scholarly journals Pengaruh Strategi Pemasaran terhadap Volume Penjualan Produk Usaha Kecil Dan Menengah di Kota Lhokseumawe

2021 ◽  
Vol 10 (2) ◽  
pp. 23
Author(s):  
SAHARUDDIN SAHARUDDIN
Keyword(s):  
Quantitative Methods ◽  
Small And Medium Enterprises ◽  
Strong Relationship ◽  
Marketing Strategies ◽  
Coefficient Of Determination ◽  
Sales Volume ◽  
Test Results ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Medium Enterprises

This study aims to determine the effect of Marketing Strategy on Sales Volume of Aluminum Handicraft Products in Banda Sakti District, Lhokseumawe. For the purposes of data analysis, qualitative and quantitative methods were used. The data used is primary data.The results of the study prove that partially, product variables (X1), price (X2), promotion (X3) Distribution (X4) affect the sales volume of Small and Medium Enterprises Products in Lhokseumawe City. Furthermore, the test results simultaneously prove that the F table of 3.00 is much smaller than the calculated F of 11.044. The Correlation Coefficient (R) is 0.790 or 79.0%, this means that Product (X1), Price (X2), Promotion (X3) and Distribution (X4) factors have a strong relationship with the sales volume of aluminum handicraft products (Y). The coefficient of determination (R2) is 0.624 or 62.4%, this means that the sales volume of small and medium business products is influenced by marketing strategies, the remaining 37.6% is influenced by other variables outside of this study, while the Adjusted R Square is 0.324 or 32.4%, this means the Dependent Variable can be explained by the variation of Product (X1), Price (X2), Promotion (X3) Distribution (X4) which are Independent Variables

scholarly journals Fitri Aprilia

2021 ◽  
Author(s):  
GOVERNANCE: JURNAL POLITIK LOKAL DAN PEMBANGUNAN
Keyword(s):  
Research Method ◽  
Quantitative Methods ◽  
Small And Medium Enterprises ◽  
Sample Number ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Key Informant ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Limitations of Micro Small Medium Enterprises (MSMEs, or UMKM) in carrying out taxation obligations make UMKM often disobedient in carrying out their obligations. Non-compliance of taxpayers UMKM can harm them with the emergence of problems in the field of taxation on the business they live. To be able to overcome these problems the government has provided tax forgiveness facilities that can be utilized by UMKM. This study aims to evaluate the policy of Law Number 11 of 2016 concerning Tax Remission, of Small and Medium Enterprises Taxpayer at Tax Office Pratama East Medan. The method used in this research is a mixed research method that combines both qualitative and quantitative methods. The main informant in this research is the UMKM taxpayer and the key informant is the tax officer. The population of this study is the UMKM taxpayer who is in the working area of KPP Pratama Medan Timur with the number of more than 100 people. The sample used Taro Yamane formula with sample number of 97 people who become respondents. The results showed that the implementation of tax pardon on the UMKM taxpayer has run quite well.

scholarly journals Application of Data Mining on Sales of Leather Handicrafts in Sidoarjo with Apriori Algorithm to Help Marketing Strategy

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Muhammad Alfin Firdiansyah ◽  
Yulian Findawati ◽  
Cindy Taurusta ◽  
Ade Eviyanti
Keyword(s):  
Association Rule ◽  
Small And Medium Enterprises ◽  
Forward Direction ◽  
Marketing Strategies ◽  
Apriori Algorithm ◽  
Test Results ◽  
Minimum Support ◽  
Tourism Sector ◽  
Combination System ◽  
Medium Enterprises

Sidoarjo is one of the regencies that is developing in a forward direction. This is known by the increase in the tourism sector and Small and Medium Enterprises. One of them is Sidoarjo leather handicraft. UD Qory Jaya is a business actor in the leather retail industry. Orders that continue to increase make the turnover of goods uneven resulting in a buildup of stock in stores. Due to these problems the compilers took the initiative to deliver messages by carrying out a method of processing data using the Apriori algorithm. This method is used to maximize the sales potential of a combination system of goods so that the target item for sale is appropriate. From the results of research conducted by testing a minimum support of 15% and a minimum of 20% confidence, the association rules are produced if you buy a slingbag then buy men's leather shoes and vice versa. And from the test results with a minimum support of 70% and a minimum confidence of 70% an association rule is not generated because the existing data does not exceed the minimum value of support and minimum confidence. With the implementation of this method, researchers hope to have a better impact for developing future marketing strategies based on previously researched data.

scholarly journals Application Of Data Mining On Sidoarjo Leather Crafts Sales With Apriori Algorithm To Assist Marketing Strategies

