scholarly journals Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

10.28945/3644 ◽  
2017 ◽  
Vol 12 ◽  
pp. 017-036
Author(s):  
Chien-Ta Ho ◽  
Jhong-Min Yang ◽  
Wei-Ting Chen

Aim/Purpose: This study uses a cosmetic virtual community (VC) as the research context and the UTAUT model as the theoretical structure aim to explore factors affecting the re-usage intentions of VC members. Background: The Internet use rate of VC was up to 50%, thereby implying that VC gained the attention of Internet users. Therefore, operating a VC will be an effective way to communicate with customers. However, to maintain an existing member is more efficient than creating a new one. As such, understanding determinants of VC members’ re-use intentions becomes important for firms. Methodology: Through an online survey, 276 valid responses were gathered. The collected data were examined by performing confirmatory factor analysis, structural equation modelling procedures, as well as the moderator analysis. Contribution: This study shows the importance in the context of online cosmetics-related VC, which was rarely explored before. We provide issues for future research, despite the accumulated academic literature related to UTAUT and VC. Findings: Results show that only performance expectancy and social influence significantly affecting re-usage intentions and only gender has moderating effects on the path from performance expectancy to VC re-use intention and from trust to VC re-use intention. Recommendations for Practitioners : This study found that users emphasized performance expectancy most of all. A cosmetic product-related VC should introduce products abundantly, offer useful information, and help people accomplish tasks quickly and productively. Recommendation for Researchers: Future researchers may use our findings to conduct further positivist research in the area of social influence using different subjects and research contexts.

Author(s):  
Mohammed A. Sabri Alrawi ◽  
Ganthan Narayana Samy ◽  
Rasimah Che Mohd Yusoff ◽  
Bharanidharan Shanmugam ◽  
Rajasekaran Lakshmiganthan ◽  
...  

<p>This <span>study presents an amended unified theory of acceptance and use of technology (UTAUT) which explores key factors affecting Malaysian consumers ' willingness to accept mobile-commerce. A questionnaire survey has been used to collect information from 400 Malaysian smartphone users using a random stratified sample and analyzed using structural equation modelling (SEM); with the use of Smart PLS 3.0. Results show that acceptance and use of mobile-commerce services can also be predicted by the behavioural intentions of users, whose performance expectancy, efforts expectations, social effects, mobility, personal innovations and perceived trust are significantly affected. From these variables, perceived trust is the most significant determinant that directly affects behavioural intention to use mobile-commerce services in Malaysia. It is then followed by mobility, personal innovation, social influence, performance expectancy then effect expectancy. Facilitating Conditions and moderating variables such as gender, age, education, income, marital status, experience and payment have no significant effect on Behavioral Intention to use mobile-commerce services in Malaysia. In conclusion, this study shows that behavioural intention and the use of mobile commerce services in Malaysia have a direct effect. The study will help dealers to avoid spending thousands of dollars on investments that have little impact on whether the customer is embracing and using mobile-commerce. The study also provides quantified indicators and offers a framework for the understanding of the Malaysia mobile-commerce system. The report concludes with a study of the effects of the research findings and provides recommendations for future research.</span></p>


2021 ◽  
Author(s):  
YI Yao ◽  
Zhichao Li ◽  
Yi He ◽  
Yalin Zhang ◽  
Zhaoxia Guo ◽  
...  

BACKGROUND Atrial fibrillation (AF) is a challenging cardiovascular disease worldwide. Wearable electrocardiograph devices (WEDs) have great potential to improve the detection rate of AF in primary care. However, the factors that influence general practitioners’ (GPs) perception and acceptance of WEDs are not well understood. These factors are very important for the usability of WEDs. OBJECTIVE To identify factors that influence the intention of GPs to utilize WEDs in a clinical setting to screen patients for AF. METHODS The research hypotheses and questionnaire items were designed and developed based on the extended unified theory of acceptance and technology (UTAUT) framework. We used stratified random sampling and obtained the data through an online survey. Structural equation modeling was used to analyze the collected data. RESULTS A total of 1004 valid questionnaires from GPs across Sichuan province in China were collected. Three factors increased GPs' intention to utilize WEDs to screen patients for AF, including performance expectancy (β=0.121, P=0.004), social influence (β=0.356, P<0.001), and price perception (β=0.587, P<0.001). Perception risk (β=-0.059, P<0.001) decreased usage intention, while effort expectancy (β=-0.079, P=0.155) and facilitating conditions (β=-0.014, P=0.868) did not affect usage intention. Gender (β=-0.022, P=0.179), age (β=0.006, P=0.699), education level (β=-0.22, P=0.184) and training (β=0.007, P=0.69) were not significantly correlated with usage intention, and these four factors had no moderating effect on the path coefficients. CONCLUSIONS GPs’ intention to utilize WEDs is affected by performance expectancy, price perception, perception risk and social influence. Health information technology companies should improve the usability and perception of WEDs for screening and carry out studies to provide evidence for the security of wearable devices. They should also focus on social influence and provide the devices at a reasonable price. CLINICALTRIAL This study is registered at www.chictr.org.cn (Identifier: CHiCTR1900021246).


