scholarly journals Pengaruh Orientasi Pasar Terhadap Kinerja Pemasaran UMKM Melalui Keunggulan Bersaing di Kota Solo

2020 ◽  
Vol 4 (2) ◽  
pp. 81
Author(s):  
Marjam Desma Rahadhini ◽  
Lamidi Lamidi
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Purposive Sampling ◽  
Cronbach's Alpha ◽  
Confirmatory Factor

Penelitian ini bertujuan menganalisis pengaruh orientasi pasar terhadap kinerja pemasaran melalui keunggulan bersaing. Keunggulan bersaing adalah aktivitas memproduksi, memasarkan, dan menyerahkan produk. Orientasi pasar diharapkan mempunyai komitmen untuk terus berkreasi dalam menciptakan nilai unggul bagi konsumen, sehingga orientasi pasar berperan penting bagi UMKM usaha kuliner sebagai suatu proses dan aktivitas yang berhubungan dengan penciptaan dan pemuasan konsumen. Penelitian ini adalah penelitian survei. Populasi penelitian adalah UMKM kuliner yang ada di pusat jajanan Kota Solo. Pengumpulan data menggunakan kuesioner. Teknik sampling dengan metode purposive sampling, yaitu UMKM yang ada di Galabo, Jagalan dan Manahan. Sampel ditentukan sebanyak 67 responden. Pengujian validitas menggunakan Confirmatory Factor Analysis (CFA), dan Cronbach’s Alpha untuk pengujian reliabilitas. Analisis data menggunakan Structural Equation Model (SEM) dengan Partial Least Squares (PLS). Orientasi pasar efektif untuk mendapatkan dan mempertahankan keunggulan bersaing dimulai dari perencanaan dan koordinasi dengan semua bagian untuk memuaskan kebutuhan dan keinginan konsumen, sehingga orientasi pasar akan meningkatkan kinerja pemasaran bagi UMKM.

scholarly journals PERAN INOVASI KONSUMEN DALAM MENCIPTAKAN NIAT BERPERILAKU (Survei Pada Konsumen SFA Steak & Resto Surakarta)

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Lamidi Lamidi ◽  
Marjam Desma Rahadhini
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Confirmatory Factor ◽  
Convenience Sampling

Penelitian ini bertujuan menganalisis pengaruh inovasi konsumen dengan beberapa faktor yang menjadi penentu niat berperilaku konsumen. Penelitian ini berupaya mengetahui pentingnya inovasi konsumen, dengan mempertimbangkan rasa terima kasih konsumen, citra restoran dalam berinovasi, dan kewajaran harga sebagai variabel mediasi. Penelitian ini merupakan survei. Pengumpulan data menggunakan kuesioner. Populasi penelitian adalah konsumen di wilayah Surakarta. Sampel ditentukan sebanyak 130 responden dengan metode convenience sampling, yaitu konsumen yang melakukan pembelian di SFA Steak & Resto Surakarta. Pengujian validitas menggunakan Confirmatory Factor Analysis (CFA), dan Cronbach’s Alpha untuk uji reliabilitas. Analisis data menggunakan Structural Equation Model (SEM) dengan program Amos. Temuan penelitian menunjukkan bahwa inovasi konsumen berpengaruh terhadap ucapan terima kasih dan citra restoran, tetapi tidak berpengaruh terhadap kewajaran harga; ucapan terima kasih berpengaruh terhadap kewajaran harga dan niat berperilaku; citra restoran berpengaruh terhadap kewajaran harga dan niat berperilaku; kewajaran harga tidak berpengaruh terhadap niat berperilaku. Implikasi penelitian hendaknya SFA Steak & Resto Surakarta perlu mempertimbangkan pembuatan menu-menu baru supaya semakin variatif pilihan konsumen, selain itu karyawan perlu mengucapkan terima kasih setelah memberikan pelayanan kepada konsumen.Kata kunci: inovasi konsumen, rasa terima kasih, kewajaran harga, citra restoran, dan niat berperilaku

scholarly journals Analysis of Organizational Silence Attitudes of Hotel Operations’ Employees by Structural Equation Model: Examplary of Rize Province

2016 ◽  
Vol 12 (19) ◽  
pp. 9 ◽  
Author(s):  
Ali Caglar Gulluce ◽  
Eren Erkilic
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Public Speaking ◽  
Equation Model ◽  
Work Related ◽  
Organizational Silence ◽  
Confirmatory Factor ◽  
The City