Academia Open ◽  
2021 ◽  
Vol 4 ◽  
Author(s):  
Muhamad Alfin Firdiansyah ◽  
Yulian Findawati
Keyword(s):  
Association Rule ◽  
Small And Medium Enterprises ◽  
Forward Direction ◽  
Marketing Strategies ◽  
Apriori Algorithm ◽  
Test Results ◽  
Minimum Support ◽  
Tourism Sector ◽  
Combination System ◽  
Medium Enterprises

Sidoarjo  is one of the regencies that is developing in a forward direction. This is known by the increase in the tourism sector and Small and Medium Enterprises. One of them is Sidoarjo leather handicraft. UD Qory Jaya is a business actor in the leather retail industry. Orders that continue to increase make the turnover of goods uneven resulting in a buildup of stock in stores. Due to these problems the compilers took the initiative to deliver messages by carrying out a method of processing data using the Apriori algorithm. This method is used to maximize the sales potential of a combination system of goods so that the target item for sale is appropriate. From the results of research conducted by testing a minimum support of 15% and a minimum of 20% confidence, the association rules are produced if you buy a slingbag then buy men's leather shoes and vice versa. And from the test results with a minimum support of 70% and a minimum confidence of 70% an association rule is not generated because the existing data does not exceed the minimum value of support and minimum confidence. With the implementation of this method, researchers hope to have a better impact for developing future marketing strategies based on previously researched data.

scholarly journals INTERJECTION “ONDEH” IN MINANGKABAU LANGUAGE AS MARKERS OF ATTITUDES AND EMOTIONS

Pujangga ◽  
2017 ◽  
Vol 1 (2) ◽  
pp. 15
Author(s):  
Widya -
Keyword(s):  
Qualitative Method ◽  
Quantitative Methods ◽  
Native Speakers ◽  
Pitch Contour ◽  
Test Results ◽  
Prosodic Features ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Significant Difference ◽  
The One

<p align="center"><strong><em>A</em></strong><strong><em>BSTRACT</em></strong></p><p><em>This study aimed to find out whether the interjection “ondeh” with a certain pitch contour carries signals of different attitudes and emotions and to describe the tone contour of interjection “ondeh” with certain attitudes and emotions. This research combines qualitative and quantitative methods. Qualitative method is applied in description and analysis, while quantitative method is only used to calculate the frequency of the tone and perception test results. The data was obtained through the process of sound recording of several informants who are native speakers of Minangkabau language. The findings show that the interjection “ondeh” with a certain intonation contours carries signals of different attitudes and emotions. Those attitudes and emotions are feeling amazed, shocked and upset. Interjection “ondeh” of amazed shows a significant difference in duration between syllable on and deh. The duration of the syllable deh tends to be much longer than the duration of the syllable on. The same thing is also found in interjection “ondeh” showing upset. However, speakers tend not to pronounce the sound [on] so that the sounds heard are just [deh] when they are upset. Furthermore, the emotion of surprised is shown with tone on syllable on which tends to be higher when compared to the one of amazed and upset. Finally, context of the sentence is also very influential in determining signal of certain attitudes and emotions.</em><em></em></p><p><strong><em>Key words: prosodic features, interjection, emotion</em></strong></p><p align="center"><em> </em></p><p align="center"><strong>ABSTRAK</strong></p>Penelitian ini bertujan untuk untuk mencari tau apakah interjeksi <em>ondeh</em> dengan kontur nada tertentu membawa sinyal sikap dan emosi yang berbeda dan untuk mendeskripsikan kontur nada interjeksi<em> ondeh</em> dengan sinyal sikap dan emosi tertentu. Penelitian ini mengombinasikan metode kualitatif dan kuantitatif. Metode kualitatif dipakai dalam deskripsi dan analisis sedangkan metode kuantitatif hanya digunakan untuk menghitung frekuensi nada dan hasil uji persepsi.Sumber data penelitian ini diperoleh melalui proses perekaman suara beberapa orang  informan yang merupakan penutur asli bahasa Minangkabau. Hasil penelitian menunjukkan bahwa ungkapan <em>ondeh</em> dengan kontur intonasi tertentu membawa sinyal sikap dan emosi yang berbeda. Sinyal sikap dan emosi itu  berupa perasaan kagum, kaget, dan kesal. Interjeksi <em>ondeh</em> yang membawa sinyal emosi kagum memperlihatkan perbedaan

scholarly journals INTERJECTION “ONDEH” IN MINANGKABAU LANGUAGE AS MARKERS OF ATTITUDES AND EMOTIONS

Pujangga ◽  
2017 ◽  
Vol 1 (2) ◽  
pp. 15
Author(s):  
Widya - Widya
Keyword(s):  
Qualitative Method ◽  
Quantitative Methods ◽  
Native Speakers ◽  
Pitch Contour ◽  
Test Results ◽  
Prosodic Features ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Significant Difference ◽  
The One