2007 ◽  
Vol 22 (2) ◽  
pp. 152-160 ◽  
Author(s):  
Changki Kim ◽  
Jungjoo Jahng ◽  
Jinjoo Lee

This paper develops the utilization-based information technology (IT) success model by integrating key variables from IT acceptance and IT success literatures, and empirically validates it. The model shows relations among IT utilization, performance expectancy, social influence, and user satisfaction. A field study was undertaken to evaluate and test the relationships via structural equation modeling using LISREL. The path from performance expectancy and user satisfaction to IT utilization was positive and significant. While the path from implicit social influence to IT utilization was found to be significant, explicit social influence had no significant influence on users’ IT utilization. Implications and future research directions are drawn.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmet Bulent Ozturk ◽  
Wei Wei ◽  
Nan Hua ◽  
Ruoxi Qi

Purpose Based on the unified theory of acceptance and use of technology (UTAUT2), the purpose of this study was to examine users’ continued usage intention of mobile event application (MEA) technology. Design/methodology/approach A self-administered online survey was used to collect the study data from 407 MEA users, and structural equation modeling was used to test the study’s hypotheses. Findings The study’s results revealed that users’ continued usage behavior was positively influenced by effort expectancy, performance expectancy, habit, facilitating condition and perceived security. The study’s results further indicated that personal innovativeness had a positive impact on effort expectancy and performance expectancy. Practical implications The findings of the current study deliver important practical implications for event organizers and event technology vendors for identifying factors affecting MEA users’ continued usage intention. Originality/value By extending UTAUT2, the current study is one of the first studies that examined users’ intention to continue to use MEA technology.


2016 ◽  
Vol 119 (1) ◽  
pp. 5-26 ◽  
Author(s):  
Gabriele Esposito ◽  
René van Bavel ◽  
Tom Baranowski ◽  
Néstor Duch-Brown

The theory of planned behavior (TPB) has received its fair share of criticism lately, including calls for it to retire. We contribute to improving the theory by testing extensions such as the model of goal-directed behavior (MGDB, which adds desire and anticipated positive and negative emotions) applied to physical activity (PA) intention. We also test the inclusion of a descriptive norms construct as an addition to the subjective norms construct, also applied to PA, resulting in two additional models: TPB including descriptive norms (TPB + DN) and MGDB including descriptive norms (MGDB + DN). The study is based on an online survey of 400 young adult Internet users, previously enrolled in a subject pool. Confirmatory factor analysis (CFA) showed that TPB and TPB + DN were not fit for purpose, while MGDB and MGDB + DN were. Structural equation modelling (SEM) conducted on MGDB and MGDB + DN showed that the inclusion of descriptive norms took over the significance of injunctive norms, and increased the model's account of total variance in intention to be physically active.


2014 ◽  
Vol 32 (3) ◽  
pp. 345-374 ◽  
Author(s):  
Sheau Fen Crystal Yap ◽  
Christina Kwai Choi Lee

Purpose – The purpose of this paper is to examine online community loyalty through an extension of the theory of planned behaviour by incorporating motivational drivers of enjoyment and compatibility and the moderating role of consumer traits. Design/methodology/approach – Data were collected using an online survey of 382 Facebook users in Malaysia. Structural equation modelling was used to assess the hypothesised relationships. Findings – Findings reveal that individuals’ attitude towards social network usage is associated with three factors: social influence, compatibility and enjoyment; attitude and usage behaviour are the determinants of online community loyalty. In addition, moderating effects are found in innovativeness and social network user experience. Research limitations/implications – Generalisation of the results to other contexts or populations should be made with caution given the study's focus on Facebook and its use of non-probability sampling. Future research can cross-validate or extend the theoretical model across different samples and/or virtual community settings. Practical implications – This study highlights the importance of designing online brand community web sites which are not only appealing and enjoyable but also acts as an outlet for its members to build upon their experiences and showcase their innovativeness. Originality/value – This research contributes to a better understanding of how personal factors can either strengthen or attenuate a member's loyalty to his or her online community. The research framework developed in this study can serve as a springboard for future research to examine other virtual community engagement such as blogging, online advertising and online public relation activities.


2021 ◽  
Author(s):  
Yi Yao ◽  
Zhichao Li ◽  
Yi He ◽  
Yalin Zhang ◽  
Zhaoxia Guo ◽  
...  