The objective of this research is to be able to identify the organization silence attitudes of the employees working at the hotels being operated in the city of Rize. For this purpose, questionnaire was applied to 228 employees functioning at the hotels. The data obtained have been analyzed with LISREL program. As a result of confirmatory factor analysis oriented towards determining the organizational silence behaviors of those who have taken part in the survey, favorable significant differences have been identified among the factors of organizational silence behavior. In this context, it has been determined that the most effective variable of "I think that my managers would not listen to my ideas" at a rate of .84 on the factors of Managerial and Organizational Reasons; at a rate of .83 on the factor of the Work – Related Topics "Public speaking can lead to loss of my job" variable; at the rate of .84 on the factor of Lack of Experience of “Since my position I am in is a lower level, my notification of an idea is disregarded” variable; at a rate of .84 on the factor of Isolation Factor “Reporting an issue may reduce confidence and respect felt to me" and at a rate of .87 on the factor of Fear Regarding Harming the Relationships “When I tell the problems, my relationships are damaged” variable. In addition, it has been observed that the Work – Related Topics factor had an influence at the rate of .93 between the factors of Fear of Isolation and Fear of Damaging the Relationships and the factors of Lack of Experience and Fear of Damaging the Relationships had an impact at the rate of .93 between each other.

scholarly journals Analisis Model Hubungan Attachment OrangT Dan Attachment Sahabat Terhadap Character Strength Dengan Teknik Analisis Structural Equetion Modeling (SEM)

2019 ◽  
Vol 7 (2) ◽  
pp. 104-112
Author(s):  
Natris Idriyani
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Structural Equation Model ◽  
Random Sampling ◽  
Structural Equation ◽  
Character Strengths ◽  
Equation Model ◽  
Model Fit ◽  
Confirmatory Factor ◽  
Cluster Random Sampling

Tujuan dari penelitian ini adalah ingin menguji model teoritik hubungan antara kelekatan dengan orang tua dan kelekatan sahabat dengan kekuatan karakter mahasiswa DKI Jakarta. Responden pada penelitian ini berjumlah 902 dari universitas yang ada di sekitar DKI Jakarta. Teknik pengambilan sampel menggunakan cluster random sampling. Metode pengumpulan data dalam penelitian ini menggunakan inventory dalam bentuk skala.  Alat ukur yang digunakan dalam penelitian ini adalah skala kelekatan orang tua dan sahabat, dan skala kekuatan karakter. Untuk menganalisis validitas alat ukur, penelitian ini menggunakan analisis Confirmatory Factor Analysis (CFA). Pengujian model fit dan uji hipotesis penelitian ini menggunakan teknik Structural Equation Model (SEM) dengan bantuan program software Lisrel 8.8.Berdasarkan hasil penelitian, diperoleh bahwa; terdapat kesesuaian model teoritik - hubungan antara kelekatan orang tua dan kelekatan sahabat serta kekuatan karakter mahasiswa- dengan data.  Purpose of this study was to assess the theoretical model of relationship between attachment to parents and attachment close friend with the character strengths students college in Jakarta.Respondents in this study amounted to 902 from universities around Jakarta. The sampling technique using cluster random sampling. Methods of data collection in this study using the inventory in the form of scale. Measuring instruments used in this study is the scale of attachment of parents and close friends and the scale character strengths. To analyze the validity of the measuring instrument, this study uses Analysis Confirmatory Factor Analysis (CFA). Testing the model fit and test the hypothesis of this study using the technique of Structural Equation Model (SEM) with the help of a software program lisrel 8.8.Based on the results of the study, found that; there is a fitness model theoretical- relationship between parental attachment and attachment to close friends and character strengths student college- with data.

scholarly journals Factors affecting the choice and consumption of fruits by customers at supermarkets in Ho Chi Minh City

2015 ◽  
Vol 18 (3) ◽  
pp. 50-68
Author(s):  
Kha Duc Do ◽  
Trang Thi Huyen Nguyen ◽  
Tuan Anh Nguyen
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Product Quality ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Ho Chi Minh City ◽  
Factors Affecting ◽  
Confirmatory Factor ◽  
Personal Behavior

This paper aims to answer whether there is a difference in the choice and consumption of domestic and imported fruits at supermarkets in Ho Chi Minh city and if yes, whether it can be measured. To answer these questions, we employ the structural equation model (SEM) with four variables, including product quality and feature, brand, price, and personal behavior of consumers. The model is subsequently checked using the confirmatory factor analysis (CFA). Data is obtained from surveys on the fruit consumers in HCMC’s supermarkets conducted from October to December, 2013. Conclusions and suggestions are also offered in the paper.

