scholarly journals Application of Data Mining on Sales of Leather Handicrafts in Sidoarjo with Apriori Algorithm to Help Marketing Strategy

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Muhammad Alfin Firdiansyah ◽  
Yulian Findawati ◽  
Cindy Taurusta ◽  
Ade Eviyanti
Keyword(s):  
Association Rule ◽  
Small And Medium Enterprises ◽  
Forward Direction ◽  
Marketing Strategies ◽  
Apriori Algorithm ◽  
Test Results ◽  
Minimum Support ◽  
Tourism Sector ◽  
Combination System ◽  
Medium Enterprises

Sidoarjo is one of the regencies that is developing in a forward direction. This is known by the increase in the tourism sector and Small and Medium Enterprises. One of them is Sidoarjo leather handicraft. UD Qory Jaya is a business actor in the leather retail industry. Orders that continue to increase make the turnover of goods uneven resulting in a buildup of stock in stores. Due to these problems the compilers took the initiative to deliver messages by carrying out a method of processing data using the Apriori algorithm. This method is used to maximize the sales potential of a combination system of goods so that the target item for sale is appropriate. From the results of research conducted by testing a minimum support of 15% and a minimum of 20% confidence, the association rules are produced if you buy a slingbag then buy men's leather shoes and vice versa. And from the test results with a minimum support of 70% and a minimum confidence of 70% an association rule is not generated because the existing data does not exceed the minimum value of support and minimum confidence. With the implementation of this method, researchers hope to have a better impact for developing future marketing strategies based on previously researched data.

scholarly journals Application Of Data Mining On Sidoarjo Leather Crafts Sales With Apriori Algorithm To Assist Marketing Strategies

Academia Open ◽  
2021 ◽  
Vol 4 ◽  
Author(s):  
Muhamad Alfin Firdiansyah ◽  
Yulian Findawati
Keyword(s):  
Association Rule ◽  
Small And Medium Enterprises ◽  
Forward Direction ◽  
Marketing Strategies ◽  
Apriori Algorithm ◽  
Test Results ◽  
Minimum Support ◽  
Tourism Sector ◽  
Combination System ◽  
Medium Enterprises

Sidoarjo  is one of the regencies that is developing in a forward direction. This is known by the increase in the tourism sector and Small and Medium Enterprises. One of them is Sidoarjo leather handicraft. UD Qory Jaya is a business actor in the leather retail industry. Orders that continue to increase make the turnover of goods uneven resulting in a buildup of stock in stores. Due to these problems the compilers took the initiative to deliver messages by carrying out a method of processing data using the Apriori algorithm. This method is used to maximize the sales potential of a combination system of goods so that the target item for sale is appropriate. From the results of research conducted by testing a minimum support of 15% and a minimum of 20% confidence, the association rules are produced if you buy a slingbag then buy men's leather shoes and vice versa. And from the test results with a minimum support of 70% and a minimum confidence of 70% an association rule is not generated because the existing data does not exceed the minimum value of support and minimum confidence. With the implementation of this method, researchers hope to have a better impact for developing future marketing strategies based on previously researched data.

NEW MARKETING OPPORTUNITIES FOR PERIPHERAL TOURISM SMALL AND MEDIUM ENTERPRISES (SME’S): THE RENAL PATIENTS’ MARKET

2005 ◽  
Vol 11 (2) ◽  
pp. 13-26
Author(s):  
Ioannis Karamanidis
Keyword(s):  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Niche Marketing ◽  
Tourism Sector ◽  
Market Niche ◽  
The Uk ◽  
Medium Enterprises ◽  
Medical Infrastructure ◽  
Potential Customers ◽  
Haemodialysis Treatment

Competition in the tourism sector is becoming extremely intensive worldwide. This paper shows that an additional opportunity is offered to small tourism SMEs located in peripheral destinations, occurring from a new market: kidney patients in the UK, in search for holidays abroad. Due to the latest medical technology, this category of patients is nowadays enabled to follow their daily machine assisted haemodialysis treatment even away from home in remote destination, with the provision of adequate medical infrastructure in the accommodation at destination. Kidney patients form a special group of potential customers with similar needs and characteristics, hence a market niche. This paper aims at examining and assessing in-depth alternative niche marketing strategies that may be used by tourism SMEs for effective positioning at kidney patient’s markets.

Souvenir Sales Analysis using Apriori Algorithm (Case Study: Ubud-Market Transaction in March 2020)

2021 ◽  
Vol 10 (1) ◽  
pp. 73
Author(s):  
Muhammad Firyanul Rizky ◽  
I Gusti Agung Gede Arya Kadyanan
Keyword(s):  
Association Rule ◽  
Association Rule Mining ◽  
Marketing Strategies ◽  
Apriori Algorithm ◽  
Rule Mining ◽  
Minimum Support ◽  
Track Record ◽  
Market Transaction ◽  
Transaction Database

