scholarly journals Penerapan Kansei Engineering dalam Perbandingan Desain Aplikasi Mobile Marketplace di Indonesia

Author(s):  
Nucky Vilano ◽  
Setia Budi

The company's application design is very important because it displays the company's image and to attract more users to purchase/utilize the application. This research applies Kansei Engineering Method to analyze the emotion or feelings of the user towards the design of a mobile application interface. Six Kansei Words and three specimens are utilised in this research, where Kansei words are selected from words related to user experience. The participants of this research consist of 54 students from Maranatha Christian University. Participants’ responses are studied using multivariate statistical analysis (e.g., Coefficient Correlation Analysis, Principal Component Analysis, and Factor Analysis). This study explores the emotional factors that occur in designing an application. This analysis shows that there are some major factors that greatly influence the design of a mobile application interface.

2020 ◽  
Vol 17 (2) ◽  
pp. 67
Author(s):  
Arief Ginanjar ◽  
Awan Setiawan

Ketika menggunakan Kansei Engineering dalam mencari kandidat terbaik untuk menentukan model perancangan antarmuka website, peneliti menggunakan metode analisis Partial Least Square (PLS) yang dilakukan secara berulang hingga ditemukan elemen terbaik yang dapat diimplementasikan. PLS sebagai alat bantu untuk menentukan nilai terbaik antara elemen website. Output perbandingan yang dihasilkan akan dikelompokkan berdasarkan Kansei Word sebagaimana yang telah ditentukan dalam rencana awal implementasi Kansei Engineering, output perbandingan PLS iterasi pertama mempunyai kemungkinan mendapatkan nilai usulan terbaik jika digabung dengan melakukan iterasi kedua terhadap asimilasi dua atau tiga elemen yang mempunyai nilai tertinggi. Metodologi yang digunakan mengacu kepada Kansei Engineering Type I dengan melalui pengolahan data menggunakan Cronbach’s Alpha untuk menguji kelayakan responden, kemudian untuk mengetahui hubungan Kansei Words dapat menggunakan Coefficient Correlation Analysis (CCA), sedangkan hubungan antara Kansei Words dengan spesimen dapat menggunakan Principal Component Analysis (PCA), sedangkan mencari pengaruh Kansei Words paling kuat dapat menggunakan Factor Analysis (FA) dan analisis Partial Least Square (PLS) namun harus dilakukan iterasi proses PLS hingga variabel rekomendasi model perancangan antarmuka yang dihasilkan menjadi lebih bervariatif.


2018 ◽  
Vol 3 (1) ◽  
pp. 71
Author(s):  
Yudhi Raymond Ramadhan

Tampilan sebuah website awalnya dikembangkan dari sisi fungsi dan kegunaan website tersebut. Seiring dengan perkembangan zaman, dalam merancang tampilan sebuah website mulai melibatkan sisi perasaan atau emosi dari pengguna website. Penelitian ini mengimplementasikan metode Kansei Engineering dalam merancang tampilan sebuah website perguruan tinggi, dimana sisi perasaan atau emosi pengguna dapat dilibatkan dalam merancang tampilan sebuah website. Metodologi yang digunakan adalah metodologi Kansei Engineering Type I, yang memecah sebuah konsep desain menjadi sub konsep. Penelitian ini menggunakan 15 Kansei Word dan 16 spesimen website perguruan tinggi. Partisipan yang terlibat pada penelitian ini adalah 70 partisipan yang terdiri dari 10 orang dosen dan  60 orang mahasiswa STIEB Perdana Mandiri. Hasil kuesioner dari partisipan kemudian diolah dengan menggunakan analisis statistik multivariat yakni Cronbach’s Alpha, Coefficient Correlation Analysis (CCA), Principal Component Analysis (PCA), Factor Analysis (FA) dan analisis Partial Least Square (PLS). Berdasarkan hasil pengolahan data dari seluruh partisipan diperoleh tiga rekomendasi elemen desain tampilan website Perguruan Tinggi yang mewakili perasaan atau emosi dari pengguna website perguruan tinggi.Kata kunci: Kansei Engineering, website, perasaan, emosi, perguruan tinggi The website interface was originally developed in terms of functionality and usability of the website. Along with the development of the era, in designing website interface began to involve the feelings or emotions of website users. This research implemented Kansei Engineering method of designing higher education website interface, which are the feelings or emotions of users can be involved in designing website interface. The methodology used was the Kansei Engineering Type I, which breaks down a design concept into sub concepts. This study used 15 Kansei Words and 16 specimens of higher education websites. Participants involved in this research were 70 participants consisted of 10 lecturers and 60 students of STIEB Perdana Mandiri. The results of questionnaires from the participants were processed using multivariate statistical analysis are Cronbach's Alpha, Coefficient Correlation Analysis (CCA), Principal Component Analysis (PCA), Factor Analysis (FA) and Partial Least Square (PLS) analysis. Based on the results of data processing from all participants, there are obtained three recommendations of design elements of the higher education website that represents the feelings or emotions of higher education website users.Keywords: Kansei Engineering, website, feelings, emotions, higher education 


