scholarly journals THE MOST TUNING RADIO FREQUENCIES AMONG TAMIL UNIVERSITY STUDENTS COMMUNITY: A USERS AND GRATIFICATION STUDY ON THE RADIO AUDIENCE

2020 ◽  
Vol 7 (11) ◽  
pp. 42-48
Keyword(s):  
Data Collection ◽  
University Students ◽  
Mobile Phones ◽  
Exploratory Study ◽  
Uses And Gratifications ◽  
Survey Method ◽  
General Knowledge ◽  
Uses And Gratifications Theory ◽  
Student Preferences ◽  
Radio Channels

This exploratory study begins by attaining general knowledge about a group of students pertaining to their listening habits while applying uses and gratifications theory and then attempts to gauge whether or not the station meets student preferences. Of the 100 total participants, study in Trincomalee campus thus becoming the target audience for this study. To achieve objectives of this study, survey method has been used for data collection. A questionnaire was distributed among 100 respondents. Findings revealed that majority (90%) of the respondents listen to radio programmes and they prefer to listen to radio at any convenient time (33%), the respondents do listen radio channels mostly through mobile phones (65%), majority of the respondents do listen private radio channels (92.5%), the respondents mostly listen to Shakthi FM (46%), and respondents mostly listen to musical programmes (47%).

scholarly journals Diversidade linguística na universidade pública: um estudo desvelador de estratégias de dominação para a área de política linguística

2017 ◽  
Vol 8 (1) ◽  
pp. 3
Author(s):  
Marcus Vinícius Freitas Mussi
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
University Students ◽  
Exploratory Study ◽  
Linguistic Diversity ◽  
Participant Observation ◽  
Social Condition ◽  
Academic Environment ◽  
Discursive Strategies ◽  
Linguistic Prejudice

Previous research on Language Policy has been a growing target of discussion in the academic environment. In this context, I adopt belief and management dimensions from Spolsky model (2004; 2009, 2012) and the notion of policy devices from Shohamy´s (2006) perspective in order to analyse university students and professor´s discourse about linguistic diversity. The instruments used for data collection were exploratory study and participant observation for the researcher, interview with professors and survey with students. It is predominantly a qualitative research, whose main aim was to identify beliefs about linguistic diversity and possible discursive strategies of domination. The discourses revealed divisions about linguistic diversity and accent, although almost unanimously the participants answered that they have already suffered linguistic prejudice. However, the biggest contribution of this work was about the identification of discursive strategies of linguistic domination: the sarcasm, linguistic association to social condition of the region, and repetition.

scholarly journals Uses and Gratifications of Political Information: Student Perceptions of Information from the 2014 Tunisian Elections

2021 ◽  
Vol 7 (4) ◽  
pp. 36-44
Author(s):  
Steven D. Sheetz ◽  
Andrea Kavanaugh ◽  
Hamida Skandrani ◽  
Edward A. Fox
Keyword(s):  
University Students ◽  
Student Perceptions ◽  
Information Seeking ◽  
Structural Equation ◽  
Online Survey ◽  
Uses And Gratifications ◽  
Political Information ◽  
Survey Method ◽  
Sources Of Information ◽  
Information Providers

People use diverse sources of information to obtain political information. We apply uses and gratifications theory (UGT) to illustrate how the use of different political information sources influences perceptions of information satisfaction related to the Tunisian elections of 2014. An online survey of 175 university students in Tunisia, with a 58% response rate. We use partial least squares structural equation modelling to test our research model of hypotheses relating content, process, and social gratifications to information satisfaction. We find that content, process, and social gratifications constructs combine to explain 41% of the variance in information satisfaction. Content gratification has the strongest influence (p=.505) followed by similar levels of influence of process (p=.163) and social (p=.140) gratifications. Social gratifications are partially mediated by process gratification. Limitations of our study include our online survey method and our sample of university students. However, our respondents experienced the uprising, the election campaigns, and voted in the elections, suggesting their perceptions are valid, if not generalisable to all of Tunisia. Practically our study suggests that individuals searching for political information should 1) determine how they’ll know information is accurate, 2) maximize the number of different activities for information-seeking rather than focusing on the frequency of a few activities, and 3) know that information sharing contributes to information satisfaction. The dominance of content gratifications, i.e., information reliability and accuracy, is important for information providers, such as, government and political leaders. Our study provides evidence that UGT is useful in the novel context of emerging political situations.

scholarly journals Representaciones, hábitos y dificultades de composición del texto escrito en estudiantes universitarios: un estudio exploratorio

2017 ◽  
pp. 60-78
Author(s):  
Yolanda Álvarez-Sánchez ◽  
Santiago Fabregat-Barrios
Keyword(s):  
Data Collection ◽  
Qualitative Study ◽  
University Students ◽  
Academic Writing ◽  
Exploratory Study ◽  
Tertiary Education ◽  
Structured Interviews ◽  
Written Texts ◽  
Estudiantes Universitarios