Ubud market is one of the largest art markets in Bali, there are many local Balinese souvenir traders and craftspeople, most of them are livelihoods depend on buying and selling local souvenirs, Since the Covid-19 pandemic entered in April 2020, Ubud market traders have started to close their business and hoping economic recoveryin future. The author tries to do a track record of souvenir sales transactions in Ubud market to find the last sales pattern before the traders closes their business to give a solution for marketing strategies in future. The sales transaction data will just become meaningless trash if it’s useless.. To get use information about the products that are most sold out at Ubud Market from the transaction database, the author uses the Apriori algorithm. This study was determined final rules on 2 itemset combination, If buying Manik-Manik Craft, Also buy Barong Shirt with the highest confidence 70% and Minimum Support 28%, and for 3 itemset a combination, If buying Celuk Silver, and Barong Shirt, Also buy Manik-Manik Craft with the highest confidence 37.5% and Minimum Support 12%, based on that there are 3 best-selling souvenir products, namely Barong Shirt, Manik-Manik Craft and Silver-Celuk in March 2020. Keywords: Apriori Algorithm, Data Mining, Sales Analysis, Association Rule Mining, Ubud Market.

scholarly journals Pengaruh Strategi Pemasaran terhadap Volume Penjualan Produk Usaha Kecil Dan Menengah di Kota Lhokseumawe

2021 ◽  
Vol 10 (2) ◽  
pp. 23
Author(s):  
SAHARUDDIN SAHARUDDIN
Keyword(s):  
Quantitative Methods ◽  
Small And Medium Enterprises ◽  
Strong Relationship ◽  
Marketing Strategies ◽  
Coefficient Of Determination ◽  
Sales Volume ◽  
Test Results ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Medium Enterprises

This study aims to determine the effect of Marketing Strategy on Sales Volume of Aluminum Handicraft Products in Banda Sakti District, Lhokseumawe. For the purposes of data analysis, qualitative and quantitative methods were used. The data used is primary data.The results of the study prove that partially, product variables (X1), price (X2), promotion (X3) Distribution (X4) affect the sales volume of Small and Medium Enterprises Products in Lhokseumawe City. Furthermore, the test results simultaneously prove that the F table of 3.00 is much smaller than the calculated F of 11.044. The Correlation Coefficient (R) is 0.790 or 79.0%, this means that Product (X1), Price (X2), Promotion (X3) and Distribution (X4) factors have a strong relationship with the sales volume of aluminum handicraft products (Y). The coefficient of determination (R2) is 0.624 or 62.4%, this means that the sales volume of small and medium business products is influenced by marketing strategies, the remaining 37.6% is influenced by other variables outside of this study, while the Adjusted R Square is 0.324 or 32.4%, this means the Dependent Variable can be explained by the variation of Product (X1), Price (X2), Promotion (X3) Distribution (X4) which are Independent Variables

scholarly journals Farah Fadhilah Ansetti_130218278_KP B

2021 ◽  
Author(s):  
farah fadhilah
Keyword(s):  
Foreign Exchange ◽  
Small And Medium Enterprises ◽  
Domestic Economy ◽  
Direct Impact ◽  
Current Account Deficits ◽  
The People ◽  
Tourism Sector ◽  
Direct And Indirect Impacts ◽  
Indirect Impacts ◽  
Medium Enterprises

Indonesia’s tourism sector continues to be encouraged to become one of the major foreign exchange earner sectors and has a direct impact on the people involved in tourism activities in the hope of covering current account deficits, increasing employment, and moving Micro, Small and Medium Enterprises (MSMEs). It should be understood that the tourism sector has direct and indirect impacts on the domestic economy

scholarly journals Penyusunan Laporan Keuangan UMKM Berbasis Online dengan Aplikasi LAMIKRO

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Soraya Soraya ◽  
Yani Riyani ◽  
Kartawati Mardiah ◽  
Susan Andriana ◽  
Rika Irawati ◽  
...  
Keyword(s):  
Small And Medium Enterprises ◽  
Financial Statements ◽  
Test Results ◽  
Financial Reports ◽  
Digital Era ◽  
Post Test ◽  
Service Activity ◽  
Accounting Report ◽  
Medium Enterprises ◽  
A Company

In the digital era as it is today, information technology has a significant impact on the process of accounting records in a company. However, the human resource factor is an obstacle for SMEs to develop and be able to compete with large companies. Moreover, if it is associated with the importance of presenting financial statements that are accountable and in accordance with standards, it requires MSMEs to be responsive to technological changes that occur. The existence of these demands, made the Ministry of Cooperatives and Small and Medium Enterprises (SMEs) in October 2017 launch an online-based application that is the Micro Business Accounting Report (Lamikro) application. The purpose of this Community Service activity is to provide knowledge about the preparation of financial statements with the application of Lamikro to MSMEs that are found in the Office of Cooperatives, Micro Business and Trade of Pontianak City. The participants who attended were 34 MSMEs. The methods applied are lecture, tutorial and discussion methods. Before giving a lecture, participants are given pre-test questions first. The pre-test results showed that 80% of participants did not understand the preparation of financial reports both manually and online. At the end of the activity a post test was conducted, which showed that 82.79% of participants had understood the preparation of financial reports both manually and online. This means, there is an increase in the knowledge and understanding of participants from before training and after training.  Keywords: MSME, Financial Statements, Lamikro

