiate two main shortcomings inherent in all products - analogues: the need for high qualification of the user as a software code developer, and low performance of intelligent methods in the structure of agents, which worsens their performance. Both manufacturers and car owners are objectively interested in the widespread use of telematics systems for monitoring the technical condition of cars. Predictive diagnostics gives them access to a huge amount of information about all the nuances of car operation, wherever they are, during the entire service life. The application of this approach using a multi-agent system (MAS) will allow taking the next step in this direction. Information from the connected vehicles goes to the main server. Systematization and analysis of data make it possible to establish the causes of malfunctions, identify patterns of their occurrence and make further predictions. Purpose of the work: to perform a comparative analysis of existing software products and libraries that allow the design of multi-agent systems. The topic of the work is disclosed on the example of the analysis of software tools for the development and design of MAS at the present stage. There are a number of systems and libraries on the market designed for the development of multi-agent systems. These Case - systems are suitable for the development of multi-agent systems of any direction, that is, they are universal from this point of view. Therefore, for us it is a universal application tool for the automotive industry. Ultimately, the work performed a comparative analysis of existing software products and libraries that allow the design of multi-agent systems. The analysis revealed two main drawbacks inherent in all products - analogs: the need for high user qualifications as a developer of software code, and low indicators of the possibilities of introducing intelligent methods into the structure of agents, worsens the indicators of their work.


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