scholarly journals Analisis faktor pengaruh self regulated learning Terkait motivasi akademik dan kecemasan sebelum ujian Terhadap prestasi akademik mahasiswa

2020 ◽  
Vol 8 (1) ◽  
pp. 34
Author(s):  
Widyawati Hunta ◽  
Sri Herlina ◽  
Marindra Firmansyah
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Cross Sectional ◽  
Purposive Sampling ◽  
Self Regulated Learning ◽  
Regulated Learning

Pendahuluan: Mahasiswa dengan Indeks prestasi rendah mengindikasikan mahasiswa belum menerapkan Self-Regulated Learning (SRL) dalam proses pembelajarannya. Terdapat banyak dimensi yang membentuk Self-Regulated Learning diantaranya adalah motivasi akademik dan kecemasan sebelum ujian. Penelitian ini bertujuan untuk melakukan analisis faktor SRL yang terkait dengan motivasi akademik dan kecemasan sebelum ujian terhadap prestasi akademik mahasiswa program studi Pendidikan Dokter Universitas Islam Malang.Metode: Menggunakan desain observasi deskriptif analitik dengan pendekatan cross sectional. Responden sebanyak 175 mahasiswa dipilih berdasarkan metode purposive sampling. Mahasiswa program studi Pendidikan Dokter Universitas Islam Malang kelas 1, kelas 2, dan kelas 3 termasuk kriteria inklusi. Kriteria eksklusinya adalah mahasiswa Pendidikan Dokter yang cuti akademik dan tidak naik kelas. Analisa data menggunakan SEM (Structural Equation Model) dengan regresi Partial Least Squares (PLS).Hasil: Motivasi akademik (Tstatistik=7.931) dan kecemasan sebelum ujian (Tstatistik=10.873) dalam membentuk Self-Regulated Learning memiliki Pvalue 0,000 yang menunjukkan hasil signifikan. SRL signifikan terhadap prestasi akademik ditunjukkan dengan Tstatistik 6.733 dan Pvalue 0.000. Selain itu, Motivasi akademik (Tstatistik=16.417) dan kecemasan sebelum ujian (Tstatistik=11.152) berpengaruh langsung terhadap prestasi akademik dengan Pvalue 0.000.Kesimpulan: Motivasi akademik dan kecemasan sebelum ujian merupakan faktor pembentuk SRL, dan SRL berpengaruh positif terhadap prestasi akademik. Motivasi akademik dan kecemasan sebelum ujian berpengaruh langsung terhadap prestasi akademik mahasiswa dan menunjukkan hasil yang bermakna.

scholarly journals PENGARUH BRAND AWARENESS, KUALITAS PRODUK, DAN HARGA TERHADAP REPURCHASE INTENTION PRODUK GOLDEN FLOWER

PERFORMA ◽  
2021 ◽  
Vol 5 (3) ◽  
pp. 242-251
Author(s):  
George Reinhart Changi ◽  
Metta Padmalia
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Awareness ◽  
Repurchase Intention ◽  
Purposive Sampling

Penelitian ini memiliki tujuan mengetahui pengaruh dari Brand Awareness terhadap Kepuasan Konsumen, Kualitas Produk terhadap Kepuasan Konsumen, Harga terhadap Kepuasan Konsumen, dan Kepuasan Konsumen terhadap Repurchase Intention dari produk beras “Golden Flower”. Metode penelitian yang digunakan di dalam penelitian ini adalah purposive sampling. Populasi yang digunakan di dalam penelitian ini adalah pelanggan yang melakukan pembelian produk Golden Flower di toko UD.Berkat Pangan Lestari. Jumlah sampel yang digunakan di dalam penelitian ini sebanyak 70 orang. Metode analisis data yang digunakan dalam penelitian ini adalah  dengan menggunakan structural equation model (SEM) dengan partial Least Squares dengan menggunakan bantuan aplikasi perangkat lunak SmartPLS versi 3. Hasil dari penelitian ini menunjukan bahwa variabel Brand Awareness, Kualitas Produk, dan Harga memiliki pengaruh signifikan terhadap Kepuasan Konsumen, dan Kepuasan Konsumen memiliki pengaruh signifikan terhadap Repurchase Intention. Kata kunci: Brand Awareness, Kualitas Produk, Harga, Kepuasan Konsumen, Repurchase Intention.