<p align="center"><strong> </strong></p><p align="center"><strong><em>A</em></strong><strong><em>BSTRACT</em></strong></p><p><em>This study aimed to find out whether the interjection “ondeh” with a certain pitch contour carries signals of different attitudes and emotions and to describe the tone contour of interjection “ondeh” with certain attitudes and emotions. This research combines qualitative and quantitative methods. Qualitative method is applied in description and analysis, while quantitative method is only used to calculate the frequency of the tone and perception test results. The data was obtained through the process of sound recording of several informants who are native speakers of Minangkabau language. The findings show that the interjection “ondeh” with a certain intonation contours carries signals of different attitudes and emotions. Those attitudes and emotions are feeling amazed, shocked and upset. Interjection “ondeh” of amazed shows a significant difference in duration between syllable on and deh. The duration of the syllable deh tends to be much longer than the duration of the syllable on. The same thing is also found in interjection “ondeh” showing upset. However, speakers tend not to pronounce the sound [on] so that the sounds heard are just [deh] when they are upset. Furthermore, the emotion of surprised is shown with tone on syllable on which tends to be higher when compared to the one of amazed and upset. Finally, context of the sentence is also very influential in determining signal of certain attitudes and emotions.</em><em></em></p><p><strong><em>Key words: prosodic features, interjection, emotion</em></strong></p><p align="center"><em> </em></p><p align="center"><strong>ABSTRAK</strong></p><p>Penelitian ini bertujan untuk untuk mencari tau apakah interjeksi <em>ondeh</em> dengan kontur nada tertentu membawa sinyal sikap dan emosi yang berbeda dan untuk mendeskripsikan kontur nada interjeksi<em> ondeh</em> dengan sinyal sikap dan emosi tertentu. Penelitian ini mengombinasikan metode kualitatif dan kuantitatif. Metode kualitatif dipakai dalam deskripsi dan analisis sedangkan metode kuantitatif hanya digunakan untuk menghitung frekuensi nada dan hasil uji persepsi.Sumber data penelitian ini diperoleh melalui proses perekaman suara beberapa orang  informan yang merupakan penutur asli bahasa Minangkabau. Hasil penelitian menunjukkan bahwa ungkapan <em>ondeh</em> dengan kontur intonasi tertentu membawa sinyal sikap dan emosi yang berbeda. Sinyal sikap dan emosi itu  berupa perasaan kagum, kaget, dan kesal. Interjeksi <em>ondeh</em> yang membawa sinyal emosi kagum memperlihatkan perbedaan durasi yang cukup signifikan antara silabe <em>on</em> dan <em>deh</em>. Durasi silabel <em>deh</em> cenderung jauh lebih panjang daripada durasi silabel <em>on</em>. Sama dengan sinyal emosi kagum, pada emosi kesal ciri sinyal emosi pada interjeksi <em>ondeh</em> ditunjukkan oleh durasi silabe <em>deh</em> yang cenderung panjang. Namun, pada emosi kesal penutur cenderung untuk tidak mengucapkan bunyi [on] sehingga yang terdengar hanya bunyi [deh]. Selanjutnya, sinyal emosi kaget ditunjukkan dengan nada pada silabel <em>on</em> yang cenderung tinggi apabila dibandingkan dengan silabel <em>on</em> pada emosi kagum dan kesal. Konteks kalimat juga sangat berpengaruh dalam menentukan sinyal sikap dan emosi tertentu. <strong></strong></p><p><strong>Kata kunci: fitur prosodi, interjeksi, emosi</strong></p>

scholarly journals Globalization and Consumer Behavior: Global Marketing Strategies Implication-Homogeneity and Heterogeneity (Preliminary Study)

2013 ◽  
Vol 4 (1) ◽  
pp. 1-5
Author(s):  
Hossein Nezakati
Keyword(s):  
Consumer Behavior ◽  
Quantitative Methods ◽  
Asian Country ◽  
Marketing Strategies ◽  
Global Marketing ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Cultural Aspects ◽  
Theoretical Assumptions ◽  
Preliminary Study

This research aims to explore consumer behavior and their responses to possible effects of globalization, resulting in adopting different global marketing strategies in an Asian country particularly Malaysia which is so different of European ones, especially, in terms of cultural aspects. Homogeneity and heterogeneity in consumer behavior are the main approaches of this research. Rather than causes hindering the possible phenomena of two-polarity of world economy or empires, to find out companies global marketing strategies are the research objectives. So, this research examines data collected through, respectively, qualitative and quantitative methods and addresses companies’ marketers and consumers. However, due to innumerous affecting variables and multidimensional nature of globalization, at this point of study there is no absolute evidence to show results but the theoretical assumptions on companies’ tendency toward standardization or customization strategies.