This article presents an exploratory study into the assumptions, habits of composition and principal difficulties that university students in the study declare to have in regard to the composition of written texts. It is a qualitative study elaborated from a series of semi-structured interviews used as a method of data collection. Once the analysis and categorisation of the data is complete, we present the system of beliefs of the participants regarding professional and academic writing. We identified their most relevant difficulties and make clear what must be taken into consideration when proposing actions which objective is to improve writing competencies in the area of Tertiary Education.

scholarly journals Media Sosial Sebagai Tempat Literasi Ibadah di Era Pandemi (Pendekatan Uses and Gratifications Theory pada TV MU Channel Youtube)

2021 ◽  
Vol 1 (1) ◽  
pp. 30-38
Author(s):  
Vilya Dwi Agustini
Keyword(s):  
Data Collection ◽  
Religious Education ◽  
Communication Technology ◽  
Uses And Gratifications ◽  
Social Economic ◽  
Rapid Development ◽  
Research Approach ◽  
Religious Organization ◽  
Uses And Gratifications Theory ◽  
Religious Literacy

Uses and Gratifications theory is commonly used to research the mass media. The rapid development of socialmedia is directly proportional to the advancement of communication technology, where the ease of accessingsocial media becomes easier. The pandemic that we are currently experiencing has resulted in various changesboth in social, economic and in terms of worship. Muhammadiyah as a religious organization is not only a charity business, but has its main objective as religious education according to tajrih, based on the Al-Qur'an and Hadith. The research approach uses quantitative survei methods in data collection techniques. The results of this study indicate that respondents recognize and acknowledge the credibility of MU Channel in providing religious literacy in the pandemic era. However, this does not make respondents follow all the content, only certain content that they access.

scholarly journals Sports as a Stepping‑Stone for Entrepreneurship: Examining Sports University Students

2018 ◽  
Vol 66 (6) ◽  
pp. 1485-1496 ◽  
Author(s):  
Marian Holienka ◽  
Jana Holienková ◽  
Miroslav Holienka
Keyword(s):  
Environmental Factors ◽  
Data Collection ◽  
University Students ◽  
Personality Traits ◽  
Exploratory Study ◽  
Comparison Group ◽  
Survey Instrument ◽  
Environmental Attributes ◽  
Interpersonal Aspect ◽  
University Settings

Sports and entrepreneurship have several common attributes. Therefore, when focusing on entrepreneurship among university students, sports students deserve special attention. The main aim of our exploratory study was to examine personality traits, enterprising tendencies and entrepreneurial propensity of sports students. Our study was based on data gathered through own data collection using a survey instrument comprising of established measures of enterprising tendencies and interpersonal aspect of personality, and items capturing individual’s entrepreneurial propensity and other personal and environmental attributes. We have collected 254 responses from 130 sports and 124 pedagogy students, who served as a comparison group. Our findings show that sports students exhibit higher enterprising tendency, significant differences in four out of eight examined general personality traits, and higher entrepreneurial propensity compared to their pedagogy counterparts. In search of potential origins of these differences and high embeddedness of entrepreneurship among sports students, we explored selected individual attributes as well as environmental factors related to respondents’ personal and university settings. Based on our findings, we develop implications for entrepreneurship encouragement and utilization of enterprising potential in sports student population.

scholarly journals Representaciones, hábitos y dificultades de composición del texto escrito en estudiantes universitarios: un estudio exploratorio

2017 ◽  
pp. 60-78
Author(s):  
Yolanda Álvarez-Sánchez ◽  
Santiago Fabregat-Barrios
Keyword(s):  
Data Collection ◽  
Qualitative Study ◽  
University Students ◽  
Academic Writing ◽  
Exploratory Study ◽  
Tertiary Education ◽  
Structured Interviews ◽  
Written Texts ◽  
Estudiantes Universitarios

This article presents an exploratory study into the assumptions, habits of composition and principal difficulties that university students in the study declare to have in regard to the composition of written texts. It is a qualitative study elaborated from a series of semi-structured interviews used as a method of data collection. Once the analysis and categorisation of the data is complete, we present the system of beliefs of the participants regarding professional and academic writing. We identified their most relevant difficulties and make clear what must be taken into consideration when proposing actions which objective is to improve writing competencies in the area of Tertiary Education.

scholarly journals PERSEPSI PENGENDARA SEPEDA MOTOR DI KOTA MAKASSAR TERHADAP KEBIJAKAN LARANGAN PENGGUNAAN HANDPHONE SAAT BERKENDARA

2018 ◽  
Vol 1 (2) ◽  
pp. 93
Author(s):  
Muhammad Isran Ramli ◽  
Muralia Hustim ◽  
Mubassirang Pasra
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Mobile Phones ◽  
Traffic Safety ◽  
Statistical Data ◽  
Survey Method ◽  
Statistical Data Analysis ◽  
Arterial Road ◽  
Interview Survey ◽  
The City