scholarly journals Human Capital and Eco-Contractual Governance in Small Farms in Poland: Simultaneous Confirmatory Factor Analysis with Ordinal Variables

Agriculture ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 46
Author(s):  
Bazyli Czyżewski ◽  
Agnieszka Sapa ◽  
Piotr Kułyk
Keyword(s):  
Human Capital ◽  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Agricultural Policy ◽  
Structural Equation ◽  
Equation Model ◽  
Small Farms ◽  
Ordinal Variables ◽  
Confirmatory Factor ◽  
Contractual Governance

Human capital (HC) plays an important role in modern agriculture. The difference in efficiency of assets explains only about a half of the economic performance of agricultural farms, while the other half relies on HC. Although education and training are the main components of HC, it may also be viewed from the perspective of behavioral theories that were taken under consideration in this study. The role of HC in sustainable farming has not been sufficiently explained when it comes to contractual governance (CG). In this study, the meaning of contractual governance was extended and the eco-contractual governance (ECG) concept was proposed, which stands for CG induced by agri-environmental contracts. The main objective of the article is to confirm the latent concepts of HC and ECG and to verify their correlation in view of the standards imposed by the agricultural policy. To achieve this goal, a structural equation model was developed and simultaneous confirmatory factor analysis with ordinal variables was carried out based on the sample of 674 small farms in Poland. The analysis has confirmed a relatively strong correlation between HC and ECG. It was revealed that training plays a crucial role in this relationship, while economic dependence on agricultural policy weakens the effectiveness of both HC and ECG.

scholarly journals Effect of SME Food Entrepreneurs Knowledge on Halal Certification for Certified Awareness Using Partial Least Square

2019 ◽  
Vol 20 (2) ◽  
pp. 36
Author(s):  
Ida Giyanti ◽  
Erna Indriastiningsih
Keyword(s):  
Data Analysis ◽  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
The Other ◽  
Medium Enterprise ◽  
The Impact ◽  
Comprehension Rate

This study aims to predict the impact of the understanding of halal certification by Small Medium Enterprise (SME) entrepreneurs on the intention to conduct halal certification. This study was conducted in the Cooperative and SME Office of Surakarta City. The Halal Certification Comprehension Rate was assessed using three variables.   We had knowledge of halal (PGT), perceived halal certification advantages (MNF), and perceived halal certification procedures (PROS).  Structural Equation Model-Partial Least Squares (SEM-PLS) was used for data analysis.  The results show that SMEs have a good knowledge of halal and agree that halal certification is beneficial to their businesses.  We found, though, that the processes for handling Halal Certification are relatively complex. Based on the study, the perception of Halal Certification Benefits (MNF) is significantly affected by the intention of SMEs to conduct Halal Certification (NHL). The other two results show a positive correlation. However, they are not statistically significant.This study aims to predict the impact of the understanding of halal certification by Small Medium Enterprise (SME) entrepreneurs on the intention to conduct halal certification. This study was conducted in the Cooperative and SME Office of Surakarta City. The Halal Certification Comprehension Rate was assessed using three variables.   We had knowledge of halal (PGT), perceived halal certification advantages (MNF), and perceived halal certification procedures (PROS).  Structural Equation Model-Partial Least Squares (SEM-PLS) was used for data analysis.  The results show that SMEs have a good knowledge of halal and agree that halal certification is beneficial to their businesses.  We found, though, that the processes for handling Halal Certification are relatively complex. Based on the study, the perception of Halal Certification Benefits (MNF) is significantly affected by the intention of SMEs to conduct Halal Certification (NHL). The other two results show a positive correlation, but they are not statistically significant.

scholarly journals Development of the growth mindset scale: the evidence and measurement of Chinese context

2021 ◽  
Author(s):  
shan chen
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Indirect Effects ◽  
Structural Equation ◽  
Equation Model ◽  
Growth Mindset ◽  
Direct And Indirect Effects ◽  
Chinese Context ◽  
Confirmatory Factor ◽  
One Way Anova

