scholarly journals Estructura del proceso de decisión de compra en los jóvenes universitarios en equipos de telefonía celular: caso de estudio población universitaria en Monterrey Nuevo León

2017 ◽  
Vol 7 (13) ◽  
Author(s):  
Francisco Torres ◽  
José N. Barragán ◽  
Leticia Neira
Keyword(s):  
College Students ◽  
Metropolitan Area ◽  
Decision Process ◽  
Technology Innovation ◽  
Communication Channels ◽  
Purchase Decision ◽  
Cellular Phones ◽  
Cellular Telephones ◽  
Cellular Telephony ◽  
Palabras Clave

Key words: Decision Process, marketing, psychological, situational, socialAbstract: Influences among college students such as social situational frame, marketing efforts and purchase decision process of cellular phones is the main objectives in this research, which is oriented to analyze the preferences and attitude in shown in the purchase of cellular telephones. The results allows interesting information on how college students consider which is the most innovating manufacturer in cellular telephony, besides how theyrank their best provider/ carrier of cellular services and also how they shown their attitude towards the communication channels appropriate for receiving news about technology innovation and sale promotions. The research project was developed among college students from nine universities in the Metropolitan Area of Monterrey (AMM).Palabras Clave: Mercadotecnia, Psicológico, situacional, social, toma de decisionesResumen: La influencia en los jóvenes universitarios de los elementos sociales, de mercadotecnia y psicológicos en el proceso de compra de equipos de telefonía celular es el objetivo primordial en esta investigación, la cual es orientada a conocer las preferencias y actitud en la compra de teléfonos celulares. Los resultados arrojan datos interesantes sobre como los jóvenes consideran cual es la marca más innovadora en materia de telefonía celular, además de cómo califican a la mejor prestadora de servicios y su actitud ante la propuesta de comunicación sobre innovación de tecnología y promociones. El proyecto sedesarrollo entre estudiantes de nueve universidades del Área Metropolitana de Monterrey (AMM).

scholarly journals On the use of cellular telephony for audio interaction with animals

2007 ◽  
Vol 3 (6) ◽  
pp. 603-606
Author(s):  
Dale Joachim ◽  
Eben Goodale
Keyword(s):  
Large Scale ◽  
Animal Communication ◽  
Cellular Phones ◽  
Cellular Telephones ◽  
Audio Quality ◽  
Strix Varia ◽  
Cellular Telephony ◽  
Audio Recordings ◽  
Megascops Asio

Playback is an important method of surveying animals, assessing habitats and studying animal communication. However, conventional playback methods require on-site observers and therefore become labour-intensive when covering large areas. Such limitations could be circumvented by the use of cellular telephony, a ubiquitous technology with increasing biological applications. In addressing concerns about the low audio quality of cellular telephones, this paper presents experimental data to show that owls of two species ( Strix varia and Megascops asio ) respond similarly to calls played through cellular telephones as to calls played through conventional playback technology. In addition, the telephone audio recordings are of sufficient quality to detect most of the two owl species' responses. These findings are a first important step towards large-scale applications where networks of cellular phones conduct real-time monitoring tasks.

SOCIAL MEDIA USAGE RELATED TO FOOD AND BEVERAGES: AN INVESTIGATION OF COLLEGE STUDENTS IN BANGKOK AND METROPOLITAN AREA

2013 ◽  
Author(s):  
Pitipat Suwannapinunt ◽  
◽  
Krittaporn Sitthikraiwong ◽  
Punchanid Nimitsukcharoen ◽  
Sakdituch Dollayanukloh ◽  
...  
Keyword(s):  
College Students ◽  
Social Media ◽  
Metropolitan Area ◽  
Media Usage ◽  
Food And Beverages