2016 ◽  
Vol 2 (4) ◽  
pp. 211
Author(s):  
Girdhari Lal Chaurasia ◽  
Mahesh Kumar Gupta ◽  
Praveen Kumar Tandon

Water is an essential resource for all the organisms, plants and animals including the human beings. It is the backbone for agricultural and industrial sectors and all the small business units. Increase in human population and economic activities have tremendously increased the demand for large-scale suppliers of fresh water for various competing end users.The quality evaluation of water is represented in terms of physical, chemical and Biological parameters. A particular problem in the case of water quality monitoring is the complexity associated with analyzing the large number of measured variables. The data sets contain rich information about the behavior of the water resources. Multivariate statistical approaches allow deriving hidden information from the data sets about the possible influences of the environment on water quality. Classification, modeling and interpretation of monitored data are the most important steps in the assessment of water quality. The application of different multivariate statistical techniques, such as cluster analysis (CA), principal component analysis (PCA) and factor analysis (FA) help to identify important components or factors accounting for most of the variances of a system. In the present study water samples were analyzed for various physicochemical analyses by different methods following the standards of APHA, BIS and WHO and were subjected to further statistical analysis viz. the cluster analysis to understand the similarity and differences among the various sampling stations.  Three clusters were found. Cluster 1 was marked with 3 sampling locations 1, 3 & 5; Cluster-2 was marked with sampling location-2 and cluster-3 was marked with sampling location-4. Principal component analysis/factor analysis is a pattern reorganization technique which is used to assess the correlation between the observations in terms of different factors which are not observable. Observations correlated either positively or negatively, are likely to be affected by the same factors while the observations which are not correlated are influenced by different factors. In our study three factors explained 99.827% of variances. F1 marked  51.619% of total variances, high positive strong loading with TSS, TS, Temp, TDS, phosphate and moderate with electrical conductivity with loading values of 0.986, 0.970, 0.792, 0.744, 0.695,  0.701, respectively. Factor 2 marked 27.236% of the total variance with moderate positive loading with total alkalinity & temp. with loading values 0.723 & 0.606 respectively. It also explained the moderate negative loading with conductivity, TDS, and chloride with loading values -0.698, -0.690, -0.582. Factor F 3 marked 20.972 % of the variances with positive loading with PH, chloride, and phosphate with strong loading of pH 0.872 and moderate positive loading with chloride and phosphate with loading values 0.721, and 0.569 respectively. 


2019 ◽  
Vol 9 (2) ◽  
pp. 165
Author(s):  
Yoga Megasyah

E-learning is the basis and logical consequence of the development of information and communication technology. With E-learning, teaching and learning methods in schools that use technology through electronic media such as computers, laptops, netbooks, or smartphones with internet networks or others. This study uses Kansei Word to detect the feelings of users of E-learning applications. The Kansei Word list is used as many 15 words related to the appearance of the E-learning application. E-learning application specimens used 8 specimens. This study involved 80 participants consisting of 40 students from SMK PGRI 3 Cimahi, 40 students from SMK 4 Padalarang. The questionnaire results from participants were then processed using multivariate statistical analysis, namely Cronbach's Alpha, Coefficient Correlation Analysis (CCA), Principal Component Analysis (PCA), Factor Analysis (FA) and Partial Least Square (PLS) analysis. This study produced 3 recommendations for the design of E-learning application. This recommendation is the result of the Kansei Engineering process which comes from 3 groups of participant data, namely groups of data of all participants, participants of SMK PGRI 3 Cimahi students and participants of SMK 4 Padalarang students.


