A Study on Enjoyment Methods of Traditional Poetry in The Phono Sapiens Era - Focusing on [Tiger is Coming] of the Korea Tourism Organization

2021 ◽  
Vol 53 ◽  
pp. 5-32
Author(s):  
Yun-kyoung Kim ◽  
Keyword(s):  
Tourism Organization ◽  
Traditional Poetry

Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine

2016 ◽  
Vol 4 (2) ◽  
pp. 84-99 ◽  
Author(s):  
Evinc Dogan ◽  
Goran Petkovic
Keyword(s):  
Nation Branding ◽  
Place Marketing ◽  
Brand Positioning ◽  
Country Branding ◽  
Tourism Marketing ◽  
Nation Brand ◽  
Emerging Themes ◽  
Tourism Organization ◽  
The Impact ◽  
People’S Perceptions

Food and gastronomic values of a country are distinguished assets in marketing places. The aim of this article is exploring the ways in which Serbia rebrands itself through promoting the local food and culture and positions the nation brand in a transnational marketing context. The key concepts for this research originate from the literature in place marketing and branding. The gastronomic offer is an instrument shaping people’s perceptions about Serbia that is represented and communicated through values, narratives and manifestations. Accordingly, semiotics is adopted for analysing the data, which builds on three levels: axiological, narrative and discursive. Content analysis is used as a supportive method to infer meanings from codes and to determine emerging themes overarching the units of meaning.  The tourism marketing strategy of The National Tourism Organization of Serbia (TOS) is closely examined through the touristic promotion materials (i.e. catalogues, posters, Soul Food video). In sum, the analysis results reveal how the country branding strategy of Serbia is handled in terms of the impact on the perceptions with a focus on food as a tourist attraction. The research is valuable for place-marketers, strategists, governments, and scholars from different fields of academia.

DESKRIPSI PERMASALAHAN UPAYA PENGEMBANGAN PARIWISATA BERKELANJUTAN DI DANAU TOBA SUMATERA UTARA (PROBLEM DESCRIPTION OF SUSTAINABLE TOURISM DEVELOPMENT EFFORT ON TOBA LAKE NORTH SUMATERA)

Inovasi ◽  
2019 ◽  
Vol 16 (1) ◽  
pp. 11-20
Author(s):  
Porman Juanda Marpomari Mahulae
Keyword(s):  
Sustainable Tourism ◽  
Tourism Development ◽  
Development Effort ◽  
Sustainable Tourism Development ◽  
Problem Description ◽  
World Tourism Organization ◽  
United Nation World ◽  
Tourism Organization ◽  
United Nation

Penelitian ini adalah sebuah usaha yang dilakukan untuk mengurai masalah yang dihadapi para stakeholder dalam mewujudkan sebuah pengelolaan pariwisata yang berkelanjutan di kawasan Danau Toba. Indikator yang diukur dalam penelitian ini adalah indikator dasar dari 5 (lima) isu utama pengembangan periwisata berkelanjutan yang telah dikembangkan oleh United Nation World Tourism Organization (UNWTO). Penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif dan diperkuat dengan data-data yang bersifat kuantitatif. Berdasarkan hasil pengukuran indikator-indikator dasar tersebut dan pendalaman yang dilakukan dengan diskusi-diskusi yang dilakukan dengan para informan penelitian, diketahui bahwa sebenarnya penyelesaian persoalan dasar pengembangan pariwisata berkelanjutan di sebuah destinasi wisata masih menjadi tugas besar bagi para stakeholder kepariwisataan di kawasan tersebut. Berdasarkan jenis permasalahan yang ada, maka terdapat kebutuhan kebijakan pengembangan terkait: 1) peningkatkan perekonomian dengan adanya kegiatan pariwisata; 2) penjaminan kesejahteraan daerah dan masyarakat lokal dengan adanya kegiatan pariwisata; 3) pemenuhan kepuasan pengunjung; 4) pelibatan masyarakat lokal di dalam pengelolaan kepariwisataan; dan 5) penjaminan kelestarian lingkungan hidup.   Kata kunci: pengembangan, pariwisata berkelanjutan, Danau Toba