Innovative Marketing Strategies for Small and Medium Enterprises of Western Madhya Pradesh (India): An Analytical Study

2020 ◽  
Vol 47 (2) ◽  
pp. 146-162
Author(s):  
Pragya Keshari
Keyword(s):  
Small And Medium Enterprises ◽  
Decisive Role ◽  
Industrial Sector ◽  
Marketing Strategies ◽  
Madhya Pradesh ◽  
Primary Data ◽  
Review Of Literature ◽  
Chi Square ◽  
Chi Square Test ◽  
Medium Enterprises

The micro, small and medium enterprises are an essential part of the Indian industrial sector. It plays a decisive role in growth and development of Indian economy. The review of literature on various aspects of small and medium enterprises (SMEs) showed that the SMEs, both in the country and other parts of the world, still rely on conventional marketing practices and, more or less, face the same types of challenges. Therefore, the present study is undertaken to examine the marketing strategies of SMEs in western Madhya Pradesh, India, and to suggest some innovative marketing practices for them to prosper. The sample consists of 439 SMEs drawn on a random basis from Indore and Dhar districts of Madhya Pradesh. The primary data are collected through a self-designed instrument with 40 items/statements, developed thorough a review of literature on the topic and personal interviews of managers of SMEs. The data are analysed using statistical tools like factor analysis and chi-square test applied with the help of Statistical Package for Social Sciences (SPSS) 20 Software. The study findings reveal that SME managers still rely on age-old practices of marketing. The article recommends some innovative marketing practices for SMEs.

Service Marketing Strategies for Small and Medium Enterprises

2019 ◽  
Author(s):  
Muhammad Sabbir Rahman ◽  
Mahmud Habib Zaman ◽  
Md Afnan Hossain
Keyword(s):  
Small And Medium Enterprises ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Medium Enterprises

scholarly journals Knowledge Graphs for Online Marketing and Sales of Touristic Services

Information ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 253 ◽  
Author(s):  
Anna Fensel ◽  
Zaenal Akbar ◽  
Elias Kärle ◽  
Christoph Blank ◽  
Patrick Pixner ◽  
...  
Keyword(s):  
Value Chain ◽  
Small And Medium Enterprises ◽  
Direct Marketing ◽  
Semantic Content ◽  
Content Management ◽  
Online Marketing ◽  
Tourism Sector ◽  
Knowledge Graphs ◽  
Web Social ◽  
Medium Enterprises

Direct online marketing and sales are nowadays an essential part of almost any business that addresses an end consumer, such as in tourism. On the downside, the data and content required for such marketing and sales are typically distributed, and difficult to identify and use, especially for small and medium enterprises. Further, a combination of content management and semantics for automated online marketing and sales is becoming practically feasible now, especially with the global adoption of knowledge graphs. A design and feasibility pilot of a solution implementing semantic content and data value chain for online direct marketing and sales, basing on knowledge graphs, and efficiently addressing multiple channels and stakeholders, is provided and evaluated with the end-users. The implementation is shown to be suitable for the use on the Web, social media and mobile channels. The proof of concept addresses the tourism sector, exploring, in particular, the case of touristic service packaging, and is applicable globally. The typically encountered challenges, particularly, the ones related to data quality, are identified, and the ways to overcome them are discussed. The paper advances the knowledge of employment of knowledge graphs in online marketing and sales, and showcases its related innovative practical application, co-created by the industry providing marketing and sales solutions for Austria, one of the world’s leading touristic regions.

scholarly journals International Marketing Strategies in the Jewellery Industry: Are They Standardised, Adapted or Both?

2018 ◽  
Vol 10 (1) ◽  
pp. 1
Author(s):  
Diego Matricano ◽  
Giorgio Vitagliano
Keyword(s):  
Small And Medium Enterprises ◽  
Single Case ◽  
International Marketing ◽  
Marketing Strategies ◽  
Fast Fashion ◽  
Market Growth ◽  
Contingency Perspective ◽  
International Marketing Strategy ◽  
Medium Enterprises ◽  
Adaptation Processes

According to analysts and practitioners, five main trends characterise the future of the jewellery industry: internalisation and consolidation; market growth; a new channel landscape; hybrid consumption; and fast fashion. Among these, the process of internalisation, which is started and managed by local jewellery brands, seems of great interest. These brands, generally small and medium enterprises (SMEs), have to plan their international marketing strategies in order to face the biggest jewellery groups and compete worldwide.In the present paper, through the methodology of a single case study of leBebè, an Italian brand, the standardisation and adaptation processes of international marketing strategies are rebuilt and investigated in reference to the jewellery industry. From the analysis, it emerges that the jewellery industry has specific dynamics that force companies to implement an international marketing strategy that falls halfway between standardisation and adaptation and is generally known as a contingency perspective. The achieved results strengthen the contingency perspective on the standardisation/adaptation debate and, above all, allow for speculating that international marketing strategies partly depend on the brand and mostly depend on the prominence of the brands and on factors characterising each industry. 

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