Customers purchasing behavior has changed radically in the course of the most recent couple of years. The study aimed to identify major factors determining consumer's choice rules of the non-banking financial company (NBFC) for availing consumer durable loans (CDLs). Essential information was gathered from 100 respondents by utilizing a survey including eight factors, recognized dependent on an audit of writing. Principal Component Analysis (PCA) was utilized as an extraction strategy by utilizing factor analysis. Three factors were isolated by using Eigenvalues standards and these three factors were assigned names such as service delivery, terms & conditions, and safety and security of fund respectively. It was suggested from the study that the non-banking financial companies aimed to expand their business should take cognizance of these factors in their marketing strategies.


2020 ◽  
Vol 18 (1-2) ◽  
Author(s):  
Predrag Ilić ◽  
Dragana Nešković Markić ◽  
Zia Ur Rahman Farooqi

For hospital personnel, a number of harmful chemicals exist. The paper deal with very different harmful chemicals, but all chemicals are important and continuing problems where the risks to health, if uncontrolled, are serious. In the research was used descriptive statistical operations and multivariate statistical method, factor analysis (FA), i.e. principal component analysis (PCA). An analysis of 24 organic and inorganic parameters was performed. Results of the correlation analysis suggest that these pollutants pairs might have similar sources or have been affected by similar factors. PCA she confirmed that the mutually correlated elements constitute a group of elements with a similar origin.


2016 ◽  
Vol 9 (7) ◽  
pp. 160
Author(s):  
Hasan Abdullah Al-Dajah

The present study investigated the impact of the economic reasons on the intellectual (thoughts) extremism, and the statement of the most important indicators in the economic factor that lead to extremism from the views of graduate students. The study problem based on the following question: What are economic factors leading to the extremism of the intellectual(Thoughts)? Correlation coefficient, Principal component analysis (PCA), varimax (F) rotated factor analysis, and dendrogram cluster analysis (DCA) were assessed for the economic impacts that leads to extremism(Thoughts). Multivariate statistical analysis of the dataset and correlation analysis suggested that the strong positive correlations are commonly associated in the poverty and lack of interest in remote areas for major cities Center. Multivariate statistical analysis such as principal component analysis, varimax rotated factor analysis, and dendrogram cluster analysis allowed the identification of three main factors controlling that lead to extremism from the views of graduate students. The extracted factors are as follows: low living expenses, poverty and substantial deprivation, and unequal opportunities and unemployment associations related to prevalence of corruption phase.


Author(s):  
Mihwa Han ◽  
Kyunghee Lee ◽  
Mijung Kim ◽  
Youngjin Heo ◽  
Hyunseok Choi

Metacognition is a higher-level cognition of identifying one’s own mental status, beliefs, and intentions. This research comprised a survey of 184 people with schizophrenia to verify the reliability of the metacognitive rating scale (MCRS) with the revised and supplemented metacognitions questionnaire (MCQ) to measure the dysfunctional metacognitive beliefs of people with schizophrenia by adding the concepts of anger and anxiety. This study analyzed the data using principal component analysis and the varimax method for exploratory factor analysis. To examine the reliability of the extracted factors, Cronbach’s α was used. According to the results, reliability was ensured for five factors: positive beliefs about worry, negative beliefs about uncontrollability and danger of worry, cognitive confidence, need for control, and cognitive self-consciousness. The negative beliefs about uncontrollability and danger of worry and the need for control on anger expression, which were both added in this research, exhibited the highest correlation (r = 0.727). The results suggest that the MCRS is a reliable tool to measure the metacognition of people with schizophrenia.


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