scholarly journals BIM adoption and implementation: focusing on SMEs

2020 ◽  
Vol 20 (1) ◽  
pp. 128-147 ◽  
Author(s):  
Christos Vidalakis ◽  
Fonbeyin Henry Abanda ◽  
Akponanabofa Henry Oti
Keyword(s):  
Quantitative Methods ◽  
Small And Medium Enterprises ◽  
Knowledge Exchange ◽  
Full Potential ◽  
Content Type ◽  
Factors Affecting ◽  
Qualitative And Quantitative Methods ◽  
Adoption And Implementation ◽  
The Uk ◽  
Medium Enterprises

Purpose To reach its full potential, Building Information Modelling (BIM) should be implemented throughout the supply chain. The purpose of this study is to explore BIM implementation and adoption among Small and Medium Enterprises (SMEs) in the UK Architecture, Engineering and Construction (AEC) sector. The paper addresses two key issues: the slow rate and lack of homogeneity of BIM adoption in the SME sector. Design/methodology/approach The study uses qualitative and quantitative methods to investigate BIM uptake and test for correlations between organisational features and BIM aspects. The sample includes data from SMEs based in the South East of England, which are then analysed using descriptive and inferential statistics. Findings The results show that, although SMEs have some understanding of BIM-related concepts, their familiarity with existing BIM software support systems is particularly low. Limited financial capacity is identified as the primary barrier to BIM adoption while knowledge exchange initiatives are the most useful measure in facilitating further implementation. The variations of SMEs in the adoption and implementation of BIM are mostly affected by company size, professional discipline and offered services. The paper also demonstrates that a one-size-fits-all approach to BIM implementation in the AEC sector has limited potential. Originality/value The heterogeneity of SMEs in the AEC sector has been considered to a very limited extent. This paper considers the nature, characteristics and core business areas of SMEs as factors affecting BIM adoption and implementation.

scholarly journals PROPOSING A NEW HIERARCHICAL FRAMEWORK FOR THE EVALUATION OF QUALITY MANAGEMENT PRACTICES: A NEW COMBINED FUZZY HYBRID MCDM APPROACH

2016 ◽  
Vol 17 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Abbas MARDANI ◽  
Ahmad JUSOH ◽  
Edmundas Kazimieras ZAVADSKAS ◽  
Norhayati ZAKUAN ◽  
Alireza VALIPOUR ◽  
...  
Keyword(s):  
Quality Management ◽  
Quantitative Methods ◽  
Management Practices ◽  
Small And Medium Enterprises ◽  
Multiple Criteria Decision Making ◽  
Analytic Hierarchy ◽  
Qualitative And Quantitative Methods ◽  
Body Of Knowledge ◽  
Fuzzy Delphi ◽  
Medium Enterprises

This study aims to evaluate the quality management (QM) practices in Iranian hotels that are small and medium enterprises (SMEs) through the integration of the fuzzy set theory with both qualitative and quantitative methods. The criteria were collected through the literature survey and the fuzzy Delphi method (FDM). This study applied fuzzy multiple criteria decision making (FMCDM), including the fuzzy analytic hierarchy process (FAHP), the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) and Vise Kriterijumska Optimizacija I Kompromisno Resenje (VIKOR). In the FDM phase, 21 practice was selected and categorized into four main factors. Results of the study indicated that the quality assurance was ranked as the highest important fac- tor. From the practical viewpoint, this paper proposed new integrated model that applied FDM, FAHP, TOPSIS and VIKOR for the evaluation of QM practices in the hotel industry and introduced the environmental perspective as a new viewpoint of QM systems, espe- cially in hotels as SMEs. In addition, the proposed model highlights a new insight into MCDM and contributes to the present body of knowledge in the area of QM systems.

The Status of Livelihood Vulnerability and Its CopingCapacities of Urban Squatters in Kathmandu Metropolitan City, Nepal

Patan Pragya ◽  
2019 ◽  
Vol 5 (1) ◽  
pp. 19-32
Author(s):  
Chhabi Ram Baral
Keyword(s):  
Data Collection ◽  
Urban Area ◽  
Urban Areas ◽  
Quantitative Methods ◽  
Urban Poverty ◽  
Rural Poverty ◽  
Poor People ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
The Status

Urban poverty is one of multidimensional issue in Nepal. Increasing immigration from the outer parts of Kathmandu due to rural poverty, unemployment and weak security of the lives and the properties are core causes pushing people into urban areas. In this context how squatter urban area people sustain their livelihoods is major concern. The objectives of the study are to find out livelihood assets and capacities squatters coping with their livelihood vulnerability in adverse situation. Both qualitative and quantitative methods are applied for data collection. It is found that squatters social security is weak, victimized by severe health problems earning is not regular with lack of physical facilities and overall livelihood is critical. This study helps to understand what the changes that have occurred in livelihood patterns and how poor people survive in urban area.

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