Motivations and attitudes toward domestic tourism in Saudi Arabia

2019 ◽  
Vol 9 (1) ◽  
pp. 27-37
Author(s):  
Mourad Mansour ◽  
Alhassan G Mumuni
Keyword(s):  
Saudi Arabia ◽  
Local Environment ◽  
Domestic Environment ◽  
Domestic Tourism ◽  
Tourism Destinations ◽  
Tourism Information ◽  
The Government ◽  
Using Data ◽  
Tourism Organization ◽  
Self Administered Questionnaire

AbstractBeginning with the establishment of a Supreme Commission for Tourism and Antiquities’ (SCTA) in 2000, there have been official attempts by the government of Saudi Arabia to encourage domestic tourism in order to tap into the huge amounts that Saudis spend annually on vacations. This paper examines the motivations and attitudes of consumers toward tourism destinations and activities within the country (domestic tourism). Using data collected through a structured self-administered questionnaire, the study finds that familiarity and trust of the local environment, perceptions of the safer domestic environment, and limitations imposed by respondents’ vacation timing are the primary motives for choosing to spend their vacations locally, while lack of quality domestic tourist sites and services (including entertainment facilities), lack of tourism information, insufficient tourism organization services, and the harsh local environmental conditions during summer are factors that ‘push’ people from spending the vacations locally. Attitudes toward domestic tourism are generally negative, although there are significant differences in attitudes between respondents who prefer domestic destinations and those who prefer to travel out of Kingdom. Implications of the findings are outlined and discussed.

Tourism to the year 2000 - Qualitative Aspects Affecting Global Growth

1990 ◽  
Keyword(s):  
Policy Making ◽  
Supply And Demand ◽  
Study Programme ◽  
The World ◽  
Work Programme ◽  
World Tourism Organization ◽  
Tourism Organization ◽  
Year 2000 ◽  
Global Growth ◽  
General Work

The World Tourism organization (UNWTO) has initiated study programme on tourism to the year 2000 as part of its general work programme requested by members. The general objective of the study programme is specified as being: To identify the major trends in tourism supply and demand worldwide and by region and their impact on the various sectors of tourism trades; together with implications for policy making and relevant strategies.

EVALUASI ASPEK LINGKUNGAN TEBING BREKSI MENGGUNAKAN INDIKATOR SUSTAINABLE TOURISM UNWTO

Pringgitan ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 25-39
Author(s):  
Andreas Yogi Prasetyo
Keyword(s):  
Negative Impact ◽  
Positive Impact ◽  
Sustainable Tourism ◽  
Rapid Development ◽  
Environmental Aspects ◽  
Nature Tourism ◽  
Natural Beauty ◽  
World Tourism Organization ◽  
Tourism Organization ◽  
Depth Interviews

Endowed with stunning natural beauty, Sleman has become a destination increasingly flooded by tourists from year to year. The rapid development of tourism does have a positive impact, especially on the economic side, but on the other hand, it can have a negative impact if the management does not prioritize the principles of sustainable tourism. The type of tourism that can be affected is tourism that relies on nature as its main attraction, Cliff of Breksi is one of them. Cliff of Breksi has experienced rapid development in terms of the number of tourist visits, but it has never been examined whether its management is following the principle of sustainability. The objectives of this research are: a) to identify the management of the environmental aspects of Cliff of Breksi, whether it is following the indicators of sustainable tourism from The World Tourism Organization (UNWTO) and b) determine what things need to be improved so that management can be more optimal. The research method used is a descriptive qualitative method. Research data were collected through in-depth interviews and observations. The results of the study indicate that the manager has so far had awareness and understanding in applying the principles of sustainable tourism as in the indicators of UNWTO sustainable tourism. Keywords: evaluation of nature tourism, indicator, sustainable tourism

World Tourism Organization

2016 ◽  
pp. 1027-1028
Author(s):  
Noel Healy ◽  
Sandra Carvao
Keyword(s):  
World Tourism Organization ◽  
Tourism Organization
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