Digital and Social Media In the Purchase Decision Process

2012 ◽  
Vol 52 (4) ◽  
pp. 479-489 ◽  
Author(s):  
Todd Powers ◽  
Dorothy Advincula ◽  
Manila S. Austin ◽  
Stacy Graiko ◽  
Jasper Snyder
Keyword(s):  
Social Media ◽  
Decision Process ◽  
Purchase Decision

scholarly journals EXPLORING BRAND PREFERENCES OF SLOVAK CONSUMERS ACROSS DEMOGRAPHIC FEATURES

2013 ◽  
Vol 8 (3) ◽  
Author(s):  
Lucia Vilčeková ◽  
Miroslav Sabo
Keyword(s):  
Young People ◽  
Decision Process ◽  
Country Of Origin ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Older Consumers ◽  
Foreign Brands ◽  
Domestic Products ◽  
Demographic Features ◽  
Brand Preferences

The paper describes brand buying behavior of Slovak consumers across different demographic features with emphasis on domestic versus foreign brands. First, the introduction to brands and branding is provided, followed by description of purchase decision process and finally, research results are presented. The representative research was conducted in year 2013 on a sample of 1067 Slovak consumers older than 16 years of age. A relationship between age and attitudes toward brands was determined. Young people prefer foreign brands and country of origin is more important for them as for older consumers. The size of a city where people live does not have any influence on their brand preferences. Differences within gender were found, men prefer domestic products and women think foreign brands are more available. Women buy Slovak products because they want to support the economy.

The perception of a father’s alcoholism through the eyes of his children

2014 ◽  
Vol 14 (2) ◽  
pp. 109-120
Author(s):  
Ana Sofía Ramírez Dávila ◽  
Alejandra Romina Naal Romero ◽  
Edith Karina Salinas Cervantes ◽  
Carlos Antonio Pérez Ochoa
Keyword(s):  
College Students ◽  
Life Stories ◽  
Qualitative Approach ◽  
Family Experience ◽  
Main Category ◽  
Palabras Clave ◽  
The Family ◽  
Estudiantes Universitarios ◽  
Parent Child

ResumenEn la presente investigación se realizó un análisis del alcoholismo desde el enfoque cualitativo, partiendo del supuesto de que esta metodología brinda un mejor acercamiento a la vivencia de las familias con un miembro alcohólico. Se tomó como eje central la perspectiva que tienen los hijos de un padre alcohólico sobre la experiencia misma, dado que las investigaciones señalan que dentro de la familia resultan ser los más afectados. Se utilizó como herramienta de análisis las historias de vida de 4 jóvenes estudiantes universitarios hijos de un padre alcohólico, obteniendo una categoría que permitió desentrañar la complejidad de la vivencia: “Cambio en la perspectiva del hijo y su participación en la familia”. De acuerdo con las interpretaciones realizadas se reafirma que una adicción causa más daño físico, psicológico y emocional a la familia que al propio enfermo; a su vez se concluyó que dicha problemática provoca inestabilidad en el ambiente familiar y se percibe como hostil, lo cual lleva al hijo a resignificar el concepto de familia que tiene, de modo que cambia su postura dentro de la misma, en un inicio tomando funciones que no le corresponden para terminar desvinculándose debido al desgaste de las relaciones paterno-filiales.   Palabras Clave: Alcoholismo, Padre, Hijos, Perspectiva, Vivencia.AbstractOn the current research it was developed an alcoholism analysis from the qualitative approach asumming that this kind of methodology brings a deeper look of the family experience with an alcoholic member. The children perspective was taken as a central matter of the study through living with an alcoholic father, given that the literature has said that they turn out to be the most affected. According to the purpose of the research, the life stories of four young college students with an alcoholic father served, getting from it a main category that simplifies the living of it: “Child’s development within the family and changes in their vision of it”. In obedience to the interpretations, it was confirmed that an addiction causes more physical, psychological and emotional damage to the family than to the addict. It also has come to the conclusion that this problematic causes inestability in the family enviroment perceived as hostile which leads the children to change the meaning they give to family while it changes their position within. At first, the children assume responsabilities that don’t belong to them and then they end up disassociating from the family due to the wear of the parent-child relationships.Key words: Alcoholism, father, children, vision, experience.

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