This study aims to investigate the characteristics of motorcyclists in the city of Makassar and analyze its preference for the policy of prohibiting the use of mobile phones when driving. Data collection was carried out on an arterial road segment in Makassar City using an interview survey method based on questionnaire instruments. The descriptive statistical data analysis approach was conducted to see the significance of the characteristics of motorbike riders against their preferences related to the policy of prohibiting the use of mobile phones when driving. The results of the analysis show that age and education characteristics are two variables that significantly influence motorbike riders' preferences regarding the policy of prohibiting the use of mobile phones when driving. This result is an important information and basis in formulating approach efforts that can be done in terms of strategies for implementing the policy of prohibiting the use of mobile phones when driving in order to improve traffic safety in Indonesia. Studi ini bertujuan menginvestigasi karakteristik pengendara sepeda motor di Kota Makassar dan menganalisis preferensinya terhadap kebijakan larangan penggunaan handphone saat berkendara. Pengumpulan data dilakukan di suatu ruas jalan arteri di di Kota Makassar dengan menggunakan metode survei wawancara berbasis instrument kuesioner. Pendekatan analisis data statistika deskriptif dilakukan untuk melihat signifikansi karakteristik pengendara sepeda motor terhadap preferensinya terkait dengan kebijakan larangan penggunaan handphone saat berkendara. Hasil-hasil analisis memperlihatkan bahwa karakteristik umur dan pendidikan merupakan dua variabel yang secara signifikan mempengaruhi preferensi pengendara sepeda motor terkait kebijakan larangan penggunaan handphone saat berkendara. Hasil ini menjadi informasi dan dasar yang penting dalam perumusan upaya-upaya pendekatan yang dapat dilakukan dalam hal strategi implementasi kebijakan larangan penggunaan handphone saat berkendara dalam rangka meningkatkan keselamatan berlalu lintas di Indonesia.

scholarly journals USING SOCIAL MEDIA FOR POLITICAL CAMPAIGN COMMUNICATION AND ITS IMPACT ON POLITICAL POLARIZATION AMONG YOUTHS IN UGANDA

2021 ◽  
Vol 3 (9) ◽  
pp. 17-43
Author(s):  
Faiswal Kasirye
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Uses And Gratifications ◽  
Political Polarization ◽  
Survey Method ◽  
Political Campaign ◽  
Uses And Gratifications Theory ◽  
Media Usage ◽  
Social Media Platforms ◽  
Campaign Communication

The current study is aimed at examining the use of social media for political communication and its impact on the political polarization of youths in Uganda. The study specifically focuses on determining social media platforms that are often used by youths in Uganda, find out the levels of social media usage, political campaign communication, and political polarization among youths in Uganda as a result of social media usage. Lastly, the study also focuses on determining the relationship between social media platforms, social media usage, political communication, and political polarization amongst youths in Ugandans. The study adopts the uses and gratifications theory to help in guiding the study and explaining the available relationships between the variables of the study. A quantitative research design and survey method with a questionnaire as the tool for data collection were used in this study. 192 valid responses were extracted from youths residing in Kampala and Wakiso districts in Uganda as the respondents of the study. The findings of the study reveal that youths in Uganda often use Facebook, WhatsApp, Twitter, and Instagram while looking for political-related information to help them form a decision on who to give their support in the election. In addition, the study also reveals that the more the youths look for such political information, the more they become polarized because all the politicians just feed them with information that is divisive and there exists a huge amount of hatred as a result of the consumption of such information on the Ugandan internet space. The uses and gratifications theory is also supported in the study.

The development of international identities in five university students: An exploratory study

2008 ◽  
Author(s):  
Deborah A. Stiles ◽  
Meganne Vaivadas ◽  
Etienne Marais ◽  
Marshall Godschalk ◽  
Elizabeth Viana ◽  
...  
Keyword(s):  
University Students ◽  
Exploratory Study

MODEL KEPUTUSAN PEMBELIAN MELALUI IMPLEMENTASI STRATEGI BAURAN PROMOSI PADA BISNIS ONLINE (STUDI KASUS: PADA TRANSPORTASI PT GOJEK INDONESIA)

2018 ◽  
Vol 16 (1) ◽  
pp. 85-92
Author(s):  
Eddy Soeryanto Soegoto
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Analysis Procedure ◽  
Sales Promotion ◽  
Survey Method ◽  
Purchase Decision ◽  
Transportation Service ◽  
Analysis Technique ◽  
Community Relationship ◽  
Personal Sale

The goals of the research are to divulge the implementation of promotion mix strategy and its impact on the purchase decision towards the Go-jek online transportation service. The research-er uses a quantitative approach, descriptive and verified design, and survey method. As much as 100 respondents have been drawn using the purposive approach from the population of the Go-jek consumers. The data collection employs questionnaire and the path analysis procedure has been used as the data analysis technique. The findings of this research are as follows: the varia-bles of advertising, sales promotion, personal sale, publicity and community relationship fall into moderate – good category; moreover both partially and simultaneously the variables of advertis-ing, sales promotion, personal sale, publicity and community relationship, as well as direct mar-keting affect the purchase decision.

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