To improve the efficiency of 21st century learning and promote achievements, this paper studies the influence of the growth mindset on students and teachers. This study aims to develop the growth mindset scale with the evidence of structural validity, the measurement of direct and indirect effects of the Chinese context. To achieve the research objective, this study investigated 654 participants, including 321 students at different learning stages and 266 teachers from primary and secondary schools. In the investigation, using SPSS 25.0 and Mplus8.3, we conducted exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), structural equation model (SEM), mediation analysis, and one-way ANOVA method to achieve the study aim. <br>

scholarly journals Analisis Evaluasi Keberlanjutan E-Filling di Kota Palembang

2019 ◽  
Vol 9 (2) ◽  
Author(s):  
Dewi Sartika ◽  
Imelda Saluza
Keyword(s):  
Service Quality ◽  
Least Squares ◽  
Conceptual Model ◽  
Partial Least Squares ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Information Quality ◽  
Equation Model ◽  
System Quality ◽  
Tax Returns

<p align="center"><strong><em>Abstract</em></strong></p><p><em>DJP </em><em>continues to optimize the collection of tax returns by facilitating a technology-based tax service system, one of which is e-filing that has been running since 2016. </em><em>However, e-filing turned out to have less influence on the delivery of </em><em>Tax Returns (SPT) as reflected in the electronic SPT monitoring data that only met 78% of the 2017 target. This is caused by various problems that arise during the use of e-filing such as individual technology capabilities, loss of efin, forgetting DJP Online account passwords to lack of awareness about the importance of submitting SPT. Problems encounter during the use of e-filing are the basis for evaluating the continued use of e-filling in Palembang. The development of a conceptual model was conducted to evaluate the sustainability of the use of e-filing. The development of a conceptual model basically has a scarcity of supporting theories used and has a complex model. To overcome this problem, Partial Least Squares (PLS) Structural Equation Model (SEM) could be applied to. The results of data analysis found that information quality and service quality did not have a positive influence on the sustainability of the use of e-filing and the level of correlation between information quality, system quality, service quality, and individual ability was still small towards the sustainability of the use of e-filing. The findings of this research are very important for the KPP Pratama in Palembang to analyze the sustainability of the use of e-filing that has been proven empirically, multidimensional and in a specific context. This knowledge could be used as a reference to improve overall quality of taxation for the sake of sustainable use of e-filing.</em></p><p><strong><em>Keyword</em></strong><strong><em>s </em></strong><em>: </em><em>SPT, </em><em>e</em><em>-filing, PLS SEM</em></p><p align="center"><strong><em>Abstrak</em></strong></p><p><em>DJP terus berupaya mengoptimalkan pengumpulan Surat Pemberitahuan Tahunan (SPT) pajak dengan memfasilitasi sistem pelayanan perpajakan berbasis teknologi, salah satunya adalah e-filing yang telah berjalan sejak tahun 2016. Namun, e-filing ternyata kurang berpengaruh terhadap penyampaian SPT yang tergambar pada data hasil monitoring SPT elektronik yang hanya memenuhi 78% dari target sasaran tahun 2017. Hal ini disebabkan oleh berbagai masalah yang muncul selama pemanfaatan e-filing seperti kemampuan teknologi individu, kehilangan efin, lupa password akun DJP Online hingga kurangnya kesadaran tentang pentingnya penyampaian SPT. Permasalahan selama penggunaan e-filing menjadi dasar untuk melakukan evaluasi terhadap keberlangsungan penggunaan e-filling di Palembang. Pengembangan model konseptual dilakukan untuk mengevaluasi keberlanjutan penggunaan e-filing. Pengembangan model konseptual pada dasarnya memiliki kelangkaan teori-teori pendukung yang digunakan dan memiliki model yang kompleks. Untuk mengatasi masalah ini dapat menggunakan Partial Least Squares (PLS) Structural Equation Model (SEM). Hasil analisis data mendapatkan temuan bahwa kualitas informasi dan kualitas layanan tidak memiliki pengaruh positif terhadap keberlanjutan penggunaan e-filing dan tingkat korelasi antara kualitas informasi, kualitas system, kualitas layanan, dan kemampuan individual masih kecil terhadap keberlanjutan penggunaan e-filing. Temuan peneliti ini sangat penting bagi pihak KPP Pratama kota Palembang untuk menganalisa keberlanjutan penggunaan e-filing yang telah dibuktikan secara empiris, multidimensional dan konteks yang spesifik. Pengetahuan ini dapat dapat menjadi acuan untuk meningkatkan kualitas secara keseluruhan demi keberlanjutan penggunaan e-filing.</em></p><p><strong><em>Kata kunci</em></strong><em> : SPT, e-filing, PLS SEM, </em></p>

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