BACKGROUND Atrial fibrillation (AF) was a challenging cardiovascular disease worldwide. Wearable electrocardiograph devices (WEDs) had great potential to improve the detection rate of AF in primary care. However, the factors that influence general practitioners’ (GPs) acceptance of WEDs were not well understood. OBJECTIVE To identify factors that influenced the intention of GPs to utilize WEDs in their practice to screen patients for AF. METHODS The research hypotheses and questionnaire items were designed and developed based on the extended unified theory of acceptance and technology (UTAUT) framework. We used stratified random sampling and obtained the data through an online survey. We used structural equation modeling(SMR) to analyze the collected data . RESULTS A total of 1004 valid questionnaires from GPs across Sichuan province in China were collected. Three factors increased GPs' intention to utilize WEDs to screen patients for AF, including performance expectancy (β=0.121, P=0.004), social influence (β=0.356, P<0.001), and price perception (β=0.587, P<0.001). Perception risk (β=-0.059, P<0.001) decreased usage intention, while effort expectancy (β=-0.079, P=0.155) and facilitating conditions (β=-0.014, P=0.868) did not affect usage intention. Gender (β=-0.022, P=0.179), age (β=0.006, P=0.699), education level (β=-0.22, P=0.184) and training (β=0.007, P=0.69) were not significantly correlated with usage intention, and these four factors had no moderating effect on the path coefficients. CONCLUSIONS GPs’ intention to utilize WEDs is affected by performance expectancy, price perception, perception risk and social influence. Health information technology companies should improve the usability of WEDs and carry out studies to provide evidence for the security of such devices. They should also focus on social influence and provide the devices at a reasonable price. The findings of this study point to a new option for GPs to screen patients for AF. CLINICALTRIAL This study is registered at www.chictr.org.cn (Identifier: CHiCTR1900021246).


Author(s):  
Muhammad Safuan Abdul Latip ◽  
◽  
Masliana Tamrin ◽  
Ismayaza Noh ◽  
Faizatul Akmal Rahim ◽  
...  

This paper aims to investigate e-learning acceptance in Malaysian higher education institutions and the moderating effect of self-efficacy. This study is crucial as online and distance learning have grown in all education sectors due to the COVID-19 pandemic. A valid sample of 414 survey responses from active students currently enrolled in undergraduate and postgraduate levels in Malaysian higher education institutions was collected for data analysis. Structural Equation Modelling (SEM) was employed in the data analysis. Results indicate that all four exogenous variables (performance expectancy, social influence, perceived enjoyment, and self-efficacy) significantly affect students’ acceptance towards e-learning. However, only performance expectancy and social influence are moderated by self-efficacy towards acceptance of e-learning, as self-efficacy does significantly strengthen the relationship of performance expectancy and social influence towards e-learning acceptance. The findings may serve as a reference point for future studies in response to changing the learning method preferences and technological advancements.


Author(s):  
Ruby R. Dholakia ◽  
Everaldo Marcelo S. d. Costa ◽  
Igor d. J. L. P. Gammarano ◽  
Emílio J. M. Arruda Filho

The introduction of new consumer technologies has renewed research focus on their acceptance. This paper’s goal is to empirically examine several antecedents of behavioural intentions towards a new grocery shopping innovation through an online survey of Brazilian consumers. Confirmatory factor analysis (CFA) and partial least squares (PLS) structural equation modelling are used to verify the proposed research model. The findings support consumers’ Shopping Motivation, Technology Orientation as significant antecedents of Behavioural Intentions mediated by the Perceptions of Technology. These antecedents are affected by the consumer’s gender and age. Technology Orientation also has a direct effect on Behavioural Intentions. The research expands our understanding of the antecedents of behavioural intentions and finds support for the mediating role of the Perceptions of Technology.


2018 ◽  
Vol 2 (1) ◽  
pp. 29-43
Author(s):  
Xin Jean Lim ◽  
Eugene Cheng-Xi Aw ◽  
Kenny Guan-Cheng Teoh

This study investigates the factors influencing repurchase intention in online shopping context.Self-efficacy and trust were integrated with Unified Theory of Acceptance and Use of Technology (UTAUT) components, namely performance expectancy and effort expectancy in explaining online repurchase intention. It was hypothesized that performance expectancy, effort expectancy, self-efficacy, and trust influence satisfaction and online repurchase intention. Satisfaction was posited to mediate the relationships between the proposed antecedents and online repurchase intention. 211 use able responses were collected through purposive sampling method and the data was analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). All proposed hypotheses were supported except the effects of effort expectancy and performance expectancy on online repurchase intention. All mediating effects of satisfaction proposed were found to be significant. Based on the findings, implications and future research directions were discussed.


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